How to Tell if an Instagram Account is Fake: 10 Red Flags to Spot Bots & Scams

par Paul Boulet | 13 janvier 2026 | Conseils en matière de marketing

“How to tell if an Instagram account is fake?” – Ever wondered about this while scrolling?

You’re not alone!

Instagram’s bustling with over a billion users, but hey, not all are real. Brace yourself because nearly 95 million of these users are bots! That’s right, 9.5% of those profiles might be fake! 🤯

Chez Click Analytic, plateforme de recherche d'influenceurs, we’re diving into the world of fake Instagram accounts. We’ll unravel the tell-tale signs, why they’re a big deal, and how you can dodge these digital deceivers.

Qu'est-ce qu'un faux compte Instagram ?

Comment savoir si un compte Instagram est faux : Le saviez-vous ? L'analyse des clics permet d'identifier les faux followers et les faux comptes.

A fake Instagram account is an account on Instagram pretending to be something it’s not.

Sometimes, they’re called “imposter accounts,” “bots”, or just plain “fakes.” 🤖

Comment cela fonctionne-t-il ?

Someone grabs photos, names, and details that aren’t theirs and whips up an account. Voila!

Un faux profil est né.

Pourquoi font-ils cela ?

Ils peuvent le faire juste pour le plaisir, répandre des mensonges ou même suivre quelqu'un en cachette.

Now, let’s chat about fake accounts and the influencer illusion.

Imagine an influencer’s profile blooming with thousands of followers. Impressive, right? But hold up, what if many of those followers are fakes? Yep, it’s a thing! 🤬

Fake accounts can puff up an influencer’s follower count, making it look like they’ve got a massive, engaged audience.

Brands looking to splash out on influencer partnerships might fall for this trick, thinking they’re hitting a goldmine of attention. But in reality, it’s just a mirage of bots and ghost accounts.

💡 Conseil de pro : Did you know a Vérificateur de faux followers peut révéler les faux comptes de followers ?

When brands partner with these influencers, they expect real eyes on their products. But if those followers are just fakes, it’s like shouting into the void.

No engagement, no sales bump – just a lot of wasted time and money. Ouch, right?

So, it’s super important to learn how to tell if an Instagram account is fake.

Signs of Instagram bots: What to look for

Before we dive into all the detailed methods, here’s a quick checklist of the most common signs of Instagram bots:

  • Generic or missing profile picture – Often using stock photos or no image at all
  • Random username with numbers – Like “user34948” or “j0hn_d0e_123”
  • Unbalanced follower-to-following ratio – Following 5,000 but only 50 followers
  • Zero or very few posts – No content despite having an active profile
  • Generic comments everywhere – “Nice pic!” or “Great content!” on every post
  • Instant replies to DMs – Bots respond within seconds, 24/7
  • Account created recently – New accounts with suspicious activity
  • Vague or spammy bio – Full of hashtags, emojis, or promotional links

Understanding these signs of a fake Instagram account will help you navigate the platform safely and protect yourself from scams.

Pourquoi y a-t-il autant de faux comptes Instagram ?

There are many reasons why people use fake Instagram accounts. Here are some of the top reasons why this is one problem that isn’t going away soon:

👉 They want fame:

Some folks are after the spotlight. They create fake accounts to boost their ego with many fake followers or appear cooler online. It’s all about racking up the likes and looking like the next big thing.

👉 They want to be anonymous:

Anonymity’s a big draw. With a fake account, people can say or do things without it tracing back to them. They can unleash controversial opinions or even just fan-girl over a band anonymously.

👉 They want money:

There’s cash in fakes! Seriously, some people sell followers or promote stuff sneakily. They turn those faux-fans into real money, tricking brands and individuals alike.

👉 They have bad intentions:

Then there are the troublemakers. They’re out to scam, impersonate, or cause some mayhem. They spread harmful links, bully others, or stir up trouble, all from the safety of a fake profile.

For all these reasons, it’s no wonder Instagram is bustling with fakes. It’s like a digital Wild West; everyone must watch their step!

How to tell if an Instagram account is fake: 10 Ways

Luckily, several excellent ways to tell if an Instagram account is fake exist. Let’s share some of the more manual methods with you.

1. Il n'y a pas ou peu de messages

Saviez-vous qu'une plateforme de marketing d'influence peut aider à repérer les suiveurs ?

Now, imagine you’re scrolling through Instagram, and you find an account with a big, round zero on the post count or maybe just a handful of posts. Red flag alert!

De nombreux faux comptes sont paresseux.

They’re not there to share life updates or vacation snaps; they’re all about the scam game.

These ghost-town accounts might be trying to stay under the radar. No posts mean no attention from Instagram’s spam hunters.

Or maybe they’re biding their time, waiting to unleash a wave of spam once they’ve gathered enough followers to make a splash.

And here’s a twist: some of these barely-there accounts aren’t lone wolves. They’re part of a bigger pack, created in batches to boost another account’s followers or likes.

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It’s all about quantity over quality for them.

So, if you stumble upon an account that’s as empty as a ghost town, tread carefully. It might just be a fake lying in wait! 🦈

2. Il contient des messages ou des commentaires non pertinents

Les relations à long terme avec les influenceurs renforcent la confiance et améliorent l'engagement.

Ever seen a so-called fashionista’s account randomly blasting about the latest cryptocurrency?

Bizarre, non ?

That’s because fake accounts often don’t stick to the script. They’ll post whatever gets them clicks, even if it means a jarring switch from haute couture to Bitcoin overnight.

These accounts are like chameleons, changing colours for whatever scam or spam they’re pushing.

They might look legit at first glance, but a closer look at their posts reveals a mishmash of irrelevant or suspicious content. It’s all a ruse to seem active and attract victims.

And it’s not just the posts; watch out for the comment section too!

Avez-vous déjà remarqué ces commentaires aléatoires et spammy sur des articles populaires ?

“Great pic! Buy followers here!” or something equally out of place?

Yep, that’s them. These bot-driven comments are trying to lure in the unsuspecting or plaster their scammy links all over legit pages.

So, if an account’s content feels more like a random jumble sale than a curated gallery, or if the comments seem like they’re shot out of a spam cannon, proceed with caution.

3. Son profil est incomplet

Le saviez-vous ? 85% des spécialistes du marketing travaillent désormais avec des influenceurs.

Picture this: you come across a profile with no bio, no profile picture, or just a name that sounds like someone mashed the keyboard.

C'est un peu louche, non ?

That’s because incomplete profiles are classic hallmarks of the fakes.

Ces profils sans fioritures sont de véritables boîtes à mystères.

The owner is probably not keen on sharing their real story. Maybe they’ve left out their bio, or their profile pic is just a default shadow.

Sometimes, they’ll throw in a random name or location to seem more believable, but don’t be fooled.

While it’s true that not everyone’s an open book on Instagram, a profile that’s practically a blank slate is waving a big red flag.

⚠️ It’s like walking into an empty store; something’s definitely off.

4. Son ratio follower-following est déséquilibré

Un homme en costume avec les mots "did you know ?

Get ready for some Insta-math! A wonky follower-to-following ratio est un indice important dans le mystère des faux comptes. Imaginez un compte qui suit des milliers de personnes mais qui n'est suivi que par quelques-unes d'entre elles, ou vice versa.

It doesn’t quite add up, right?

Here’s the deal: some accounts are just there to pad follower numbers. They follow heaps of accounts, hoping for a follow-back to boost their stats. 🥸

Others might boast a huge following but barely follow anyone, often because they’ve bought a crowd of ghost followers to look famous.

Buying followers is like stuffing your party with mannequins to look popular. Sure, the numbers go up, but the engagement is dead silent.

👉 And since Instagram’s not outing the fakers, it’s up to you to play detective.

So, when you spot an account with a follower-following ratio that screams “weird,” take a step back.

It’s probably not the genuine connection you’re looking for.

5. Il a un nom d'utilisateur étrange

Saviez-vous que 75% des marketeurs prévoient de dépenser plus d'argent pour le marketing d'influence.

Have you ever bumped into an Instagram username that looks like someone’s cat walked over the keyboard? Random letters, numbers, and a couple of underscores thrown in for good measure?

That’s our next red flag.

These bizarre usernames aren’t creative flukes; they’re often the fingerprints of bots or scripts churning out fake accounts by the dozen.

They’re like the barcodes of the bot world, each one a ticket in their scheme of scams or spam. 🤖

And here’s a twist: some of these weird usernames are actually trying to mimic real ones.

They might tweak a celebrity’s username just enough to confuse fans, all part of their impersonation game.

Votre radar à faux doit donc être en éveil lorsque vous tombez sur un nom d'utilisateur qui fait de vous une personne à part entière ou essaie fortement d'être quelqu'un qu'il n'est pas.

6. Il utilise des photos génériques ou des photos de stock

Saviez-vous qu'une plateforme de marketing d'influence peut vous aider à trouver des influenceurs ?

Ever seen an Instagram profile with a picture that looks like it’s straight out of a catalogue? 📸

Parfaitement posée, trop belle pour être vraie, ou tout simplement générique ?

That’s a classic move in the fake account playbook.

Les faux comptes évitent souvent d'utiliser de vraies photos personnelles. Ils optent plutôt pour stock images or generic pics you might find with a quick internet search.

Pourquoi ?

Because they’re trying to stay anonymous, hidden behind a veil of generic beauty or blandness.

And then there’s the wild side.

Certains faussaires font monter la température avec des images classées X ou NSFW.

It’s all a ploy to reel people in, either for a quick follow or more sinister motives. Whether fantasy baiting or just trying to stand out, these profiles are trouble with a capital T.

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So, beware when an account’s profile pic looks like it could be on a billboard in a shady corner of the web. It’s often a sign that you’re dealing with a faker.

💡 Conseil de pro : You can use reverse image search tools like Google Images ou TinEye to check if a profile picture appears elsewhere on the internet. If the same photo shows up on multiple accounts or stock photo websites, it’s likely fake.

7. Il fait trop souvent des promotions

Modèles d'e-mails de marketing d'influence : Deux hommes en costume d'affaires avec la mention "Saviez-vous que...".

We know. You must’ve encountered those messages or posts promising the moon, stars, and a bag of cash. 💰

“Win $50,000 now!” ou “Free goodies, just DM us!”

Sounds too good to be true, right? That’s because it usually is.

Fake Instagram accounts love to play Santa all year round, sending out promotional posts and DMs like they’re going out of style.

They flood your request inbox with quick cash offers, exclusive deals, or freebies.

But here’s the catch – they’re fishing for something much more valuable: vos informations personnelles. 🎣

Ces comptes frauduleux profitent de l'espoir et de l'empressement des personnes qui leur font des offres alléchantes pour leur soutirer les détails de leur carte de crédit ou pour pirater leur compte.

It’s a classic bait-and-switch, where the scammer behind the fake account is the only winner.

8. Check the “About This Account” feature

Here’s a lesser-known trick that Instagram actually provides to help you verify accounts!

Tap the three dots (⋯) in the top-right corner of any profile and select “About this account.” This shows you:

  • When the account was created – A very new account might be suspicious
  • Country where the account was made – Does it match what the profile claims?
  • Former usernames – Frequent username changes can indicate suspicious activity
  • Ads the account is running – Can reveal if they’re promoting scammy content

If the country doesn’t match what the profile says, the account is very recent, or the username has changed frequently in a short space of time, it might be fake.

9. Their engagement rate doesn’t match their follower count

This is one of the biggest tells when learning how to identify fake Instagram accounts.

If someone has 50,000 followers but only gets 50-100 likes per post, something’s off. Real accounts typically have an engagement rate between 1-5% depending on their size.

Here’s a quick way to calculate it:

Taux d'engagement = (J'aime + Commentaires) ÷ Suiveurs × 100

For example, if an account has 10,000 followers and averages 300 likes and 20 comments per post, their engagement rate is 3.2% – which is healthy.

But if that same account only gets 30 likes and 2 comments? That’s 0.32% – a major red flag that most of those followers aren’t real.

10. They send suspicious DMs or bot-like messages

Ever received a weird DM from someone you don’t know? Here are the classic signs of a bot messaging you on Instagram:

  • Generic greetings: “Hey there!” or “Hi dear!” instead of using your actual name
  • Instant responses: Replies within seconds, even at 3 AM
  • Copy-paste messages: The same message could be sent to thousands of people
  • Suspicious links: URLs to external websites, often disguised as “opportunities”
  • Brand collaboration offers: From brands you’ve never heard of asking for your info
  • Urgent language: “Act now!” or “Limited time offer!”

Legitimate brands and real users don’t usually cold-DM strangers with too-good-to-be-true offers. When in doubt, ask them to email you through official channels – most bots won’t bother.

How to spot a bot on Instagram

Wondering specifically how to tell if someone is a bot on Instagram? Bots behave differently from regular fake accounts. Here’s what sets them apart:

Key signs of Instagram bot accounts:

  • 24/7 Activity: Real humans sleep. Bots don’t. If an account is posting, commenting, or following at all hours, it’s likely automated.
  • Repetitive behavior: Bots often leave the same comment on multiple posts: “Love this! 🔥” or “Amazing content!”
  • Mass following/unfollowing: If someone follows you, then unfollows within 24-48 hours, they’re likely using automation to game the algorithm.
  • Lightning-fast interactions: Human reaction time has limits. If someone likes your post within one second of posting, that’s suspicious.
  • Inconsistent posting patterns: All posts uploaded on the same day, then nothing for months? That’s not natural behavior.

How to know if an account is a bot checking your stories:

Notice the same accounts always viewing your stories within minutes of posting? These could be bots programmed to engage with your content automatically. Real followers typically view stories at random times throughout the day.

Fake Instagram account checker tools

While you can manually spot many fake accounts, sometimes you need extra help – especially when vetting influencers for partnerships. Here are the best fake Instagram account checker tools available:

What these tools analyze:

  • Percentage of fake vs. real followers
  • Engagement rate compared to industry benchmarks
  • Follower growth patterns over time
  • Audience demographics and quality
  • Signs of purchased followers or engagement
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A healthy Instagram account typically has 60-80% active followers, 15-30% inactive followers, and less than 10% fake followers. If a fake follower checker shows more than 30% fake followers, proceed with caution before partnering.

Un faux compte Instagram peut-il nuire à mon marketing d'influence ?

Le saviez-vous ? Toute marque peut travailler avec des micro-influenceurs.

Absolutely, and here’s how.

When brands work with an influencer, they’re not just buying into a person but investing in their audience’s trust and engagement.

Companies shell out big bucks for influencers with a hefty following, hoping to tap into a larger, loyal audience.

But here’s the sting: if fake followers prop up those influencers, it’s like putting your ad on a billboard in the middle of nowhere.

Those fake accounts won’t engage, buy, or advocate for your brand.

⚠️ They’re just numbers, and numbers don’t create buzz or sales.

So, when a brand partners with an influencer who’s inflated their audience with fakes, they’re pouring money down the drain.

L'explosion attendue de l'audience et de la clientèle se transforme en échec.

It’s not just a waste of money; it’s a missed opportunity to connect with real, engaged customers.

The real cost of fake followers in influencer marketing:

  • Wasted budget: Paying premium rates for an audience that doesn’t exist
  • Poor ROI: No conversions because bots don’t buy products
  • Damaged credibility: Association with fraudulent influencers hurts your brand
  • Skewed analytics: Your marketing data becomes unreliable
  • Missed opportunities: Resources could have gone to authentic partnerships

Comment votre marque peut-elle éviter les faux comptes Instagram et travailler avec de véritables influenceurs ?

Un homme tenant une planchette à pince sur laquelle sont inscrits les mots "did you know ?

Alors, comment votre marque peut-elle éviter les faux et s'associer à des influenceurs authentiques ? Utilisez un plateforme d'évaluation des influenceurs.

Ces plateformes sont de véritables détectives numériques. Elles sont spécialisées dans la détection du vrai du faux.

Here’s how an influencer vetting platform safeguards your brand from the fakes:

Audience analysis: Our platform dives deep into the sea of followers to fish out the fakes. It scrutinises follower lists, spotting bots and inactive accounts with savvy AI-powered software. You’re left with a clear picture of genuine, engaged followers.

Engagement rates on display: Engagement is the heartbeat of genuine influence. Our platform showcases the actual engagement rates of potential influencer partners. High engagement rates with real users mean real impact, ensuring your message resonates far and wide.

Quality over quantity: We know it’s not just about the numbers. That’s why Click Analytic, plateforme de recherche d'influenceurs focuses on quality connections. Our plateforme de marketing d'influence helps you identify influencers whose audiences align with your brand values and customer base, ensuring a fruitful partnership.

Peace of mind: With Click Analytic, you can confidently step into influencer partnerships. Our insights and analysis mean you’re informed, prepared, and protected against the pitfalls of fake accounts.

Fini les conjectures et les paris, place aux campagnes stratégiques et réussies.

Il faut donc dire adieu aux faux et dire bonjour au marketing d'influence authentique et percutant.

Questions fréquemment posées

How can I check if an Instagram account is real?

Look for a complete profile with bio, profile picture, and regular posts. Check the follower-to-following ratio, verify the account age using Instagram’s “About this account” feature, and ensure engagement rates match the follower count. For important decisions, use a fake follower checker tool.

What percentage of Instagram accounts are fake?

Studies estimate that approximately 9-10% of Instagram’s billion+ users are bots or fake accounts. That’s roughly 95 million fake profiles. Instagram regularly purges these accounts (deleting over 20 million in 2023 alone), but new ones are constantly created.

Can I use AI to detect fake Instagram accounts?

Yes! Many modern fake follower checkers use AI and machine learning algorithms to analyze account behavior patterns, engagement authenticity, and follower quality. Tools like ClickAnalytic can detect over 95% of fraudulent activity.

What should I do if a fake account contacts me?

Don’t click any links, don’t share personal information, and don’t engage with the account. Block the account and report it to Instagram using the “Report” option in the profile menu.

How do I report a fake Instagram account?

Tap the three dots (⋯) on the profile, select “Report,” and choose the appropriate reason (impersonation, spam, or inappropriate content). Instagram will review the report and take action if the account violates their policies.

Conclusion

Now that you know how to tell if an Instagram account is fake, what’s next? You grab this Essai gratuit de notre plateforme d'évaluation des influenceurs and find influencers to help your brand succeed. It’s quick, hassle-free, and, most importantly, genuine.

Whether you’re looking to identify fake followers, spot bots on Instagram, or check if an account is real before partnering with influencers, the techniques and tools we’ve shared will help you navigate the platform safely.

Remember: real influence comes from real connections. Don’t let the fakes fool you!

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