Articles de Paul Boulet

Qui est Karely Ruiz ?

Qui est Karely Ruiz ?

Karely Ruiz is a Mexican social media influencer, model, and content creator known for her lifestyle and fashion content. Born and raised in Monterrey, Nuevo León, Mexico, she shares day-to-day looks, behind-the-scenes moments, and personality-driven posts that have...
Les gagnants des 2025 anneaux d'Instagram

Les gagnants des 2025 anneaux d'Instagram

If you have noticed a new golden ring around some creators’ profile pictures, you are not alone. Instagram has just launched Instagram Rings, a brand-new award recognizing the most creative voices on the platform. Here is what you will learn below: What...
Social Media Etiquette (2026): How One Post Can Ruin Trust

Social Media Etiquette (2026): How One Post Can Ruin Trust

Social media etiquette defines how brands, creators, and individuals behave online. And when it goes wrong, the consequences are immediate. In 2023, Balenciaga learned this the hard way.  After a controversial campaign, backlash exploded across platforms. Hashtags...
What Is Brand Advocacy? (7 Top Brand Programs Explained)

What Is Brand Advocacy? (7 Top Brand Programs Explained)

Why is brand advocacy a MUST for any business in 2026? Because… people don’t trust traditional advertising the way they used to… They trust people, especially friends and family. Friends. Family. Colleagues. Creators they already follow. That shift is not a feeling....
Reach vs Impressions: What’s the Difference (and Why It Matters)

Reach vs Impressions: What’s the Difference (and Why It Matters)

If you’ve ever looked at a campaign report and wondered why impressions are higher than reach, you’re not alone… The difference between Reach vs Impressions is one of the most misunderstood topics in marketing 🤔 Yet understanding Reach vs Impressions directly...