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Barilla and Marie Kondo?!

Barilla and Marie Kondo?!

Barilla and Marie Kondo?! Contents Barilla x Marie Kondo is a match made in marketing heaven Who is Marie Kondo? Have you heard about the latest buzz in the marketing world?  Barilla, yes, the pasta giants, have teamed up with Marie Kondo, the queen of decluttering,...
Agencies are hiring full-time creators

Agencies are hiring full-time creators

Agencies are hiring full-time creators Contents The rise of in-house creators Why agencies are hiring full-time creators Are you ready for a game-changer in the advertising world?  Here’s the scoop: content creators are not just influencers on social platforms...
Is Selena Gomez selling Rare Beauty for $2B?

Is Selena Gomez selling Rare Beauty for $2B?

Is Selena Gomez selling Rare Beauty for $2B? Contents Selena’s Rare Beauty move The power of influence Hey there, beauty and business enthusiasts!  Have you heard the buzz around Selena Gomez and her cosmetics line, Rare Beauty?  Yes, rumours are out that Selena...
Creator to watch: hammybanks

Creator to watch: hammybanks

Creator to watch: hammybanks Contents Everything you need to know about hammybanks This week, my team and I discovered a new rising star on TikTok, Instagram, YouTube and Twitch. What makes her so special? Think: 📊 40.78% engagement on Instagram, 📊 6.99% on TikTok, 📊...
Jake Paul’s Betr sportsbook startup

Jake Paul’s Betr sportsbook startup

Jake Paul’s Betr sportsbook startup Contents Betr’s bright beginning Betting far and wide A lesson for influencer marketing managers Jake Paul isn’t just a face on social media or in the boxing ring. I learned that he’s also diving into the world of...