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Google uses influencers to promote its AI

Google uses influencers to promote its AI

Google uses influencers to promote its AI Contents Google unleashes “Circle to Search” with all-star lineup When it comes to launching groundbreaking tech, Google just schooled the marketing world big with influencers. Their shiny new “Circle to...
Faceless Instagram accounts are taking over social media

Faceless Instagram accounts are taking over social media

Faceless Instagram accounts are taking over social media Contents What exactly is a faceless Instagram account? Faceless Instagram accounts are turning influencer marketing on its head.  Forget the glamour shots and personal branding – a new wave of creators is...
Jo Malone’s pop-up with influencers

Jo Malone’s pop-up with influencers

Jo Malone’s pop-up with influencers Contents The essence of attraction with influencers In the bustling streets of Miami, a fragrance event took place that was nothing short of magical.  On March 22nd and 23rd, Jo Malone London orchestrated a pop-up event on...
Creator to watch: Andrew Glaze

Creator to watch: Andrew Glaze

Creator to watch: Andrew Glaze Contents Who is Andrew Glaze? How does the Prime Energy Drink campaign fit into this? What are Andrew Glaze’s social media stats? Who is Andrew Glaze? Why is everybody suddenly talking about him? I used my favourite influencer marketing...
Study: Should influencers sound super excited?

Study: Should influencers sound super excited?

Study: Should influencers sound super excited? Contents The influencer-excitement paradox So, how do you craft the perfect influencer message? In influencer marketing, striking the right tone can be the difference between a campaign that resonates and one that falls...