{"id":58275,"date":"2026-04-14T12:43:33","date_gmt":"2026-04-14T11:43:33","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=58275"},"modified":"2026-04-14T16:05:20","modified_gmt":"2026-04-14T15:05:20","slug":"social-listening-tool-track-brand-mentions","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/social-listening-tool-track-brand-mentions\/","title":{"rendered":"Social Listening is Now Live: Track Every Brand Mention on Instagram &#038; TikTok"},"content":{"rendered":"<div class=\"article-wrapper\">\n<blockquote>\n<p class=\"intro\">We just launched <strong>Social Listening<\/strong> inside Click Analytic. You can now track <strong>every brand mention on Instagram and TikTok,<\/strong> discover which creators are talking about you, spot your best-performing content, and measure your real organic ROI \u2014 all in minutes.<\/p>\n<\/blockquote>\n<p class=\"intro\">Here&#8217;s exactly how it works \ud83d\udc47<\/p>\n<p><!-- Video embed --><\/p>\n<div class=\"video-wrap\"><iframe title=\"How to Track Brand Mentions on Instagram &amp; TikTok | Social Listening Tutorial \u2014 Click Analytic\" src=\"https:\/\/www.youtube.com\/embed\/1XOwU-8_Cl4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"toc\">\n<h3><strong>In this article<\/strong><\/h3>\n<ol>\n<li><a href=\"#what-is\">What is Social Listening?<\/a><\/li>\n<li><a href=\"#why-it-matters\">Why Brand Mentions Matter<\/a><\/li>\n<li><a href=\"#how-it-works\">How to Set Up a Social Listening \u2014 Step by Step<\/a><\/li>\n<li><a href=\"#creators\">Tab 1: Find Every Creator Mentioning You<\/a><\/li>\n<li><a href=\"#content\">Tab 2: Spot What Content Actually Works<\/a><\/li>\n<li><a href=\"#metrics\">Tab 3: See Your Real Organic ROI<\/a><\/li>\n<li><a href=\"#use-cases\">Who Is This For?<\/a><\/li>\n<li><a href=\"#coming-soon\">What&#8217;s Coming Next<\/a><\/li>\n<li><a href=\"#faq\">PERGUNTAS FREQUENTES<\/a><\/li>\n<\/ol>\n<\/div>\n<p><!-- Section 1 --><\/p>\n<h2><\/h2>\n<h2 id=\"what-is\">What is Social Listening?<\/h2>\n<p><strong class=\"pink\">Escuta social<\/strong> is the process of monitoring social media platforms for mentions of your brand, competitors, or industry keywords across posts you weren&#8217;t tagged in, hashtags, and caption keywords. <strong>It captures the full picture of what&#8217;s being said about you online<\/strong>, not just the content you&#8217;re directly notified about.<\/p>\n<p>For influencer marketers and DTC brands, this is game-changing.<\/p>\n<p>Most brands only see a fraction of the creator content mentioning them. <strong>Social listening surfaces all of it automatically.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div style=\"background: #0B0B0B; color: #fff; padding: 24px 28px; border-radius: 16px; font-size: 20px; line-height: 1.5; display: flex; align-items: flex-start; gap: 12px;\">\n<div style=\"font-size: 22px;\">\ud83d\udea8<\/div>\n<div><strong>Now live in Click Analytic:<\/strong> Social Listening is available on all current plans and free trials. No additional setup needed just click <strong>Listen<\/strong> in the sidebar.<\/div>\n<\/div>\n<\/div>\n<p><!-- Section 2 --><\/p>\n<h2><\/h2>\n<h2 id=\"why-it-matters\">Why Brand Mentions Matter<\/h2>\n<p>Every time a creator posts about your brand with or without a paid deal that&#8217;s a <strong>brand mention<\/strong>. And every brand mention is a data point you should be capturing.<\/p>\n<p>\u2705 Creators already posting about you organically are your best potential partners<\/p>\n<p>\u2705 Brand mentions generate reach and engagement you&#8217;re not currently measuring<\/p>\n<p>\u2705 Tracking mentions gives you an Earned Media Value, the dollar equivalent of that organic reach<\/p>\n<p>\u2705 Monitoring competitor brand mentions tells you who&#8217;s working with them and what&#8217;s resonating<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Example of an organic brand mention:<\/strong> @eirunneba tags @rhode naturally in her caption, generating 15,690 views without any paid deal &#8211; see below \ud83d\udc47<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DW55ElqgaIn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DW55ElqgaIn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Eirunn Eba Bollingmo (@eirunneba)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2 id=\"how-it-works\">How to Set Up a Social Listening: Step by Step<\/h2>\n<p>Social Listening in <a href=\"http:\/\/www.clickanalytic.com\/pt\/\">An\u00e1lise de cliques<\/a> is built around <strong>Monitors.<\/strong><\/p>\n<p>What are monitors in Social Listening? It&#8217;s campaigns you set up once, and that automatically scan Instagram or TikTok for brand mentions matching your criteria.<\/p>\n<p><em>Here&#8217;s how to get started \ud83d\udc47<\/em><\/p>\n<p>&nbsp;<\/p>\n<div class=\"step\">\n<div class=\"step-num\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 20px 24px; display: flex; gap: 16px; align-items: flex-start; font-size: 20px; line-height: 1.6; color: #1f1f1f;\">\n<div style=\"min-width: 36px; height: 36px; border-radius: 50%; background: #e91e63; color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 600; font-size: 16px;\">1<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 6px;\">Ir para <strong>Listen<\/strong> \u2192 <strong>New Monitor<\/strong><\/div>\n<div style=\"color: #555;\">Clique em <a href=\"https:\/\/app.clickanalytic.com\/social_listening_campaigns\"><strong>Listen<\/strong><\/a> in the left sidebar, then hit <strong>+ New Monitor<\/strong>.<br \/>\nGive it a name, for example, &#8220;Brand Monitor April 2026&#8221;.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"step\">\n<div class=\"step\">\n<div>\n<p><img decoding=\"async\" class=\"size-full wp-image-58285\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/ADS-WEBINAR-LINKEDIN-600-x-300-px-3.png\" alt=\"Screenshot of a social listening dashboard on click.analytics showing a &quot;Listen To Mentions&quot; page for Social Listening, with a highlighted &quot;New Monitor&quot; button in the top right corner. No Brand Mention monitors are currently active.\" width=\"1800\" height=\"900\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/ADS-WEBINAR-LINKEDIN-600-x-300-px-3.png 1800w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/ADS-WEBINAR-LINKEDIN-600-x-300-px-3-1280x640.png 1280w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/ADS-WEBINAR-LINKEDIN-600-x-300-px-3-980x490.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/ADS-WEBINAR-LINKEDIN-600-x-300-px-3-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1800px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div class=\"step-num\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 22px 26px; display: flex; gap: 18px; align-items: flex-start; font-size: 20px; line-height: 1.6; color: #1f1f1f;\">\n<div style=\"min-width: 38px; height: 38px; border-radius: 50%; background: #e91e63; color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 600;\">2<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 8px;\">Choose your platform<\/div>\n<div style=\"color: #555;\">\n<p>Select <strong>Instagram<\/strong> ou <strong>TikTok<\/strong>.<\/p>\n<p>You can also run both at the same time, each platform is scanned independently.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"step-num\"><\/div>\n<div><\/div>\n<div class=\"step\">\n<div class=\"step\">\n<div class=\"step-body\">\n<p>&nbsp;<\/p>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 22px 26px; display: flex; gap: 18px; align-items: flex-start; font-size: 20px; line-height: 1.6; color: #1f1f1f;\">\n<div style=\"min-width: 38px; height: 38px; border-radius: 50%; background: #e91e63; color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 600;\">3<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 10px;\">Define what to track<\/div>\n<div style=\"color: #555; margin-bottom: 35px;\">\n<p>Add up to 2 of each:<\/p>\n<p><strong>Men\u00e7\u00f5es \u00e0 marca<\/strong> (e.g. @yourbrand)<br \/>\n<strong>Palavras-chave<\/strong> that appear in captions<br \/>\n<strong>Hashtags<\/strong><\/p>\n<p>You can track your brand, a campaign name, a product, or a competitor.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"screenshot\"><\/div>\n<p><\/br><\/p>\n<div>See below a screenshot of the social listening campaign menu \u2b07\ufe0f<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-58287\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-12.18.29.png\" alt=\"Screenshot of a campaign creation page for monitoring social media posts, featuring options for platform, post count, keywords, hashtags, and monitoring mode selection, ideal for effective social listening.\" width=\"2500\" height=\"1900\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-12.18.29.png 2500w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-12.18.29-1280x973.png 1280w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-12.18.29-980x745.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-12.18.29-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" \/><\/p>\n<p><strong>\u26a0\ufe0f Importante:<\/strong> the total number of posts selected is divided equally across all your tracking parameters. For example, if you add 2 mentions and 2 keywords and select 100 posts, each parameter gets 25 posts scanned (100 \u00f7 4). Choose your parameters carefully to make the most of your scan.<br \/>\n<\/br>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"step\">\n<div class=\"step\">\n<div class=\"step-num\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 22px 26px; display: flex; gap: 18px; align-items: flex-start; font-size: 20px; line-height: 1.6; color: #1f1f1f; margin-bottom: 34px;\">\n<div style=\"min-width: 38px; height: 38px; border-radius: 50%; background: #e91e63; color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 600;\">4<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 10px;\">Choose how many posts to scan<\/div>\n<div style=\"color: #555;\">\n<p>Select from <strong>50, 100, 250, 500<\/strong> ou <strong>1,000<\/strong> recent posts.<\/p>\n<p>The tool always scans the most recent posts matching your terms first.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"step\">\n<div class=\"step\">\n<div><\/div>\n<div class=\"step-num\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 22px 26px; display: flex; gap: 18px; align-items: flex-start; font-size: 20px; line-height: 1.6; color: #1f1f1f;\">\n<div style=\"min-width: 38px; height: 38px; border-radius: 50%; background: #e91e63; color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 600;\">5<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 10px;\">Launch, results in minutes<\/div>\n<div style=\"color: #555;\">\n<p>Clique em <strong>Create Monitor<\/strong>.<\/p>\n<p>Within minutes, your monitor auto-populates with creators, content, and full performance metrics. No manual work required. You should see the status of your monitor change from &#8220;Scanning&#8221; to &#8220;Completed&#8221; within a few minutes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"step\">\n<p><img decoding=\"async\" class=\"size-full wp-image-58297\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-13.41.50.png\" alt=\"Dashboard showing 1 active social listening monitoring campaign, &quot;Rhode x Coachella,&quot; with 0 creators, 0 posts, status &quot;Scanning,&quot; and an &quot;Open&quot; button in the Action column.\" width=\"2510\" height=\"672\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-13.41.50.png 2510w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-13.41.50-1280x343.png 1280w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-13.41.50-980x262.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-14-a-13.41.50-480x129.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2510px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once your monitor completes, you get three tabs: <strong>Creators<\/strong>, <strong>Conte\u00fado<\/strong>, e <strong>M\u00e9tricas<\/strong>.<\/p>\n<p>Each one gives you a different angle on your brand mention data.<\/p>\n<p>Let&#8217;s review each in details \ud83d\udc47<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"creators\">Tab 1: Find Every Creator Mentioning You<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div class=\"tab-icon\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; overflow: hidden; font-size: 20px; line-height: 1.6; color: #1f1f1f;\">\n<div style=\"display: flex; align-items: center; gap: 10px; padding: 16px 20px; border-bottom: 1px solid #e5e5e5;\">\n<p>&nbsp;<\/p>\n<div style=\"background: #ffffff; border: 1px solid #e5e5e5; border-radius: 16px; overflow: hidden; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-shadow: 0 1px 2px rgba(0,0,0,0.04);\">\n<div style=\"display: flex; align-items: center; gap: 10px; padding: 16px 20px; border-bottom: 1px solid #eeeeee;\">\n<p><span style=\"font-size: 20px;\">\ud83d\udc64<\/span><\/p>\n<div>\n<div style=\"font-weight: 600;\">Creators Tab<\/div>\n<div style=\"font-size: 16px; color: #888;\">Ranked by engagement &amp; views<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 18px 20px; color: #555;\">\n<p style=\"margin: 0 0 14px 0;\">See every creator who mentioned your brand, ranked by the impact they generated.<\/p>\n<p style=\"margin: 0 0 14px 0;\">For each creator, you get total posts, engagements, and views, plus a direct link to open their profile or add them to a list.<\/p>\n<p style=\"margin: 0;\">This replaces hours of manual research. Instead of scrolling Instagram hoping to spot mentions, Click Analytic surfaces your top creators automatically.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"step\">\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div class=\"tab-icon\">\n<p><img decoding=\"async\" class=\"size-full wp-image-58290\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-13-a-17.34.27.png\" alt=\"A dashboard displays profile cards for various creators, each showing profile name, posts, engagements, views, and buttons for adding to a list or opening the profile, perfect for social listening and monitoring creator activity.\" width=\"2502\" height=\"1934\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-13-a-17.34.27.png 2502w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-13-a-17.34.27-1280x989.png 1280w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-13-a-17.34.27-980x758.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-13-a-17.34.27-480x371.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2502px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"highlight-box\">\n<div style=\"background: #f7eef1; border: 1px solid #efc7d3; border-radius: 16px; padding: 20px 24px; font-size: 20px; line-height: 1.6; color: #1f1f1f;\"><span style=\"color: #e91e63; font-weight: 600;\">Dica profissional:<br \/>\n<\/span><br \/>\nCreators who are already posting about you organically make the most authentic, and often most cost-effective, gifting and partnership candidates. Add them directly to a list from this view.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div>\n<\/br><\/p>\n<h3>What you can do once creators are in a list<\/h3>\n<p>Adding creators to a list is just the starting point. From there, Click Analytic gives you a full workflow to turn brand mention data into real partnerships:<\/p>\n<p>&nbsp;<\/p>\n<div class=\"step\">\n<div class=\"step-num\">\n<div style=\"width: 100%; max-width: 980px; margin: 0 auto; display: flex; flex-direction: column; gap: 18px;\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 18px; padding: 24px; display: flex; gap: 20px; align-items: flex-start; box-sizing: border-box;\">\n<div style=\"width: 56px; height: 56px; min-width: 56px; border-radius: 50%; border: 1px solid #efc7d3; background: #f7eef1; display: flex; align-items: center; justify-content: center; font-size: 28px; line-height: 1;\">\ud83d\udd0d<\/div>\n<div>\n<div style=\"font-size: 20px; line-height: 1.4; font-weight: 600; color: #1f1f1f; margin-bottom: 8px;\">Analyze their profile<\/div>\n<div style=\"font-size: 20px; line-height: 1.6; color: #555;\">Run a deep profile analysis on any creator, audience demographics, fake follower score, previous brand partnerships, engagement rate, and estimated pricing. Know exactly who is worth pursuing before you reach out.<\/div>\n<\/div>\n<\/div>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 18px; padding: 24px; display: flex; gap: 20px; align-items: flex-start; box-sizing: border-box;\">\n<div style=\"width: 56px; height: 56px; min-width: 56px; border-radius: 50%; border: 1px solid #efc7d3; background: #f7eef1; display: flex; align-items: center; justify-content: center; font-size: 28px; line-height: 1;\">\u2709\ufe0f<\/div>\n<div>\n<div style=\"font-size: 20px; line-height: 1.4; font-weight: 600; color: #1f1f1f; margin-bottom: 8px;\">Mass email them<\/div>\n<div style=\"font-size: 20px; line-height: 1.6; color: #555;\">Use Click Analytic&#8217;s outreach feature to contact 100+ creators at once,  directly from your inbox. Personalize at scale, set up automatic follow-ups, and manage all replies in one place.<\/div>\n<\/div>\n<\/div>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 18px; padding: 24px; display: flex; gap: 20px; align-items: flex-start; box-sizing: border-box;\">\n<div style=\"width: 56px; height: 56px; min-width: 56px; border-radius: 50%; border: 1px solid #efc7d3; background: #f7eef1; display: flex; align-items: center; justify-content: center; font-size: 28px; line-height: 1;\">\ud83c\udf81<\/div>\n<div>\n<div style=\"font-size: 20px; line-height: 1.4; font-weight: 600; color: #1f1f1f; margin-bottom: 8px;\">Send them your products<\/div>\n<div style=\"font-size: 20px; line-height: 1.6; color: #555;\">Use the gifting feature to ship products directly to creators, connect your Shopify store, select a product, and generate seeding orders in a few clicks. No spreadsheets, no manual coordination.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Em resumo:<\/strong> Social Listening finds the creators. The rest of <a href=\"http:\/\/www.clickanalytic.com\/pt\/\">An\u00e1lise de cliques<\/a> helps you turn them into partners.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div class=\"tab-header\">\n<h2><\/h2>\n<h2 id=\"content\">Tab 2: Spot What Content Actually Works<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div class=\"tab-icon\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 20px; padding: 24px;\">\n<div style=\"background: #ffffff; border: 1px solid #e5e5e5; border-radius: 16px; overflow: hidden; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-shadow: 0 1px 2px rgba(0,0,0,0.04);\">\n<div style=\"display: flex; align-items: center; gap: 10px; padding: 16px 20px; border-bottom: 1px solid #eeeeee;\">\n<p><span style=\"font-size: 20px;\">\ud83d\udcf8<\/span><\/p>\n<div>\n<div style=\"font-weight: 600;\">Content Tab<\/div>\n<div style=\"font-size: 16px; color: #888;\">Every post, ranked by performance<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 18px 20px; color: #555;\">\n<p style=\"margin: 0 0 14px 0;\">The Content tab is a visual gallery of every tracked post. Sort by newest or most engaging, search within captions, and see likes, comments, and views directly on each card.<\/p>\n<p style=\"margin: 0;\">Use it to identify which formats, Reels, carousels, static posts, generate the most engagement around your brand, and use that insight to guide your next campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"screenshot\"><\/div>\n<div class=\"tab-block\">\n<div>\n<p><img decoding=\"async\" class=\"size-full wp-image-58291\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/gif-for-newsletter-2.gif\" alt=\"Gif of social listening feature on click analytic to see top posts from brand mentions\" width=\"1500\" height=\"1092\" title=\"\"><\/p>\n<\/div>\n<div class=\"tab-header\">\n<div class=\"tab-header\">\n<h2><\/h2>\n<h2 id=\"metrics\">Tab 3: See Your Real Organic ROI<\/h2>\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div class=\"tab-icon\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 20px; padding: 24px;\">\n<div style=\"background: #ffffff; border: 1px solid #e5e5e5; border-radius: 16px; overflow: hidden; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-shadow: 0 1px 2px rgba(0,0,0,0.04);\">\n<div style=\"display: flex; align-items: center; gap: 10px; padding: 16px 20px; border-bottom: 1px solid #eeeeee;\">\n<p><span style=\"font-size: 16px;\">\ud83d\udcca<\/span><\/p>\n<div>\n<div style=\"font-weight: 600;\">Metrics Tab<\/div>\n<div style=\"font-size: 18px; color: #888;\">Total views, EMV, engagement over time<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 18px 20px; color: #555;\">\n<p style=\"margin: 0;\">The Metrics tab gives you the full campaign-level picture. Everything you need for reporting, client presentations, or strategic decisions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"tab-header\">\n<div class=\"screenshot\">\n<p><img decoding=\"async\" class=\"size-full wp-image-58292\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/04\/gif-for-newsletter-3.gif\" alt=\"Dashboard showing campaign metrics for &quot;rhode new product,&quot; including posts, reach, impressions, EMV, a 7-day engagement graph, social listening insights, top creator mentions, and top performing posts.\" width=\"1500\" height=\"1092\" title=\"\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div><\/div>\n<div class=\"tab-header\">\n<div class=\"tab-block\">\n<div class=\"tab-header\">\n<div class=\"tab-icon\">\n<div class=\"tab-header\">\n<div class=\"highlight-box\">\n<div style=\"background: #f7eef1; border: 1px solid #efc7d3; border-radius: 16px; padding: 20px 24px; font-size: 20px; line-height: 1.6; color: #1f1f1f;\"><span style=\"color: #e91e63; font-weight: 600;\">\ud83d\udca1 Competitor benchmarking:<br \/>\n<\/span><br \/>\nRun the same monitor on any competitor brand and compare creator count, total views, and EMV side by side. You&#8217;ll know exactly where you stand in your market.<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<div><\/div>\n<div class=\"tab-icon\">\n<div class=\"tab-header\">\n<h2><\/h2>\n<h2 id=\"use-cases\">Who Is This For?<\/h2>\n<p>Social listening is useful for any brand running an influencer or creator marketing program.<\/p>\n<p>Here are the four most common use cases we see:<\/p>\n<div class=\"use-case-grid\">\n<div class=\"use-case-card\">\n<p>&nbsp;<\/p>\n<div style=\"width: 100%; max-width: 980px; margin: 0 auto;\">\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 16px; width: 100%;\">\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 20px; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-sizing: border-box;\">\n<div style=\"font-weight: 600; margin-bottom: 8px;\">\ud83d\udd0d Find organic brand advocates<\/div>\n<div style=\"color: #555;\">Discover creators already posting about you, without asking. The best partnership opportunities you didn\u2019t know you had.<\/div>\n<\/div>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 20px; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-sizing: border-box;\">\n<div style=\"font-weight: 600; margin-bottom: 8px;\">\ud83d\ude80 Track a product launch<\/div>\n<div style=\"color: #555;\">Run a monitor on launch day and see exactly how much organic content is generated, and who\u2019s driving it.<\/div>\n<\/div>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 20px; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-sizing: border-box;\">\n<div style=\"font-weight: 600; margin-bottom: 8px;\">\ud83d\udcc8 Report organic ROI to clients<\/div>\n<div style=\"color: #555;\">Replace \u201c47 creators posted\u201d with real metrics like total views and EMV, a completely different conversation.<\/div>\n<\/div>\n<div style=\"background: #f5f5f5; border: 1px solid #e5e5e5; border-radius: 16px; padding: 20px; font-size: 20px; line-height: 1.6; color: #1f1f1f; box-sizing: border-box;\">\n<div style=\"font-weight: 600; margin-bottom: 8px;\">\u2694\ufe0f Benchmark competitors<\/div>\n<div style=\"color: #555;\">Run the same monitor on competitors and compare creator count, views, and EMV side by side.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"coming-soon\">What&#8217;s Coming Next<\/h2>\n<div class=\"coming-soon\">\n<div class=\"cs-icon\">\n<div style=\"background: #f6f1dd; border: 1px solid #e7c86e; border-radius: 16px; padding: 22px 24px; font-size: 20px; line-height: 1.6; color: #1f1f1f; display: flex; gap: 16px; align-items: flex-start;\">\n<div style=\"font-size: 26px; line-height: 1; margin-top: 2px;\">\u27a1\ufe0f<\/div>\n<div>\n<div style=\"font-weight: 600; margin-bottom: 6px;\">Weekly Auto-Monitoring \u2014 Coming Soon<\/div>\n<div style=\"color: #555;\">Right now, monitors are one-time scans. Soon you&#8217;ll be able to set a monitor to run automatically every week, so new brand mentions, fresh content, and rising creators are delivered to you on autopilot. No manual re-running required.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><\/h3>\n<div class=\"tab-header\">\n<div class=\"use-case-grid\">\n<div class=\"use-case-card\">\n<div class=\"cta-block\">\n<h3><\/h3>\n<div style=\"background: #0b0b0b; border-radius: 20px; padding: 48px 24px; text-align: center; max-width: 1000px; margin: 0 auto;\">\n<div style=\"font-size: 32px; font-weight: 600; color: #ffffff; margin-bottom: 12px; line-height: 1.3;\">Ready to track your brand mentions?<\/div>\n<div style=\"font-size: 18px; color: #a1a1a1; margin-bottom: 28px; line-height: 1.5;\">Available now on all plans and free trials. Set up your first monitor in under a minute.<\/div>\n<p><a style=\"display: inline-block; background: #e91e63; color: #ffffff; font-size: 18px; font-weight: 600; padding: 16px 28px; border-radius: 12px; text-decoration: none;\" href=\"https:\/\/app.clickanalytic.com\/social_listening_campaigns\" target=\"_blank\" rel=\"noopener\">Try Social Listening Free \u2192<br \/>\n<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"tab-icon\">\n<div class=\"tab-header\">\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"faq\">FAQ \u2014 Social Listening &amp; Brand Mentions<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"faq-item\">\n<h3><strong>What is social listening?<\/strong><\/h3>\n<p>Social listening is the process of monitoring social media for mentions of your brand, keywords, or hashtags, including posts where you weren&#8217;t directly tagged. It gives you a complete picture of all the organic content being created about your brand.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>What&#8217;s the difference between a brand mention and a tag?<\/strong><\/h3>\n<p>A tag uses your @handle directly. A brand mention also includes your brand name appearing as a keyword in a caption, or a branded hashtag, without using the @handle. Social listening captures all three, giving you a much more complete picture than Instagram notifications alone.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>Which platforms does Click Analytic&#8217;s social listening support?<\/strong><\/h3>\n<p>Currently Instagram and TikTok. You can run monitors on either platform or both at the same time.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>How far back can I track brand mentions?<\/strong><\/h3>\n<p>You can scan 50, 100, 250, 500, or 1,000 of the most recent posts matching your tracking terms. The tool always starts from the most recent posts and works backwards.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>What is Earned Media Value (EMV) and how is it calculated?<\/strong><\/h3>\n<p>EMV is the estimated dollar value of your organic creator content. For Instagram, it&#8217;s calculated as (Estimated Impressions \u00f7 1,000) \u00d7 Instagram CPM. For TikTok, it uses total views \u00d7 TikTok CPM. It tells you what you would have paid to achieve the same reach through paid advertising.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>Can I use social listening to monitor competitors?<\/strong><\/h3>\n<p>Yes. Create a separate monitor using a competitor&#8217;s brand handle or name as the tracking parameter. You&#8217;ll get the full breakdown, creators, content, views, and EMV, for any brand on Instagram or TikTok.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3><strong>How is social listening different from campaign tracking?<\/strong><\/h3>\n<p>Campaign tracking monitors creators you&#8217;re actively working with in a paid campaign. Social listening casts a wider net, it discovers all organic content mentioning your brand, including from creators you&#8217;ve never contacted. Both tools are available inside Click Analytic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We just launched Social Listening inside Click Analytic. You can now track every brand mention on Instagram and TikTok, discover which creators are talking about you, spot your best-performing content, and measure your real organic ROI \u2014 all in minutes. Here&#8217;s exactly how it works \ud83d\udc47 &nbsp; In this article What is Social Listening? Why [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":58294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[106],"class_list":["post-58275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-updates","tag-newdesign2026"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/58275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=58275"}],"version-history":[{"count":25,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/58275\/revisions"}],"predecessor-version":[{"id":58382,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/58275\/revisions\/58382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/58294"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=58275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=58275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=58275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}