

{"id":56878,"date":"2026-01-14T13:02:39","date_gmt":"2026-01-14T13:02:39","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=56878"},"modified":"2026-01-14T13:05:26","modified_gmt":"2026-01-14T13:05:26","slug":"hailey-bieber-victorias-secret-why-its-a-fit","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/hailey-bieber-victorias-secret-why-its-a-fit\/","title":{"rendered":"Hailey Bieber Victoria Secret: 5 raz\u00f5es baseadas em dados para que essa parceria realmente funcione"},"content":{"rendered":"<p><b>Hailey Bieber Victoria Secret<\/b><span style=\"font-weight: 400;\"> tornou-se uma das parcerias de marca mais discutidas de 2026 quando a Victoria's Secret a nomeou a <\/span><a href=\"https:\/\/www.harpersbazaar.com\/celebrity\/latest\/a69937912\/hailey-bieber-valentines-day-victorias-secret-campaign-gisele-bundchen\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">de sua campanha para o Dia dos Namorados<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56881\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-1024x701.png\" alt=\"Hailey Bieber Victoria Secret, com lingerie floral rosa e meias, deitada em um tapete cercado por velas acesas, aparece na p\u00e1gina inicial do site da Victoria&#039;s Secret.\" width=\"1024\" height=\"701\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-1024x701.png 1024w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-300x205.png 300w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-768x526.png 768w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-1536x1052.png 1536w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-2048x1402.png 2048w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-18x12.png 18w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-11.21.07-1080x740.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aparentemente, parece um endosso cl\u00e1ssico de uma celebridade.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Grande marca. Grande nome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas se olharmos mais de perto, essa colabora\u00e7\u00e3o diz muito mais sobre <\/span><b>para onde a Victoria's Secret est\u00e1 indo<\/b><span style=\"font-weight: 400;\">, Por que Hailey Bieber se encaixa nessa mudan\u00e7a e o que os profissionais de marketing modernos podem aprender com ela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se trata de lingerie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Trata-se de relev\u00e2ncia, cultura e de como as marcas antigas reconstroem a confian\u00e7a dos p\u00fablicos mais jovens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deixe-me explicar \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>O que aconteceu: Hailey Bieber se torna o rosto da campanha de Dia dos Namorados da Victoria's Secret<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Victoria's Secret escolheu Hailey Bieber como a figura principal de sua campanha para o Dia dos Namorados, posicionando-a em todos os recursos visuais e canais sociais como parte de sua campanha cont\u00ednua. <\/span><b>Coletivo VS<\/b><span style=\"font-weight: 400;\"> estrat\u00e9gia.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTTfU3NgISb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DTTfU3NgISb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Victoria's Secret (@victoriassecret)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Isso \u00e9 importante por dois motivos:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1\ufe0f\u20e3 Hailey n\u00e3o \u00e9 uma \u201cAngel\u201d tradicional da Victoria's Secret\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2\ufe0f\u20e3 O tom da campanha \u00e9 intencionalmente moderno, suave e alinhado \u00e0 cultura, em vez de provocativo ou teatral<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em vez de espet\u00e1culo, a marca se inclinou para <\/span><b>Confian\u00e7a relacion\u00e1vel<\/b><span style=\"font-weight: 400;\">, intimidade e narrativa orientada pelo criador.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa abordagem se encaixa diretamente na estrat\u00e9gia de reposicionamento plurianual da Victoria's Secret, em vez de ser uma ativa\u00e7\u00e3o isolada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vamos voltar \u00e0 estrat\u00e9gia de reposicionamento da Victoria's Secret \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Por que a Victoria's Secret precisava de um retorno?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para entender por que essa parceria \u00e9 importante, voc\u00ea precisa entender o que a Victoria's Secret passou.<\/span><\/p>\n<h3><b>De l\u00edder de categoria a desconex\u00e3o cultural<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Em seu auge, a Victoria's Secret dominou o mercado de lingerie dos EUA, controlando <\/span><a href=\"https:\/\/thehustle.co\/06212021-victorias-secret\" target=\"_blank\" rel=\"noopener\"><b>at\u00e9 o mercado de ~80% <\/b><\/a><b>compartilhar<\/b><span style=\"font-weight: 400;\">. Durante anos, a marca n\u00e3o apenas liderou a categoria. Ela <\/span><i><span style=\"font-weight: 400;\">definido<\/span><\/i><span style=\"font-weight: 400;\"> isso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em seguida, o cen\u00e1rio mudou.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Novos concorrentes como <\/span><b>Aerie<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Savage X Fenty<\/b> <a href=\"https:\/\/www.modaes.com\/global\/companies\/relief-in-the-heaven-of-intimate-how-victorias-secret-lost-its-angel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ganhou for\u00e7a ao se concentrar na inclus\u00e3o e na autenticidade<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">As expectativas culturais mudaram mais rapidamente do que a adapta\u00e7\u00e3o da marca<\/span><\/li>\n<li><a href=\"https:\/\/www.nytimes.com\/2020\/02\/01\/business\/victorias-secret-razek-harassment.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Controv\u00e9rsias p\u00fablicas<\/span><\/a><span style=\"font-weight: 400;\"> eros\u00e3o acelerada da confian\u00e7a<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56885\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-12.55.19-1024x652.png\" alt=\"Gr\u00e1fico de linhas mostrando o decl\u00ednio da receita da Victoria&#039;s Secret (caindo de cerca de $7,750M para $5,000M) e da participa\u00e7\u00e3o de mercado (%) de 2016 a 2019, antes do cancelamento do show - anos antes do envolvimento de Hailey Bieber com a Victoria&#039;s Secret.\" width=\"1024\" height=\"652\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-12.55.19-980x624.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-12.55.19-480x305.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No final da d\u00e9cada de 2010, a Victoria's Secret havia perdido <\/span><b>20%+ de sua participa\u00e7\u00e3o no mercado<\/b><span style=\"font-weight: 400;\">, O Brasil n\u00e3o \u00e9 mais dono da cultura como era antes.<\/span><\/p>\n<h3><b>Press\u00e3o de vendas e fadiga da marca<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Essa mudan\u00e7a cultural apareceu nos n\u00fameros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A receita anual da Victoria's Secret diminuiu de seu pico em 2010 para cerca de <\/span><a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/VSCO\/victorias-secret\/revenue\" target=\"_blank\" rel=\"noopener\"><b>$6B nos \u00faltimos anos<\/b><\/a><span style=\"font-weight: 400;\">, O crescimento do mercado de capitais est\u00e1 se tornando mais lento, sinalizando n\u00e3o apenas um crescimento mais lento, mas um problema de relev\u00e2ncia mais profundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um dos maiores sinais?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O cancelamento do ic\u00f4nico Victoria's Secret Fashion Show.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse momento marcou o fim de uma era e o in\u00edcio de uma dif\u00edcil transi\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quiser saber mais sobre as dificuldades da Victoria's Secret e sua estrat\u00e9gia completa de retorno, <\/span><a href=\"https:\/\/www.clickanalytic.com\/pt\/victoria-secret-2025-creator-comeback\/\"><span style=\"font-weight: 400;\">Confira este artigo.<\/span><\/a><\/p>\n<h3><b>O problema da gera\u00e7\u00e3o Z<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A conscientiza\u00e7\u00e3o nunca foi o problema.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O noivado foi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A gera\u00e7\u00e3o Z n\u00e3o rejeitou a lingerie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eles rejeitaram o que a Victoria's Secret <\/span><i><span style=\"font-weight: 400;\">representado<\/span><\/i><span style=\"font-weight: 400;\"> na \u00e9poca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E isso significava que o retorno n\u00e3o poderia se basear na nostalgia. Tinha que ser cultural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora vamos explorar por que a Hailey representa essa mudan\u00e7a \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Hailey Bieber n\u00e3o \u00e9 uma modelo cl\u00e1ssica da Victoria's Secret (e esse \u00e9 o ponto)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma das coisas mais inteligentes sobre essa parceria \u00e9 o que <\/span><b>Hailey Bieber n\u00e3o \u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ela nunca foi uma Angel da Victoria's Secret.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ela n\u00e3o est\u00e1 vinculada \u00e0 era da fantasia da qual as pessoas se afastaram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em vez disso, Hailey entrou em cena em <\/span><a href=\"https:\/\/www.elle.com.au\/culture\/news\/victorias-secret-rebrand-priyanka-chopra-megan-rapinoe-25436\/\" target=\"_blank\" rel=\"noopener\"><b>2021<\/b><span style=\"font-weight: 400;\"> como parte do <\/span><b>Coletivo VS<\/b><\/a><span style=\"font-weight: 400;\">, A marca se comprometeu publicamente com a mudan\u00e7a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse coletivo n\u00e3o tinha a ver com perfei\u00e7\u00e3o. Tratava-se de identidade moderna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avan\u00e7ando para 2026, ela agora est\u00e1 liderando uma campanha emblem\u00e1tica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se trata de uma reserva aleat\u00f3ria de celebridade.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Trata-se de uma evolu\u00e7\u00e3o de longo prazo da parceria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A antiga Victoria's Secret vendia aspira\u00e7\u00e3o de cima para baixo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A nova Victoria's Secret vende confian\u00e7a com a qual as pessoas podem se identificar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hailey encarna essa mudan\u00e7a \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Por que Hailey Bieber \u00e9 uma op\u00e7\u00e3o estrat\u00e9gica para a nova Victoria's Secret<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Essa parceria funciona n\u00e3o porque Hailey \u00e9 famosa, mas porque ela se alinha com <\/span><b>como a influ\u00eancia funciona hoje<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Ela representa a feminilidade moderna, n\u00e3o a fantasia perform\u00e1tica<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O apelo de Hailey n\u00e3o \u00e9 barulhento ou teatral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 controlado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00cdntimo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Sem esfor\u00e7o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse tom corresponde \u00e0 maneira como os consumidores mais jovens interpretam a confian\u00e7a e a desejabilidade atualmente. A campanha n\u00e3o tenta chocar ou provocar. Ela tenta <\/span><i><span style=\"font-weight: 400;\">conectar<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para uma marca que est\u00e1 reconstruindo a confian\u00e7a, isso \u00e9 mais importante do que a visibilidade.<\/span><\/p>\n<h3><b>Sua influ\u00eancia converte, n\u00e3o apenas impressiona<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A influ\u00eancia de Hailey Bieber n\u00e3o \u00e9 te\u00f3rica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ela n\u00e3o apenas associou seu nome a <\/span><b>Rhode<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ela <\/span><i><span style=\"font-weight: 400;\">encarnado<\/span><\/i><span style=\"font-weight: 400;\"> isso.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DR18UCfjBfV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DR18UCfjBfV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Click Analytic - Creator OS (@clickanalytic_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Em menos de tr\u00eas anos, a Rhode se transformou em uma <\/span><b>Marca $1B <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.clickanalytic.com\/pt\/ebook-rhode\/\"><span style=\"font-weight: 400;\">Veja o manual completo aqui<\/span><\/a><span style=\"font-weight: 400;\">), impulsionado em grande parte pela atra\u00e7\u00e3o cultural da Hailey, e n\u00e3o pela publicidade tradicional.<\/span><\/p>\n<p><a href=\"https:\/\/www.clickanalytic.com\/pt\/rhode-skins-product-launch-wins-again\/\"><span style=\"font-weight: 400;\">O lan\u00e7amento da capa Rhode para iPhone<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 o exemplo perfeito.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A tend\u00eancia n\u00e3o se deveu \u00e0 m\u00eddia paga.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Foi tend\u00eancia porque Hailey tirou uma selfie com espelho.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DOhcILYj2Zi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DOhcILYj2Zi\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Hailey Rhode Bieber (@haileybieber)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Isso n\u00e3o \u00e9 alcance.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Esse \u00e9 o impulso cultural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando Hailey adota algo, os formatos mudam. Os produtos mudam. As tend\u00eancias mudam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse \u00e9 exatamente o tipo de influ\u00eancia que as marcas est\u00e3o buscando em 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas n\u00e3o s\u00f3 isso, o p\u00fablico da Hailey nas m\u00eddias sociais tamb\u00e9m foi uma combina\u00e7\u00e3o perfeita \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Correspond\u00eancia de p\u00fablico: Por que o p\u00fablico de Hailey Bieber se encaixa no alvo da Victoria's Secret<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 nesse ponto que a parceria se torna dif\u00edcil de ser contestada.<\/span><\/p>\n<h3><b>Dados demogr\u00e1ficos do p\u00fablico de Hailey Bieber (Instagram + TikTok)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Em todas as plataformas, Hailey Bieber tem <\/span><b>Mais de 70 milh\u00f5es de seguidores<\/b><span style=\"font-weight: 400;\">, mas a composi\u00e7\u00e3o \u00e9 mais importante do que o n\u00famero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No Instagram (dados de <\/span><a href=\"http:\/\/www.clickanalytic.com\/pt\/\"><span style=\"font-weight: 400;\">An\u00e1lise de cliques<\/span><\/a><span style=\"font-weight: 400;\">):<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> - ~80% de seu p\u00fablico \u00e9 <\/span><b>18-34<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> - 70%+ \u00e9 <\/span><b>feminino<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> - As visualiza\u00e7\u00f5es m\u00e9dias do Reel est\u00e3o na faixa de <\/span><b>v\u00e1rios milh\u00f5es<\/b><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56886\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.34-1024x784.png\" alt=\"O perfil de influenciador de Hailey Rhode Bieber mostra estat\u00edsticas de neg\u00f3cios, resumo do p\u00fablico, taxa de engajamento, principais marcas, como Victoria&#039;s Secret, e localiza\u00e7\u00e3o do p\u00fablico nos EUA.\" width=\"1024\" height=\"784\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.34-980x750.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.34-480x368.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No TikTok (dados de <\/span><a href=\"http:\/\/www.clickanalytic.com\/pt\/\"><span style=\"font-weight: 400;\">An\u00e1lise de cliques<\/span><\/a><span style=\"font-weight: 400;\">):<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> - O p\u00fablico \u00e9 ainda mais jovem<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> - Forte maioria feminina<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> - A m\u00e9dia de visualiza\u00e7\u00f5es de v\u00eddeo permanece extremamente alta em rela\u00e7\u00e3o ao n\u00famero de seguidores<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56887\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.57-1024x689.png\" alt=\"Painel que exibe as m\u00e9tricas de seguidores de Hailey Bieber na Victoria Secret, incluindo gr\u00e1ficos de idade, g\u00eanero e localiza\u00e7\u00e3o. A maioria \u00e9 do sexo feminino, com idades entre 18 e 24 anos. A imagem do perfil e a contagem de seguidores tamb\u00e9m s\u00e3o exibidas.\" width=\"1024\" height=\"689\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.57-980x660.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-13.15.57-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Esse \u00e9 exatamente o grupo demogr\u00e1fico que a Victoria's Secret perdeu e que est\u00e1 tentando reconquistar ativamente.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Sobreposi\u00e7\u00e3o de p\u00fablico: Prova de que n\u00e3o se trata de uma aposta fria<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os dados de sobreposi\u00e7\u00e3o tornam a estrat\u00e9gia ainda mais clara:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><b>12% dos seguidores da Victoria's Secret no Instagram j\u00e1 seguem Hailey Bieber<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>18% dos seguidores de Hailey Bieber j\u00e1 seguem a Victoria's Secret<\/b><\/p>\n<p><span style=\"font-weight: 400;\">(dados de <\/span><a href=\"http:\/\/www.clickanalytic.com\/pt\/\"><span style=\"font-weight: 400;\">An\u00e1lise de cliques<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56888\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-10.28.20-1024x275.png\" alt=\"O gr\u00e1fico de barras compara os seguidores exclusivos e compartilhados de Hailey Bieber e Victoria Secret, mostrando cerca de 81% seguidores exclusivos para cada conta e o restante como seguidores compartilhados.\" width=\"1024\" height=\"275\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-10.28.20-980x263.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-14-a-10.28.20-480x129.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se trata de apresentar a marca a um p\u00fablico totalmente novo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Trata-se de ativar um <\/span><b>espa\u00e7o cultural compartilhado<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do ponto de vista do marketing, isso representa um risco significativamente menor e uma vantagem maior.<\/span><\/p>\n<h2><b>Desempenho da campanha: Primeiros sinais da colabora\u00e7\u00e3o de Hailey Bieber com a Victoria Secret<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Embora ainda seja cedo, os sinais de desempenho s\u00e3o fortes:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd25 <\/span><b>13,6 milh\u00f5es de visualiza\u00e7\u00f5es totais no Instagram<\/b><span style=\"font-weight: 400;\"> em todo o conte\u00fado da campanha da Victoria's Secret<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd25\u00a0 <\/span><b>~992 mil visualiza\u00e7\u00f5es no TikTok<\/b><span style=\"font-weight: 400;\"> para postagens relacionadas \u00e0 colabora\u00e7\u00e3o<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd25 <\/span><b>1,9 milh\u00e3o de curtidas<\/b><span style=\"font-weight: 400;\"> somente na repostagem de Hailey nos bastidores<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@victoriassecret\/video\/7593400737971932471\" data-video-id=\"7593400737971932471\">\n<section><a title=\"@victoriassecret\" href=\"https:\/\/www.tiktok.com\/@victoriassecret?refer=embed\" target=\"_blank\" rel=\"noopener\">@victoriassecret<\/a> O romance \u00e9 assim \ud83d\udc8b <a title=\"victoriassecret\" href=\"https:\/\/www.tiktok.com\/tag\/victoriassecret?refer=embed\" target=\"_blank\" rel=\"noopener\">#victoriassecret<\/a> <a title=\"dia dos namorados\" href=\"https:\/\/www.tiktok.com\/tag\/valentinesday?refer=embed\" target=\"_blank\" rel=\"noopener\">#valentinesday<\/a> <a title=\"Jazz elegante com saxofone no sagu\u00e3o do hotel(1461808) - ricca\" href=\"https:\/\/www.tiktok.com\/music\/Classy-saxophone-jazz-in-the-hotel-lounge-1461808-7257595000770463745?refer=embed\" target=\"_blank\" rel=\"noopener\">Jazz elegante com saxofone no sagu\u00e3o do hotel(1461808) - ricca<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">O que \u00e9 especialmente interessante \u00e9 o que <\/span><i><span style=\"font-weight: 400;\">n\u00e3o<\/span><\/i><span style=\"font-weight: 400;\"> ainda n\u00e3o aconteceu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hailey n\u00e3o postou um Reel ou TikTok dedicado \u00e0 campanha em seus pr\u00f3prios canais. Isso deixa uma margem significativa para futuras ativa\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isso sugere que a parceria est\u00e1 sendo planejada estrategicamente, em vez de ser totalmente antecipada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora, veja o que voc\u00ea pode aprender com isso como profissional de marketing \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>O que os profissionais de marketing podem aprender com Hailey Bieber x Victoria's Secret<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Essa colabora\u00e7\u00e3o oferece v\u00e1rias li\u00e7\u00f5es para as marcas modernas:<\/span><\/p>\n<ol>\n<li><b> As parcerias de longo prazo com criadores superam os endossos pontuais<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> O papel de Hailey evoluiu ao longo dos anos. Essa continuidade gera confian\u00e7a.<\/span><\/li>\n<li><b> A relev\u00e2ncia cultural supera o valor de choque<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> O p\u00fablico moderno responde \u00e0 autenticidade, n\u00e3o ao espet\u00e1culo.<\/span><\/li>\n<li><b> A sobreposi\u00e7\u00e3o do p\u00fablico \u00e9 mais importante do que o alcance bruto<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Os seguidores compartilhados reduzem o atrito e aumentam o potencial de convers\u00e3o.<\/span><\/li>\n<li><b> Os fundadores que incorporam as marcas superam os embaixadores tradicionais<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> O sucesso de Hailey em Rhode refor\u00e7a sua credibilidade como mais do que uma modelo.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Esse \u00e9 o marketing do criador, pois <\/span><b>estrat\u00e9gia de marca<\/b><span style=\"font-weight: 400;\">, e n\u00e3o a compra de m\u00eddia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Hailey Bieber \u00e9 a embaixadora certa para a Victoria's Secret?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se o objetivo fosse barulho, havia op\u00e7\u00f5es mais barulhentas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se o objetivo era a nostalgia, havia outros mais seguros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas se o objetivo \u00e9 reconstruir a relev\u00e2ncia cultural com a gera\u00e7\u00e3o Z e a gera\u00e7\u00e3o do mil\u00eanio, Hailey Bieber faz sentido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ela representa para onde a Victoria's Secret est\u00e1 indo, n\u00e3o para onde esteve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E \u00e9 assim que s\u00e3o as verdadeiras reviravoltas da marca.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Considera\u00e7\u00f5es finais<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Hailey Bieber Victoria Secret<\/b><span style=\"font-weight: 400;\"> A parceria n\u00e3o se trata de lingerie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Trata-se de como as marcas antigas voltam \u00e0 cultura sem for\u00e7\u00e1-la.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Victoria's Secret n\u00e3o escolheu Hailey pelo fato de ela ser famosa.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eles a escolheram porque ela tem a confian\u00e7a cultural do p\u00fablico exato de que precisam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para os profissionais de marketing, esse caso \u00e9 um lembrete:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A relev\u00e2ncia n\u00e3o \u00e9 comprada.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-&gt; \u00c9 emprestado, das vozes certas, ao longo do tempo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E, quando bem feito, ele se torna um composto.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber Victoria Secret n\u00e3o \u00e9 apenas um acordo com uma celebridade. Analisamos os dados, a adequa\u00e7\u00e3o do p\u00fablico e por que essa parceria sinaliza um verdadeiro retorno da marca.<\/p>","protected":false},"author":20,"featured_media":56883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[106],"class_list":["post-56878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2026"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/56878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=56878"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/56878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/56883"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=56878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=56878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=56878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}