

{"id":56782,"date":"2026-01-12T10:56:59","date_gmt":"2026-01-12T10:56:59","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=56782"},"modified":"2026-02-19T16:39:40","modified_gmt":"2026-02-19T16:39:40","slug":"social-media-etiquette-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/social-media-etiquette-dos-and-donts\/","title":{"rendered":"Etiqueta nas m\u00eddias sociais (2026): Como uma publica\u00e7\u00e3o pode arruinar a confian\u00e7a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media etiquette defines how brands, creators, and individuals behave online.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">And when it goes wrong, the consequences are immediate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em 2023, <\/span><b>Balenciaga<\/b><span style=\"font-weight: 400;\"> learned this the hard way.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/fashion\/2022\/nov\/29\/balenciaga-apologises-for-ads-featuring-bondage-bears-and-child-abuse-papers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">After a controversial campaign<\/span><\/a><span style=\"font-weight: 400;\">, backlash exploded across platforms. Hashtags calling to boycott the brand generated <\/span><b>hundreds of millions of views<\/b><span style=\"font-weight: 400;\">, while studies tracked <\/span><b>700,000+ negative social mentions in just days<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-56789\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px-1024-x-608-px-1.png\" alt=\"A collage shows Balenciaga\u2019s apology, Kim Kardashian&#039;s statement about the controversy, and a tweet criticizing celebrities for ignoring social media etiquette while endorsing Balenciaga.\" width=\"605\" height=\"359\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Influencers publicly distanced themselves, celebrities removed tags, and the brand was forced into multiple apologies to limit long-term damage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media makes publishing instant.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>But it also makes mistakes permanent.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A single post can damage a personal reputation, end a partnership, or trigger a brand crisis. And in 2026, when screenshots travel faster than apologies, <\/span><b>social media etiquette is no longer optional<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This guide explains:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What social media etiquette really means<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why it matters more than ever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The core rules everyone should follow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platform-specific etiquette for Instagram, TikTok, LinkedIn, and X<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How brands and creators should behave differently online<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">To understand why these rules matter so much, we first need to define what social media etiquette actually is \ud83d\udc47<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What Is Social Media Etiquette?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1Social media etiquette refers to the unwritten rules that guide respectful, responsible, and intentional behavior online. <\/span><b>It covers how you communicate, what you post, and how you interact with others.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For a practical \u201cdos and don\u2019ts\u201d breakdown of posting behavior across platforms, see <\/span><a href=\"https:\/\/socialhospitality.com\/2023\/10\/social-media-etiquette-101-the-dos-and-donts-of-posting-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><b>Social Hospitality\u2019s etiquette guide<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike offline conversations, online content is permanent, searchable, and algorithmically amplified. According to the<\/span><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2020\/08\/19\/55-of-u-s-social-media-users-say-they-are-worn-out-by-political-posts-and-discussions\/\" target=\"_blank\" rel=\"noopener\"> <b>Centro de Pesquisas Pew<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>55% of U.S. social media users<\/b><span style=\"font-weight: 400;\"> say they feel \u201cworn out\u201d by how many political posts and discussions they see on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a sign of emotional fatigue tied to hostile or overwhelming interactions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-56788\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px.png\" alt=\"Line graph showing that more Republican\/leaning users feel worn out by political posts on social media\u2014highlighting the impact of social media etiquette\u2014compared to Democratic\/leaning users, based on Pew Research Center survey data from 2016-2020.\" width=\"470\" height=\"470\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Etiquette is not about being polite for the sake of it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is about <\/span><b>reducing friction and protecting trust at scale<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Once defined, the next question is why social media etiquette has become so critical today \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Social Media Etiquette Is Important<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is no longer a casual space \u274c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It influences hiring decisions, brand trust, customer loyalty, and public perception at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you post, how you reply, and when you stay silent can all have measurable consequences. For individuals, it affects careers and credibility. For brands and creators, it directly impacts reach, trust, and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why social media etiquette is not just about good manners. It is about protecting long-term value.<\/span><\/p>\n<h3><b>Your reputation is always visible<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A study by <\/span><a href=\"https:\/\/www.careerbuilder.com\/advice\/social-media-survey-2018\" target=\"_blank\" rel=\"noopener\"><b>CareerBuilder<\/b><\/a><span style=\"font-weight: 400;\"> shows that <\/span><b>70% of employers review social media profiles<\/b><span style=\"font-weight: 400;\"> during the hiring process.<\/span><\/p>\n<h3><b>Audiences punish brands fast<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to the<\/span><a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\" target=\"_blank\" rel=\"noopener\"> <b>Edelman Trust Barometer<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>81% dos consumidores<\/b><span style=\"font-weight: 400;\"> say trust is a deciding factor when engaging with brands.<\/span><\/p>\n<h3><b>Algorithms amplify bad behavior<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Research from<\/span><a href=\"https:\/\/news.mit.edu\/2018\/study-twitter-false-news-travels-faster-true-stories-0308\" target=\"_blank\" rel=\"noopener\"> <b>MIT\u2019s Media Lab<\/b><\/a><span style=\"font-weight: 400;\"> found that false news spreads faster and farther than true stories on social media.<\/span><\/p>\n<p><b>In short, etiquette is no longer optional.<\/b><span style=\"font-weight: 400;\"> It directly impacts credibility, reach, and long-term perception.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Knowing why it matters makes it easier to apply the rules in practice \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Basic Rules of Social Media Etiquette<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Good social media etiquette is not about being boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s about knowing where the line is, and not crossing it publicly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And\u2026 these principles apply to individuals, creators, and brands alike.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a simple \u201cdos and don\u2019ts\u201d checklist you can reference or even share with your team, the recap below \u2b07\ufe0f<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Think before you post<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Post emotionally in the heat of the moment<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A tweet takes 5 seconds. Screenshots last forever.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><a href=\"https:\/\/hbr.org\/2015\/05\/dont-let-emotions-screw-up-your-decisions\" target=\"_blank\" rel=\"noopener\"><b><i>Harvard Business Review<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> explains that intense emotions can push people into misguided decisions, which is why pausing before responding online often prevents avoidable mistakes.<\/span><\/i><\/p>\n<p><b><i>Real example:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">For example, model and television personality <\/span><\/i><a href=\"https:\/\/redbanyan.com\/blog\/how-to-handle-a-social-media-backlash\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Chrissy Teigen<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> faced intense online backlash after old tweets resurfaced showing she had engaged in online bullying, leading major retailers like Macy\u2019s and Target to publicly distance themselves from her. The controversy forced Teigen into a series of public apologies and reputation-management posts as she worked to regain trust.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Be respectful when you disagree<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Attack people instead of ideas<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Disagreement drives conversation. Disrespect drives backlash.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">O<\/span><\/i><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/01\/13\/the-state-of-online-harassment\/\" target=\"_blank\" rel=\"noopener\"> <b><i>Centro de Pesquisas Pew<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> reports that <\/span><\/i><b><i>41% of U.S. adults have experienced online harassment<\/i><\/b><i><span style=\"font-weight: 400;\">, often stemming from aggressive replies.<\/span><\/i><\/p>\n<p><b><i>Regra geral:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">If a comment would create tension or conflict in a face-to-face meeting, it will escalate even faster on social media.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Credit creators and original sources<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Repost content as if it\u2019s yours<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Crediting creators is not just a courtesy. It is part of how trust is built online.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When brands or individuals reuse content without attribution, audiences notice. It signals laziness at best and exploitation at worst. On the other hand, clearly tagging the original creator shows respect, transparency, and confidence.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Proper attribution also strengthens relationships. Creators are more likely to reshare, engage, and collaborate again when they feel acknowledged. Over time, this behavior shapes how a brand or profile is perceived across the platform.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In short, credit turns borrowed attention into long-term goodwill.<\/span><\/i><\/p>\n<p><b><i>Real example:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">TikTok creators regularly call out brands for reposting UGC without credit, often triggering public apologies and negative press.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Respect privacy and consent<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Share private messages, screenshots, or images without permission<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Just because something can be shared does not mean it should be.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Private messages, screenshots, photos, or off-platform conversations carry an expectation of trust. Making them public without consent almost always shifts the focus away from your point and onto your behavior.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">For brands and creators, this is especially risky. Sharing private exchanges to \u201cprove a point\u201d often looks defensive and damages credibility. For individuals, it can escalate conflicts that would otherwise stay small.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If content was not meant for a public feed, ask first. When in doubt, do not post.<\/span><\/i><\/p>\n<p><b><i>Fun but real rule:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">If someone sent it in a DM, it stays in a DM.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Be transparent about ads and partnerships<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Hide sponsorships or paid promotions<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Transparency is not optional. It\u2019s regulated.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">According to the<\/span><\/i><a href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"> <b><i>BBB National Programs Influencer Trust Index<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><b><i>70% dos consumidores<\/i><\/b><i><span style=\"font-weight: 400;\"> say they feel <\/span><\/i><b><i>negative toward an influencer<\/i><\/b><i><span style=\"font-weight: 400;\"> if they discover the influencer was paid or received free products <\/span><\/i><b><i>without clearly disclosing it<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><b><i>Real example:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">O<\/span><\/i><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers\" target=\"_blank\" rel=\"noopener\"> <b><i>FTC<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> regularly fines influencers and brands for missing or unclear #ad disclosures.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Add value before promoting<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Turn every post into an ad<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">People do not follow accounts to be sold to.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">They follow accounts to learn, be entertained, or feel understood.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When every post pushes a product, audiences tune out. When content consistently provides insight, inspiration, or utility, promotions feel earned instead of intrusive.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">For brands, this means sharing knowledge, behind-the-scenes moments, or real customer stories before asking for attention. For creators, it means building trust through honest content long before recommending a product.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Promotion works best when it comes after value. Not before it.<\/span><\/i><\/p>\n<p><b><i>Simple test:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">Would someone save or share this post if your product name was removed?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Respond to comments calmly and promptly<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Ignore feedback or respond defensively<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Silence feels like avoidance. Aggression feels like guilt.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">De acordo com<\/span><\/i><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-response-time\/\" target=\"_blank\" rel=\"noopener\"> <b><i>Sprout Social<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><b><i>76% of users expect a response within 24 hours<\/i><\/b><i><span style=\"font-weight: 400;\"> when they contact a brand on social media.<\/span><\/i><\/p>\n<p><b><i>Good etiquette:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">Acknowledge first. Clarify second. Defend never.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Use inclusive and clear language<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Assume context, tone, or intent<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Online, tone is invisible. Words do the heavy lifting.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">O<\/span><\/i><a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\" target=\"_blank\" rel=\"noopener\"> <b><i>Edelman Trust Barometer<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> shows inclusive communication directly impacts brand trust, especially among Gen Z audiences.<\/span><\/i><\/p>\n<p><b><i>Real-world pattern:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">Posts that require \u201cyou misunderstood me\u201d replies already failed.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Admit mistakes quickly<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Double down or blame the audience<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Fast apologies reduce damage. Slow ones multiply it.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Crisis communication studies cited by<\/span><\/i><a href=\"https:\/\/www.thefashionlaw.com\/\" target=\"_blank\" rel=\"noopener\"> <b><i>The Fashion Law<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> show delayed or defensive responses significantly worsen brand sentiment.<\/span><\/i><\/p>\n<p><b><i>Rule:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">One clear apology beats five defensive explanations.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b><i>\u2705 DO: Remember there is a human behind every account<\/i><\/b><\/h3>\n<p><b><i>\u274c DON\u2019T:<\/i><\/b><i><span style=\"font-weight: 400;\"> Treat engagement as numbers only<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Every profile represents a person, not a metric.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">O<\/span><\/i><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/01\/13\/the-state-of-online-harassment\/\" target=\"_blank\" rel=\"noopener\"> <b><i>Centro de Pesquisas Pew<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> consistently links dehumanization online to higher toxicity and harassment.<\/span><\/i><\/p>\n<p>Proper communication also improves <a href=\"https:\/\/www.clickanalytic.com\/pt\/social-media-kips-key-60-insights\/\">key social media performance indicators.<\/a><\/p>\n<p><b><i>Simple mindset shift:<\/i><\/b><b><i><br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">Talk to people, not to algorithms.<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"wp-image-56792\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-10-a-13.36.16-1-1024x689.png\" alt=\"Infographic titled &quot;The Do&#039;s &amp; Don&#039;ts of Social Media Etiquette&quot; lists key tips under &quot;Do&quot; and &quot;Don&#039;t&quot; columns, using green check marks and red X icons to highlight essential social media etiquette practices.\" width=\"528\" height=\"355\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-10-a-13.36.16-1-1024x689.png 1024w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-10-a-13.36.16-1-300x202.png 300w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-10-a-13.36.16-1-768x517.png 768w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-10-a-13.36.16-1-1536x1033.png 1536w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<p><b>These rules are simple, but they are not trivial.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They shape how people perceive you long after a post is published.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following them consistently reduces conflict, builds trust, and protects your reputation over time. Ignoring them often leads to misunderstandings that are hard to reverse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, etiquette is not one-size-fits-all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each platform has its own culture, expectations, and unspoken norms, which is why the next step is understanding <\/span><b>how social media etiquette changes from one platform to another<\/b><span style=\"font-weight: 400;\"> \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Social Media Etiquette by Platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is CRITICAL to understand -&gt; Social media etiquette is universal in principle, but not in practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each platform has its own culture, pace, and expectations. What feels normal on TikTok may feel inappropriate on LinkedIn. A reply that works on Instagram could escalate on X.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding these differences helps you communicate more effectively, avoid unnecessary friction, and adapt your tone without losing authenticity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is how social media etiquette changes across the major platforms \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Instagram Etiquette<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram is a <\/span><b>visual-first, relationship-driven platform<\/b><span style=\"font-weight: 400;\">. Etiquette here is closely tied to authenticity and credit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1On Instagram, <\/span><b>posts featuring user-generated content (UGC)<\/b><span style=\"font-weight: 400;\"> (which naturally feel more authentic than polished brand content) consistently drive higher engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some analyses show <\/span><b>up to 70% more engagement<\/b><span style=\"font-weight: 400;\"> compared to brand-only posts, highlighting how audiences respond better to real people and real moments (user-generated content).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good etiquette on Instagram means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crediting creators clearly<\/b><span style=\"font-weight: 400;\"> when reposting photos, Reels, or Stories. Tagging in captions is better than burying credits in comments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using DMs respectfully<\/b><span style=\"font-weight: 400;\">. Unsolicited sales messages or copy-paste pitches are often ignored or reported.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoiding engagement bait<\/b><span style=\"font-weight: 400;\"> like \u201cComment YES\u201d or misleading captions that do not match the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responding to comments<\/b><span style=\"font-weight: 400;\"> when possible. Even short replies signal presence and appreciation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On Instagram, silence or generic automation is often interpreted as disinterest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>TikTok Etiquette<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok is fast, remix-heavy, and community-driven. Etiquette here is about <\/span><b>participation without exploitation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1TikTok highlights that over <\/span><b>40% of content discovery<\/b><span style=\"font-weight: 400;\"> comes from duets, stitches, and remixes (<\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok Newsroom<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good etiquette on TikTok means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acknowledging original creators<\/b><span style=\"font-weight: 400;\"> when using sounds, formats, or trends. Even when credit is not technically required, it is culturally expected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using duets and stitches responsibly<\/b><span style=\"font-weight: 400;\">, not to mock or misrepresent others.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Respecting trend context<\/b><span style=\"font-weight: 400;\">. Jumping into sensitive or serious trends for visibility often backfires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accepting public feedback<\/b><span style=\"font-weight: 400;\">. TikTok users are vocal, and deleting criticism tends to amplify it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On TikTok, authenticity matters more than polish, and arrogance is quickly punished.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>LinkedIn Etiquette<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is professional, but not corporate. Etiquette here is about <\/span><b>respecting attention and intent<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1According to <\/span><b>LinkedIn<\/b><span style=\"font-weight: 400;\">, posts with meaningful comments generate <\/span><b>3\u20134\u00d7 more reach<\/b><span style=\"font-weight: 400;\"> than posts with passive reactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good etiquette on LinkedIn means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoiding aggressive sales pitches<\/b><span style=\"font-weight: 400;\">, especially in comments or DMs immediately after connecting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adding thoughtful comments<\/b><span style=\"font-weight: 400;\">, not generic praise. Insightful engagement drives visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keeping posts relevant to work and expertise<\/b><span style=\"font-weight: 400;\">, even when storytelling is personal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disclosing partnerships or promotions transparently<\/b><span style=\"font-weight: 400;\">, especially when promoting tools or services.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On LinkedIn, people expect value, perspective, and professionalism \u2014 not pressure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>X (Twitter) Etiquette<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">X is public, fast, and highly contextual. Etiquette here is about <\/span><b>restraint and clarity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1The <\/span><b>Instituto Reuters<\/b><span style=\"font-weight: 400;\"> reports that false information spreads <\/span><b>up to six times faster<\/b><span style=\"font-weight: 400;\"> than verified corrections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good etiquette on X means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verifying information before sharing<\/b><span style=\"font-weight: 400;\">, especially during breaking news.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoiding pile-ons and quote-tweet harassment<\/b><span style=\"font-weight: 400;\">, even when disagreeing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Providing context<\/b><span style=\"font-weight: 400;\">, since short formats strip nuance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Knowing when not to reply<\/b><span style=\"font-weight: 400;\">. Silence is often the most strategic response.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On X, escalation happens quickly, and screenshots outlive deleted tweets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Por que isso \u00e9 importante<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each platform rewards different behaviors, but punishes the same mistakes: arrogance, disrespect, and lack of context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adapting your etiquette by platform does not mean changing who you are.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> It means communicating with awareness of where you are.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Beyond individuals, brands are held to even higher etiquette standards \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Social Media Etiquette for Businesses and Brands<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For brands, social media is not just a communication channel. It is a public customer service desk, a marketing tool, and a reputation layer rolled into one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike individuals, brands are expected to be consistent, measured, and accountable at all times. Every reply, reaction, or moment of silence is interpreted as a brand position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why social media etiquette for businesses goes beyond politeness. It directly affects trust, loyalty, and long-term brand value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1Data from<\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-response-time\/\" target=\"_blank\" rel=\"noopener\"> <b>Sprout Social<\/b><\/a><span style=\"font-weight: 400;\"> shows that <\/span><b>76% of users expect a brand response within 24 hours<\/b><span style=\"font-weight: 400;\">, and brands that respond publicly see <\/span><b>up to 25% higher customer retention<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best practices include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acknowledge criticism publicly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid deleting comments unless abusive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never respond defensively<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tone matters as much as content.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Creators face similar expectations, but with added responsibility toward their audiences<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s uncover \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Social Media Etiquette for Influencers and Creators<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creators sit between audiences and brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"> <b>Centro de marketing de influ\u00eancia<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>61% of users trust creators more<\/b><span style=\"font-weight: 400;\"> when sponsorships are clearly disclosed, while hidden ads actively reduce purchase confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good creator etiquette includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent ad disclosures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Honest recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respectful brand collaborations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ethical behavior leads to stronger audience loyalty and higher-quality partnerships.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Even with good intentions, mistakes still happen. Some are more common than others\u2026 Let me explain \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Common Social Media Etiquette Mistakes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most people do not break social media etiquette on purpose.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They just move too fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the mistakes everyone has seen. And probably made once.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Posting without context<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You share a hot take.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Half your audience thinks it\u2019s a joke.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The other half thinks it\u2019s an attack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Context is missing. Drama fills the gap.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Over-promoting everything<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every post is a product.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Every Story is a link.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Every caption ends with \u201cavailable now\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People stop listening before they unfollow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Ignoring comments completely<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You post. It performs well.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Comments pile up. Silence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It feels less like confidence and more like indifference.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Publicly calling someone out<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You tag them.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You \u201cjust ask a question\u201d.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Everyone grabs popcorn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Private issues rarely improve when turned into content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Screenshotting DMs to prove a point<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You want to be right.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You post receipts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You lose trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Screenshots live longer than arguments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u274c Chasing engagement at all costs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Rage bait. Clickbait. Fake controversy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works today.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It damages credibility tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most etiquette mistakes come from the same place.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Reacting instead of thinking.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The good news is that etiquette can be improved with a few simple habits \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to Improve Your Social Media Etiquette<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Start with a simple checklist:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audit past posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set posting boundaries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observe community norms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pause before reacting emotionally<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">To close, let\u2019s address the most common questions people ask about social media etiquette \ud83d\udc47<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Social Media Etiquette FAQs<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>What is good social media etiquette?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Good social media etiquette is about communicating with intention and respect in a public space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means thinking about how your words, tone, and actions will be interpreted by people who do not know your intent. Good etiquette balances honesty with empathy. You can share opinions, promote work, or respond to criticism without being dismissive or aggressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its core, good etiquette protects trust. It helps conversations stay productive and reduces unnecessary conflict.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What should you avoid posting on social media?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should avoid posting anything you would not be comfortable seeing shared outside its original context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes private information, emotional reactions written in the heat of the moment, unverified news, and screenshots of private conversations. Even when posts are deleted, they often resurface later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a post could harm your reputation, your career, or someone else\u2019s privacy, it is better not to publish it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Does social media etiquette differ by platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Each platform has its own culture, norms, and expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What feels casual on TikTok may feel inappropriate on LinkedIn. What works in an Instagram Story may escalate on X. Understanding platform-specific behavior helps you adapt your tone without changing who you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good etiquette means speaking the language of the platform while staying consistent with your values.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>How should businesses behave on social media?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses should act with more restraint and accountability than individuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every response is interpreted as a brand position. That means being clear, calm, and respectful, especially during criticism. Brands should acknowledge feedback, respond when appropriate, and avoid emotional or defensive replies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong etiquette helps brands turn public conversations into trust-building moments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>How should influencers and creators behave on social media?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creators should prioritize transparency and audience trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clear ad disclosures, honest recommendations, and respectful interactions set the foundation for long-term credibility. Audiences follow creators for authenticity, not perfection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creators handle mistakes openly and communicate with care, they build stronger communities and more sustainable partnerships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclus\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media etiquette is not about being perfect or playing it safe.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is about being intentional in a space where everything is public and permanent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every post, comment, and reply sends a signal. Over time, those signals shape how people perceive you, your brand, or your work. Good etiquette reduces friction, protects trust, and creates room for meaningful conversations to happen.<\/span><\/p>\n<p>And it&#8217;s critical because strong social media etiquette supports <a href=\"https:\/\/www.clickanalytic.com\/pt\/what-is-brand-advocacy-7-top-brand-programs\/\">long-term advocacy and brand loyalty.<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, attention is easy to get. Respect is not.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The accounts that win long term will be the ones that communicate with clarity, empathy, and awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because on social media, how you show up matters just as much as what you say.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A etiqueta da m\u00eddia social molda a forma como as marcas, os criadores e os indiv\u00edduos s\u00e3o percebidos on-line. De regras espec\u00edficas de plataformas a erros comuns, este guia detalha o que fazer e o que n\u00e3o fazer para proteger a confian\u00e7a, a credibilidade e a reputa\u00e7\u00e3o em um espa\u00e7o digital p\u00fablico.<\/p>","protected":false},"author":20,"featured_media":56807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6,1],"tags":[106],"class_list":["post-56782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","category-uncategorised","tag-newdesign2026"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/56782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=56782"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/56782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/56807"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=56782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=56782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=56782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}