{"id":54300,"date":"2025-10-30T12:57:21","date_gmt":"2025-10-30T12:57:21","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=54300"},"modified":"2025-10-31T18:26:40","modified_gmt":"2025-10-31T18:26:40","slug":"victoria-secret-2025-creator-comeback","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/victoria-secret-2025-creator-comeback\/","title":{"rendered":"Victoria Secret 2025: O retorno"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ text_font_size=”21px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ custom_margin=”-4px||25px||false|false” custom_padding=”1px|20px|0px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

\ud83d\udcc9 Victoria Secret: From Fantasy to Fallout<\/h2>\n

For years, Victoria\u2019s Secret was untouchable.<\/p>\n

\"A<\/p>\n

In 2016, it dominated nearly 32% of the U.S. lingerie market<\/strong>, generating over $7.7B in annual sales<\/strong>.<\/p>\n

Then the brand collapsed \u2014 fast.
By 2019, market share had dropped below 12%<\/strong>, sales were down $2.5B<\/strong>, and the once-famous runway show was canceled<\/em>.<\/a><\/p>\n

Critics accused the company of being out of touch with the new generation of women who valued diversity, authenticity, and inclusivity<\/strong>.<\/p>\n


The Angels era \u2014 all glamour and exclusivity \u2014 no longer resonated.<\/p>\n

\"Line<\/p>\n

For more details on their growth trajectory and revenue metrics – check here.<\/a><\/p>\n

Or this great article<\/a> on the top 5 women\u2019s underwear brands losing market share.<\/p>\n

<\/h2>\n

\ud83d\udd01 The Turning Point: The \u201cTour 23\u201d Experiment<\/h2>\n

\",<\/p>\n

In 2023, Victoria\u2019s Secret<\/a> took a bold step back into the spotlight with The Tour \u201923<\/strong><\/a> \u2014 a documentary-style special on Prime.<\/p>\n

Video featuring global creators, designers, and storytellers<\/strong> instead of supermodels.<\/p>\n

The message was clear:<\/p>\n

\n

\u201cWe\u2019re not just showing fashion. We\u2019re showing the women behind it.\u201d<\/p>\n<\/blockquote>\n

That move didn\u2019t just reframe the brand \u2014 it reintroduced Victoria\u2019s Secret to Gen Z and millennials who had written it off.<\/p>\n

\ud83d\udca5 Victoria\u2019s Secret 2025: The Creator-Era Comeback<\/h2>\n

The 2025 Victoria\u2019s Secret Fashion<\/a> Show<\/strong>, held on October 15, 2025<\/strong> at Steiner Studios in New York, marked the full rebirth.<\/p>\n


This wasn\u2019t a return to the old formula \u2014 it was a creator-first media event<\/em> streamed everywhere:<\/p>\n


Prime Video, Amazon Live, YouTube, TikTok, and Instagram Live.<\/strong><\/p>\n

\ud83d\udcfa Where to Watch<\/h3>\n

You can still rewatch the full show on Prime Video or find official highlight clips across TikTok and YouTube using #VSTour2025<\/strong><\/a> (already topping 300M views).<\/p>\n

\ud83e\udde9 Five Strategies Behind Victoria\u2019s Secret\u2019s Reinvention<\/h2>\n

1\ufe0f\u20e3 Stream Everywhere \u2014 Not Just on TV<\/strong><\/h3>\n

In 2025, Victoria\u2019s Secret scrapped exclusivity for accessibility.<\/p>\n


The show was live-streamed on Prime Video, YouTube, TikTok, and Instagram Live<\/strong>, letting fans worldwide join in real time.<\/p>\n

This decentralized distribution created a flood of UGC \u2014 reactions, edits, and commentary \u2014 turning every viewer into a micro-broadcaster.<\/p>\n

 <\/p>\n

\"A<\/a> \u00a0<\/p>\n

\ud83d\udca1 Lesson for marketers:<\/strong>
Don\u2019t gate your biggest brand moments. Multiply them. Stream where your audience already is.<\/em><\/p>\n

2\ufe0f\u20e3 Build for Creator Capture<\/strong><\/h3>\n

Every frame of the show was built to be filmed and shared<\/strong>.<\/p>\n


Pre-cleared audio tracks, backstage media zones, and \u201cshop-the-runway\u201d integrations empowered creators to publish instantly.<\/p>\n

Even Victoria\u2019s Secret\u2019s official TikTok focused on behind-the-scenes creator content \u2014 showing Angel Reese and Quenlin Blackwell\u2019s reactions post-show, which generated millions of organic views:<\/p>\n

\"Five<\/p>\n

https:\/\/www.tiktok.com\/@victoriassecret\/video\/7561581359643315469?lang=en<\/a><\/p>\n

\ud83d\udca1 Lesson:<\/strong>
The new rule of content? Design it for remix, not replay.<\/em><\/p>\n

<\/em><\/p>\n

3\ufe0f\u20e3 Cast for Communities, Not Categories<\/strong><\/h3>\n

The 2025 cast reflected every corner of culture \u2014 from sports to social media to film.<\/p>\n