

{"id":53809,"date":"2025-10-19T23:25:40","date_gmt":"2025-10-19T22:25:40","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=53809"},"modified":"2025-10-19T23:25:43","modified_gmt":"2025-10-19T22:25:43","slug":"influencer-video-marketing","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/influencer-video-marketing\/","title":{"rendered":"Marketing de v\u00eddeo de influenciadores"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span>Contents<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#01\">What is influencer video marketing and why it matters<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#02\">Platform strengths<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">Key components of influencer video marketing campaigns<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;||2px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#04\">How to create video influencer marketing: a practical framework<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; custom_padding=&#8221;1px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Influencer video marketing is the fastest way to earn trust, educate users, and speed up SaaS adoption. In 2025, short-form video dominates attention, and platform-native shopping helps creators convert viewers into customers. This guide gives you a precise definition, platform-by-platform tactics, an 8-step repeatable framework, and a compact checklist you can paste into your plan. <\/span><b>Influencer video marketing<\/b><span style=\"font-weight: 400;\"> works best when it\u2019s compliant, measurable, and scalable across channels.<\/span><\/p>\n<h2><b>What is influencer video marketing and why it matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer video marketing is paid, sponsored, or organic creator-produced video content distributed on social platforms to reach a creator\u2019s audience and drive awareness, consideration, or conversions for a brand. It includes unboxings, tutorials, demos, testimonials, and creator-led case studies. Video combines sight, sound, and motion to show how a product works, address objections, and deliver social proof in one package. This makes it ideal for SaaS and complex products where a demonstration helps understanding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2025, video matters because it keeps attention longer, is easier to share, and often converts better than static content. Marketing research shows video delivers strong ROI and higher understanding and purchase intent versus other formats, making creator-led video a top investment area for brands. Source:<\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Wyzowl State of Video Marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For platform-native shopping and creator tools, video is the anchor. Short-form formats dominate discovery, while long-form content deepens education and intent. Platform features like shoppable links and creator tagging smooth collaboration between brands and creators. Sources:<\/span><a href=\"https:\/\/www.statista.com\/topics\/6677\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Statista influencer &amp; video stats<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Wyzowl State of Video Marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ways to use formats across funnel stages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unboxing for broad awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutorials and demos for consideration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonials for trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creator case studies for consideration and conversion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quick formats to try:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Unboxing (30\u201345 seconds)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Tutorial (60\u2013120 seconds; longer on YouTube)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Product demo (45\u201390 seconds; 6\u201312 minutes on YouTube)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Testimonial (30\u201390 seconds)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Short tip or hack (15\u201330 seconds)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual cue: A small graphic mapping video formats to marketing goals can help teams plan quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expert note: \u201cShort-form discovery fuels reach, while long-form content fuels depth.\u201d This balance is essential in 2025. Source: industry observations and trend analyses.<\/span><\/p>\n<h3><b>Compact platform comparison<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Platform<\/b><\/p>\n<\/td>\n<td>\n<p><b>Strengths<\/b><\/p>\n<\/td>\n<td>\n<p><b>Ideal length<\/b><\/p>\n<\/td>\n<td>\n<p><b>Best for<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">TikTok<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Discovery, trends, fast feedback<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">15\u201360 seconds<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Awareness, quick tips, UGC vibes<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Reels (Instagram)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Discovery + shopping visuals<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">15\u201360 seconds<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Awareness, product showcases<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">YouTube<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Depth, search, evergreen viewing<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Shorts: 15\u201360s; Long: 5\u201312+ min<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Consideration, demos, SEO<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>Platform strengths<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok and Instagram Reels shine for discovery and short-form virality. They\u2019re ideal for top-of-funnel awareness and quick tips. YouTube supports deeper education with long-form demos, while Shorts extend reach. Instagram\u2019s branded content tools simplify disclosure and enable shoppable storytelling across Reels, Feed, and Stories.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok: Creative best practices and commercial features for brands and creators. Source:<\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">TikTok for Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube: Long-form demos and explainers plus Shorts for reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram: Branded content tools and shoppable features. Source:<\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-branded-content-tools\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Instagram branded content tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re evaluating platforms, see our Influencer Marketing Platform guide for a quick overview. Internal link:<\/span><a href=\"https:\/\/clickanalytic.com\"> <span style=\"font-weight: 400;\">Platform overview and selection<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Key components of influencer video marketing campaigns<\/b><\/h2>\n<h3><b>Creator discovery &amp; vetting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Great influencer video marketing starts with fit. Vet creators on audience overlap, engagement quality, past performance on similar content, and brand safety. Always check for fraud indicators and ensure you can measure outcomes with clear KPIs. Source: Influencer Marketing Hub Benchmark Report. Source:<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Influencer Marketing Hub Benchmark Report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal link suggestion: See our<\/span><a href=\"https:\/\/clickanalytic.com\/influencer-media-kit-guide\"> <span style=\"font-weight: 400;\">Step-by-step brief walkthrough with examples<\/span><\/a><span style=\"font-weight: 400;\"> for crafting creator briefs.<\/span><\/p>\n<h3><b>Brief design &amp; messaging guidelines<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clarity beats control. Your brief should include the campaign objective, target audience, 3 key messages, and clear CTAs with tracking. Include mandatory visuals and disclosure language. A concise brief helps creators stay on-brand and compliant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis brief supports how to create video influencer marketing content that drives trial sign-ups.\u201d<\/span><\/p>\n<h3><b>Creative formats to consider<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutorial: mid-funnel. 60\u2013120 seconds short; 6\u201310 minutes on YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demo: 45\u201390 seconds; 5\u20138 minutes deep dive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonial: 30\u201390 seconds; mix face cam with overlays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unboxing\/first impressions: 30\u201345 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick tips: 15\u201330 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-form walkthrough: 8\u201312+ minutes with chapters.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Repurposing content can keep production costs down. Always adapt aspect ratios and captions for each platform. External guidance on captions: YouTube caption guidance.<\/span><\/p>\n<h3><b>Compliance &amp; disclosure requirements<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Disclosures must be clear and conspicuous. Include on-screen disclosures in the first 3 seconds and in captions, plus platform tags when available. Review FTC guidelines for wording and placement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:<\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/influencer-marketing\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">FTC influencer marketing guidelines<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Compensation models &amp; incentives<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flat fee per deliverable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance-based (CPC\/CPA) or hybrid.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product-only for micro-creators (used strategically).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliate codes and revenue share for ongoing series.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sample clauses include payment milestones, license scope, and exclusivity terms. Always include FTC compliance in contract clauses.<\/span><\/p>\n<h3><b>Cross-platform adaptation &amp; repurposing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Repurpose without losing native feel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convert aspect ratios (9:16, 1:1, 16:9).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Captions and transcripts are mandatory for accessibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thumbnails should be high-contrast with a human face and 3\u20135 words.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test CTA variants like \u201cLearn more\u201d vs \u201cStart free trial.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visual cue: Repurposing checklist graphic.<\/span><\/p>\n<h2><b>How to create video influencer marketing: a practical framework<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The fastest way to operationalize influencer video marketing is to use a repeatable eight-step framework you can run each quarter and scale.<\/span><\/p>\n<h3><b>Step 1 \u2014 Define objectives &amp; success metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pick one objective: awareness, consideration, acquisition, or retention. Set numeric targets and map KPIs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness \u2192 Primary KPI: impressions or views; Secondary: VTR, reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consideration \u2192 Primary: AVT or VTR; Secondary: engagement, clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquisition \u2192 Primary: conversions or trial sign-ups; Secondary: CTR, CPA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retention\/Expansion \u2192 Primary: product usage or upsell sign-ups; Secondary: sentiment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Benchmark ranges vary; start with industry references. Source: Influencer Marketing Hub Benchmark Report URL: https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/<\/span><\/p>\n<h3><b>Step 2 \u2014 Identify &amp; vet creators<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience demo match to ICP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate = (likes + comments + shares) \u00f7 followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment quality review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content consistency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platform history and niche authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand safety scan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fraud screening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average watch time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative sample review<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference check with past brands<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Discovery sources: niche searches, referrals, curated marketplaces with filters. Source: Influencer Marketing Hub Benchmark Report URL: https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/<\/span><\/p>\n<h3><b>Step 3 \u2014 Craft the brief &amp; creative formats<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brief template (paste-ready): Title, Objective, Target persona, 3 key messages, CTA, Script starter, Deliverables, Rights. Script starters include lines like: \u201cIn under two minutes, I\u2019ll show you how I solve X with Y.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Script starters and examples help keep content aligned with the brief. For more on briefs, see our internal Creator Brief guide. Internal link: Step-by-step brief walkthrough with examples<\/span><a href=\"https:\/\/clickanalytic.com\/influencer-media-kit-guide\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Step 4 \u2014 Compliance &amp; disclosure (specific actions)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Place disclosures in the first 3 seconds on-screen and in the caption. Use platform tags where available. Include spoken disclosure in long-form content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:<\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/influencer-marketing\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">FTC guidelines<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Step 5 \u2014 Production &amp; optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Production checklist: lighting, audio, framing, visuals, brand kit, accessibility, thumbnail, hook. Include captions and transcripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caption guidance source:<\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/2734796\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">YouTube caption guidance<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Step 6 \u2014 Launch plan &amp; cross-promotion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Four-week launch calendar:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Week 1: Creator posts; brand reposts; respond to comments within 24 hours.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Week 2: Boost top performers; open whitelisting.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Week 3: Derivative cuts on other platforms; retargeting.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Week 4: Round-up post; email embed; add to product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UTM structure example: utm_source=creatorname&amp;utm_medium=influencer&amp;utm_campaign=product_launch_q1<\/span><\/p>\n<h3><b>Step 7 \u2014 Measurement &amp; optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking setup includes UTMs, unique promo codes, affiliates, view-through pixels, and holdout groups. Weekly KPI dashboards should show impressions, views, AVT, VTR, CTR, conversions, CPA, ROAS, and sentiment. For platform attribution, see Meta\/Facebook Help and other official docs. Source: Meta Business Help URL: https:\/\/www.facebook.com\/business\/help\/<\/span><\/p>\n<h3><b>Step 8 \u2014 Governance &amp; relationship management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Contract essentials: deliverables with dates, two revisions, payment milestones, license scope, exclusivity, and FTC compliance. Relationship rhythm: pre-brief call, draft review, post-campaign retro, monthly check-ins for recurring creators.<\/span><\/p>\n<h2><b>How to create video influencer marketing: compact checklist<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Use this quick-start list to remember the essentials:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set one objective and 2\u20133 KPIs tied to business outcomes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find 3\u20135 creators who match your ICP; verify engagement quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send a one-page brief with 3 key messages and exact CTAs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Require captions, transcripts, and clear disclosure in the first 3 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch with trackable UTMs and unique codes per creator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run a 2-week boosted window; retarget viewers with product CTAs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Report weekly on views, AVT, CTR, conversions, CPA, and ROAS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repurpose top cuts across platforms; scale winners for Q2.<\/span><\/li>\n<\/ol>\n<h2><b>Tools, templates &amp; reusable assets<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Make influencer video marketing repeatable with these paste-ready assets:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creator brief template (Step 3)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer scoring rubric (fit, engagement, watch time, content quality, brand safety, cost)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPI dashboard mock-up (with formulas for engagement rate and CPA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking &amp; UTM cheat sheet: utm_source, utm_medium, utm_campaign; add content\/term for variants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discovery\/analytics resources: benchmarks and marketplaces<\/span><\/li>\n<\/ul>\n<h2><b>Measuring impact and ROI of influencer video marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Executives fund what they can measure. Build a simple, rigorous stack that blends direct-response metrics with brand lift.<\/span><\/p>\n<h3><b>Quantitative metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Impressions, views, AVT, VTR, CTR, conversions, CPA, and ROAS are essential. These show how fast and efficiently your content drives action.<\/span><\/p>\n<h3><b>Qualitative signals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Comment quality and sentiment analysis help confirm audience reception. Brand-lift studies quantify shifts in awareness or intent. Source: Nielsen brand lift URL: https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/brand-lift\/<\/span><\/p>\n<h3><b>Attribution approaches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Last-touch is easy but misses view-through impact. Multi-touch modeling allocates credit across touchpoints. View-through credits viewers exposed to the video who later convert. Use holdout tests to estimate incremental lift. Source: Facebook\/Meta attribution guidance URL: https:\/\/www.facebook.com\/business\/help\/<\/span><\/p>\n<h2><b>Case studies and real-world examples<\/b><\/h2>\n<h3><b>SaaS Brand A (B2B): Creator-led tutorial series boosts trials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Objective: Drive free trials among data analysts. Format: Three 60\u201390 second tutorials on Reels and TikTok; one 8-minute YouTube walkthrough. Structure: 3 creators, staggered release, 2-week boost, retargeting. Primary KPIs: AVT, CTR, trial sign-ups. Results: Tutorial Reels delivered strong AVT and CTR; overall trial sign-ups rose meaningfully. CPA declined compared to prior static campaigns. Takeaways: Lean into problem-led hooks; pair short-form with a longer YouTube demo. Reference: TikTok business success stories URL: https:\/\/www.tiktok.com\/business\/en\/success-stories<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal link: See our Creator Brief guide for crafting briefs that align with outcomes. Link: Influencer media kit guide URL: https:\/\/clickanalytic.com\/influencer-media-kit-guide<\/span><\/p>\n<h3><b>Fintech App B (Consumer): Unboxing + testimonial builds trust<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Objective: Increase new account sign-ups. Format: 30\u201345 second unboxing of the app\u2019s card, then 60-second testimonial. Structure: 5 micro-creators; affiliate codes; platform-native captions. Primary KPIs: VTR, sign-ups via code, CPA. Results: High CPA efficiency from top performer; affiliate codes helped prove incremental sign-ups. Takeaways: Micro-creators with tight trust networks can outperform big names; pair unboxing with clear CTAs. Source: YouTube ads case studies.<\/span><\/p>\n<h3><b>Developer Tool C (SaaS): Long-form demos drive sales pipeline<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Objective: Generate MQLs and demo requests. Format: 10-minute YouTube demo with chapters + Shorts teaser. Structure: One expert creator with domain authority; paid amplification to niche audiences. Primary KPIs: AVT, click-to-demo rate, MQLs. Results: Uplift in demo form fills; strong average view time. Takeaways: Chapters help skim; a Shorts teaser can route high-intent viewers to deep content.<\/span><\/p>\n<h2><b>Common pitfalls and best practices<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitfall: Misaligned creator fit. Fix: Run a micro-test first; watch comment quality, not just likes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitfall: Vanity metrics alone. Fix: Tie metrics to business outcomes like trials and demos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitfall: Poor disclosure\/compliance. Fix: Include disclosure clauses; verify platform rules quarterly. FTC guidelines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitfall: Low production quality. Fix: Use a production checklist for lighting, audio, captions, and accessibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitfall: No repurposing. Fix: Create a repurposing schedule with platform-specific hooks and thumbnails.<\/span><\/li>\n<\/ul>\n<h2><b>FAQ<\/b><\/h2>\n<h3><b>Q1: What is influencer video marketing and how is it different from standard influencer marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A: Influencer video marketing is creator-produced video content\u2014sponsored or organic\u2014distributed on platforms to drive awareness, consideration, or conversions. It differs by using sight, sound, and motion for demos and tutorials, which often outperform static posts for education and intent. Sources: Wyzowl, Statista Wyzowl:<\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">State of Video Marketing<\/span><\/a><span style=\"font-weight: 400;\"> Statista:<\/span><a href=\"https:\/\/www.statista.com\/topics\/6677\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Influencer &amp; video stats<\/span><\/a><\/p>\n<h3><b>Q2: How do you measure ROI for influencer video campaigns?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Combine direct-response metrics (CTR, conversions, CPA, ROAS) with brand-lift or incrementality tests. Use view-through and holdout groups to capture impact beyond last-click. See platform attribution docs for setup. Sources: Nielsen Brand Lift URL: https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/brand-lift\/, Facebook\/Meta Help URL: https:\/\/www.facebook.com\/business\/help\/<\/span><\/p>\n<h3><b>Q3: What metrics matter most for B2B SaaS influencer video campaigns?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prioritize trial sign-ups, demo requests, and MQLs first. Support with AVT, VTR, CTR, and CPA. Use benchmarks to refine targets. Source: Influencer Marketing Hub Benchmark Report URL: https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/<\/span><\/p>\n<h3><b>Q4: How should we select influencers for video campaigns?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use a six-point checklist: audience fit, engagement quality, content quality, watch time, brand safety, and cost efficiency. Validate with a pilot. See benchmark resources for insights. Source: Influencer Marketing Hub Benchmark Report URL: https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/<\/span><\/p>\n<h3><b>Q5: What are best practices for disclosure and compliance?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Disclosures should be clear and upfront: on-screen in the first seconds, in captions, and via platform tools like Paid Partnership. Use plain terms like \u201cAd\u201d or \u201cSponsored.\u201d Source: FTC guidelines URL: https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/influencer-marketing<\/span><\/p>\n<h3><b>Q6: How long should influencer videos be for maximum engagement?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form videos are 15\u201360 seconds for discovery; longer Demos are 5\u201312+ minutes on YouTube, ideally with chapters. Sources: Statista, Wyzowl Statista:<\/span><a href=\"https:\/\/www.statista.com\/topics\/6677\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Influencer &amp; video stats<\/span><\/a><span style=\"font-weight: 400;\"> Wyzowl:<\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">State of Video Marketing<\/span><\/a><\/p>\n<h3><b>Q7: How can we repurpose influencer videos across platforms?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Convert aspect ratios, add captions, refresh hooks and thumbnails, and tailor CTAs per channel. Always keep the core story but fit native formats. YouTube caption guidance URL: https:\/\/support.google.com\/youtube\/answer\/2734796<\/span><\/p>\n<h3><b>Q8: What are the most common People Also Ask questions about influencer video marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Common questions cover definitions, ROI, ideal video lengths, influencer selection, disclosure rules, and how to implement step-by-step. The guide\u2019s sections on definition, framework, and checklists provide concise answers.<\/span><\/p>\n<h2><b>Conclusion: Influencer Video Marketing Roadmap for 2025<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer video marketing offers a scalable way to blend trusted voices with the teaching power of video. By using a clear objective, a vetted creator set, and a repeatable framework, you can drive awareness, consideration, and conversions.<\/span><\/p>\n<p><b>Your next steps:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test a focused hypothesis with one objective, three creators, and clear KPIs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the brief, scoring rubric, dashboard, and UTM cheat sheet to speed execution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track incrementally with UTMs, codes, and a holdout to prove value and justify future budgets.<\/span><\/li>\n<\/ul>\n<h3><b>Sources &amp; further reading<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wyzowl \u2014 State of Video Marketing (accessed September 2025):<\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.wyzowl.com\/state-of-video-marketing\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer Marketing Hub \u2014 Benchmark Report (accessed September 2025):<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statista \u2014 Influencer &amp; video stats (accessed September 2025):<\/span><a href=\"https:\/\/www.statista.com\/topics\/6677\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.statista.com\/topics\/6677\/influencer-marketing\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FTC \u2014 Influencer marketing guidelines (accessed September 2025):<\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/influencer-marketing\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/influencer-marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok for Business (accessed September 2025):<\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.tiktok.com\/business\/en<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram \u2014 Branded content tools (accessed September 2025):<\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-branded-content-tools\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/about.instagram.com\/blog\/announcements\/introducing-branded-content-tools<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube \u2014 Caption guidance (accessed September 2025):<\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/2734796\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/support.google.com\/youtube\/answer\/2734796<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nielsen \u2014 Brand lift testing (accessed September 2025):<\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/brand-lift\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/brand-lift\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook\/Meta \u2014 Business Help (accessed September 2025):<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/help\/<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font_size=&#8221;65px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Influencer Marketing Articles<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; 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da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;53px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Try our Influencer Marketing Platform for free<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Enjoy free searches &amp; analyses<br \/>create your first list<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; 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Em 2025, o v\u00eddeo de formato curto dominar\u00e1 a aten\u00e7\u00e3o, e as compras nativas da plataforma ajudar\u00e3o os criadores a converter espectadores em clientes. <\/p>","protected":false},"author":20,"featured_media":53810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[31,6],"tags":[27],"class_list":["post-53809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-news","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/53809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=53809"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/53809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/53810"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=53809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=53809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=53809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}