[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.25.2″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
What is UGC Marketing?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Types of UGC<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Why UGC is Crucial for Brands in 2024?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 4 key steps to start with UGC marketing<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 6 “secret tactics” to win with UGC marketing<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n UGC marketing vs. influencer marketing<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n How entrepreneur cuts acquisition costs by 60% with UGC?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Free Gift to power your UGC Campaign<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.25.2″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Curious to scale your business with UGC Marketing? <\/span><\/p>\n Let’s learn together how top brands such as GymShark, Zara, Nespresso etc. are making UGC a game-changer for their strategy in 2024.<\/span><\/p>\n For ex. Did you know that ads including creators on TikTok are getting 83% higher engagement rate<\/strong> compared to non-creator ads. CRAZY!<\/span><\/p>\n In this guide, we\u2019ll explore everything you need to know about UGC marketing, from what it is to how to implement it, with insights from industry experts.\u00a0<\/em><\/span> 18 SMM managers, CEOs, UGC content creators, and influencer marketing experts revealed their top secrets for leveraging UGC \ud83e\udd2b<\/span><\/p>\n What You’ll Learn:\u00a0<\/strong><\/span><\/p>\n -> What UGC marketing is and why it matters<\/a><\/span><\/p>\n -> 4 key steps to start with UGC marketing<\/a><\/span><\/p>\n -> 6 secret tactics to win with UGC marketing<\/a><\/span><\/p>\n -> UGC marketing vs. influencer marketing<\/a><\/span><\/p>\n -> Entrepreneur cuts acquisition costs by 60% with UGC<\/a><\/span><\/p>\n \ud83c\udf81 Free Gift to power your UGC Strategy<\/strong> \ud83c\udf81<\/span><\/p>\n <\/span><\/p>\n Ready? Let’s roll! \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_id=”01″ _builder_version=”4.25.2″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n UGC (User-Generated Content) is any content created by users or customers, not the brand itself. It comes from two sources:<\/span><\/span><\/p>\n 1\ufe0f\u20e3\u00a0 Users or loyal customers who share content about your brand.<\/span><\/p>\n 2\ufe0f\u20e3\u00a0 Creators you pay to produce content.<\/span><\/p>\n \ud83d\udca1 Fact:<\/strong> While some call the latter Influencer Generated Content (IGC), we\u2019ll refer to both as UGC here.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Blog-content-images-2.png” alt=”Marc Jacobs showcase of UGC usage and social media content.” title_text=”Marc Jacobs showcase of UGC usage and social media content.” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n Why is UGC so attractive to brands? <\/span><\/em><\/p>\n Because it’s easy and cost-effective<\/strong> to scale both sources, generating substantial value for your business. <\/span><\/p>\n UGC marketing can be reused<\/strong> across your social media, website, and ads, offering authentic engagement at a lower cost.<\/span><\/p>\n As social media expert, Fiona Bradley<\/a> emphasizes, understanding the dual nature of UGC is crucial for effectively leveraging it in your marketing strategy:<\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_testimonial author=”Fiona Bradley” job_title=”Founder & Director at FB Comms” portrait_url=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1700121464857.jpg” quote_icon_color=”#ff0066″ quote_icon_background_color=”#FFFFFF” font_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”41px” _builder_version=”4.25.2″ _module_preset=”default” body_font=”–et_global_heading_font|800|||||||” body_text_color=”#000000″ body_font_size=”25px” author_font=”|800|||||||” author_text_color=”#000000″ author_font_size=”25px” background_color=”#fff0f6″ custom_margin=”20px||||false|false” custom_padding=”10px||||false|false” custom_css_free_form=”.et_pb_testimonial{||||border-radius:10px!important;||||}” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n UGC not only adds credibility to your brand but also fosters a sense of community<\/strong> and helps potential buyers to build trust. <\/span><\/p>\n Plus, no one will watch an ad that *actually* looks like an ad\u2026<\/strong><\/span><\/p>\n [\/et_pb_testimonial][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n It\u2019s also important to understand that they are different types of user generated content. <\/span><\/p>\n …And to know which type of UGC will be the right fit for your brand. This works for TikTok UGCs or Instagram UGCs.<\/span><\/p>\n First, note that UGC marketing can be either paid or organic. <\/strong><\/span><\/p>\n Organic UGC<\/strong> is when users willingly share their experience with your product (similar to word of mouth). <\/span><\/p>\n In contrast, paid UGC<\/strong> involves partnering with creators and influencers.<\/span><\/p>\n Here are the main UGC formats:<\/span><\/em><\/p>\n \ud83d\udc49 Photos and Videos<\/b> On video-centric platforms like YouTube, it is common for creators to showcase products in haul videos or vlogs. Because it’s easy and cost-effective<\/strong> to scale both sources, generating substantial value for your business.<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-15-a-10.01.56.png” alt=”Person kneeling and posing in a fitted gray dress, seen from a side angle. Social media interface elements and user comments visible.” title_text=”Person kneeling and posing in a fitted gray dress, seen from a side angle. Social media interface elements and user comments visible.” _builder_version=”4.25.2″ _module_preset=”default” width=”71%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n \ud83d\udc49 Reviews and Testimonials<\/b><\/b><\/p>\n Positive reviews can be re-shared by your brand and used as social proof. Don\u2019t underestimate this type of UGC marketing, as it adds credibility to your brand. Remember, people trust people.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_03BC29FEA4B0-1.jpeg” alt=”Two pairs of earrings are displayed in open jewelry boxes. The top box holds gold earrings with a textured design, and the bottom box holds silver earrings with a unique, irregular shape.” title_text=”Two pairs of earrings are displayed in open jewelry boxes. The top box holds gold earrings with a textured design, and the bottom box holds silver earrings with a unique, irregular shape.” _builder_version=”4.25.2″ _module_preset=”default” width=”40%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n \ud83d\udc49 Social Media Posts<\/b> Anything posted on social media can become UGC for your brand. If it\u2019s a tweet, don\u2019t hesitate to interact with it. If you see a story mentioning your brand, re-share it on your page to increase visibility. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_2874.jpg” alt=”A baby in a white onesie eagerly points at a decorated cookie from an open Crumbl Cookies box held by an adult. The baby is sitting on a couch with a grey blanket. Text overlay reads %22This one please \ud83d\ude02%22. Perfect for UGC marketing showcasing adorable moments and delicious treats!” title_text=”A baby in a white onesie eagerly points at a decorated cookie from an open Crumbl Cookies box held by an adult. The baby is sitting on a couch with a grey blanket. Text overlay reads %22This one please \ud83d\ude02%22. Perfect for UGC marketing showcasing adorable moments and delicious treats!” _builder_version=”4.25.2″ _module_preset=”default” width=”40%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n \ud83d\udc49 Blog Posts<\/b> People can also mention or review your product in their blogs. Keep an eye on bloggers, as their content can become a valuable source of UGC for you. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_824D5B5FEDF9-1.jpeg” alt=”A hand holding an Honest Beauty eyeshadow palette in a store aisle, with a display of various beauty products in the background, showcases a perfect example of UGC marketing.” title_text=”A hand holding an Honest Beauty eyeshadow palette in a store aisle, with a display of various beauty products in the background, showcases a perfect example of UGC marketing.” _builder_version=”4.25.2″ _module_preset=”default” width=”40%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” min_height=”36.8px” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_id=”03″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n We have now covered what is UGC Marketing. Now let’s look at why it’s key to implement for your brand.<\/span><\/p>\n Answer? <\/span>The shift towards authenticity<\/strong> in consumer behavior has made UGC indispensable.<\/span><\/p>\n Brands that integrate UGC into their marketing strategies are seeing higher engagement rates <\/strong><\/span>and stronger customer loyalty<\/strong>.<\/span><\/p>\n Look at Marc Jacobs for ex.<\/span><\/p>\n Recently, they have used the creator Nara Smith<\/a> for a UGC content to reuse on their TikTok and ads.<\/span><\/p>\n The result? +15M Views!!<\/strong> (169% more eng. than their avg. views)<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/em><\/span><\/p>\nWhat is UGC Marketing?<\/h2>\n
Types of UGC<\/h3>\n
<\/b>This is one of the most common types of UGC. On platforms like Instagram and Pinterest, users often share their photos while mentioning brands. <\/span><\/p>\n
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<\/span><\/p>\nWhy UGC Marketing is Crucial for Brands in 2024?<\/h2>\n
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