

{"id":42244,"date":"2024-06-21T12:58:22","date_gmt":"2024-06-21T11:58:22","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=42244"},"modified":"2024-06-21T12:58:25","modified_gmt":"2024-06-21T11:58:25","slug":"influencer-marketing-examples","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/influencer-marketing-examples\/","title":{"rendered":"9 exemplos de marketing de influ\u00eancia a serem seguidos"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#02\">9 Successful influencer marketing examples we can learn from<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#01\">3 Influencer marketing campaign types<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Guess what? \ud83e\udd14 I found 9 excellent <\/span><b>influencer marketing examples<\/b><span style=\"font-weight: 400;\"> to follow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From Topicals to Dove and Hellofresh, these successful marketing campaigns will inspire you to rethink your influencer marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>9 Successful influencer marketing examples we can learn from<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">I\u2019ve got 9 exciting influencer marketing examples lined up. Let\u2019s start with my favourite marketing campaign and see what we can learn from them.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 1: Topicals<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">My first and favourite influencer marketing example comes from <\/span><a href=\"https:\/\/mytopicals.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Topicals<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re a skincare brand making waves with their unique marketing campaigns.<\/span><\/p>\n<p><b><i>Why are they my favourite influencer marketing example?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Topicals decided to throw an epic birthday bash in Bermuda to celebrate turning three.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CwX1PD1q5YQ\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CwX1PD1q5YQ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CwX1PD1q5YQ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by TOPICALS (@topicals)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Sounds dreamy, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here&#8217;s the kicker \u2013 it wasn&#8217;t just about those stunning beach pics. The real magic was in the details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topicals became the first beauty brand to host an entirely BIPOC-sponsored trip, inviting a diverse mix of <\/span><b>18 influencers<\/b><span style=\"font-weight: 400;\">. Imagine the buzz! \ud83d\ude0e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They included big names like reality TV star <\/span><a href=\"https:\/\/www.instagram.com\/damihope\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dami Hope<\/span><\/a><span style=\"font-weight: 400;\">, esthetician <\/span><a href=\"https:\/\/www.instagram.com\/seangarrette\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sean Garrette<\/span><\/a><span style=\"font-weight: 400;\">, and lifestyle guru <\/span><a href=\"https:\/\/www.instagram.com\/ishiniw\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ishini Weerasinghe<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many, it was their first brand trip.\u00a0<\/span><\/p>\n<p><b><i>The result?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A whopping <\/span><b>3M impressions<\/b><span style=\"font-weight: 400;\"> and <\/span><b>5K new followers<\/b><span style=\"font-weight: 400;\"> across TikTok and Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impressive, huh?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And they didn\u2019t just keep the fun to themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topicals featured these influencers on their brand account, while the guests posted daily updates on their Instagram Stories and TikTok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tags <\/span><i><span style=\"font-weight: 400;\">#TopicalsTakesBermuda<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">#TopicalsTurns3<\/span><\/i><span style=\"font-weight: 400;\"> were everywhere.<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Want to boost your brand&#8217;s engagement? Embrace diversity and authenticity in your influencer partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump into my next influencer marketing campaign example. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 2: Gymshark<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a href=\"https:\/\/uk.gymshark.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gymshark<\/span><\/a><span style=\"font-weight: 400;\"> has this killer influencer marketing strategy.\u00a0<\/span><\/p>\n<p><b><i>Their goal?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">They scout talent to showcase their products on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever scroll through TikTok or Instagram and see those cool Gymshark Athletes flaunting their latest gear? Yep, that&#8217;s them!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These brand ambassadors show off their haul and share sweet discount codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.tiktok.com\/@sopheallen?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@SopheAllen<\/span><\/a><span style=\"font-weight: 400;\">, for example.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sopheallen\/video\/7167110088770096385\" data-video-id=\"7167110088770096385\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@sopheallen\" href=\"https:\/\/www.tiktok.com\/@sopheallen?refer=embed\" rel=\"noopener\">@sopheallen<\/a> GYMSHARK HAUL! For Black Friday \ud83d\udda4 showing you a few of my recent fav pieces, the fit &#38; sizing. You can get up to 60% off selected styles @ Gymshark Black Friday sale! My affiliate link is in my bio. If you shop using it, it really supports me! Tysm &#8211; lmk if you have any questions xx <a title=\"gymshark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark?refer=embed\" rel=\"noopener\">#gymshark<\/a> <a title=\"gymsharkhaul\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymsharkhaul?refer=embed\" rel=\"noopener\">#gymsharkhaul<\/a> <a title=\"gymsharktryon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymsharktryon?refer=embed\" rel=\"noopener\">#gymsharktryon<\/a> @Gymshark <a target=\"_blank\" title=\"\u266c original sound - Soph \ud83c\udf52\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7167110153169603329?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Soph \ud83c\udf52<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">She recently did a Black Friday haul, trying on all her new Gymshark items. She didn\u2019t just show off the clothes; she gave her followers an affiliate link for up to 60% off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk about a win-win!<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Want to drive direct sales and engagement? Brand ambassadorships are the way to go! Try-on hauls are super effective because they help viewers imagine themselves in the clothing and ask questions about fit, sizing, and material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it encourages more user-generated content, expanding your brand\u2019s reach. What do you think? Could this strategy work for your brand? Let\u2019s look at another campaign example.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 3: Dunkin\u2019<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let\u2019s talk about a super cool and unexpected influencer marketing campaign example by <\/span><a href=\"https:\/\/dunkin.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dunkin\u2019<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This campaign is all about thinking outside the box and teaming up with the unexpected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember Dunkin\u2019s legendary &#8220;<\/span><a href=\"https:\/\/shortyawards.com\/15th\/elf-runs-on-dunkin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">America Runs on Dunkin<\/span><\/a><span style=\"font-weight: 400;\">&#8221; tagline?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, they\u2019ve taken it up a notch with their &#8220;<\/span><a href=\"https:\/\/news.dunkindonuts.com\/blog\/dunkin-ben-affleck-ice-spice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">America Runs on Munchkins\u00ae<\/span><\/a><span style=\"font-weight: 400;\">&#8221; campaign. The stars of this show? None other than Ben Affleck, Dunkin\u2019s official spokesperson, and the viral rapper Ice Spice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the fun twist: Ice Spice, known for her hit song \u201c<\/span><i><span style=\"font-weight: 400;\">Munch<\/span><\/i><span style=\"font-weight: 400;\">,\u201d which is also what her fans are called, makes this collaboration a wordplay dream.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They premiered a bespoke video at the 2023 MTV Video Music Awards, and boy, did it create a buzz! Leading up to the big reveal, social media was buzzing with teasers. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"twitter-tweet\"><pee lang=\"en\" dir=\"ltr\">america runs on MUNCHKINS <a href=\"https:\/\/t.co\/FQRpmRuz0s\">pic.twitter.com\/FQRpmRuz0s<\/a><\/pee>&mdash; ice spice \u2606 (@icespicee_) <a href=\"https:\/\/twitter.com\/icespicee_\/status\/1700894682379677795?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 10, 2023<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> [\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Want to create buzz-worthy campaigns? Try collaborating with unexpected influencers and build on your brand\u2019s legacy. It\u2019s a fantastic way to reach wider audiences and keep things fresh.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 4: La Roche-Posay<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Here\u2019s another fantastic influencer marketing example for you. This one\u2019s from <\/span><a href=\"https:\/\/www.laroche-posay.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">La Roche-Posay<\/span><\/a><span style=\"font-weight: 400;\">, and it\u2019s all about sun protection at a major sporting event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the official sunscreen partner of the US Open, La Roche-Posay hosted an exciting brand activation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They invited influencers like <\/span><a href=\"https:\/\/www.tiktok.com\/@jaegurley?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@JaeGurley<\/span><\/a><span style=\"font-weight: 400;\"> to try out their sunscreen products and even used a cool skin-scanning machine to evaluate sun damage. <\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jaegurley\/video\/7273548166337711402\" data-video-id=\"7273548166337711402\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@jaegurley\" href=\"https:\/\/www.tiktok.com\/@jaegurley?refer=embed\" rel=\"noopener\">@jaegurley<\/a> <a title=\"larocheposaypartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/larocheposaypartner?refer=embed\" rel=\"noopener\">#larocheposaypartner<\/a> No better way to spend the day than with La Roche-Posay at the <a title=\"usopen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/usopen?refer=embed\" rel=\"noopener\">#USOpen<\/a> \ud83c\udfbe Had a fabulous time getting to know my skin and how best to protect it with their Anthelios sunscreen \ud83e\udd29\ud83e\uddf4@LaRochePosayUS <a title=\"larocheposayusa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/larocheposayusa?refer=embed\" rel=\"noopener\">#larocheposayusa<\/a> <a target=\"_blank\" title=\"\u266c original sound - Jae Gurley\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7273548165712792362?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Jae Gurley<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">How awesome is that?<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Want to effectively promote and educate consumers about your products? Partner with influencers through interactive activations. Aligning your brand with prestigious events can maximise exposure and engagement.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 5: Joybird<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let&#8217;s dive into one of the most iconic influencer marketing campaigns of 2023\u2014the marketing magic behind the Barbie movie. This one&#8217;s a colourful collaboration you\u2019ll love! I know I did.<\/span><\/p>\n<p><a href=\"https:\/\/joybird.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Joybird<\/span><\/a><span style=\"font-weight: 400;\"> teamed up with content creator <\/span><a href=\"https:\/\/www.instagram.com\/chrissasparkles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@ChrissaSparkles<\/span><\/a><span style=\"font-weight: 400;\"> to promote their Barbie\u2122 Dreamhouse\u2122 furniture collection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only did she create sponsored videos, but she also showcased content from Joybird\u2019s showroom.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvutvTSgQXk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CvutvTSgQXk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CvutvTSgQXk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by CHRISSA SPARKLES \ud83d\udc96 (@chrissasparkles)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Talk about a dreamy partnership! @ChrissaSparkles was the perfect fit for this collab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She\u2019s all about those Barbie vibes\u2014think pinks, pastels, humour, vibrant home decor, and stylish looks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, she\u2019s a performer, designer, and pilates instructor, juggling multiple roles with flair.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her popular satirical series, in which she plays different Barbies, like \u201c<\/span><a href=\"https:\/\/www.instagram.com\/reel\/Cx8SymIrpQ_\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Only Child Barbie<\/span><\/a><span style=\"font-weight: 400;\">,\u201d added an extra layer of fun and authenticity to the campaign.<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Want to drive awareness and sales creatively? Work with content creators who truly align with your brand. Authenticity is key!<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 6: Flock Freight<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let&#8217;s talk about another brilliant influencer marketing campaign, this time from Flock Freight. This one&#8217;s all about perfect timing and nostalgia.<\/span><\/p>\n<p><a href=\"https:\/\/www.flockfreight.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Flock Freight<\/span><\/a><span style=\"font-weight: 400;\"> teamed up with Steve Burns for their \u201c<\/span><a href=\"https:\/\/www.adweek.com\/creativity\/steve-burns-solves-a-new-mystery-for-flock-freight-how-much-is-a-fkload\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Define Your Load<\/span><\/a><span style=\"font-weight: 400;\">\u201d campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You remember Steve, right? The beloved host of Blue\u2019s Clues who made a viral comeback with his heartfelt \u201c<\/span><a href=\"https:\/\/shortyawards.com\/14th\/a-message-from-steve-blues-clues-25th-anniversary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Message From Steve<\/span><\/a><span style=\"font-weight: 400;\">\u201d video celebrating the show&#8217;s 25th anniversary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This nostalgic star was the perfect fit for Flock Freight\u2019s campaign, thanks to his renewed popularity.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iDcpRrQIEEk?si=hCl7J5JrTU8uf462\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">The campaign was a hit and even won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Talk about a comeback!<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Timing is everything! Capitalise on influencers\u2019 recent viral moments or relevancy to amplify your campaign\u2019s impact. Leveraging Steve Burns\u2019 return to the spotlight added a huge wow factor.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 7: Dove<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">For my next influencer marketing example, let\u2019s chat about <\/span><a href=\"https:\/\/www.dove.com\/uk\/home.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dove<\/span><\/a><span style=\"font-weight: 400;\"> and their fantastic influencer marketing success story from 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dove took a big step in expanding its influencer community to align with its core values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They ran several campaigns like <i>#PassTheCrown<\/i>, <i>#DetoxYourFeed<\/i>, <i>#ReusableIsBeautiful<\/i>, and Baby Dove <i>#OneRealPressure<\/i>. <br \/><\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CfbiH5rAi1m\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CfbiH5rAi1m\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CfbiH5rAi1m\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Dove Global Channel \ud83c\udf0e (@dove)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b><i>The result?<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They <\/span><a href=\"https:\/\/shortyawards.com\/15th\/dove-2022-creator-community\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">won a Shorty Award<\/span><\/a><span style=\"font-weight: 400;\"> for their stellar micro-influencer strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These campaigns were a massive hit on Dove\u2019s social channels, racking up over <\/span><b>1B impressions<\/b><span style=\"font-weight: 400;\"> and surpassing every key metric. Their engagement rate soared by <\/span><b>20%<\/b><span style=\"font-weight: 400;\">, helping them exceed their 2022 goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk about impressive! \ud83d\ude31<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Don\u2019t underestimate the power of micro-influencers. Campaigns with these influencers can be just as impactful as those with larger followings.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 8: Animalhouse Fitness<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let&#8217;s dive into a cool fitness influencer marketing campaign from <\/span><a href=\"https:\/\/animalhousefitness.com\/en-gb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Animalhouse Fitness<\/span><\/a><span style=\"font-weight: 400;\">. This campaign teaches us all about innovation and building strong influencer relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animalhouse Fitness, known for its cutting-edge health products, launched a new product called MonkeyFeet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They decided to build meaningful connections with influencers to create buzz and awareness.\u00a0<\/span><\/p>\n<p><b><i>Their goal?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Get MonkeyFeet in front of their target audience and create some serious hype.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/noahjrichter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Noah J. Richter<\/span><\/a><span style=\"font-weight: 400;\"> showcased the flexibility of MonkeyFeet to his 66.4K followers, sparking interest. <\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@noahjrichter\/video\/7068842490601688366\" data-video-id=\"7068842490601688366\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@noahjrichter\" href=\"https:\/\/www.tiktok.com\/@noahjrichter?refer=embed\" rel=\"noopener\">@noahjrichter<\/a> Thanks to @Animalhouse Fitness, I can now do <a title=\"legday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/legday?refer=embed\" rel=\"noopener\">#legday<\/a> at the hotel gym! \ud83c\udfcb\ud83c\udfff\u200d\u2642\ufe0f\ud83e\uddb5\ud83c\udfff\ud83c\udf51\ud83d\ude4c\ud83c\udfff <a title=\"monkeyfeet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/monkeyfeet?refer=embed\" rel=\"noopener\">#monkeyfeet<\/a> <a title=\"fitness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fitness?refer=embed\" rel=\"noopener\">#fitness<\/a> <a title=\"fitnesstiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fitnesstiktok?refer=embed\" rel=\"noopener\">#fitnesstiktok<\/a> <a title=\"gym\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gym?refer=embed\" rel=\"noopener\">#gym<\/a> <a title=\"workout\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workout?refer=embed\" rel=\"noopener\">#workout<\/a> <a target=\"_blank\" title=\"\u266c Sleepwalking - Chiiild\" href=\"https:\/\/www.tiktok.com\/music\/Sleepwalking-6940464006293358593?refer=embed\" rel=\"noopener\">\u266c Sleepwalking &#8211; Chiiild<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Animalhouse Fitness sent MonkeyFeet as a gift to over 100 fitness influencers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy paid off big time. They incorporated user-generated content into their ads, boosting brand awareness and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One standout moment was when influencer Ben Patrick shared the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This caught the eye of Joe Rogan, who mentioned MonkeyFeet four times on his podcast, the <\/span><a href=\"https:\/\/open.spotify.com\/show\/4rOoJ6Egrf8K2IrywzwOMk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Joe Rogan Experience<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an audience of around 11M people worldwide, you can imagine the impact!<\/span><\/p>\n<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Focus on building influencer relationships by giving, not asking. Sending free products to relevant influencers can generate user-generated content for your ads, social media, and more. It&#8217;s a win-win for both you and the influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready for my final influencer marketing campaign example? \ud83e\udd14<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Influencer marketing example 9: HelloFresh<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let&#8217;s wrap up with an inspiring example from <\/span><a href=\"https:\/\/www.hellofresh.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HelloFresh<\/span><\/a><span style=\"font-weight: 400;\">, a home-delivery meal kit service that nailed influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HelloFresh launched their &#8220;Refresh with HelloFresh&#8221; campaign in 2019, featuring the fabulous <\/span><a href=\"https:\/\/www.instagram.com\/davinamccall\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Davina McCall<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/eKoif5xUHC8?si=cnomvQo3U1sGQCux\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">This campaign was so successful it won the 2020 Influencer Marketing Awards for Best Food and Drink Campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HelloFresh didn&#8217;t just stop at celebrities; they also worked with 15 micro-influencers who took on a 21-day challenge to cook healthy meals from scratch using HelloFresh recipes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These influencers posted a series of cooking videos and photos, all tagged with <\/span><i><span style=\"font-weight: 400;\">#RefreshWithHelloFresh<\/span><\/i><span style=\"font-weight: 400;\">, throughout the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal was to target the UK market, focusing on busy moms and young professionals. With an audience of 80% women aged 30 to 50, they hit the mark perfectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.instagram.com\/fifimitch01\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fifi Mitchell<\/span><\/a><span style=\"font-weight: 400;\">, a lifestyle blogger, shared her HelloFresh experience and encouraged her followers to try it out with her exclusive discount code.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8CvMy5Iafj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C8CvMy5Iafj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C8CvMy5Iafj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Fifi Mitchell (@fifimitch01)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>My pro tip:<\/b><span style=\"font-weight: 400;\"> Know your audience and what drives them. Identify their pain points, like making healthy food quickly, and create campaigns that solve these issues.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>3 Influencer marketing campaign types<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Did you know there are tons of ways to run influencer marketing campaigns? They all tap into the creator&#8217;s loyal following, trustworthiness, and authenticity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I typically categorise influencer marketing campaigns into: <\/span><b>giveaways<\/b><span style=\"font-weight: 400;\">, <\/span><b>product collaborations<\/b><span style=\"font-weight: 400;\">, and <\/span><b>influencer-led advertisements<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me quickly explain the differences between these influencer marketing tactics. \ud83e\udd13<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;20px||20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>Giveaways and contests<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Who doesn\u2019t love free stuff, especially from their favourite brands? \ud83e\udd29<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I found that around <\/span><b>65% of marketers<\/b><span style=\"font-weight: 400;\"> team up with influencers for giveaways. These can include anything from exclusive products to discounted services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giveaways are a fantastic way to boost engagement and promote your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers usually explain how to enter\u2014whether it\u2019s leaving a comment, sharing a post, or completing a social media challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They work especially well for micro-influencer campaigns because these influencers typically have highly engaged audiences.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;20px||20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>Product collaborations<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Did you know that <\/span><b>62% of marketers<\/b><span style=\"font-weight: 400;\"> team up with influencers for product collaborations? \ud83d\ude31<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These partnerships are all about leveraging a creator\u2019s creativity and influence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s designing specialised content or launching a special edition product, the possibilities are endless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product collaborations can include event activations, unboxing videos, reviews, and pre-release content.\u00a0<\/span><\/p>\n<p><b><i>The goal?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 To generate hype and excitement around a new launch.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;20px||20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>Affiliate influencer campaigns and sponsored posts<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Over half of marketers <\/span><b><i>(57%)<\/i><\/b><span style=\"font-weight: 400;\"> collaborate with influencers through advertisements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two popular methods are affiliate marketing programs and sponsored posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With affiliate marketing, influencers promote a product or service and earn a share of the profit when their followers make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They get commissions through discount codes and referral links. This approach is especially popular in e-commerce because it\u2019s as easy as sharing a link or code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliate influencers might also serve as brand ambassadors, consistently promoting a brand\u2019s products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponsored content, on the other hand, involves brands paying influencers to create and publish posts on their accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These posts are usually tagged with hashtags like <\/span><i><span style=\"font-weight: 400;\">#ad<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">#brandpartner<\/span><\/i><span style=\"font-weight: 400;\"> or labelled as paid promotions, letting followers know the content is sponsored.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>My final thoughts<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">And there you have it: 9 excellent <strong>influencer marketing examples<\/strong> to follow this year. From giveaways to product collaborations, we can learn from each publicity example.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Enjoy free searches &amp; analyses\ncreate your first list<\/h2>[\/et_pb_text][et_pb_button button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; 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