{"id":38624,"date":"2024-05-07T12:42:03","date_gmt":"2024-05-07T11:42:03","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=38624"},"modified":"2024-05-09T10:40:18","modified_gmt":"2024-05-09T09:40:18","slug":"instagrams-latest-update-helps-original-creators","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/instagrams-latest-update-helps-original-creators\/","title":{"rendered":"A \u00faltima atualiza\u00e7\u00e3o do Instagram ajuda os criadores originais"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Supporting originality: Down with aggregators!<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Highlighting creators: The power of labels<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Prioritising originality in recommendations<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]A new spotlight on smaller creators<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Balancing engagement and innovation<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Instagram recently announced<\/a> a MAYOR update<\/strong> to its feed algorithm.\u00a0<\/span><\/p>\n

What\u2019s the buzz about? I thought I\u2019d take a closer look and see how it will impact the future of influencer marketing<\/span> and small creators<\/span>. <\/span><\/p>\n

We can expect:<\/span><\/p>\n

\u2699\ufe0f Fewer aggregators
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\u2699\ufe0f More original content<\/strong><\/span><\/p>\n

\u2699\ufe0f A boost for smaller creators<\/strong><\/span><\/p>\n

This update, designed to support original and emerging creators, could revolutionise how content is consumed and valued on the platform. <\/span><\/p>\n

But this update is not without risk.<\/span><\/p>\n

Ready to learn more? Let\u2019s roll.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.24.3″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Supporting originality: Down with aggregators!<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Instagram’s decision to pull aggregator accounts from its recommendation features is the most noticeable change. But wait…
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What is an aggregator account on Instagram?<\/strong><\/p>\n

It’s an account that pulls posts from other accounts using hasthags. It then displays these posts on its own account, getting the views and engagement rates.<\/span><\/p>\n

Not really fair, is it?<\/span><\/p>\n

Instagram will remove aggregated posts<\/strong> from recommendations if an account reposts content from others more than ten times in a month<\/strong> without significantly altering or enhancing it.<\/span><\/p>\n

\u2699\ufe0f <\/span>In my opinion, this is a bold move that emphasises the value of original content.\u00a0<\/span><\/p>\n

After 30 days, these accounts can regain their eligibility for recommendations, provided they adjust their posting habits.<\/span>\u00a0<\/span><\/p>\n

\ud83d\udc49 <\/span>Summary:<\/strong> We’ll deal with fewer aggregators on Instagram.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Highlighting creators: The power of labels<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/05\/439653595_791127662650226_2529945479316594516_n.jpg” title_text=”439653595_791127662650226_2529945479316594516_n” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Perhaps the most exciting aspect of this update is the introduction of labels for reposted content.\u00a0<\/span><\/p>\n

Instagram now aims to redirect users to the original creators<\/strong> rather than those reposting the content.<\/span><\/p>\n

\u2699\ufe0f <\/span>I think this will significantly benefit creators<\/strong> who bring fresh and unique content to the platform. <\/span><\/p>\n

Finally, they will get the recognition and traffic they deserve.\u00a0<\/span><\/p>\n

This could dramatically alter the dynamics within Instagram, potentially decreasing the common practice of reposting viral content<\/strong> without adding value.<\/span><\/p>\n

\ud83d\udc49 <\/span>Summary:<\/strong> Original creators will get more recognition.<\/span>\u00a0<\/p>\n

[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Prioritising originality in recommendations<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/05\/439823874_755679086372836_4833361156273340108_n.png” _builder_version=”4.24.3″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ alt=”Three smartphone screens displaying different apps: left shows instagram recommendation, middle displays a tiktok nature video, right presents twitter notifications and feed.” title_text=”Three smartphone screens displaying different apps: left shows instagram recommendation, middle displays a tiktok nature video, right presents twitter notifications and feed.” align=”center” force_fullwidth=”on”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

In a similar vein, Instagram will now prioritise original posts over reposts in its recommendations.\u00a0<\/span><\/p>\n

How?<\/strong><\/em><\/p>\n

Only the original versions of content will be recommended unless the reposts are significantly edited, such as by adding new narratives<\/strong> or creative remixes.\u00a0<\/span><\/p>\n

This adjustment means that creators posting unique and engaging content will likely see a boost in their content’s reach and engagement.\u00a0<\/span><\/p>\n

\u2699\ufe0f <\/span>As an influencer marketing manager, I see this as a critical update that could encourage creativity and reduce repeated content clutter.<\/span><\/p>\n

\ud83d\udc49 <\/span>Summary:<\/strong> Original content will get more recommendations.<\/span>\u00a0<\/p>\n

[\/et_pb_text][et_pb_text module_id=”04″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

A new spotlight on smaller creators<\/h2>\n

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<\/a>A post shared by Jasmine Abdelgafar – Beauty & Lifestyle Creator (@whatlifebringsus)<\/a><\/pee><\/div>\n<\/blockquote>\n