The creator economy is projected to reach $26.4B in just three years. \ud83d\ude80<\/span><\/strong><\/p>\n<\/blockquote>\n As the industry gains recognition, more and more brands have continued to enter the space, with mixed returns. Partnership decisions require a detailed process as the marketplace for influencers is also growing simultaneously, presenting millions of potential partners to evaluate.<\/p>\n Proper campaign tracking will allow you to evaluate:<\/em><\/span><\/p>\n <\/span><\/p>\n At this stage in a campaign, you have already done your initial outreach to collect influencer interest and pricing. Typically, influencer\u2019s will send their rates via email reply and\/or with a manicured PDF media kit featuring performance statistics or case studies. As this kit is created off social platform, usually via a third-party agent, the figures can be exaggerated and outdated.\u00a0 <\/span><\/p>\n Influencer pricing\/rates not only fluctuate depending on their audience size (followers) and performance statistics, but also across platforms and content types. \ud83e\uddee<\/p>\n The more experienced you are in the influencer marketplace, the easier this becomes, as you will have listened to our following tips, and set up proper tracking. There are other factors that can impact an influencer’s rate, including if they have an agent, certification, busy collab schedule, and\/or impressive resume (popular athlete, actor, published author, etc.) <\/span><\/p>\n Some marketers get scared away from the influencer space, primarily because it is not as easy, compared with traditional mediums, to determine the true value of an influencer\u2019s number of followers:<\/span><\/p>\n 67% of marketers are concerned with fake followers \ud83d\udc64<\/span><\/p>\n<\/blockquote>\n 23% find it difficult to measure the ROI on campaigns \ud83e\udd14<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/blockquote>\n<\/div>\n So, it is essential to have a comprehensive partnership plan established that identifies the campaign goals and key performance indicators (KPI\u2019s) you need to track throughout the campaign\u2019s lifecycle.<\/p>\n <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/03\/7-1.png” alt=”image_graphic_tracking” title_text=”image_graphic_tracking” _builder_version=”4.14.9″ _module_preset=”default” width=”41%” module_alignment=”center” custom_margin=”40px||40px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]\n \u00a0Whenever there is a link\/signup or click action associated with a campaign, you must create a unique tracking tag (promo code, utm) to ensure you know that the traffic is specifically coming from that influencer.<\/p>\n The exact number of statistics you track, will ultimately depend on:<\/p>\n\n
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Pricing Evaluation<\/h2>\n
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Setup your Tracking<\/h2>\n
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