{"id":31131,"date":"2024-02-13T14:41:58","date_gmt":"2024-02-13T14:41:58","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=31131&track=blogpost"},"modified":"2024-02-15T12:59:53","modified_gmt":"2024-02-15T12:59:53","slug":"impact-of-celebrities-on-the-super-bowl","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/impact-of-celebrities-on-the-super-bowl\/","title":{"rendered":"Impacto das celebridades no Super Bowl"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The celebrity factor goes beyond the buzz<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Why celebrities?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]3 Case studies: A closer look at what worked<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Key takeaways for marketers<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What does the future hold?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

This year’s Super Bowl wasn’t just the the most watched Super Bowl ever with 123M views.<\/span><\/p>\n

It’s also the first Super Bowl with a notable, new trend: <\/span>50% of the ads<\/b> featured celebrities.<\/span><\/p>\n

Why is this stat important?<\/i><\/b><\/i><\/b><\/p>\n

\ud83d\udc49 Because it reveals an escalating arms race in influencer marketing.<\/span><\/p>\n

Last year, only 40% of ads featured celebrities.
<\/span><\/p>\n

Join us at <\/span>Click Analytic<\/span><\/a> as we delve into the rationale behind this new trend. \ud83d\udc47<\/span><\/p>\n

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The celebrity factor goes beyond the buzz<\/h2>\n

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The 2024 Super Bowl commercials, with the Kansas City Chiefs clinching victory in a thrilling overtime showdown, were as much a topic of conversation as the game itself.\u00a0<\/span><\/p>\n

The buzz was about the football triumphs and how brands managed to capture the audience\u2019s attention amidst an increasingly fragmented media landscape.\u00a0<\/span><\/p>\n

With a 30-second ad slot costing <\/span>nearly $7 million<\/b>, the stakes were incredibly high, prompting brands to tap into the proven appeal of celebrities.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Impact-of-celebrities-on-the-Super-Bowl.webp” alt=”Impact of celebrities on the Super Bowl” title_text=”Impact of celebrities on the Super Bowl” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Why celebrities?<\/h3>\n

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Recent studies shed light on the strategic deployment of celebrities in Super Bowl ads.\u00a0<\/span><\/p>\n

\ud83d\udc49 <\/span>80% of consumers<\/b> find ads with pop culture references most relevant,\u00a0<\/span><\/p>\n

\ud83d\udc49\u00a0 <\/span>76%<\/b> affirm that celebrity-driven ads are the most discussed.\u00a0<\/span><\/p>\n

\ud83d\udc49\u00a0 When combined with <\/span>celebrity endorsements<\/span><\/a>, <\/span>82% of respondents<\/b> believe humour makes Super Bowl ads especially memorable.\u00a0<\/span><\/p>\n

This potent mix of celebrities and humour does not merely entertain; it significantly impacts consumer behaviour, enhancing brand recall and engagement.<\/span><\/p>\n

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3 Case studies: A closer look at what worked<\/h3>\n

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There\u2019s a lot we can learn from this trend.<\/span><\/p>\n

\ud83c\udfa5 Uber Eats and the \u201cFriends\u201d Reunion<\/b>:<\/span><\/p>\n

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