

{"id":31092,"date":"2024-02-13T11:56:46","date_gmt":"2024-02-13T11:56:46","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=31092&#038;track=blogpost"},"modified":"2024-02-13T11:56:49","modified_gmt":"2024-02-13T11:56:49","slug":"beyonces-new-venture-cecred","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/beyonces-new-venture-cecred\/","title":{"rendered":"O novo empreendimento de Beyonc\u00e9: C\u00c9CRED"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#01\">Beyonc\u00e9&#8217;s impact: Unparalleled influence and authenticity<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#02\">Addressing the gap: C\u00c9CRED&#8217;s mission<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#03\">The crucial role of real connections<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#04\">Beyond hair care: How Beyonc\u00e9&#8217;s building an empire<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#05\">Setting a new industry standard<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Have you ever pondered the sheer impact of influencer marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look no further than Beyonc\u00e9&#8217;s latest venture, <\/span><a href=\"https:\/\/cecred.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u00c9CRED<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her new venture is a masterclass in using celebrity influence to redefine market norms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023, influencer marketing blossomed into a <\/span><b>$21.1 billion powerhouse<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyonc\u00e9&#8217;s foray into hair care with C\u00c9CRED is a clever move.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.clickanalytic.com\/\"><span style=\"font-weight: 400;\">Click Analytic<\/span><\/a><span style=\"font-weight: 400;\">, we&#8217;re looking at how she will capture her market share with an often overlooked yet crucial audience segment: inclusive hair care for women of colour.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Beyonc\u00e9&#8217;s impact: Unparalleled influence and authenticity<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Beyonc\u00e9 transcends superstardom. She embodies a global phenomenon whose actions command attention from millions.\u00a0<\/span><\/p>\n<p><b><i>Not convinced?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00c9CRED&#8217;s first Instagram Reel got over 17M views!<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3CCkjyLBSY\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C3CCkjyLBSY\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C3CCkjyLBSY\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Beyonce\u0301 (@beyonce)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">This Reel shows her extensive reach and the profound trust and connection she&#8217;s fostered with her audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We used our influencer vetting platform and found out that Beyonce has:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>366M followers<\/b><span style=\"font-weight: 400;\"> across her social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>63%<\/b><span style=\"font-weight: 400;\"> of her audience identifies as women.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf She gets an average of <\/span><b>30M views<\/b><span style=\"font-weight: 400;\"> on each Instagram Reel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>44%<\/b><span style=\"font-weight: 400;\"> of her audience falls in the 25-34 age bracket.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Beyonces-influencer-stats.png&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; src__hover_enabled=&#8221;on|desktop&#8221; alt=&#8221;A screen shot of a website showing a person&#8217;s profile.&#8221; title_text=&#8221;A screen shot of a website showing a person&#8217;s profile.&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; src__hover=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Beyonces-influencer-stats.png&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b><i>What does all of this mean?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When Beyonc\u00e9 champions a product, her fans are motivated to act, not just observe. This magnetic pull is one of the reasons why we believe C\u00c9CRED&#8217;s will succeed.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Addressing the gap: C\u00c9CRED&#8217;s mission<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">But why else is C\u00c9CRED set to thrive?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand courageously addresses the stark market gap in hair care products catering to women of colour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This demographic has long waited for hair care solutions that truly understand and meet their unique needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><b> So, the brand caters to an unfilled need.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00c9CRED is providing long-overdue solutions that resonate deeply with its audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does this strategy sound familiar?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">It should.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Just last week, we saw how Hailey Bieber and <\/span><a href=\"https:\/\/www.clickanalytic.com\/rhode-skins-product-launch-wins-again\/?track=blogpost\"><span style=\"font-weight: 400;\">Rhode Skin\u2019s product launch<\/span><\/a><span style=\"font-weight: 400;\"> took advantage of addressing an audience&#8217;s needs with practical solutions.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>The crucial role of real connections<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Did you know that authenticity and genuine engagement are the keys to the success of influencer marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry experts like <\/span><a href=\"https:\/\/www.linkedin.com\/in\/julescarmaux\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jules Carmaux<\/span><\/a><span style=\"font-weight: 400;\"> swear by these cornerstones and believe they can make all the difference in your marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<em>Beyonc\u00e9&#8217;s venture into hair care with C\u00c9CRED exemplifies how authentic connections can transform marketing strategies into movements,<\/em>&#8221; says Jules.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, with <\/span><b>81% of consumers<\/b><span style=\"font-weight: 400;\"> swayed by trusted social media figures, Beyonc\u00e9&#8217;s genuine passion for inclusive beauty and hair care is set to make waves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the influencer marketing landscape is projected to <\/span><b>expand to $24 billion by 2024<\/b><span style=\"font-weight: 400;\">, Beyonc\u00e9&#8217;s strategic timing with C\u00c9CRED leverages her unparalleled reach, potentially leading the hair care market towards a more inclusive future.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Beyonces-new-venture-CECRED.jpg&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Beyonc\u00e9&#8217;s new venture: C\u00c9CRED&#8221; title_text=&#8221;Beyonc\u00e9&#8217;s new venture: C\u00c9CRED&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_id=&#8221;04&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Beyond hair care: How Beyonc\u00e9&#8217;s building an empire<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">But there\u2019s more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span> <span style=\"font-weight: 400;\">C\u00c9CRED&#8217;s ambitions soar beyond hair care.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyonc\u00e9 envisions a comprehensive <\/span><b>range of lifestyle and wellness products<\/b><span style=\"font-weight: 400;\">, transforming her brand into a veritable empire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This diversified approach broadens C\u00c9CRED&#8217;s appeal and pioneers new avenues for connection and profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hair care industry, particularly for products tailored to women of colour, presents untapped potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analysts predict this segment to grow exponentially, driven by increasing demand for personalised and inclusive beauty solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<em>Beyonc\u00e9&#8217;s C\u00c9CRED is tapping into a significant, yet underserved, market segment, setting the stage for transformative growth and impact,<\/em>&#8221; notes <\/span><a href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Paul Boulet<\/span><\/a><span style=\"font-weight: 400;\">, CEO of Click Analytic.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;05&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Setting a new industry standard<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Beyonc\u00e9&#8217;s introduction of C\u00c9CRED into the hair care market is an excellent example of using influencer marketing to meet genuine needs while fostering broad brand growth.\u00a0<\/span><\/p>\n<p><b><i>And what can we learn from her new venture?<\/i><\/b><span style=\"font-weight: 400;\"> \ud83e\udd14<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00c9CRED is a blueprint for success, blending influence, authenticity, and strategic market positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00c9CRED offers invaluable lessons for brands aiming to make a meaningful impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyonc\u00e9&#8217;s dual role as an entertainment icon and business mogul is an inspiring example of using <\/span><a href=\"https:\/\/www.clickanalytic.com\/celebrity-endorsement-everything-you-must-know\/?track=blogpost\"><span style=\"font-weight: 400;\">celebrity endorsements<\/span><\/a><span style=\"font-weight: 400;\"> in entrepreneurship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you do the same?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab this <\/span><a href=\"https:\/\/app.clickanalytic.com\/login\"><span style=\"font-weight: 400;\">free trial of our influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\">. Use it to <\/span><a href=\"https:\/\/www.clickanalytic.com\/find-influencers-a-guide\/?track=blogpost\"><span style=\"font-weight: 400;\">find influencers<\/span><\/a><span style=\"font-weight: 400;\"> and launch your first campaign.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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