{"id":30214,"date":"2024-02-06T17:09:47","date_gmt":"2024-02-06T17:09:47","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=30214&track=blogpost"},"modified":"2024-02-08T09:43:29","modified_gmt":"2024-02-08T09:43:29","slug":"michael-cera-and-cerave","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/michael-cera-and-cerave\/","title":{"rendered":"Michael Cera e Cerave"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]A viral skincare saga unfolds<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Cera takes to the streets<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The power of influencer marketing<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The ripple effect on social media<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What can we learn from this campaign?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Celebrity endorsements<\/span><\/a> can make or break a brand.<\/span><\/p>\n

And yet, it seems the skincare industry might just have found its most unexpected champion yet: Michael Cera.\u00a0<\/span><\/p>\n

Known for his iconic roles as the lovable geek in films like “<\/span>Superbad<\/span><\/i>” and the recent hit “<\/span>Barbie<\/span><\/i>,” Cera is charting an unforeseen course into the realm of <\/span>influencer marketing<\/b>. \ud83d\udef3\ufe0f<\/span><\/p>\n

And at <\/span>Click Analytic<\/span><\/a> we think it’s as bewildering as it is <\/span>brilliant<\/b>.<\/span><\/p>\n

Let\u2019s check out what happened. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Michael-Cera-and-Cerave.jpg” alt=”Michael Cera and Cerave” title_text=”Michael Cera and Cerave” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

A viral skincare saga unfolds<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The story that’s been captivating social media starts with Cera’s surprising claim during a guest appearance on the “<\/span>Really Good Podcast<\/span><\/i>.”\u00a0<\/span><\/p>\n

The actor, typically known for <\/span>shying away from the limelight<\/b> and social media, made a curious revelation about his involvement with the popular skincare brand Cerave. \ud83d\ude31<\/span><\/p>\n

Podcaster Bobbi Althoff \u2014 who, coincidentally or not, is also a Cerave partner \u2014 sat down with the \u201c<\/span>Arrested Development<\/span><\/i>\u201d actor on Thursday.<\/span><\/p>\n

The goal?<\/i><\/b><\/p>\n

To discuss his recent outings.\u00a0<\/span><\/p>\n

Cera didn\u2019t exactly deny he had something brewing with the popular brand, Cerave.<\/span><\/p>\n

\u201c<\/span>I\u2019ve seen a lot of claims you\u2019ve been making lately, starting Cerave.<\/span><\/i>\u201d<\/span><\/p>\n

The actor\u2019s reply? \ud83d\udc47<\/span><\/p>\n

\u201c<\/span>I don\u2019t claim that but if you look at my name, my name is Michael Cera. I just say look at the name,<\/span><\/i>\u201d he said before teasing, \u201c<\/span>I like to just say I have some skin in the game. And I kind of leave it at that.<\/span><\/i>\u201d<\/span><\/p>\n

This admission alone was enough to <\/span>stir the pot<\/b>, but what followed could only be described as a <\/span>masterclass<\/b> in viral marketing.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cera takes to the streets<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/michael-cera.jpeg” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Two men standing next to a fire hydrant.” title_text=”Two men standing next to a fire hydrant.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

In the weeks following his podcast revelation, Cera was seen engaging in behaviour that’s anything but typical for the understated actor.\u00a0<\/span><\/p>\n

From <\/span>distributing Cerave lotion<\/b> to unsuspecting New Yorkers to <\/span>autographing bottles<\/b> at Euro Chemist in Brooklyn, his antics caught the eye of both passersby and the digital audience alike.\u00a0<\/span><\/p>\n

What elevated the spectacle was Cera’s playful branding stunt, slapping stickers of his face<\/b> onto Cerave products, humorously integrating his name with the brand’s logo. \ud83d\ude02
<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The power of influencer marketing<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The involvement of <\/span>Sports Illustrated model Haley Kalil<\/b>, a Cerave partner herself, further fueled the fire.<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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<\/a>A post shared by H A L E Y K A L I L (@haleyybaylee)<\/a><\/pee><\/div>\n<\/blockquote>\n