{"id":30102,"date":"2024-02-06T15:00:24","date_gmt":"2024-02-06T15:00:24","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=30102&track=blogpost"},"modified":"2024-02-08T10:54:16","modified_gmt":"2024-02-08T10:54:16","slug":"how-influencers-and-taylor-swift-could-impact-the-super-bowl","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/how-influencers-and-taylor-swift-could-impact-the-super-bowl\/","title":{"rendered":"Como os influenciadores e Taylor Swift podem impactar o Super Bowl"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Taylor Swift is the first breeze of a new storm<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Influencers are the new quarterbacks of advertising<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Are you ready for a deep dive into the seismic shift happening in Super Bowl advertising? \ud83c\udfc8<\/span><\/p>\n

Super Bowl advertising is a massive affair!
<\/span><\/p>\n

Think:<\/span><\/p>\n

\ud83d\udc49 115M viewers.<\/span><\/p>\n

\ud83d\udc49 $7M fee for a 30-second commercial slot.<\/span><\/p>\n

\ud83d\udc49 an economic boost ranging from $500M to $1B!<\/span><\/p>\n

And yes, now, <\/span>influencers and megastars<\/b> like Taylor Swift are changing the Super Bowl.<\/span><\/p>\n

How?<\/i><\/b><\/p>\n

Fasten your seatbelts because, at <\/span>Click Anlaytic<\/span><\/a>, it isn’t just about touchdowns and field goals.<\/span><\/p>\n

It’s about <\/span>the latest trend<\/b> that’s rewriting the rules of the advertising game. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Taylor Swift is the first breeze of a new storm<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Taylor-Swift-Watching-Travis-Kalce-Play-Football-Chiefs-versus-Chargers.jpeg” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Taylor swift at the kansas city chiefs game.” title_text=”Taylor swift at the kansas city chiefs game.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Imagine the buzz when Taylor Swift, the pop sensation with a Midas touch for ratings, hints at gracing the Super Bowl with her presence.\u00a0<\/span><\/p>\n

We used our <\/span>influencer vetting platform<\/span><\/a> to analyse Swift\u2019s social media presence.<\/span><\/p>\n

\ud83d\udc49 Taylor has over <\/span>280M followers<\/b>, and her audience is <\/span>growing at almost 4%<\/b> monthly! That’s 11M new followers<\/strong> every month.
<\/span><\/p>\n

\ud83d\udc49 She gets over <\/span>51M average Reels views<\/b>!<\/span><\/p>\n

\ud83d\udc49 <\/span>60%<\/b> of her audience are women.<\/span><\/p>\n

Advertisers are on the edge of their seats, not just for the game and Swift’s epic stats, but for what they dub, \u201c<\/span>the Swift effect<\/span><\/i>.\u201d \ud83d\ude2e<\/span><\/p>\n

Her mere attendance at NFL games has historically <\/span>boosted TV ratings<\/b>, drawing millions more<\/strong>, especially women.\u00a0<\/span><\/p>\n

With the Super Bowl’s viewership already in the hundreds of millions, Swifties could <\/span>skyrocket those numbers<\/b> even further.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Influencers are the new quarterbacks of advertising<\/h3>\n

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But Taylor Swift isn’t the only new player in town. \ud83e\uddd0<\/span><\/p>\n

Influencers are increasingly becoming the MVPs in brands’ <\/span>Super Bowl advertising strategies<\/b>.\u00a0<\/span><\/p>\n

Forget traditional celebrities in flashy commercials. \ud83d\ude35<\/span><\/p>\n

The real action is happening in the lead-up and during the game on platforms like TikTok, Instagram, and X (formerly Twitter)<\/em>.<\/span><\/p>\n

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