{"id":29102,"date":"2024-01-26T11:45:53","date_gmt":"2024-01-26T11:45:53","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=29102&track=blogpost"},"modified":"2024-01-26T11:45:56","modified_gmt":"2024-01-26T11:45:56","slug":"7-influencer-marketing-kpis-to-monitor","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/7-influencer-marketing-kpis-to-monitor\/","title":{"rendered":"7 KPIs de marketing de influ\u00eancia para monitorar"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The top 7 influencer marketing KPIs<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Looking for the essential <\/span>influencer marketing KPIs<\/b> to track?<\/span><\/p>\n

Are you tirelessly scrolling through influencer profiles?\u00a0<\/span><\/p>\n

Wondering how to measure the bang you get for your buck?\u00a0<\/span><\/p>\n

You\u2019re not alone in this quest.\u00a0<\/b><\/p>\n

Influencer marketing can be as intricate as a spider\u2019s web.\ud83d\udd78\ufe0f<\/span><\/p>\n

Without the right tools, you might just get tangled up.\u00a0<\/span><\/p>\n

Here\u2019s a startling fact: a report reveals that influencer marketing campaigns can drive an<\/span> ROI of $5.78<\/b> for every dollar spent.\u00a0<\/span><\/p>\n

Now, that\u2019s a number you can\u2019t ignore! \ud83d\udcb0<\/span><\/p>\n

At <\/span>Click Analytic<\/span><\/a>, we\u2019re unravelling the 7 key influencer marketing KPIs you should monitor.\u00a0<\/span><\/p>\n

From reach to ROI, we\u2019ve got you covered. \ud83d\udcca<\/span><\/p>\n

Let\u2019s unveil these game-changing KPIs and lead you to measurable success. \ud83d\udd0d<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/2-18.png” alt=”Influencer marketing KPIs: ROI is king!” title_text=”Influencer marketing KPIs: ROI is king!” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

The top 7 influencer marketing KPIs<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

So you <\/span>found an influencer<\/span><\/a>, and now you\u2019re ready to transform your influencer marketing strategy from a wild guess to a precise science.\u00a0<\/span><\/p>\n

\ud83d\udc49 Keep your eye on these 7 <\/span>influencer marketing KPIs<\/b> if you want to be successful.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Reach and impressions<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Let\u2019s start with two essential influencer marketing KPIs:\u00a0<\/span><\/p>\n

\u2018<\/span>Reach<\/span><\/i>\u2019 and \u2018<\/span>Impressions.<\/span><\/i>\u2019\u00a0<\/span><\/p>\n

They go hand in hand and help you understand how far and wide an influencer\u2019s content travels.<\/span><\/p>\n

\ud83d\udcca Reach<\/b><\/p>\n

Reach counts the number of distinct individuals who have seen the influencer\u2019s content.\u00a0<\/span><\/p>\n

It\u2019s a direct measure of how many different people your message is impacting.\u00a0<\/span><\/p>\n

Simple, right?<\/span><\/i> \ud83d\udc65<\/span><\/p>\n

\ud83d\udcca Impressions<\/b><\/p>\n

Impressions tally up the total number of times the content appears on someone\u2019s feed or screen, regardless of who\u2019s viewing it.\u00a0<\/span><\/p>\n

So, if the same content pops up multiple times for the same person, each occurrence counts as a new impression. \ud83d\udd04<\/span><\/p>\n

But why should you care about the difference?\u00a0<\/i><\/b><\/p>\n

Here\u2019s the deal. \ud83d\udc47<\/span><\/p>\n

Reach gives you a snapshot of your <\/span>potential audience size<\/b> \u2013 how many different people are exposed to your content.\u00a0<\/span><\/p>\n

Impressions provide insight into <\/span>how often your content is being circulated<\/b> and seen. It\u2019s about the spread and repetition of your message.<\/span><\/p>\n

\ud83d\udca1 Quick tip:<\/b> To truly grasp the impact of an influencer\u2019s content, consider both reach and impressions. Reach tells you about the breadth of your audience, while impressions indicate the frequency of exposure among that audience.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-10.png” alt=”How to find social media influencers. Did you know the right influencer can save time and money improve engagement roi.” title_text=”How to find social media influencers. Did you know the right influencer can save time and money improve engagement roi.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Engagement rate<\/h3>[\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Ever wonder how to tell if an influencer\u2019s audience is just window-shopping or actually buying into the content?\u00a0<\/span><\/p>\n

That\u2019s when you measure the engagement rate. \ud83e\uddb8\u200d\u2642\ufe0f\ud83d\udd0d<\/span><\/p>\n

What\u2019s the big deal about the engagement rate?<\/b><\/p>\n

The engagement rate shows how much the audience is vibing with the content.\u00a0<\/span><\/p>\n

But wait, how do we calculate this super-important number?\u00a0<\/span><\/p>\n

Grab your calculators because here it comes:\u00a0<\/span><\/p>\n

Engagement Rate = (Total Engagements on a Post \/ Total Followers) \u00d7 100\u00a0<\/span><\/p>\n

This nifty formula spits out a percentage that shows how much the audience interacts with each post.<\/span><\/p>\n

But wait, why should you care?<\/b><\/p>\n

The engagement rate uncovers the truth behind those big follower numbers.\u00a0<\/span><\/p>\n

A high engagement rate?\u00a0<\/span><\/i><\/p>\n

It\u2019s a green light signalling that the audience is not just scrolling past; they\u2019re stopping, <\/span>liking<\/b>, and <\/span>chatting<\/b>.\u00a0<\/span><\/p>\n

\ud83d\udca1 <\/b>A little nugget of wisdom:\u00a0<\/span><\/p>\n

\ud83d\udc49 Don\u2019t get dazzled by influencers with a galaxy of followers but a black hole of engagement.\u00a0<\/span><\/p>\n

Conversion rate<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

The conversion rate is the golden metric that answers the big question: How many people are taking action because of what they see?<\/span><\/p>\n

Conversion rate is the percentage of people who do more than just \u2018<\/span>like<\/span><\/i>\u2019 or \u2018<\/span>comment.<\/span><\/i>\u2019\u00a0<\/span><\/p>\n

These are the go-getters who click through and actually do something\u2014like <\/span>buying a product<\/b>, signing up for a newsletter, or downloading your app.<\/span><\/p>\n

Here\u2019s how you calculate it:\u00a0<\/span><\/p>\n

Conversion Rate = (Number of Conversions \/ Total Number of Visitors) \u00d7 100<\/span><\/p>\n

This formula transforms raw data into a clear picture of how effective the influencer\u2019s call to action is.<\/span><\/p>\n

Why is the conversion rate our MVP?<\/b><\/p>\n

Let\u2019s play a game. \ud83e\udd13<\/span><\/p>\n

Imagine an influencer post about your product, and bam! People aren\u2019t just viewing; they\u2019re buying, subscribing, downloading.\u00a0<\/span><\/p>\n

That\u2019s the conversion rate in action.\u00a0<\/span><\/p>\n

It\u2019s the direct line from \u2018<\/span>seeing<\/span><\/i>\u2019 to \u2018<\/span>doing,<\/span><\/i>\u2019 and it\u2019s crucial for measuring the real impact of your influencer marketing campaign.<\/span><\/p>\n

Now, how do you keep an eye on these conversions?<\/b><\/p>\n

\ud83d\udc49 Use affiliate links and promo codes.\u00a0<\/span><\/p>\n

Pro tip<\/b>: Understand the difference between <\/span>affiliate marketing and influencer marketing<\/span><\/a>.<\/span><\/p>\n

They\u2019re breadcrumbs leading back to the influencer\u2019s post.\u00a0<\/span><\/p>\n

Every time someone uses that specific link or code, you\u2019ve got a conversion. \u2705<\/span><\/p>\n

Remember, the conversion rate isn\u2019t just a number; it\u2019s the heartbeat of your campaign\u2019s success.\u00a0<\/span><\/p>\n

It tells you if the influencer\u2019s magic is working and if their followers are not just passing by but stopping to shop.\ud83d\udcb0<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-15.png” alt=”Influencer marketing email templates: Two men in business suits with the words did you know?.” title_text=”Influencer marketing email templates: Two men in business suits with the words did you know?.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Growth of followers<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Follower growth is a living, breathing indicator of campaign effectiveness.<\/span><\/p>\n

But wait, why should you monitor follower growth?<\/b><\/p>\n

Picture this: An influencer partners with your brand, and suddenly, their follower count starts climbing like a rocket.\u00a0<\/span><\/p>\n

What does that tell you?\u00a0<\/span><\/i><\/p>\n

It\u2019s simple \u2013 their content is hitting the mark, and people are flocking in for more. \ud83d\udc40<\/span><\/p>\n

Follower growth is a litmus test for the influencer\u2019s content resonance.\u00a0<\/span><\/p>\n

A steady or rapid increase in followers post-campaign can signal that the influencer has struck gold with their audience and, by extension, with your message.<\/span><\/p>\n

Here\u2019s the catch \u2013 <\/span>don\u2019t get excited about numbers swelling up.<\/b>\u00a0<\/span><\/p>\n

What you\u2019re looking for is organic, <\/span>authentic<\/b> growth.\u00a0<\/span><\/p>\n

You know, the kind that comes from genuine interest and engagement, not just a quick fix of paid followers.<\/span><\/p>\n

\ud83d\udca1 Pro tip<\/b>: Learn to <\/span>check for fake followers<\/span><\/a>.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/2-8.png” alt=”How to tell if an Instagram account is fake: Did you know? click analytics can identify fake followers and fake accounts.” title_text=”How to tell if an Instagram account is fake: Did you know? click analytics can identify fake followers and fake accounts.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Brand sentiment<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Brand sentiment is an influencer marketing KPI, but not as you know it. This one\u2019s all about the mood, the vibe, the feels.<\/span><\/p>\n

What is brand sentiment?<\/b><\/p>\n

Think of brand sentiment as the pulse of public opinion about your brand. \ud83d\udc93<\/span><\/p>\n

It\u2019s the sum of all the <\/span>love<\/b>, <\/span>excitement<\/b>, <\/span>meh<\/span><\/i>, or even the <\/span>ick<\/span><\/i> that people express in their comments, posts, and shares.<\/span><\/p>\n

But how do you tap into this emotional goldmine?\u00a0<\/i><\/b><\/p>\n

Enter the art <\/span>(and science)<\/span><\/i> of social listening.\u00a0<\/span><\/p>\n

Dive into comments, mentions, and shares to get a front-row seat to the audience\u2019s unfiltered thoughts.\u00a0<\/span><\/p>\n

Are they singing praises or waving red flags?\u00a0<\/span><\/p>\n

The tone, words, and emojis all paint a picture of how your brand is perceived.<\/span><\/p>\n

How can you effectively measure brand sentiment?<\/b><\/p>\n

Tools <\/span>(like Hootsuite)<\/span><\/i> and platforms for social listening are your allies here. They help you sift through the noise and zero in on what people really think and feel about your brand.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/7-5.png” alt=”Did you know? you can refine your strategies where work doesn’t.” title_text=”Did you know? you can refine your strategies where work doesn’t.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Click-through rate (CTR)<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Think of the click-through rate (CTR) as a spotlight, shining on the effectiveness of your content.<\/span><\/p>\n

Here\u2019s how to calculate it:\u00a0<\/span><\/p>\n

CTR = (Number of Clicks \/ Number of Impressions) \u00d7 100<\/span><\/p>\n

This formula transforms clicks and views into a percentage that tells you how many viewers couldn\u2019t resist clicking through to your content.<\/span><\/p>\n

Why is CTR important?<\/b><\/p>\n

Simple: a high CTR means your content is compelling enough to make viewers take the leap from viewing to clicking.<\/span><\/p>\n

It shows that your message is resonating and driving traffic. \ud83d\udea6<\/span><\/p>\n

Remember, influencer marketing isn\u2019t just about getting your brand out there; it\u2019s about making it irresistible enough to click on.<\/span><\/p>\n

\ud83d\udc49 Use this metric to measure how irresistible your content is.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/Click-Analytic-can-help-with-influencer-marketing.png” alt=”Click Analytic can help streamline influencer marketing.” title_text=”Click Analytic can help streamline influencer marketing.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Return on investment (ROI)<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Our final influencer marketing KPI is also the most important: <\/span>return on investment<\/b>.<\/span><\/p>\n

Return on investment (ROI) is the make-or-break metric that tells you whether your influencer marketing campaign is filling your treasure chest or sinking your ship.<\/span><\/p>\n

Here\u2019s how to calculate ROI<\/b>:\u00a0<\/span><\/p>\n

ROI = (Net Profit from the Campaign \/ Cost of the Campaign) \u00d7 100<\/span><\/p>\n

This calculation reveals a percentage that speaks volumes about the financial success of your influencer collaborations.<\/span><\/p>\n

And how do you interpret this percentage?<\/i><\/b><\/p>\n

Simple.<\/span><\/p>\n

A high ROI? That means your influencer marketing efforts bring in more cash than you\u2019re spending. \ud83e\udd11<\/span><\/p>\n

It\u2019s the <\/span>ultimate indicator of a successful campaign<\/b>, where every dollar spent brings a satisfying return.<\/span><\/p>\n

Conversely, a low ROI is like an alarm bell. \ud83d\udd14<\/span><\/p>\n

\ud83d\udc49 It signals it\u2019s time to reevaluate your strategies.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/1-1.png” alt=”A man in a lab coat is holding a clipboard with social media icons.” title_text=”A man in a lab coat is holding a clipboard with social media icons.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”08″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Conclusion<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

And there you have it: <\/span>7 epic influencer marketing KPIs<\/b>. If you\u2019re not monitoring these metrics, then you\u2019re wasting your time, money, and skill.\u00a0<\/span><\/p>\n

But if you monitor them, you can build fantastic influencer marketing campaigns. Next, grab this <\/span>free trial of our influencer marketing platform<\/span><\/a>. <\/span><\/p>\n

Quickly find the ideal influencer and make money.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b>\n

\",ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee>
Try for FREE<\/a><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]

Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]

Enjoy free searches & analyses\ncreate your first list<\/h2>[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea est\u00e1 seguindo os KPIs corretos do marketing de influ\u00eancia? Aqui est\u00e3o 7 m\u00e9tricas essenciais de marketing de influ\u00eancia para monitorar. Voc\u00ea est\u00e1 perdido sem esses KPIs.<\/p>","protected":false},"author":20,"featured_media":29120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-29102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/29102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=29102"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/29102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/29120"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=29102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=29102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=29102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Sometimes, the smaller, more engaged audiences are your ticket to starry success. \ud83c\udf1f\ud83d\ude80 Just check out all of these <\/span>brands working with micro-influencers<\/span><\/a>.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-11.png” alt=”Why and how to hire a micro-influencer. Did you know? micro influencers typically have better engagement, higher engagement, and higher roi.” title_text=”Why and how to hire a micro-influencer. Did you know? micro influencers typically have better engagement, higher engagement, and higher roi.” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]