{"id":2832,"date":"2022-03-28T08:51:25","date_gmt":"2022-03-28T07:51:25","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=2832"},"modified":"2023-10-04T11:26:26","modified_gmt":"2023-10-04T10:26:26","slug":"cambly-tutors-case-study","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/cambly-tutors-case-study\/","title":{"rendered":"Estudo de caso com Cambly Tutors"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;131deg&#8221; background_color_gradient_stops=&#8221;#ff6a88 0%|#ff99ac 100%&#8221; background_color_gradient_start=&#8221;#ff6a88&#8243; background_color_gradient_end=&#8221;#ff99ac&#8221; custom_padding=&#8221;80px|0px||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Playfair Display|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;|0px||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h1><strong>Cambly Tutors<\/strong><br \/>Case Study\u00a0<\/h1>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.8)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-14px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span role=\"presentation\" dir=\"ltr\">Cambly<\/span><\/strong><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">is<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">an<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">English<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">learning<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">platform<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">for<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">students<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">across<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">190<\/span><span role=\"presentation\" dir=\"ltr\">+<\/span><span role=\"presentation\" dir=\"ltr\"> <\/span><span role=\"presentation\" dir=\"ltr\">countries. They provide <strong>on-demand<\/strong> access to native English-speaking tutors over video chat.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Needs:\u00a0Awareness + Tutor Sign-Ups<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/tutor.jpg&#8221; alt=&#8221;Shop balou clothes from click analytic content&#8221; title_text=&#8221;tutor&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Stats&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;100px&#8221; custom_margin=&#8221;-15px||1px|||&#8221; custom_padding=&#8221;129px|0px|1px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-73px|-22px||2px||&#8221; custom_padding=&#8221;0px|0px|6px|0px||&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;0deg&#8221; background_color_gradient_stops=&#8221;#ffffff 50%|#ff9d82 50%&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#ff9d82&#8243; background_color_gradient_end_position=&#8221;50%&#8221; custom_padding=&#8221;5%|5%||5%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/Cambly-Tutor-Application-Brief.jpg&#8221; alt=&#8221;Shop balou shirt, photo from influencer campain&#8221; title_text=&#8221;Cambly Tutor Application &#8211; Brief&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;0.8em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;99.8%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px|0px|-10px|0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">Services &amp; Channels<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; max_width=&#8221;1001px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|205px|30px|||&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li><b>Youtube (Primary) Campaigns<\/b><\/li>\n<li><strong>Instagram Campaigns<\/strong><\/li>\n<li><strong>Content Creation<\/strong><\/li>\n<li><strong>Influencer Marketing<\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;694.6px&#8221; custom_margin=&#8221;-6px||-168px|||&#8221; custom_padding=&#8221;0px|0px|18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|20px||-1px||&#8221; custom_padding=&#8221;0px|1px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;35deg&#8221; custom_padding=&#8221;|60px||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|2px|10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">The Challenges<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|&#8221; global_colors_info=&#8221;{}&#8221;]<p><b>Cambly&#8217;s <\/b>campaign goals were rather unique, with the key KPI being completed tutor applications\/signups. In the ESL industry, Cambly offers its tutors a relatively low hourly rate compared to its competition.\u00a0Applicants are also required to be native English-speakers, leading to some country restrictions. Finally recent Chinese ESL policy updates had a huge impact on the reduction in tutor pool options.\u00a0<\/p>\n<ul>\n<li>No previous influencer marketing experience<\/li>\n<li>Lack of social media presence<\/li>\n<li>Low-Pay incentives for tutors<\/li>\n<\/ul>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;115deg&#8221; background_color_gradient_stops=&#8221;#9599e2 0%|#8bc6ec 100%&#8221; background_color_gradient_start=&#8221;#9599e2&#8243; background_color_gradient_end=&#8221;#8bc6ec&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/Cambly-Tutor-Application-Brief2.jpg&#8221; title_text=&#8221;Cambly Tutor Application &#8211; Brief2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;31px&#8221; box_shadow_vertical=&#8221;38px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#f79502&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-232px||-1px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;70%&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;486px&#8221; custom_margin=&#8221;-13px|auto||auto||&#8221; custom_padding=&#8221;0px|0px|18px|||&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;70%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;0deg&#8221; background_color_gradient_stops=&#8221;#ffffff 50%|#ff9d82 50%&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#ff9d82&#8243; background_color_gradient_end_position=&#8221;50%&#8221; custom_padding=&#8221;5%|5%||5%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/Cambly-Tutor-Application-Brief-1.jpg&#8221; alt=&#8221;Shop balou photo from juliesfi influencer campain&#8221; title_text=&#8221;Cambly Tutor Application &#8211; Brief&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-57px|-58px|38px|-14px||&#8221; custom_margin_tablet=&#8221;||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;0.9em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-35px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">Our Approach<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;100px&#8221; custom_margin=&#8221;|205px|30px|0px|false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<p>To identify a target audience and key differences between the two products&#8217; demographics, we completed a comprehensive analysis of Cambly\u2019s multiple products (Kids + General) and existing tutor population.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; module_alignment=&#8221;center&#8221; min_height=&#8221;405.8px&#8221; custom_margin=&#8221;-10px|21px||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;35deg&#8221; custom_padding=&#8221;|60px||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Then, using\u00a0<a href=\"https:\/\/clickanalytic.com\"><strong>Click Analytic<\/strong><\/a>, we identified the types of influencer niche categories and content that Cambly&#8217;s target audience engages with most. W<span style=\"font-size: 16px;\">e undertook f<\/span>ull management of influencer campaigns for both their General Tutor and Kids Tutor business, with the goals of encouraging tutor applications using key triggers like policy updates (ESL), tutor perks, and more.<\/p>\n<p>The campaign used longer form video content to describe a more complex offering with an application process and global footprint. This content was used for marketing purposes and building a strong community on social media.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;115deg&#8221; background_color_gradient_stops=&#8221;#9599e2 0%|#8bc6ec 100%&#8221; background_color_gradient_start=&#8221;#9599e2&#8243; background_color_gradient_end=&#8221;#8bc6ec&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/Cambly-Tutor-Application-Brief3.jpg&#8221; alt=&#8221;Shop balou pant, photo from influencer campain&#8221; title_text=&#8221;Cambly Tutor Application &#8211; Brief3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;183px&#8221; custom_margin=&#8221;54px|26px|54px|23px|true|&#8221; custom_padding=&#8221;0px|2px||||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_horizontal=&#8221;13px&#8221; box_shadow_vertical=&#8221;42px&#8221; box_shadow_blur=&#8221;45px&#8221; box_shadow_spread=&#8221;-3px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Featured Products&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;524px&#8221; custom_margin=&#8221;||-39px|||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2>The Results<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;1px|0px||0px||&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span face=\"ABeeZee\" size=\"4\" style=\"font-family: ABeeZee; font-size: large;\">With just one campaign, using only 4 affordable influencers, <\/span><strong style=\"font-family: ABeeZee; font-size: large; font-weight: normal;\">CAMBLY<\/strong><span face=\"ABeeZee\" size=\"4\" style=\"font-family: ABeeZee; font-size: large;\">\u00a0now has a <\/span><strong style=\"font-family: ABeeZee; font-size: large; font-weight: normal;\">massive influx of new tutor applications<\/strong><span face=\"ABeeZee\" size=\"4\" style=\"font-family: ABeeZee; font-size: large;\"> to consider and scale their business. They also had the opportunity to increase brand awareness across social media and word of mouth via different niches and influencer countries. With the use of referral\u00a0codes, the partnerships continue to bring in applicants, even after the payment and partnerships have ended.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">+ 10 000<\/span><\/span><\/strong><\/span><br \/> <span style=\"font-size: xx-large;\"> <strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">Signups<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">+ 350 000<br \/> Content Views<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"color: #0a0a0a; font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\">$0.64<\/span><\/strong><\/span><br \/><span style=\"color: #0a0a0a; font-size: xx-large;\"> <strong><span style=\"font-family: 'Abhaya Libre';\"> Cost per Signup<\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span color=\"#0a0a0a\" face=\"Abhaya Libre\" size=\"6\" style=\"color: #0a0a0a; font-family: 'Abhaya Libre'; font-size: xx-large;\"><b>$0.04<\/b><\/span><br \/> <span style=\"font-size: xx-large;\"> <strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">Cost per View<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;363px&#8221; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;1px||49px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;27px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;21px|||||&#8221; custom_padding=&#8221;|40px||40px||&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: center;\"><span face=\"ABeeZee\"><i><span face=\"ABeeZee\" style=\"font-family: ABeeZee;\"><span style=\"font-size: 24px;\">Click helped us set up and scale our influencer program to generate <strong>+10K new sign up&#8217;s<\/strong> in less than a month. <strong>Would highly recommend\u00a0Click Analytic.<\/strong><\/span><\/span><\/i><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: x-large; font-family: ABeeZee;\"><em><strong><\/strong><\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: x-large; font-family: ABeeZee;\"><em><strong><span>Mary Li &#8211; Digital Growth &amp; Operations, <a href=\"https:\/\/www.shopbalou.com\/\" target=\"_blank\" rel=\"noopener\">Cambly<\/a><\/span><\/strong><\/em><\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>O Cambly \u00e9 uma plataforma de aprendizado de ingl\u00eas para alunos de mais de 190 pa\u00edses. Eles oferecem acesso sob demanda a tutores nativos de l\u00edngua inglesa por meio de bate-papo por v\u00eddeo.<\/p>\n<p>Confira nosso estudo de caso para saber mais sobre seus c...<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2832","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/2832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=2832"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/2832\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=2832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=2832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}