{"id":28238,"date":"2024-01-10T15:25:09","date_gmt":"2024-01-10T15:25:09","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=28238"},"modified":"2024-01-10T15:25:11","modified_gmt":"2024-01-10T15:25:11","slug":"coca-cola-dumps-chiara-ferragni-after-influencer-scandal","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/coca-cola-dumps-chiara-ferragni-after-influencer-scandal\/","title":{"rendered":"Coca-Cola deixa Chiara Ferragni ap\u00f3s esc\u00e2ndalo com influenciadores"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Ferragni\u2019s festive faux pas: A philanthropy fumble<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Hold onto your hats, digital darlings! \ud83d\udc52<\/span><\/p>\n

The influencer world is abuzz with <\/span>a spicy story<\/b> that could rival any soap opera. \ud83c\udf36\ufe0f<\/span><\/p>\n

Mega influencer <\/span>Chiara Ferragni<\/span><\/a> and global beverage behemoth Coca-Cola have officially severed ties.<\/span><\/p>\n

Why?\u00a0<\/i><\/b><\/p>\n

It\u2019s all thanks to a pandoro promotion gone wrong.\u00a0<\/span><\/p>\n

This isn\u2019t just a blip in the marketing universe; it\u2019s a <\/span>full-blown supernova of a scandal<\/b>. Let\u2019s dive in! \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.1″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||1px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Ferragni\u2019s festive faux pas: A philanthropy fumble<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Flashback to 2022. \u23f0<\/span><\/p>\n

Chiara Ferragni, the <\/span>Italian influencer queen<\/b> with a Midas touch for marketing, partners with <\/span>Balocco<\/span><\/a>, Italy\u2019s pastry prodigy.<\/span><\/p>\n

The goal?<\/i><\/b><\/p>\n

To create a pink pandoro that promised more than just sweetness. \ud83e\udd6e<\/span><\/p>\n

The campaign, draped in the garb of charity, pledged support for children\u2019s cancer research.\u00a0<\/span><\/p>\n

But here\u2019s where the plot thickens: the donations from these <\/span>luxe pastries<\/b> didn\u2019t find their way to the charity as expected. Talk about a recipe for disaster! \ud83e\udd2f<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Coca-Cola\u2019s chilly response: Ditching Ferragni amidst the frosting fiasco<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/How-much-should-a-micro-influencer-charge.png” alt=”TrendHERO review: Did you know 80% of b2b marketers use influencer marketing platform?.” title_text=”TrendHERO review: Did you know 80% of b2b marketers use influencer marketing platform?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

With its eye always on the brand integrity ball, Coca-Cola decided to cool things off with Ferragni.\u00a0<\/span><\/p>\n

The aftermath?\u00a0<\/i><\/b><\/p>\n

A star-studded TV commercial, all set to bubble up by January\u2019s end, is now shelved in the vaults of \u2018<\/span>what-could-have-been.<\/span><\/i>\u2019 \ud83d\udd0f<\/span><\/p>\n

Coca-Cola\u2019s stance was clear, albeit diplomatic: \u201c<\/span>We worked with Chiara in Italy in 2023… For now, we don\u2019t plan to use this content.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

That\u2019s corporate speak for \u201c<\/span>we\u2019re distancing ourselves from this sticky situation.<\/span><\/i>\u201d \ud83d\udcbc<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

From sweetness to scandal: The pricey pandoro that cost more than Euros<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Italy\u2019s Antitrust authority also unleashed fines totalling <\/span>over a million euros<\/b> on Ferragni\u2019s companies in a twist that could sour any sweet tooth.\u00a0<\/span><\/p>\n

Even Balocco got a taste of the bitter pie to the tune of <\/span>420,000 euros<\/b>.\u00a0<\/span><\/p>\n

The campaign, which whipped up over a million euros, turned into a financial and PR nightmare for all involved.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

The ripple effect: What this means for influencer marketing<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-11.png” alt=”Why and how to hire a micro-influencer. Did you know? micro influencers typically have better engagement, higher engagement, and higher roi.” title_text=”Why and how to hire a micro-influencer. Did you know? micro influencers typically have better engagement, higher engagement, and higher roi.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

But this isn\u2019t just about a pandoro that lost its sweetness.\u00a0<\/span><\/p>\n

This saga is a stark reminder of the importance of <\/span>transparency<\/b> and <\/span>accountability<\/b> in <\/span>influencer marketing<\/b>.\u00a0<\/span><\/p>\n

Brands and influencers alike are under the microscope, and today\u2019s savvy consumers are quick to call out any discrepancies between what\u2019s promised and what\u2019s delivered.<\/span><\/p>\n

\ud83d\udca1 Pro tip<\/b>: Use an <\/span>influencer marketing brief<\/span><\/a> and an <\/span>influencer marketing contract<\/span><\/a> to ensure you\u2019re on the right side of the law.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Chiara Ferragni: A pivotal moment in a stellar influencer career<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Chiara Ferragni, once the golden girl of the digital domain, now faces a crucial moment in her career.\u00a0<\/span><\/p>\n

With Coca-Cola stepping back and the pandoro scandal leaving a less-than-sweet aftertaste, the fashion and digital marketing world watches with bated breath. \ud83d\udc40<\/span><\/p>\n

Will Ferragni\u2019s savvy and charm help her navigate through this storm, or has this cake controversy <\/span>crumbled<\/b> a part of her digital empire?<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

A cautionary confection: Lessons in authenticity and integrity<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/4-1.png” alt=”Did you know 75% of marketers plan on spending more influence money on influencer marketing.” title_text=”Did you know 75% of marketers plan on spending more influence money on influencer marketing.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

As this tale unfolds, it underscores a crucial lesson for the influencer marketing playbook: <\/span>authenticity and integrity<\/b>.\u00a0<\/span><\/p>\n

These are not just buzzwords but the foundation of successful, lasting partnerships. \ud83e\udd1d<\/span><\/p>\n

As we keep an eye on Ferragni\u2019s next steps, this incident will undoubtedly be analysed and discussed as a critical case study in <\/span>influencer marketing<\/b> courses and boardrooms alike.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b>\n

\",ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee>
Try for FREE<\/a><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]

Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]

Enjoy free searches & analyses\ncreate your first list<\/h2>[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Chiara Ferragni e Coca-Cola se separam depois que um esc\u00e2ndalo de promo\u00e7\u00e3o de pandoro levanta quest\u00f5es sobre a integridade do marketing de influenciadores.<\/p>","protected":false},"author":20,"featured_media":28248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[31],"tags":[27],"class_list":["post-28238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/28238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=28238"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/28238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/28248"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=28238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=28238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=28238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}