

{"id":2137,"date":"2021-02-12T10:31:07","date_gmt":"2021-02-12T10:31:07","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=2137"},"modified":"2023-10-06T17:34:32","modified_gmt":"2023-10-06T16:34:32","slug":"benefits-of-a-brand-ambassador-program","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/benefits-of-a-brand-ambassador-program\/","title":{"rendered":"Benef\u00edcios de um programa de embaixadores da marca"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Roger Federer (@rogerfederer)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-eqlpu\">Voc\u00ea est\u00e1 pronto para levar sua marca para o pr\u00f3ximo n\u00edvel? \u00c9 hora de iniciar um programa de embaixadores da marca. Voc\u00ea alcan\u00e7ar\u00e1 clientes em seu mercado aos quais nunca teve acesso antes, criando um neg\u00f3cio e uma marca maiores e mais bem-sucedidos. Voc\u00ea poderia facilmente dobrar seu impacto contratando um embaixador de marca de qualidade.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-4lkul\">Ent\u00e3o, como encontrar um embaixador de marca de qualidade?<\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-ajlp8\">Ao contr\u00e1rio dos influenciadores tradicionais, que solicitam pagamento por uma \u00fanica publica\u00e7\u00e3o ou mensagem, um embaixador de marca \u00e9 algu\u00e9m que constr\u00f3i um relacionamento de longo prazo com a marca e seu p\u00fablico. <strong>Os embaixadores trabalham com a marca por um longo per\u00edodo de tempo, fornecendo v\u00e1rias postagens em troca de um pagamento baseado no n\u00famero de convers\u00f5es de vendas, o que pode gerar um crescimento substancial para a empresa.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-ehc4o\"><strong>Compromisso duradouro<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-1s9sk\">Um dos mais <strong>benef\u00edcios significativos<\/strong> de um programa de embaixadores da marca \u00e9<strong> as conex\u00f5es duradouras que s\u00e3o criadas e mantidas com os embaixadores.<\/strong> Esses embaixadores <strong>tornam-se o rosto de sua marca e alcan\u00e7am continuamente seu p\u00fablico-alvo por meio de suas plataformas de m\u00eddia social.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/1vEHlZeLt1hEA\/giphy.gif?cid=d5f697191ie8z50mftn6r8fvm0rzlrunyg5nafri1m67s6my&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-5ta71\">Cardi B. \u00e9 o exemplo perfeito de uma embaixadora de marca que proporcionou um crescimento consider\u00e1vel para a marca de moda Fashion Nova. <strong>Cardi B. \u00e9 a representa\u00e7\u00e3o ideal do nicho de mercado da Fashion Nova, mulheres curvil\u00edneas cujas roupas tradicionais n\u00e3o lhes caem muito bem.<\/strong> Seu p\u00fablico a admira tanto como pessoa quanto como especialista em moda. Eles querem imitar o que ela faz e veste, o que, por sua vez, se traduz em vendas para a Fashion Nova. No ano passado, Cardi B. postou um v\u00eddeo em seu <a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a> sobre uma roupa da Fashion Nova; <strong>essa \u00fanica publica\u00e7\u00e3o recebeu quase 15 milh\u00f5es de visualiza\u00e7\u00f5es.<\/strong><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por FashionNova.com (@fashionnova)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-841nq\">Richard Saghian, CEO da Fashion Nova, disse <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/inside-fashion-nova-cardi-b-1202595964\/\" target=\"_blank\">Di\u00e1rio de moda feminina<\/a><\/strong> que \u201cEst\u00e1vamos indo bem antes da Cardi, mas ela definitivamente nos deu alguma legitimidade. Ela \u00e9 uma de nossas parceiras favoritas porque, quando fala sobre a Fashion Nova, ela fala com o cora\u00e7\u00e3o.\u201d<\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-4qr6o\">Na Click Analytic, analisamos que Cardi B tem uma taxa de engajamento muito mais alta do que o padr\u00e3o do setor, com uma taxa de engajamento de 4% para 60 milh\u00f5es de seguidores.<strong> Isso significa que uma marca pode alcan\u00e7ar diretamente mais de 2 milh\u00f5es de usu\u00e1rios em seu p\u00fablico.<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-i7qf\">Seu p\u00fablico tamb\u00e9m \u00e9 impressionantemente org\u00e2nico, com menos de 20% seguidores falsos. Como visto abaixo, ele tamb\u00e9m \u00e9 composto principalmente por mulheres entre 18 e 34 anos com forte interesse em m\u00fasica, roupas, brinquedos e comida<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-5ltrt\"><strong>F\u00e1cil de rastrear<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-c5sn5\">O sucesso de um embaixador de marca \u00e9 <strong>F\u00e1cil de medir.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media1.giphy.com\/media\/L9FF3ooHdvCZG\/giphy.gif?cid=d5f697195xu7r2nwghmorf4z88h9bqwyirlo2dn48zv70i6l&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-fgb6n\">Por exemplo, digamos que um embaixador da marca publique sobre um produto em suas m\u00eddias sociais e forne\u00e7a um link ou c\u00f3digo promocional para seus seguidores.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-3imu4\">Cada vez que <strong>Se o link for clicado ou se o c\u00f3digo promocional for usado, a empresa parceira saber\u00e1 que seu embaixador est\u00e1 direcionando o tr\u00e1fego com sucesso <\/strong>e vendas. Al\u00e9m disso, \u00e9 facilmente mensur\u00e1vel se algu\u00e9m faz uma compra depois de usar o link do embaixador.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-erok2\">\u00c9 com esse sistema de rastreamento sem esfor\u00e7o que as marcas podem incentivar seus embaixadores. Quanto mais frequentes e bem-sucedidas forem as postagens, mais dinheiro o embaixador ganhar\u00e1. A capacidade de medir facilmente o tr\u00e1fego e as vendas <strong>permite que as marcas rastreiem a origem de seus clientes, quais embaixadores da marca s\u00e3o bem-sucedidos em impulsionar as vendas e outros indicadores<\/strong> que eles podem usar para aumentar ainda mais sua participa\u00e7\u00e3o no mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-10h5u\"><strong>O que procurar em um embaixador de marca perfeito?<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-b5ice\">Ao escolher um embaixador da marca, \u00e9 importante <strong>vital para escolher algu\u00e9m que representar\u00e1 sua empresa da maneira mais adequada \u00e0 sua marca<\/strong>. Aqui est\u00e3o os principais aspectos que voc\u00ea deve observar ao escolher um embaixador da marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localiza\u00e7\u00e3o geogr\u00e1fica e g\u00eanero do p\u00fablico<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-5k3jv\">Uma marca sueca de cal\u00e7ados femininos N\u00c3O escolheria um homem do M\u00e9xico para ser o embaixador de sua marca. As marcas precisam <strong>Escolha embaixadores cujo p\u00fablico-alvo viva em sua localiza\u00e7\u00e3o geogr\u00e1fica espec\u00edfica e comercialize para seu g\u00eanero-alvo.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Afinidade com a marca<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-ed07r\">As marcas precisam de um embaixador que <strong>engloba suas cren\u00e7as.<\/strong> Por exemplo, uma marca de produtos de sa\u00fade n\u00e3o escolheria um fumante conhecido para represent\u00e1-la. As marcas querem embaixadores que se conectem com os valores e as metas da empresa e do cliente para criar uma confian\u00e7a inabal\u00e1vel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Est\u00e9tica<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-5blr5\">Os embaixadores da marca precisam corresponder totalmente \u00e0 empresa em sua apar\u00eancia, profissionalismo e muito mais. Jennifer Lawrence, uma jovem atriz famosa, enfrentou <a rel=\"noreferrer noopener\" href=\"https:\/\/www.brandwatch.com\/blog\/measuring-impact-brand-ambassadors\/\" target=\"_blank\"><strong>cr\u00edticas severas<\/strong><\/a> depois de se tornar embaixadora da Dior. Os f\u00e3s da Dior reclamaram que ela era muito simples para a renomada grife de alta moda.<\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media0.giphy.com\/media\/C0z65GND5PgzK\/giphy.gif?cid=d5f69719p9tpsx4pp4uuo2nrrwoh7fqth286a5wk3wb6mvt8&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Idioma dos seguidores<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-e736f\">Os clientes que s\u00f3 falam alem\u00e3o n\u00e3o responder\u00e3o a um embaixador da marca que s\u00f3 fala chin\u00eas. O embaixador da marca precisa falar o mesmo idioma e dialeto dos clientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de seguidores<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-irg9\">As empresas n\u00e3o escolher\u00e3o um embaixador que tenha apenas dez seguidores. Elas querem embaixadores que possam atingir um vasto p\u00fablico com cada publica\u00e7\u00e3o. Quanto maior for o n\u00famero de seguidores, isso demonstra que o embaixador tem uma estrat\u00e9gia de marketing s\u00f3lida que pode ser aplicada \u00e0 marca.<\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media3.giphy.com\/media\/fxTqfhCjfQC03qBVch\/giphy.gif?cid=d5f69719lxyv453j6iiuvuhk2f3sedlxaprpkw94rb0fovli&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxa de seguidores falsos<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-h1fl\">Al\u00e9m de ter milhares ou milh\u00f5es de seguidores, esses seguidores precisam ser pessoas reais. Muitas contas podem envolver bots (seguidores falsos) para aumentar seus n\u00fameros, criando falsas expectativas. As empresas querem que os embaixadores tenham apenas seguidores genu\u00ednos. No Click Analytics, podemos fornecer m\u00e9tricas detalhadas para calcular a propor\u00e7\u00e3o de seguidores falsos em um p\u00fablico.<\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/pIMlKqgdZgvo4\/giphy.gif?cid=d5f697198z9i3p4z34ddf2zlgb0yent1accg0ac00yss4sh8&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00edvel de envolvimento do p\u00fablico<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-normal-font-size\" id=\"viewer-avjpi\">Al\u00e9m de um grande n\u00famero de seguidores genu\u00ednos, \u00e9 fundamental ter o envolvimento do p\u00fablico. Isso significa visualiza\u00e7\u00f5es, curtidas e coment\u00e1rios sobre as postagens do embaixador da marca nas m\u00eddias sociais. Se houver pouco envolvimento com um p\u00fablico substancial, isso significa que n\u00e3o h\u00e1 uma conex\u00e3o com o cliente, o que se correlaciona com baixas taxas de convers\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/8OoV37P1lOGTC\/giphy.gif?cid=d5f69719vcn4e3xq3777dftocczawak8z47k594ur2vu7utz&amp;rid=giphy.gif\" alt=\", da Click Analytic, uma plataforma de marketing de influ\u00eancia\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-8g0o9\"><strong>Pronto para encontrar o embaixador perfeito para sua marca?<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/www.clickanalytic.com\/pt\/\"><strong>An\u00e1lise de cliques<\/strong><\/a><strong> \u00e9 a ferramenta de influenciadores mais completa e econ\u00f4mica do mercado. Ela permite que voc\u00ea pesquise +120 milh\u00f5es de influenciadores, analise seus p\u00fablicos e gerencie suas campanhas para Instagram, TikTok e YouTube. Experimente-a GRATUITAMENTE agora!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Se estiver pensando em iniciar um programa de embaixadores da marca, este artigo \u00e9 para voc\u00ea!<\/p>\n<p>Voc\u00ea sabia que poderia dobrar seu impacto contratando o embaixador de marca certo?<\/p>\n<p>Leia sobre nossas dicas aqui...<\/p>","protected":false},"author":1,"featured_media":2143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B5NwmuBl7Ub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Roger Federer (@rogerfederer)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-eqlpu\">Are you ready to take your brand to the next level? It's time to initiate a brand ambassador program. You will reach out to clients within your market that you never had access to before, creating a larger and more successful business and brand. You could easily double your impact by hiring a quality brand ambassador.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-4lkul\">So, how do you find a quality brand ambassador?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-ajlp8\">Unlike traditional influencers, who request payment for a single post or shout-out, a brand ambassador is someone who builds a long-term relationship with the brand and its audience. <strong>The ambassadors work with the brand for an extended period of time, providing multiple posts in exchange for a payment based on their number of sales conversions, which can create substantial growth for the company.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"viewer-ehc4o\"><strong>Long-lasting Engagement<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-1s9sk\">One of the most <strong>significant benefits<\/strong> of a brand ambassador program is<strong> the long-lasting connections that are created and sustained with the ambassadors.<\/strong> These ambassadors will <strong>become the face of your brand and continually reach your target audience through their social media platforms.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":250.15479876160987,\"src\":\"https:\/\/media2.giphy.com\/media\/1vEHlZeLt1hEA\/giphy.gif?cid=d5f697191ie8z50mftn6r8fvm0rzlrunyg5nafri1m67s6myu0026rid=giphy.gif\",\"width\":340.2},\"search\":\"celebrity commercial\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media2.giphy.com\/media\/1vEHlZeLt1hEA\/giphy.gif?cid=d5f697191ie8z50mftn6r8fvm0rzlrunyg5nafri1m67s6my&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-5ta71\">Cardi B. is a perfect example of a brand ambassador that has provided considerable growth for the fashion brand, Fashion Nova. <strong>Cardi B. is the ideal representation of Fashion Nova niche market, curvy women whose traditional clothes don't fit them particularly well.<\/strong> Her audience admires her both as an individual and as a fashion expert. They want to imitate what she does and wears, which in turn translates into sales for Fashion Nova. Last year, Cardi B. posted a video on her <a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a> about an outfit from Fashion Nova; <strong>that single post received nearly 15 million views.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BvLB3ghgsW3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by FashionNova.com (@fashionnova)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-841nq\">Richard Saghian, CEO of Fashion Nova, told <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/inside-fashion-nova-cardi-b-1202595964\/\" target=\"_blank\">Women\u2019s Wear Daily<\/a><\/strong> that \u201cWe were doing well before Cardi, but she definitely gave us some legitimacy. She is one of our favorite partners because when she talks about Fashion Nova, she speaks from the heart.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-4qr6o\">At Click Analytic, we analyzed that Cardi B, has an engagement rate much higher than the industry standard with a 4% engagement rate for 60M followers.<strong> It means that a brand can directly reach more than 2M users within her audience.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-i7qf\">Her audience is also impressively organic with less than 20% fake followers. As seen below it is also mostly composed of women between 18 and 34 years old with strong interests towards music, clothes, toys, and food<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2138,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2021\/02\/Capture-d\u00e9cran-2021-02-12-\u00e0-11.21.38-1024x382.png\" alt=\"\" class=\"wp-image-2138\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"viewer-5ltrt\"><strong>Easy to Track<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-c5sn5\">The success of a brand ambassador is <strong>easy to measure.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":266.66666666666663,\"src\":\"https:\/\/media1.giphy.com\/media\/L9FF3ooHdvCZG\/giphy.gif?cid=d5f697195xu7r2nwghmorf4z88h9bqwyirlo2dn48zv70i6lu0026rid=giphy.gif\",\"width\":333.3},\"search\":\"measure\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media1.giphy.com\/media\/L9FF3ooHdvCZG\/giphy.gif?cid=d5f697195xu7r2nwghmorf4z88h9bqwyirlo2dn48zv70i6l&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-fgb6n\">For example, say that a brand ambassador posts about a product on their social media and provides a link or promo code for their followers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-3imu4\">Each time that <strong>link is clicked on or that promo code is used, the partner company knows that their ambassador is successfully driving traffic <\/strong>and sales. Additionally, it is easily measurable if someone makes a purchase after using that ambassador\u2019s link.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-erok2\">It is with this effortless tracking system that brands are able to incentivize their ambassadors. The more frequent and successful the posts, the more money the ambassador will earn. The ability to easily measure traffic and sales <strong>allows brands to track where their customers are coming from, which of their brand ambassadors are successful in driving sales, and other indicators<\/strong> that they can use to increase their market share further.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"viewer-10h5u\"><strong>What to Look for in the Perfect Brand Ambassador?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-b5ice\">When choosing a brand ambassador, it is <strong>vital to choose someone who will represent your company in ways that best suit your brand<\/strong>. Here are the top aspects you should look for when choosing a brand ambassador.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Audience geographic location and gender<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-5k3jv\">A Swedish women\u2019s shoe brand would NOT choose a man from Mexico to be their brand ambassador. Brands need to <strong>choose ambassadors who's audience live in their specific geographic location and market to their targeted gender.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2139,\"width\":475,\"height\":367,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2021\/02\/Capture-d\u00e9cran-2021-02-12-\u00e0-11.22.35.png\" alt=\"\" class=\"wp-image-2139\" style=\"width:475px;height:367px\" width=\"475\" height=\"367\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Brand affinity<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-ed07r\">Brands need an ambassador who <strong>encompasses their beliefs.<\/strong> For example, a health brand would not choose a known smoker to represent them. Brands want ambassadors who will connect with the company\u2019s and customer\u2019s values and goals to create an unshakable trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2140,\"width\":510,\"height\":306,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2021\/02\/Capture-d\u00e9cran-2021-02-12-\u00e0-11.22.54.png\" alt=\"\" class=\"wp-image-2140\" style=\"width:510px;height:306px\" width=\"510\" height=\"306\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Aesthetics<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-5blr5\">Brand ambassadors need to match their company completely in their look, their professionalism, and more. Jennifer Lawrence, a famous young actress, faced <a rel=\"noreferrer noopener\" href=\"https:\/\/www.brandwatch.com\/blog\/measuring-impact-brand-ambassadors\/\" target=\"_blank\"><strong>harsh criticism<\/strong><\/a> after becoming an ambassador for Dior. Fans of Dior complained that she was too plain for the renowned high fashion label.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":283.50877192982455,\"src\":\"https:\/\/media0.giphy.com\/media\/C0z65GND5PgzK\/giphy.gif?cid=d5f69719p9tpsx4pp4uuo2nrrwoh7fqth286a5wk3wb6mvt8u0026rid=giphy.gif\",\"width\":303.4},\"search\":\"jennifer lawre\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media0.giphy.com\/media\/C0z65GND5PgzK\/giphy.gif?cid=d5f69719p9tpsx4pp4uuo2nrrwoh7fqth286a5wk3wb6mvt8&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Language of followers<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-e736f\">Customers who only speak German are not going to respond to a brand ambassador who only speaks Chinese. The brand ambassador needs to speak the same language and dialect of the customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2141,\"width\":512,\"height\":347,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2021\/02\/Capture-d\u00e9cran-2021-02-12-\u00e0-11.23.14-1024x693.png\" alt=\"\" class=\"wp-image-2141\" style=\"width:512px;height:347px\" width=\"512\" height=\"347\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Number of followers<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-irg9\">Companies are not going to choose an ambassador who only has ten followers. They want ambassadors who can reach a vast audience with every post. The higher the follower count demonstrates that the ambassador has a strong marketing strategy that can be applied to the brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":227.60563380281693,\"src\":\"https:\/\/media3.giphy.com\/media\/fxTqfhCjfQC03qBVch\/giphy.gif?cid=d5f69719lxyv453j6iiuvuhk2f3sedlxaprpkw94rb0fovliu0026rid=giphy.gif\",\"width\":400.6},\"search\":\"crowd\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media3.giphy.com\/media\/fxTqfhCjfQC03qBVch\/giphy.gif?cid=d5f69719lxyv453j6iiuvuhk2f3sedlxaprpkw94rb0fovli&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Fake followers ratio<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-h1fl\">In addition to having thousands or millions of followers, those followers need to be real-life people. Many accounts can engage bots (fake followers) to plump up their numbers, providing false expectations. Companies want ambassadors to have genuine followers only. At Click Analytics, we can provide in-depth metrics to calculate the ratio of fake followers within an audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":262.74509803921563,\"src\":\"https:\/\/media2.giphy.com\/media\/pIMlKqgdZgvo4\/giphy.gif?cid=d5f697198z9i3p4z34ddf2zlgb0yent1accg0ac00yss4sh8u0026rid=giphy.gif\",\"width\":262.7},\"search\":\"robot\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media2.giphy.com\/media\/pIMlKqgdZgvo4\/giphy.gif?cid=d5f697198z9i3p4z34ddf2zlgb0yent1accg0ac00yss4sh8&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Level of audience engagement<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" id=\"viewer-avjpi\">Along with a massive genuine following, it is vital to have audience engagement. This means views, likes, and comments on the brand ambassador's social media postings. If there is little engagement with a substantial audience, it means that there is a lack of a connection to the customer, which correlates to low conversion rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:donmhico\/insert-giphy-block {\"gif\":{\"height\":304.9056603773585,\"src\":\"https:\/\/media2.giphy.com\/media\/8OoV37P1lOGTC\/giphy.gif?cid=d5f69719vcn4e3xq3777dftocczawak8z47k594ur2vu7utzu0026rid=giphy.gif\",\"width\":457.4},\"search\":\"o'neal fan\"} -->\n<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img src=\"https:\/\/media2.giphy.com\/media\/8OoV37P1lOGTC\/giphy.gif?cid=d5f69719vcn4e3xq3777dftocczawak8z47k594ur2vu7utz&amp;rid=giphy.gif\"><\/div>\n<!-- \/wp:donmhico\/insert-giphy-block -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"viewer-8g0o9\"><strong>Ready to find the perfect ambassador for your brand?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/www.clickanalytic.com\/\"><strong>Click Analytic<\/strong><\/a><strong> is the most complete and affordable influencer tool on the market. It let you search +120M influencers, analyze their audiences and manage your campaigns for Instagram, TikTok and YouTube. Try it for FREE now!<\/strong><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/2137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=2137"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/2137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/2143"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=2137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=2137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=2137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}