

{"id":18898,"date":"2023-08-24T15:51:37","date_gmt":"2023-08-24T14:51:37","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=18898"},"modified":"2023-10-06T17:06:04","modified_gmt":"2023-10-06T16:06:04","slug":"how-to-find-influencers-that-perform","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/pt\/how-to-find-influencers-that-perform\/","title":{"rendered":"Como encontrar influenciadores que funcionem para sua marca?<br>(Ultimate Guide 2023)"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#01\">-&gt; Where can I find influencers?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#02\">-&gt; What are the different types of influencers?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#03\">-&gt; 10 ways on how to find influencers like a pro<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#04\">-&gt; How to find influencers who are fans of your brand<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#05\">-&gt; Steal Influencers from your competitors<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong><a class=\"ancoramenu\" href=\"#06\">-&gt; 3 tools to supercharge your influencer search<\/a><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong><a class=\"ancoramenu\" href=\"#07\">-&gt; What&#8217;s next?<\/a><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong><a class=\"ancoramenu\" href=\"#08\">-&gt; Case Study: Shop Balou<\/a><\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">In this article, you will learn all the essentials. I will cover everything from BAD mistakes to avoid, to <strong>secret tips on how to find influencers<\/strong> for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My team and I <strong>worked on +1,000 campaigns with influencers<\/strong> across multiple industries. We will share with you all our knowledge that expert agencies don\u2019t want you to know:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Untitled-design-21.png&#8221; alt=&#8221;How to find influencers for your brand.&#8221; title_text=&#8221;How to find influencers for your brand.&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">We will cover:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\">How to define your Influencer strategy?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to find influencers that are perfect for your brand?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to expand your influencer database?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to supercharge your influencer search using AI tools? <\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Once you have finished reading this article, you should have +100 influencers who can perform for your brand.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bonus: I will also share with you <\/span><b>the right metrics to vet an influencer profile<\/b><span style=\"font-weight: 400;\"> and&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">THE best influencer marketing tools you can use to <strong>save time and improve accuracy.<\/strong><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to go?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>What is the purpose of an influencer?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Prior to exploring how to find influencers for your brand, it&#8217;s crucial to understand <strong>what benefits influencers can provide.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So picture it like this: Influencers are like your coolest buddies and top-notch experts rolled into one!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like you <strong>trust your friends&#8217; recommendations more than boring ads<\/strong>, influencers have the magical power to win you over with their genuine opinions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you are looking for a more formal definition:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; The purpose of an influencer is to use their online presence and following to <strong>sway their audience&#8217;s opinions and purchasing decisions towards specific businesses<\/strong>, products or ideas (political space).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are mostly:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Celebrities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogger \/ Podcasters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagrammers \/ YouTubers \/ TikTokers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Creators\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry Experts \/ Leaders<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cp5xJ-Ug7HV\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cp5xJ-Ug7HV\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cp5xJ-Ug7HV\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by charli (@charlidamelio)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Influencers are often more powerful than traditional advertising<\/b><span style=\"font-weight: 400;\"> because their content feels more authentic and relatable to their followers.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short &#8211; Influencers rock because they have a dedicated fan base who trust them, resulting in more engagement and conversions than boring old ads.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, <\/span><b>they know how to hit the sweet spot with niche audiences<\/b><span style=\"font-weight: 400;\">, making their endorsements super relevant and interesting to their followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, according to recent studies <a href=\"https:\/\/vibetrace.com\/2022-adblocking-stats\/#:~:text=In%20fact%2C%20according%20to%20recent,frequently%20use%20ad%2Dblocking%20software.\" target=\"_blank\" rel=\"noopener\">+40% of internet users are now using Ad Blockers<\/a> as they consider ads to be <a href=\"https:\/\/www.gwi.com\/reports\/global-ad-blocking-behavior\" target=\"_blank\" rel=\"noopener\">\u201cirrelevant and annoying\u201d&#8230;<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/#:~:text=According%20to%20Nielsen&#039;s%20latest%20Global,an%20increase%20of%2018%20percent\" target=\"_blank\" rel=\"noopener\"><b>while <\/b><b>92% of consumers trust influencer marketing.<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how to Instagram find influencers in your niche? First, let see where they hang out&#8230;<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Where can I find influencers?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">You\u2019re probably wondering &#8211; <\/span><span style=\"font-weight: 400;\">how many influencers are there?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well\u2026 <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2022\/07\/08\/the-rise-of-the-influencer-predictions-for-ways-theyll-change-the-world\/?sh=26a3070a43a7\" target=\"_blank\" rel=\"noopener\">According to Forbes<\/a>, there are <\/span><b>+50M influencers in the world today,<\/b><span style=\"font-weight: 400;\"> and this number is growing on a monthly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to discovering creators, the majority can be found on popular social media platforms. Here are the major social media platforms where you can find influencers:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BeReal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ClubHouse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OnlyFans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Threads<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Depending on your brand objective and target audience, <strong>different platforms can apply.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For ex. For gaming products, Twitch &amp; YouTube would be the best platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is a clear leader in the space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Statistics show that nearly <strong>80% of brands engage with influencers on Instagram<\/strong>, making it a top choice for influencer marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>TikTok follows closely behind, and YouTube completes the top three<\/strong> preferred platforms for brands seeking impactful influencer collaborations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these leading platforms, you can also explore external platforms like Twitter, Snapchat, Twitch etc.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/08\/Pillar-article.png&#8221; alt=&#8221;Chat of the top platforms to discover creators dominated by Instagram (80%).&#8221; title_text=&#8221;Chat of the top platforms to discover creators dominated by Instagram (80%).&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;72%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Remember, the right creator can wield incredible influence over their audience, so take the time to explore various platforms to find the perfect match for your brand!<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>What are the different types of influencers?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>Influencers come in various types<\/strong>, ranging from beauty experts and gamers to food bloggers and travel enthusiasts, catering to different interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each type brings its own special powers to the table, casting spells on their followers and taking them on thrilling journeys through different content and stories.<\/span><\/p>\n<p><strong>Here are the most common types of influencers:<\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/08\/Pillar-article-1.png&#8221; alt=&#8221;List of the 25 types of influencers, including beauty, food bloggers, pets, gamers, athletes and more!&#8221; title_text=&#8221;List of the 25 types of influencers, including beauty, food bloggers, pets, gamers, athletes and more!&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;93%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>But, what can they do for my business?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">In today&#8217;s digital age, influencers have become a game-changer for businesses, offering <\/span><b>three key benefits to level up your marketing game.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how they can support your business:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>1. Boosting Awareness &amp; Visibility:<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Influencers can introduce your brand to their dedicated followers, expanding your reach.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Their endorsement adds credibility, making your brand more trustworthy.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CjJZKeoDaDD\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CjJZKeoDaDD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CjJZKeoDaDD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Helen Owen (@helenowen)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;32px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>2. Creating Engaging Content:<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Influencers craft content that&#8217;s relatable and authentic, capturing the audience&#8217;s attention<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">According to TikTok, their content often <a href=\"https:\/\/newsroom.tiktok.com\/en-au\/tiktok-whats-next-report-2022-au\" target=\"_blank\" rel=\"noopener\"><b>outperforms traditional ads by 192%<\/b><\/a>, driving more views and clicks.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@charlidamelio\/video\/7236433027964996910\" data-video-id=\"7236433027964996910\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@charlidamelio\" href=\"https:\/\/www.tiktok.com\/@charlidamelio?refer=embed\" rel=\"noopener\">@charlidamelio<\/a> dont forget your sunscreen @CeraVe <a title=\"faceitlikeaderm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/faceitlikeaderm?refer=embed\" rel=\"noopener\">#faceitlikeaderm<\/a> <a title=\"cerave\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cerave?refer=embed\" rel=\"noopener\">#cerave<\/a> <a title=\"ceravepartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ceravepartner?refer=embed\" rel=\"noopener\">#ceravepartner<\/a> <a target=\"_blank\" title=\"\u266c original sound - charli d\u2019amelio\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7236433032784218926?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; charli d\u2019amelio<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;30px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>3. Driving Sales &amp; Product Testing:<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; text_font_size=&#8221;22px&#8221; custom_padding=&#8221;0px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">They can influence purchasing decisions and drive people to your website.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">They act as <strong>valuable product testers<\/strong>, sharing genuine feedback with their audience, and <strong>increasing product trust.<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">However, it\u2019s important to note that <strong>getting results with influencers<\/strong> is dependent <strong>on two key aspects<\/strong>:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">Having a proper influencer strategy\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; Finding the right influencers to collaborate with<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;23px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Don&#8217;t forget<\/strong> &#8211; understanding your target audience and their interests is the key on how to find influencers who will truly resonate with your brand and deliver exceptional results.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Will any type of influencer work for my business?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">NO! And be attentive. This is important! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not only about how to find the influencers, but more how to find the right influencers for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing a <\/span><span style=\"font-weight: 400;\">good influencer<\/span><span style=\"font-weight: 400;\"> for your brand is like finding the right superhero for your team &#8211; <strong>not all capes fit!\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not every influencer will jive with your brand&#8217;s vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>You have to be super picky<\/strong> and find the ones who fit with your message and charm your audience.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/08\/8.jpg&#8221; alt=&#8221;Find an influencer is easy, find the right one for your brand that&#8217;s a challenge.&#8221; title_text=&#8221;Find an influencer is easy, find the right one for your brand that&#8217;s a challenge.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Let me give you a concrete example of a <strong>failed campaign.<\/strong><\/span><\/p>\n<p><strong>This is a true story.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Picture this: <\/span><span style=\"font-weight: 400;\">Dior Beauty worked with one of the most famous Swiss influencers (+400k followers) and <strong>paid her +$5,000 for content on Instagram.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The post got +14,000 likes &#8211; great reach, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, not exactly\u2026 this influencer is actually <\/span><span style=\"font-weight: 400;\">predominantly followed by a <strong>male audience based in Brazil, India and Indonesia.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if the goal was to reach a female audience interested in beauty products&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt; Their message was likely lost in a sea of sports posts, and their sales probably didn\u2019t reach the goalposts they had in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you would need to find an influencer whose audience primarily consists of beauty enthusiasts, skincare aficionados etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to find a creator who is based in your target country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if Dior\u2019s goal were to create premium UGC content to repurpose on its social media, the campaign would have been a success!<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/08\/9.jpg&#8221; alt=&#8221;A pie chart with a picture of a woman&#8217;s face and a Dior Instagram post.&#8221; title_text=&#8221;A pie chart with a picture of a woman&#8217;s face and a Dior Instagram post.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">This is why many <\/span><span style=\"font-weight: 400;\">brands looking for influencers<\/span><span style=\"font-weight: 400;\"> are <strong>making the same mistakes when setting their <\/strong><\/span><strong>influencer search.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">They are not finding the proper profiles to match their strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry &#8211; <strong>I will show you <\/strong><\/span><strong>how to find influencers<\/strong><span style=\"font-weight: 400;\"> that are the right fit for your brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, are you <strong>ready to become an expert at finding influencers?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how the <\/span><span style=\"font-weight: 400;\">best influencer marketing agencies<\/span><span style=\"font-weight: 400;\"> are finding creators for their campaigns.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>How to find influencers that perform for your brand?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Here are 10 ways to<\/span> <span style=\"font-weight: 400;\">find influencers like a pro:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Define your Influencer strategy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Select your influencer niches<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. How to find influencers who are fans of your brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Create a program for influencers to apply to<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. Build an influencer database for efficient tracking<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. Export influencers on your database<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. Steal influencers from your competitors<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. How to find influencers for FREE<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9. Supercharge your search with a free influencer search tool<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10. Vet the audience of an influencer<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>1. Define your Influencer strategy<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Before you start looking for influencers, the first step is to define your influencer marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you spend money on ads with random audience targeting?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surely not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same rule applies to Influencer Marketing.<\/span><b> If you don\u2019t have a clear plan, how can you select the right influencers?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><b>90% of the campaigns that I worked on failed because the strategy was not clear.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, if you have a clear strategy and select the right influencer to achieve your goals, <strong>you can generate amazing results.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dunkin&#8217; Donuts is a great example of <\/span><span style=\"font-weight: 400;\">how to find influencers<\/span><span style=\"font-weight: 400;\"> while setting clear goals to achieve incredible results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/tag\/charlidunkinremix\" target=\"_blank\" rel=\"noopener\">They teamed up with Charli D&#8217;Amelio<\/a> and had one clear objective = boost their app downloads from a younger audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See their amazing results below:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/11-copie.jpg&#8221; alt=&#8221;57% dunkin donuts app downloads from Charlie d&#8217;Amelio TikTok campaign&#8221; title_text=&#8221;57% dunkin donuts app downloads from Charlie d&#8217;Amelio TikTok campaign&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Convinced?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Here is a short checklist<\/strong> to help you build your influencer strategy:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish a clear goal (sales, visibility, content etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the social media platforms + content type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decide on your budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set tangible objectives (X conversions, or reach etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write your brief, what you expect influencers to do<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now that your influencer strategy is built, it\u2019s time to identify your influencer niches.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>2. Select your influencer niches<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Okay, great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you have a strategy in place with clear goals. It\u2019s time to learn how to find Instagram influencers in your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first &#8211; let&#8217;s define your niche profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we discussed previously, various types of influencers exist, but the <\/span><b>key is aligning with specific niches based on your audience&#8217;s interests<\/b><span style=\"font-weight: 400;\"> + campaign objectives.\u00a0<\/span><\/p>\n<p><strong>For example:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you are selling skin care products for women aged 25 to 35 with a focus on Instagram visibility, you should collaborate with the following types of creators<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Skincare experts &amp; dermatologists for credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Mom influencers to reach busy moms seeking skincare solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Lifestyle influencers to connect with broader audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Make-up artists for expertise<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was just an example, but now you need to put in work and think of different types of niches for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know your audience well, this should be easy!\u00a0<\/span><\/p>\n<p><b>Now, here\u2019s <\/b><b>a table to help you identify the key Influencer niches:<\/b><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/13.jpg&#8221; alt=&#8221;A diagram showing the different types of influencers niches.&#8221; title_text=&#8221;A diagram showing the different types of influencers niches.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;04&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>3. How to find influencers who are fans of your brand<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>\u26a0\ufe0f Important:<\/strong> If you are launching a new business and don\u2019t have social media accounts or customers yet&#8230;<\/span><span style=\"font-weight: 400;\">This section might not be relevant to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When starting an influencer search, many marketers tend to look at global rankings or directly use influencer finder tools.<\/span><b> But they are wrong!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\uddd0 The truth is that <\/span><b>you probably have influencers hidden within your own audience<\/b><span style=\"font-weight: 400;\">, fans or customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it &#8211; influencers are normal people. Even if some are famous celebrities, they still go shopping and purchase products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe some already visited your website? Or follow you on Instagram?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you identify them? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some different ways <strong>(no one will tell you about this)<\/strong>:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;32px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>1. Scan your social media accounts<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;0px|20px|19px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Here&#8217;s the few steps to do that: <\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>1.1<\/strong> Look at the tagged section<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; On Instagram, you can look at the tagged section of your profile and detect influencers who mentioned you:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/18.png&#8221; alt=&#8221;A screenshot of the nike instagram app on an iphone with across to click on Tag section.&#8221; title_text=&#8221;A screenshot of the nike instagram app on an iphone with across to click on Tag section.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; On TikTok you don\u2019t have a tagged section, but you can look at mentions:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/19.png&#8221; alt=&#8221;A screen shot of a Instagram Discovery search with Nike videos as results.&#8221; title_text=&#8221;A screen shot of a Instagram Discovery search with Nike videos as results.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; On YouTube, you can directly find influencers who mentioned you simply by typing your brand name:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/20.png&#8221; alt=&#8221;Youtube&#8217;s search box to find influencers who mentions your brand.&#8221; title_text=&#8221;Youtube&#8217;s search box to find influencers who mentions your brand.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>*Pro tip:<\/strong> You can also filter the results either by relevance, duration, upload date or performance (views, rating). <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/21.png&#8221; alt=&#8221;Youtube search filters&#8221; title_text=&#8221;Youtube search filters&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>1.2<\/strong>\u00a0Search influencers with hashtags<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; On Instagram or TikTok, you can also discover influencers who mentioned you using hashtags:<br \/><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/22.png&#8221; alt=&#8221;How to find hashtags on Instagram and TikTok search box.&#8221; title_text=&#8221;How to find hashtags on Instagram and TikTok search box.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/23.png&#8221; alt=&#8221;Step 2 check my content on instagram.&#8221; title_text=&#8221;Step 2 check my content on instagram.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>1.3<\/strong> Check your follower list<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; <\/span><span style=\"font-weight: 400;\">Another great way to find influencers is to look within your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to do it manually: <\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/24.png&#8221; alt=&#8221;A screenshot of a nike instagram account followers lists.&#8221; title_text=&#8221;A screenshot of a nike instagram account followers lists.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; If you want to do it automatically, you can use Click Analytic \/ it\u2019s free with our trial:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/25.png&#8221; alt=&#8221;How to find influencers among followers on Click Analytic.&#8221; title_text=&#8221;How to find influencers among followers on Click Analytic.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\"><strong>-&gt; *Pro tip:<\/strong> You can even look at influencers who previously engaged with your content. Follow the same process (like for when you look in your followers list) on <a href=\"https:\/\/www.clickanalytic.com\/\" target=\"_blank\" rel=\"noopener\">ClickAnalytic.com<\/a>, but go to Likers Metrics:<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/26.png&#8221; alt=&#8221;How to find influencers who liked the content of a brand on Instagram, using Click Analytic.&#8221; title_text=&#8221;How to find influencers who liked the content of a brand on Instagram, using Click Analytic.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>2. Ask your clients directly<\/strong><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Another way professionals in the influencer space discover influencers is through asking their customers directly. <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>Here&#8217;s how it works:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; When customers log in to a company website, they often receive a lead magnet like a promo code or newsletter signup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; By simply adding a request for their social media handle in the lead magnet or during the checkout process, you can identify potential creators among your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Recording customers&#8217; social media handles helps you spot potential brand ambassadors and turn them into influencers for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Your customers can be your first brand ambassadors, and you&#8217;ll be surprised to discover hidden influencer gems within your audience.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/27.png&#8221; alt=&#8221;Lead Magnet for Instagram Handle on Sculpted by Aimee website.&#8221; title_text=&#8221;Lead Magnet for Instagram Handle on Sculpted by Aimee website.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">If you\u2019re asking yourself &#8211; how to find influencers who are purchasing my products? Well, here\u2019s your answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Recording the social media handles of customers<\/strong> will help you detect potential creators within your audience and turn them into brand ambassadors.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>4. Create a program for influencers to apply<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Once you have manually identified influencers within your audience,<strong> it\u2019s time to let them come to you.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">How will creators come to me??<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s fairly simple &#8211; you can create your influencer program. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; It\u2019s a digital form that\u00a0 can be <strong>generated with either Google Forms, Mailchimp or directly with your CRM or E-com platform (Shopify, Magento etc.)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be wondering what to include on your form\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That will entirely depend on your brand and the objective of your influencer program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need information regarding the type of products to send (E.G: For skincare, you might need to ask about the skin type) <\/span><span style=\"font-weight: 400;\">or you want to use this program to seed influencers \/ only to gather contacts, that might impact the questions to ask.<\/span><\/p>\n<p><strong>The mandatory elements are:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; An explanation of your program\u2019s benefits\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Email<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Full Name<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Social media handle <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Blog-Banner-1.png&#8221; alt=&#8221;Skims Influencer Program page&#8221; title_text=&#8221;Skims Influencer Program page&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Once you created your form, share it on your website &amp; social media pages.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/29-1.png&#8221; alt=&#8221;The homepage of a website with a pink button.&#8221; title_text=&#8221;The homepage of a website with a pink button.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/30.png&#8221; alt=&#8221;A screenshot of an instagram page with a link to your social media page.&#8221; title_text=&#8221;A screenshot of an instagram page with a link to your social media page.&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Boom! You\u2019re all set to start generating automatic requests from influencers!<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>5. Build an influencer database for efficient tracking<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">By now, <strong>you should have between 10 to 100 influencers listed<\/strong> as potential partners for your brand. This process should have taken you a few days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are becoming an expert on how to find influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before going further and expanding your influencer search, we need to take a step back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s now time to manage your influencer database like a professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will teach you <strong>how to build a trackable database to save all the influencers<\/strong> you would have found from reading this article.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-09-13-a-10.44.53.png&#8221; alt=&#8221;A table with a number of influencers in it.&#8221; title_text=&#8221;A table with a number of influencers in it.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Ready? Here are the steps to take in order to create an influencer database:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Step 1:<\/strong> Build a table using Excel or other software<\/span><\/li>\n<\/ul>\n<p><strong>\ud83d\udc49 Pro tip: <\/strong><span style=\"font-weight: 400;\">Some tools like folk.app or Notion are actually better than Excel for building advanced and visual databases of influencers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Step 2:<\/strong> Create columns to record information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I advise including a link to the profile, engagement rate, number of followers, email address and campaign status.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Pro tip:<\/strong> You can use the Click Analytic list feature to automatically import creators&#8217; stats, including their email addresses, and then export them into a CSV.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-09-13-a-10.52.07.png&#8221; alt=&#8221;A screenshot of a Click Analytic list showing a group of influencers.&#8221; title_text=&#8221;A screenshot of a Click Analytic list showing a group of influencers.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>6. How to export influencers on your database<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">I have shared with you some of the key tips on how to find influencers for your business and build your influencer database.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let me share a quick <strong>secret trick to gain hours.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will show you two options to import influencers into your influencer database automatically:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Option 1:<\/strong> Use Folk.app as your main CRM and download their Google Chrome App. <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/30-1.png&#8221; alt=&#8221;Instagram profile of roger federer added directly to Folk.app CRM using their google chrome app.&#8221; title_text=&#8221;Instagram profile of roger federer added directly to Folk.app CRM using their google chrome app.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\"><strong>Option 2:<\/strong> Use the \u201cList feature\u201d of <a href=\"https:\/\/www.clickanalytic.com\/\">ClickAnalytic.com<\/a> to automatically add influencers with their stats.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/31.png&#8221; alt=&#8221;A screenshot of Click Analytic list feature to export in CSV.&#8221; title_text=&#8221;A screenshot of Click Analytic list feature to export in CSV.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;05&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>7. Steal influencers from your competitors<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Now let\u2019s jump back into finding influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your next challenge is &#8211; how to find influencers who are rooting for your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why those influencers? Because <strong>they are already interested in your product niche<\/strong> and interacting with your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Their audience is already aware of your kind of products<\/strong> &#8211; why not share a better alternative with them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you know the best part? It\u2019s easy to find those influencers!<\/span><\/p>\n<p><strong>Here are the key steps:<\/strong><\/p>\n<p><strong>\ud83d\udc49 Step 1:<\/strong> <span style=\"font-weight: 400;\">Repeat the exact same steps as explained in \u201c2. How to find influencers who are fans of your brand\u201d but for your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the tags, mentions, and hashtag feeds to <strong>detect influencers who are directly mentioning your competitors.<\/strong><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/32.png&#8221; alt=&#8221;Screenshots of Instagram and TikTok search feature with Adidas UGC videos.&#8221; title_text=&#8221;Screenshots of Instagram and TikTok search feature with Adidas UGC videos.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>\ud83d\udc49 Step 2: <span style=\"font-weight: 400;\">Check the influencers among the community of your competitors \/ using <a href=\"https:\/\/www.clickanalytic.com\/\">ClickAnalytic.com<\/a> or manually.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/33.png&#8221; alt=&#8221;A screenshot of a Click Analytic feature Followers list of an account.&#8221; title_text=&#8221;A screenshot of a Click Analytic feature Followers list of an account.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Step 3: <span style=\"font-weight: 400;\">Use Click Analytic to identify influencers who mentioned your competitor. <\/span><\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/34.png&#8221; alt=&#8221;A screen showing a list of social media accounts.&#8221; title_text=&#8221;A screen showing a list of social media accounts.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>8. Expand your influencer database<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px|30px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">You probably identified 10-20 more creators to collaborate with using the competitor search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s now see if you can become a pro on how to find Instagram influencers for free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>It\u2019s time to broaden your influencer search<\/strong> and discover profiles that can be the right fit for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I created a list for you of <strong>FREE tactics to identify influencers<\/strong> for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s 5 tactics on how to proceed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Use hashtags\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Find online rankings<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Use ChatGPT<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>How to find influencers who are lookalikes?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>How to find local influencers?<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Tactic 1: Use hashtags <\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">On both Instagram and Tiktok you can run advanced hashtag searches to discover influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Simply use auto-suggestion found on both platforms<\/strong> to generate related hashtags from your main topic. Then discover influencers through the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the content will be of bad quality. It should be easy to distinguish professional influencer content among the mass.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/37.png&#8221; alt=&#8221;A screenshot of an instagram app showing how to find similar accounts.&#8221; title_text=&#8221;A screenshot of an instagram app showing how to find similar accounts.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Tactic 2: Find online rankings<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Online rankings are not super precise, but if you find the right articles (ideally of authority in the space &#8211;\u00a0 E.G: muscle and health for fitness,) you can find great creators.<\/span><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> It will be harder to find nano\/niche accounts using this method.\u00a0 <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Blog-Banner-3.png&#8221; alt=&#8221;Two google search page results with 10 tiktok fitness influencers.&#8221; title_text=&#8221;Two google search page results with 10 tiktok fitness influencers.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Tactic 3: Use ChatGPT<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">I know, I know\u2026 everyone is mentioning ChatGPT\u2026 BUT I was happily surprised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was recently looking for influencers within a specific niche, and the results were quite precise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, I would recommend trying it.<\/span><\/p>\n<p><b>*Pro-tip:<\/b> <span style=\"font-weight: 400;\">Remember that the landscape of influencer marketing can change rapidly, and the last update regarding internet search from Open AI was in September 2021.\u00a0 <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/38.png&#8221; alt=&#8221;An image of ChatGPT results.&#8221; title_text=&#8221;An image of ChatGPT results.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Tactic 4: How to find influencers who are lookalikes?<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Did you know that you can find similar influencers in a very easy way? But it only works for Instagram!<\/span><\/p>\n<p><strong>Let me tell you how it works:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select one influencer that you think is a great fit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to their Instagram page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, the next steps can vary:<\/span><\/p>\n<p><strong>If you are following the account:<\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/40.png&#8221; alt=&#8221;Screenshots of Kendall Jenner Instagram Profile &#8211; how to find similar accounts?&#8221; title_text=&#8221;Screenshots of Kendall Jenner Instagram Profile &#8211; how to find similar accounts?&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>If you are NOT following the account:<\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/41.png&#8221; alt=&#8221;Two iphones with the instagram profiles of Helen Owen on them.&#8221; title_text=&#8221;Two iphones with the instagram profiles of Helen Owen on them.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Genius right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a fantastic way to discover quality accounts automatically, and it\u2019s free!<\/span><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> You can also do that easily using the Click Analytic search lookalike filter, which is not only available for Instagram, but also TikTok and YouTube. <\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/42.png&#8221; alt=&#8221;A screenshot of a Click Analytic page showing lookalikes profiles of Kendall Jenner.&#8221; title_text=&#8221;A screenshot of a Click Analytic page showing lookalikes profiles of Kendall Jenner.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Tactic 5: How to find local influencers?<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">If you have a super local business and need to reach an audience within a specific region or city, you NEED to learn how to find influencers in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, finding niche and <strong>local influencers is more challenging\u2026<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are NOT using an influencer search tool, here\u2019s a <strong>free way to find local influencers<\/strong> on Instagram and TikTok:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/43.png&#8221; alt=&#8221;A screenshot of the instagram app showing different types of instagram posts.&#8221; title_text=&#8221;A screenshot of the instagram app showing different types of instagram posts.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;06&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>9. Supercharge with a free influencer search tool<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">If you want to take your influencer search to the next level, some super smart tools can help you find the perfect influencer for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are <strong>3 tools to supercharge your influencer search<\/strong> using data:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Click Analytic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influspy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Insense<\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;27px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>1. Click Analytic<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">This is one of the best tools to search influencers in the world, as it <\/span><b>provides you with access to +250M influencers across Instagram, YouTube and TikTok.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want to become a pro at finding influencers, this is the tool for you.<\/span><\/p>\n<p><strong>\ud83d\udc49 Here are all the operations realised by the tool:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Finding ANY influencer with +1k followers across the major social platforms<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Use +30 super-advanced filters to tailor your search<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Certify any influencer audience stats<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Scan your competitors<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Generate lists of influencers who follow your brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Find the emails of influencers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Export lists of influencers with emails &amp; data<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Track your influencer campaigns automatically<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2 minutes, and using the free version, <\/span><b>you can generate a list of 500 qualified influencers for your business.<\/b><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/intro-banner@2x-copie-2.png&#8221; alt=&#8221;A red and pink instagram page with a number of people on it.&#8221; title_text=&#8221;A red and pink instagram page with a number of people on it.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;45%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;27px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>2. Influspy<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Do you remember when we spoke about stealing from your competitors? Well, this tool will help you do it automatically.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/6022d8fc2d79941fa4348849_Screenshot-2021-02-09-at-19.48.13-1.png&#8221; alt=&#8221;Influspy dashboard&#8221; title_text=&#8221;Influspy dashboard&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;45%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Instead of manually searching for competitors&#8217; campaigns one by one<\/b><span style=\"font-weight: 400;\">, you can automatically generate lists of businesses in your industry &amp; country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you can bulk export all the influencers working with those brands and save a huge amount of time.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;27px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>3. Insense<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">If you want to generate UGC content to repurpose ads across your channels, this is the best tool to achieve this!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? Influencers will come to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can post a project\/brief on their platform, and creators will apply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform will help you manage the complete workflow of the campaign, including payment and content validation.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-08-02-a-12.51.46-1.png&#8221; alt=&#8221;A screen shot of a social media app with a picture of a woman and a man.&#8221; title_text=&#8221;A screen shot of a social media app with a picture of a woman and a man.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;45%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>\u26a0\ufe0f Warning:<\/strong> I did use this platform, and the only issue that I would mention is that not all profiles are going to be of quality. You might need to spend some time trimming down the list of applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also be limited to the influencers registered on their platform.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>10. Vet the audience of an influencer<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Learning how to find influencers is also about making sure that they are the <strong>right fit.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We reviewed all the secret tips on how to find influencers for your business. But as we discussed, the challenge is also to find the right influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t check the stats of an influencer, you risk partnering with someone who may have: low engagement, fake followers, an irrelevant audience or a mismatched content style\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this leads to ineffective and potentially damaging marketing campaigns.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/14.jpg&#8221; alt=&#8221;An image with the words engagement rate and audience authenticity.&#8221; title_text=&#8221;An image with the words engagement rate and audience authenticity.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">It\u2019s critical to look at several key aspects of an influencer profile\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m going to share with you the <\/span><b>five-step essential criteria to make an informed decision when vetting an influencer.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here it comes:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Step 1. Engagement Rate<br \/><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; <em>Gauge the level of engagement of an audience.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can calculate it manually:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Engagement Rate for one post<\/strong> = ((Total Likes + Total Comments) \/ Total Followers) x 100<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">I would suggest doing it on at least the last 10 posts and doing an average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A higher engagement rate indicates a more engaged and active audience.<\/span><\/p>\n<p><b>*Pro-tip<\/b><span style=\"font-weight: 400;\">: For TikTok &amp; YouTube, instead look at the average views &#8211; that\u2019s the most important.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Step 2. Audience Demographics<\/strong><strong><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; <em>Ensure they align with your target market, including: age, gender, location, and interests.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can I get those stats? You have two options: <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.1 Contact influencers directly<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask them to share their data with screenshots. It should look like this:<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/IMG_5309-1.jpeg&#8221; alt=&#8221;A screen showing the number of followers in a city from Instagram followers screenshot.&#8221; title_text=&#8221;A screen showing the number of followers in a city from Instagram followers screenshot.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;31%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><strong>2.2 Use an influencer tool<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For ex. Click Analytic, Hype Auditor, Creator IQ etc.<\/span><\/p>\n<blockquote><\/blockquote>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Pillar-article-2.png&#8221; alt=&#8221;A dashboard showing the percentage of females and males.&#8221; title_text=&#8221;A dashboard showing the percentage of females and males.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Step 4. <b>Content Quality<\/b><br \/><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; <em>Even more important if you are looking to find influencers for UGC.<\/em><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evaluate the quality of the influencer&#8217;s content, including photos, videos, and captions to ensure it matches your brand&#8217;s aesthetic and values.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/18-1.jpg&#8221; alt=&#8221;Bad content vs good content.&#8221; title_text=&#8221;Bad content vs good content.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\ud83d\udc49 Step 5. <b>Past Brand Collaborations<\/b><br \/><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">-&gt; <\/span><em><span style=\"font-weight: 400;\">Review their previous partnerships to see if they have worked with similar brands or competitors and assess the effectiveness of those campaigns.<\/span><\/em><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> I suggest looking either for official partnerships or spotting hashtags like #ad, #collab, #partnership etc.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;07&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>What&#8217;s next?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Here we are!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have now covered all the strategies and key tips on how to find influencers that works for your business.<\/span><\/p>\n<p><strong>\ud83c\udf89 You are ready to start your campaign.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Having successfully identified suitable partners through our &#8220;How to Find Influencers&#8221; 2023 guide, it&#8217;s now time to take the next steps in your influencer marketing journey.\u00a0<\/span><\/p>\n<p><strong>Here&#8217;s the 8 steps to make the most of these valuable partnerships:<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>1. Establish Clear Objectives \ud83c\udfaf<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Utilise the insights gained on how to find influencers to align campaign goals with the strengths and reach of each profile. <\/span><span style=\"font-weight: 400;\">Communicate your objectives clearly to ensure a unified direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next comes your campaign brief, which will be critical when sharing more details with influencers.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>2. Customise the Campaign \u270d\ufe0f<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Tailor the content and messaging to fit each influencer&#8217;s unique style and audience.\u00a0<\/span><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> Allow creative freedom, while ensuring that brand guidelines and key messages are upheld.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>3. Show interest \ud83d\udc4b<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">You can now contact influencers after getting the best tips on how to find influencers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maximise answers from creators, follow these guidelines:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 First, follow them on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Second, comment on 2-3 posts from your brand account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 This should get their attention. Then send an email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Follow up by emailing at least 3 times and send 1 DM.<\/span><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> From experience, I can tell you that you should reach out to influencers AT LEAST 10-15 days prior to launching your campaign.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>4. Coordinate &amp; Manage \ud83d\udcc6<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Managing campaigns and relationships with creators<strong> can be a hassle.\u00a0\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will need to:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Coordinate the timing of influencer posts ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Draft + sign a contract ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Potentially send products ; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Review their content prior to posting etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would recommend fostering open communication with influencers to build a strong collaborative relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From my experience, <strong>it can take 8-10 emails per influencer<\/strong> just to finalise the campaign.<\/span><\/p>\n<p><b>*Pro-tip:<\/b><span style=\"font-weight: 400;\"> Create an open &amp; shareable access so that influencers can share their content (E.G: on Google Drive,) and manage the different steps using a CRM (E.G: Hubspot, Notion, Folk.app etc.) or even using Excel. You will need to be organised.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>5. Track and Measure Results \ud83d\udcca<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Make sure to <strong>monitor your performance using your set KPIs <\/strong>after understanding how to find influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s critical to implement tracking links, unique promo codes, or UTM parameters to measure each influencer&#8217;s impact on your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use analytics to evaluate engagement, reach, and conversions generated by their efforts.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>6. Build Long-term Relationships \ud83e\udd1d<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Identify the most performing influencers of your previous campaign and build a long-term relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe me, it\u2019s extremely rare to generate incredible results with an influencer on a first collab. You would need to have an amazing product or a lot of luck!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it, when you see a 15 second ad on TV for the first time, do you run to the store to buy it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s unlikely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s the same with influencers. <strong>The partnership needs to seem genuine and authentic.\u00a0<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>7. Expand \ud83d\ude81<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Repurpose high-performing influencer content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>This is an expert tip<\/strong> &#8211; <\/span><span style=\"font-weight: 400;\">\u00a0to take your influencer relationship to the next level, you can:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Whitelist their content, which means it gives you permission to run ads from their IG account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Or simply boost their posts for more reach and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can creatively reuse their amazing content on your website and social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content adds authenticity and social proof to your brand.<\/span><\/p>\n<p><b>Pro-Tip: <\/b><span style=\"font-weight: 400;\">Always have a whitelist and repurpose the clause in your contract with the creators so that everything&#8217;s crystal clear and everyone&#8217;s happy! <span>And as you continue to collaborate, understanding <\/span>how to find influencers<span> will be key to expanding your network and strategy.<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;50px||5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>8. Engage with Your Audience \u2665\ufe0f<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Make sure that <strong>your own assets are top quality,\u00a0<\/strong><span>especially when you&#8217;ve invested time in learning <\/span>how to find influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine spending money on ads to lead people to an unoptimised landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nope, not a good idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for your Influencer Campaign. You need to make sure that your own social media channels or landing pages are optimised.\u00a0\u00a0<\/span><\/p>\n<p><strong>You get one shot to make a great first impression.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As the campaign unfolds, I strongly suggest actively interacting with your audience through comments, direct messages, or user-generated content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engage with your newfound followers and respond to their inquiries promptly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following these steps and working closely with the influencers you found, you can maximise the potential of your influencer marketing efforts and create a lasting impact on your brand&#8217;s growth.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;08&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Case Studies: Successful Brand x Influencer Collaborations<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;1px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">So, all these tips regarding how to find influencers are nice and all, but\u2026what about the results?<\/span><\/p>\n<p><strong>Do you have proof that it works?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">YES!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s one of our clients = Shop Balou<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are a young and upcoming French clothing brand that was launched in March 2021. This innovative and sustainable fashion label is proudly &#8220;Made in France,&#8221; with a strong focus on 100% prints, timelessness, and zero waste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They had a small budget but needed visibility through influencers. Therefore, <strong>finding the right profiles was critical<\/strong>, at the risk of losing their marketing budget on a failed campaign.<\/span><\/p>\n<p><strong>Their challenges were:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of community<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low audience and engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zero visibility<\/span><\/li>\n<\/ul>\n<p><strong>Their objectives:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach a 24-34 year old audience in Europe with luxury fashion tastes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They needed influencers who could reach that audience but also profiles with high engagement and high-quality content aligned with their colourful products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span>Leveraging Click Analytic and incorporating some of the <\/span>how to find influencers<span> tips I previously detailed in this article<\/span>, <strong>they selected 6 influencers<\/strong> and, in only ONE month, achieved amazing results\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See for yourself:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 +700,000 consumers reached<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 +650 website clicks<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 +3 300% sales growth<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 + 6,000 followers gained<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CMZQR8whdpN\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CMZQR8whdpN\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CMZQR8whdpN\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Emili Sindlev (@emilisindlev)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">And that\u2019s not all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They got spotted by <a href=\"https:\/\/www.vogue.com.au\/fashion\/trends\/patterned-pants-are-proof-that-its-a-maximalists-worldand-were-just-living-in-it\/image-gallery\/703fc8ef7df0fb27d8666f8f44b8c7cb\" target=\"_blank\" rel=\"noopener\">Vogue Magazine and got featured for FREE!<\/a><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-08-02-a-21.16.00-1.png&#8221; alt=&#8221;Vogue uk Article cover page on ShopBalou.fr&#8221; title_text=&#8221;Vogue uk Article cover page on ShopBalou.fr&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px|5px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Check the <a href=\"https:\/\/www.clickanalytic.com\/shop-balou-the-responsible-brand-clothes-ethic-fashion\/\" target=\"_blank\" rel=\"noopener\">full case study to better understand the campaign.<\/a><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px|25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>\u274c On the other hand, if you select the wrong influencers, you will for sure:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Spend your marketing budget for nothing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you might even damage your brand image depending on how bad the partnership goes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful, as it does not only happen to small brands but also the major players\u2026<\/span><\/p>\n<p><strong>Do you know the story of Pepsi &amp; Kendall Jenner?<\/strong><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/09\/19-1.jpg&#8221; alt=&#8221;Kendall Jenner giving a Pepsi soda to a police officer for an ad.&#8221; title_text=&#8221;Kendall Jenner giving a Pepsi soda to a police officer for an ad.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;52%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px|25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Well, in 2017, <\/span><strong>PepsiCo launched an ad campaign for its flagship product. <\/strong><\/p>\n<p><strong><span style=\"font-weight: 400;\"><span>As brands were rapidly learning <\/span>how to find influencers<span>, Pepsi aimed to tap into this trend.<\/span><\/span><\/strong><strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The campaign aimed to appeal to younger audiences and promote Pepsi as a beverage synonymous with unity, diversity, and social harmony.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span>In their quest on <\/span>how to find influencers, <strong>Pepsi selected Kendall Jenner<\/strong>, (a popular model and reality TV star,) as the influencer to star in the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Kendall has a massive following on social media (293M followers on Instagram today,), particularly among young audiences.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All good right? The perfect brand ambassador.<\/span><\/p>\n<p><strong>Well, only on paper\u2026<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The ad featured Kendall Jenner leaving a photo shoot to join a protest-like gathering where people held signs of peace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the ad&#8217;s climax, Kendall handed a Pepsi can to a police officer, seemingly bridging the gap between protestors and law enforcement\u2026<\/span><\/p>\n<p><strong>It didn\u2019t go as planned. At all.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The ad received widespread criticism from the public<\/strong>, who accused Pepsi of exploiting social justice movements for commercial gain.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendall Jenner&#8217;s background as a model and reality TV star also didn&#8217;t align well with the serious social and political themes portrayed in the ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The video received millions of dislikes and negative comments<\/strong> across various social media platforms, demonstrating the extent of public dissatisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results? <\/span><span style=\"font-weight: 400;\">Due to the intense backlash and negative attention, Pepsi was forced to pull the ad within days of its initial release. The brand issued an apology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the actual ad if you are curious:<\/span><\/p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/tJCcnkqnjqU?si=pKP7Mo2PeYRDHAMV&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px|25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">A truly failed campaign on both sides, which demonstrates how important it is to carefully select the right influencer for your campaign.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||45px|||&#8221; custom_padding=&#8221;||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Final recommendations on how to find influencers for your brand<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;25px|20px|25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Congratulations! You have now learned the basics, the crucial mistakes to avoid, and some secret tips on how to find the perfect influencers for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the expertise of our team, I was able to compile the most effective strategies to guide you through the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s recap the key steps and offer some final recommendations:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c\u00a0 Don\u2019t start your influencer search without defining your campaign strategy and objectives!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Authenticity and transparency are key &#8211; focus first on influencers who already root for your brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Create an influencer program to attract interested creators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Build an Influencer database and record your results to make data-driven decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Steal influencers from your competitors to tap into relevant audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Expand your search using hashtags, rankings and AI tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Make sure to vet each influencer before adding them to your database.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Use influencer search tools if you want to become a pro and gain hours of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Now over to you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go forth and conquer the world of influencer marketing!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You now have all the tools for finding the best influencers for your brand and improving your brand&#8217;s visibility\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 As well as the ability to engage your target audience, achieving outstanding results that will take your business to new heights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy influencer hunting!<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][ratemypost][\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Enjoy free searches &amp; analyses<br \/>create your first list<\/h2>[\/et_pb_text][et_pb_button button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>A busca por influenciadores pode ser bastante tediosa... <\/p>\n<p>Com base em nosso trabalho em mais de 300 campanhas, listamos os 10 truques para encontrar o influenciador certo para um neg\u00f3cio espec\u00edfico.<\/p>\n<p>Confira!<\/p>","protected":false},"author":20,"featured_media":21863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-18898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/18898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/comments?post=18898"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/posts\/18898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media\/21863"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/media?parent=18898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/categories?post=18898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/pt\/wp-json\/wp\/v2\/tags?post=18898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}