{"id":9023,"date":"2022-09-19T17:37:51","date_gmt":"2022-09-19T16:37:51","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=9023"},"modified":"2023-10-04T11:11:57","modified_gmt":"2023-10-04T10:11:57","slug":"new-york-fashion-week-boosting-brand-engagement","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/new-york-fashion-week-boosting-brand-engagement\/","title":{"rendered":"New York Fashion Week: Merkbetrokkenheid stimuleren"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Events like New York Fashion Week highlight the importance and relevance of brand activations.<\/strong><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” inline_fonts=”ABeeZee” global_colors_info=”{}”]

New York Fashion Week <\/strong>(NYFW,) wrapped up successfully on Wednesday 14 September 2022, and the event certainly proved its existence to be necessary and beneficial in its importance for creating stable relationships between brands and influencers.<\/span><\/p>\n

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The bi-annual event <\/span>is one of the biggest opportunities for designers to present their new collections to critics and buyers, as well as the public.<\/span>\u00a0<\/span><\/p>\n

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In recent years, more and more prestigious fashion labels have been partnering with rising TikTok stars and other social media influencers to model their clothing and attend the event.\u00a0<\/span><\/p>\n

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In the past, invitations were typically only extended to famous models and bloggers with established ties to the fashion industry, including the likes of Chiara Ferragni<\/strong>, Chrishelle Lim <\/strong><\/span>and Lauren Conrad<\/strong>. Recently, the common goal for many high-end brands is to attract a newer and younger generation of consumers and the the approach that is most popular is using influencers to target these demographics.\u00a0<\/span><\/span><\/p>\n

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<\/span>But which platform is the go-to application for fashion influencers and capturing audience\u2019s with an affinity for fashion?<\/strong><\/span><\/span><\/p>\n

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Let\u2019s take a look at some of the huge influencers in attendance this year, and the methods that these established fashion and beauty brands utilised in order to secure a range of influencers to promote their latest collections \u2026<\/span><\/p>\n

<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/09\/coach-fashion-week-finished-jpeg-scaled.jpg” alt=”New York Fashion Week influencer attendees Noah Beck and Rickey Thompson.” title_text=”coach fashion week finished jpeg” align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”77%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Influencers Noah Beck and Rickey Thompson.<\/em><\/strong><\/span><\/p>\n

Photos: <\/span>Coach<\/a><\/em><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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TikTok vs. Instagram: Breaking down the Stats\u00a0 \ud83d\udcc8<\/strong><\/span><\/h3>\n

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TikTok and Instagram are both very different social media platforms that were launched in equally different social media environments.<\/span><\/p>\n

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But they both have one thing in common: their attractive platform design with features available to breed a slew of successful influencers.<\/span><\/p>\n

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Here are the statistics detailing each platform’s popularity, and which app marketers favour overall:<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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\ud83d\udcf1 On average, American TikTok<\/a><\/strong> users open the app more than 8 times a day<\/strong>.<\/span><\/p>\n

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\ud83c\udf0d\u00a0 15% of the 3.8 billion<\/strong> people on social media use Instagram daily, and 11% percent of the 4.54 billion internet users worldwide<\/strong> access Instagram daily.<\/span><\/p>\n

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\ud83d\udc65\u00a0 Instagram has 1.3 billion users compared to TikTok\u2019s 1 billion<\/strong>, but in 2021, TikTok had 745 million downloads to Instagram\u2019s 545 million<\/strong>.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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\ud83d\udcb8\u00a0 However, 89% of marketing professionals prefer Instagram<\/strong> over TikTok for digital marketing. This is primarily due to Instagram’s built-in ‘Instagram Shopping’ feature which allows companies to tag products and drive users to a product linked on their website, providing increased accessibility to brand websites.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Building brand hype: NYFW Pre-Events, Parties & Week Campaigns \ud83e\udd42<\/span><\/strong><\/span><\/p>\n

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Photo: Roy Rochlin\/Getty Images for NYFW: The Shows<\/em><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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In the lead up to NYFW, brands are known to take advantage of the buzz around the event,\u00a0 adding to the busy and closely followed atmosphere, by creating more points for brand activations.<\/span><\/p>\n

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This is often achieved through pop-ups and party events that either run before the week officially commences, or continue throughout.<\/span><\/p>\n

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Some notable 2022 events include:\u00a0<\/strong><\/span><\/p>\n

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Guest In Residence by Gigi Hadid Pop-up<\/strong><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Gigi Hadid <\/strong>hosted a party <\/span>on the eve of NYFW <\/span>with influencer guests including: sister <\/span>Bella Hadid<\/strong>, <\/span>Emily Ratajkowski<\/strong>, <\/span>Precious Lee<\/strong>, <\/span>Sophia Roe <\/strong>and many more.<\/span><\/span><\/p>\n

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Hadid <\/strong>then launched her new cashmere brand Guest in Residence<\/strong> at The Feel Shop on September 11. Her pop-up boutique dedicated to the event was located in the trendy district of Soho. Free embroidery customisation was on offer with a purchase, as well as sunflowers by Popup Florist.<\/span><\/p>\n

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Saks x Chloe Bailey NYFW Party<\/strong><\/span><\/p>\n

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<\/strong><\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/10\/chloe2.jpeg” alt=”New York Fashion Week Saks x Chloe Bailey Party.” title_text=”chloe2″ align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”65%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Influencer and artist Chloe Bailey. <\/strong><\/em><\/span>Photo<\/span>\u00a0:\u00a0<\/span>Neil Rasmus\/BFA.com<\/span><\/strong><\/span><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Luxury department store Saks<\/strong> Fifth Avenue hosted an exclusive night out before NYFW officially kicked off with an evening full of champagne, sequins and most notably a barrage of influencers and VIPs.<\/span><\/p>\n

Chloe Bailey<\/strong> was recently chosen as the face of Saks<\/strong>\u2019 new Fall 2022 campaign, the night therefore doubling as a celebration of her own campaign for the retail store.<\/span><\/p>\n

 <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-28-at-14.53.31.png” alt=”New York Fashion Week party attendee Chloe Bailey.” title_text=”Screenshot 2022-09-28 at 14.53.31″ align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”68%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Saks partner, influencer and artist Chloe Bailey posted her thanks, tagging the brand on her Instagram<\/a>.<\/strong><\/em><\/span><\/p>\n

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She took part in the celebration by performing three songs from her upcoming album at L\u2019Avenue at Saks<\/strong>.<\/span><\/p>\n

Attendees present at the event included drag queen Scarlet Envy<\/strong>, basketball star James Harden<\/strong> and grown-ish <\/em>actress and singer Justine Skye<\/strong>, as well as other huge names.<\/span><\/p>\n

 <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-03-at-15.11.45.png” title_text=”Screenshot 2022-10-03 at 15.11.45″ align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”52%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Drag Queen Scarlet Envy at the Saks x Chloe Bailey NYFW Party<\/strong><\/span><\/em><\/p>\n

Photo<\/span>\u00a0:\u00a0<\/span>Neil Rasmus\/BFA.com<\/span><\/strong><\/span><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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REVOLVE Showcase and Pop-Up shop<\/strong><\/span><\/h3>\n

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<\/strong><\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/10\/remi-bader.jpeg” title_text=”remi bader” align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”64%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Influencer Remi Bader attends the invite-only presentation at REVOLVE Gallery.<\/strong><\/em><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Decked out in <\/span>REVOLVE<\/strong>, social media influencers were present in unprecedentedly large numbers at this year’s event.<\/span><\/p>\n

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<\/span>The fashion retailer for millennial and Gen Z consumers also hosted ‘<\/span>REVOLVE Gallery<\/strong>‘ from September 9-11. It was the second installment of the immersive, multi-brand installation featuring emerging fashion designers, exclusive brands, and brand partners.<\/span><\/p>\n

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<\/span>This event exclusively highlighted an array of brands, including: <\/span>Aya Muse, Santa Brands, Andrea Iyamah, Kim Shui, Michael Costello, LITA By Ciara, and Good Man Brand<\/strong>, and attendees were able to shop these brands both in-person and online in real-time<\/span>.\u00a0<\/strong><\/span><\/p>\n

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Influencers in attendance include Remi Bader<\/strong> who shot to fame on the fashion side of TikTok and other big names such as Elsa Hosk<\/strong>, Olivia Culpo<\/strong> and Angus Cloud<\/strong>.<\/span><\/p>\n

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Invite-only attendees were able to shop all the collections seen at REVOLVE Gallery online via the REVOLVE Gallery IRL pop-up shop, powered by Bolt<\/strong>.<\/span><\/p>\n

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Being the exclusive checkout partner of REVOLVE Gallery, Bolt showcased its new product\u00a0 checkout links which offered a one-link, one-click checkout experience for shoppers. Using customised QR codes, shoppers could scan and transact, making it simple and seamless to access their favourite REVOLVE Gallery items immediately.<\/span><\/p>\n

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The Platforms\u2019 Presence at Fashion Week \ud83c\udf1f<\/span><\/strong>\u00a0\u00a0 <\/span>\u00a0\u00a0\u00a0<\/strong><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Brands like <\/span>Coach<\/strong> have a keen eye for capturing the next generation of top trending influencers.<\/span><\/span><\/p>\n

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TikTok star and model Wisdom Kaye<\/strong> was spotted in the front row at New York Fashion Week<\/strong>\u00a0at Coach\u2019s show.<\/span><\/p>\n

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He\u2019s also been known to receive lavish gifts from designers, like Rick Owens<\/strong>, who want to see him wear their clothes at Fashion Week events.<\/span><\/p>\n

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On the other hand, brands like Nicole Miller<\/strong> who are more tuned into the millennial and up crowd<\/strong> historically prefer Instagram influencers<\/strong> like Christina Caradona<\/strong> in their front rows…<\/span><\/p>\n

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This is likely due to Christina’s predominant millenial audience, combined with the factor of millenials higher population on the Instagram app. TikTok is the preferred platform for Gen Z users in comparison.<\/span><\/p>\n

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But with a Gen Z following hot on the heels in the 18-24 years category, putting influencers like Christina in the front row to represent their brand will give their garments double the exposure as the influencer appeals to both audiences significantly, straddling age groups.<\/span><\/p>\n

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<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-03-at-11.59.34.png” alt=”Click Analytic graph for influencer Christina Caradona – a New York Fashion Week attendee.” title_text=”Screenshot 2022-10-03 at 11.59.34″ align=”center” _builder_version=”4.14.9″ _module_preset=”default” width=”88%” border_width_all=”3px” border_color_all=”#f72282″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Instagram – favourable for fashion\u00a0 \ud83d\udc60<\/strong><\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Gen Z influencer and model Cole Etgen<\/strong>, who has both attended and modelled at New York Fashion Week has 70,000 followers on Instagram<\/strong> and a whopping 468,000 on TikTok<\/strong>.<\/span><\/p>\n

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Though his TikTok following is considerably bigger, he finds brands he\u2019s worked with court him more on Instagram:<\/span><\/p>\n

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Instagram is the first fashion platform, so people on there take fashion more seriously.<\/span><\/strong><\/p>\n

On TikTok, if you\u2019re perceived as attractive and have fashionable clothes on TikTok <\/span>you do well. On Instagram, people are less concerned with being perceived as attractive, and there\u2019s more of a focus on the actual fashion.<\/span><\/strong><\/p>\n

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\u2014 Cole Etgen, Gen Z influencer and model.<\/strong><\/p>\n<\/blockquote>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Outcome and Brand Engagement\u00a0 \ud83e\udd1d<\/strong><\/span><\/p>\n

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Brands partnering with influencers has led to a greater sense of accessibility within the fashion sphere overall, with increased social media coverage and more inclusive guest lists.<\/span><\/p>\n

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As a result, this has opened doors for up-and-coming creatives and minority-owned labels, such as House Of Amma<\/strong> and Chuks Collins<\/strong> as heightened exposure and networking opportunities present themselves.<\/span><\/p>\n

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Many brands have additionally thought in broader ways about inclusion, partnering with influencers that promote diversity. <\/span><\/p>\n

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Events such as New York Fashion Week<\/strong> have therefore expanded and strengthened, as respected creators with varying sizes in followers bring traction and buzz to fashion houses and brands.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Stay tuned for more posts on the\u00a0Click Analytic blog<\/a><\/span>, including marketing tips, top 10 lists and much more!\u00a0 \ud83d\udc40<\/span><\/strong><\/span><\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

De New York Fashion Week (NYFW) 2022 toonde de kracht van merkactivaties in het verstevigen van relaties tussen merken en influencers. <\/p>\n

Met TikTok en Instagram als belangrijke strijdtonelen voor mode-invloed, neigen marketingprofessionals naar ...<\/p>","protected":false},"author":20,"featured_media":10770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Why do we use it?<\/h1>\n\n\n\n

Lorem Ipsum<\/strong> is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n\n\n\n

Why do we use it?<\/h2>\n\n\n\n

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Where does it come from?<\/h3>\n\n\n\n

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of \"de Finibus Bonorum et Malorum\" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, \"Lorem ipsum dolor sit amet..\", comes from a line in section 1.10.32.<\/p>\n","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[12],"class_list":["post-9023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/9023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=9023"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/9023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/10770"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=9023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=9023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=9023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Click Analytic<\/a> Gender\/Age graph for @christinacaradona<\/a><\/strong><\/em> Instagram followers illustrating followers’ genders per age.<\/strong><\/em><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]