

{"id":7059,"date":"2022-09-25T16:15:00","date_gmt":"2022-09-25T15:15:00","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=7059"},"modified":"2023-10-04T11:16:25","modified_gmt":"2023-10-04T10:16:25","slug":"case-study-with-skyn-iceland","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/case-study-with-skyn-iceland\/","title":{"rendered":"Casestudie met skyn IJSLAND"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ff6a88&#8243; background_color_gradient_end=&#8221;#ff99ac&#8221; background_color_gradient_direction=&#8221;131deg&#8221; custom_padding=&#8221;80px|0px||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Playfair Display|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;|0px||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h1>skyn ICELAND<\/h1>\n<h1>Case Study<\/h1>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.8)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-14px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p class=\"font_3\" style=\"text-align: justify;\"><span><strong>skyn ICELAND<\/strong> is the only skincare line <strong>specifically\u00a0formulated<\/strong> to treat the depleting and damaging effects of stress on skin. Their nourishing products use cruelty-free, vegan ingredients sourced from Iceland.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Needs: <span role=\"presentation\" dir=\"ltr\">Website traffic and sales for their biggest vendor<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/08\/485281A6-05F4-43A4-B368-EB171EB6DC57.jpeg&#8221; alt=&#8221;Shop balou clothes from click analytic content&#8221; title_text=&#8221;485281A6-05F4-43A4-B368-EB171EB6DC57&#8243; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Stats&#8221; _builder_version=&#8221;4.8.2&#8243; min_height=&#8221;100px&#8221; custom_margin=&#8221;-15px||1px|||&#8221; custom_padding=&#8221;129px|0px|1px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.8.2&#8243; width=&#8221;100%&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-73px|-22px||2px||&#8221; custom_padding=&#8221;0px|0px|6px|0px||&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;#ff9d82&#8243; background_color_gradient_direction=&#8221;0deg&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end_position=&#8221;50%&#8221; custom_padding=&#8221;5%|5%||5%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/08\/BC0D76AD-CFC1-466A-A7A3-64F2CEA7CE65.jpeg&#8221; alt=&#8221;Shop balou shirt, photo from influencer campain&#8221; title_text=&#8221;BC0D76AD-CFC1-466A-A7A3-64F2CEA7CE65&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.14.9&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;0.8em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;99.8%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px|0px|-10px|0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">Services &amp; Channels<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; max_width=&#8221;1001px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|205px|30px|||&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li><strong>Instagram Campaigns<\/strong><\/li>\n<li><strong>Content Creation<\/strong><\/li>\n<li><strong>Influencer Marketing<\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.8.2&#8243; min_height=&#8221;694.6px&#8221; custom_margin=&#8221;-6px||-168px|||&#8221; custom_padding=&#8221;0px|0px|18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|20px||-1px||&#8221; custom_padding=&#8221;0px|1px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;35deg&#8221; custom_padding=&#8221;|60px||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|2px|10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">The Challenges<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><b>skyn ICELAND&#8217;s <\/b>goals were to drive traffic to their main vendor&#8217;s website, and from there to increase competitive advantage over <span role=\"presentation\" dir=\"ltr\">the other beauty and skincare products that were also being advertized<\/span><span role=\"presentation\" dir=\"ltr\"> as part of the vendor&#8217;s key summer sale campaign<\/span>, aiming to be one of the top skincare products being promoted.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\"><span role=\"presentation\" dir=\"ltr\">Limited previous paid influencer marketing experience<\/span><\/li>\n<li style=\"text-align: left;\"><span role=\"presentation\" dir=\"ltr\">Small in-house marketing team<\/span><\/li>\n<li style=\"text-align: left;\"><span role=\"presentation\" dir=\"ltr\">Strong competition in the skincare and beauty space, including on their own vendor&#8217;s website<\/span><\/li>\n<li style=\"text-align: left;\"><span role=\"presentation\" dir=\"ltr\">Limited number of vendors<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#9599e2&#8243; background_color_gradient_end=&#8221;#8bc6ec&#8221; background_color_gradient_direction=&#8221;115deg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/08\/00BF5A4A-B2CB-482B-A000-8C0229E0BACE.jpeg&#8221; title_text=&#8221;00BF5A4A-B2CB-482B-A000-8C0229E0BACE&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;31px&#8221; box_shadow_vertical=&#8221;38px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#f79502&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-232px||-1px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.8.2&#8243; width=&#8221;70%&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;486px&#8221; custom_margin=&#8221;-13px|auto||auto||&#8221; custom_padding=&#8221;0px|0px|18px|||&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;70%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;#ff9d82&#8243; background_color_gradient_direction=&#8221;0deg&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end_position=&#8221;50%&#8221; custom_padding=&#8221;5%|5%||5%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/08\/170D89DD-D725-4138-BA84-BCDD5856FED7.jpeg&#8221; alt=&#8221;Shop balou photo from juliesfi influencer campain&#8221; title_text=&#8221;170D89DD-D725-4138-BA84-BCDD5856FED7&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.14.9&#8243; custom_margin=&#8221;-57px|-58px|38px|-14px||&#8221; custom_margin_tablet=&#8221;||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#2b2b2b&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;0.9em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-35px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"font-size: x-large;\">Our Approach<\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;100px&#8221; custom_margin=&#8221;|205px|30px|0px|false|false&#8221; custom_padding=&#8221;||3px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"p-pdf_iframe__page\" aria-label=\"Page 1\" data-page-number=\"1\">\n<div class=\"textLayer\" style=\"text-align: justify;\"><span role=\"presentation\" dir=\"ltr\">In order to identify a common target audience between skyn ICELAND&#8217;s customer base and their vendor&#8217;s, we completed a comprehensive analysis of their existing customer bases. Using this understanding, we selected two of skyn ICELAND&#8217;s bestselling products which were compatible with the vendor to increase sales opportunities. We next utilized our specialized <a href=\"https:\/\/www.clickanalytic.com\/\"><strong>Click Analytic<\/strong><\/a> filters to search for influencers with the most suitable demographic for skyn ICELAND, and for other markers like high engagement which proved that they were top-performing influencers.\u00a0<\/span><\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; module_alignment=&#8221;center&#8221; min_height=&#8221;405.8px&#8221; custom_margin=&#8221;-10px|21px||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;35deg&#8221; custom_padding=&#8221;|60px||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.9&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.4)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span role=\"presentation\" dir=\"ltr\">Then, putting our detailed <a href=\"https:\/\/www.clickanalytic.com\/\"><strong>Click Analytic<\/strong><\/a> filters to use again, we identified the type of influencer niches and content that skyn ICELAND&#8217;s target audience engages with most. We used this understanding to inform the influencer campaigns for which we undertook full management. These campaigns promoted eye gels and patches, with the goals of maximizing<span> sales and attaining top product visibility for skyn ICELAND on the vendor&#8217;s website.\u00a0 <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span role=\"presentation\" dir=\"ltr\"><span>The campaign used photos taken by the influencers who tested and reviewed the products, using their personal skincare needs as success-markers, and employing hashtags including #skyniceland and #skynsquad to gain traction. These hashtags were also used to track the success of the campaign. Overall, this creator content was utilized to increase visibility<\/span><\/span><span role=\"presentation\" dir=\"ltr\"> and build community on social media.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#9599e2&#8243; background_color_gradient_end=&#8221;#8bc6ec&#8221; background_color_gradient_direction=&#8221;115deg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/08\/2EA028A7-7F0D-4D10-A0FB-28B5C8FC14F1.jpeg&#8221; alt=&#8221;Shop balou pant, photo from influencer campain&#8221; title_text=&#8221;2EA028A7-7F0D-4D10-A0FB-28B5C8FC14F1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;183px&#8221; custom_margin=&#8221;54px|26px|54px|23px|true|&#8221; custom_padding=&#8221;0px|2px||||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;6%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_horizontal=&#8221;13px&#8221; box_shadow_vertical=&#8221;42px&#8221; box_shadow_blur=&#8221;45px&#8221; box_shadow_spread=&#8221;-3px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Featured Products&#8221; _builder_version=&#8221;3.22&#8243; min_height=&#8221;524px&#8221; custom_margin=&#8221;||-39px|||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#2b2b2b&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2>The Results<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;1px|0px||0px||&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span face=\"ABeeZee\" size=\"4\" style=\"font-family: ABeeZee; font-size: large;\">With just one campaign, using only 6 affordable influencers, <strong style=\"font-family: ABeeZee; font-size: large; font-weight: normal;\">skyn ICELAND i<span role=\"presentation\" dir=\"ltr\">ncreased their most important sales day by 900%. They also <\/span><\/strong><\/span><span face=\"ABeeZee\" size=\"4\" style=\"font-family: ABeeZee; font-size: large;\">had the opportunity to maximize brand awareness across social media, gaining <span>286,494 new impressions. Furthermore, improved brand visibility was evidenced by a total reach of <span role=\"presentation\" dir=\"ltr\">278K<\/span>. By tagging skyn ICELAND and their vendor in posts, the campaign brought website clicks to 763.<\/span><\/span><\/p>[\/et_pb_text][et_pb_divider color=&#8221;#f7d584&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;80px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;10px&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">+<span>286,494<\/span><br \/>Total Impressions<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">+<span role=\"presentation\" dir=\"ltr\">22,553<\/span><br \/>Content Views<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span style=\"color: #0a0a0a; font-size: xx-large;\"><strong><span style=\"font-family: 'Abhaya Libre';\"><span>763<\/span><\/span><\/strong><\/span><br \/><span style=\"color: #0a0a0a; font-size: xx-large;\"> <strong><span style=\"font-family: 'Abhaya Libre';\"> Total Website Clicks<\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Abhaya Libre&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><span color=\"#0a0a0a\" face=\"Abhaya Libre\" size=\"6\" style=\"color: #0a0a0a; font-family: 'Abhaya Libre'; font-size: xx-large;\"><b>$<span>13.11<\/span><\/b><\/span><br \/><span style=\"font-size: xx-large;\"> <strong><span style=\"font-family: 'Abhaya Libre';\"><span style=\"color: #0a0a0a;\">Cost per Click<\/span><\/span><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;363px&#8221; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;1px||49px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;27px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;21px|||||&#8221; custom_padding=&#8221;|40px||40px||&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: center;\"><span face=\"ABeeZee\"><i><span face=\"ABeeZee\" style=\"font-family: ABeeZee;\"><span style=\"font-size: 24px;\"><strong>The tool has advanced audience analytics to ensure that we are always targeting the right demographic, influencer niches, and performance metrics.<\/strong><\/span><\/span><\/i><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: x-large; font-family: ABeeZee;\"><em><strong><\/strong><\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: x-large; font-family: ABeeZee;\"><em><strong><span>Maeve Horna &#8211; Social Media Manager, <a href=\"https:\/\/www.skyniceland.com\/\" target=\"_blank\" rel=\"noopener\">skyn ICELAND<\/a><\/span><\/strong><\/em><\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Skyn ICELAND is de enige huidverzorgingslijn die speciaal is samengesteld om de uitputtende en schadelijke effecten van stress op de huid te behandelen.<\/p>\n<p>Hun voedende producten maken gebruik van wreedheid-vrije, veganistische ingredi\u00ebnten uit IJsland. <\/p>\n<p>Bekijk onze casestudy voor meer informatie over hun...<\/p>","protected":false},"author":20,"featured_media":9693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/7059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=7059"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/7059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/9693"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=7059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=7059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=7059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}