

{"id":53943,"date":"2025-10-23T12:23:24","date_gmt":"2025-10-23T11:23:24","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=53943"},"modified":"2025-10-23T12:59:26","modified_gmt":"2025-10-23T11:59:26","slug":"jake-pauls-ai-gambit-investments-deepfake","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/jake-pauls-ai-gambit-investments-deepfake\/","title":{"rendered":"De AI-gambiet van Jake Paul: Investeringen en Deepfake"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; custom_padding=&#8221;1px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What\u2019s going on about Jake Paul and Sora?<\/h2>\n<p>Jake Paul, known for his YouTube career and boxing prowess, has taken a deep dive into the world of generative AI.<\/p>\n<p>He has actively invested in AI-driven firms and embraced the novel video-creation app Sora, letting his likeness be remixed, imitated and monetised.<\/p>\n<p>This move places him at the intersection of creator economy, deepfake culture and identity monetisation.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/sora.webp\" width=\"640\" height=\"426\" alt=\"Sora ai jake paul\" class=\"wp-image-53971 size-full\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/sora.webp 640w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/sora-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 640px, 100vw\" \/><\/p>\n<h2>The investments and tech backing<\/h2>\n<p>Through his venture vehicle Anti\u202fFund (which he co-founded), Paul lists AI, robotics and software as core themes.<\/p>\n<p>Specifically, Anti Fund publicly states investments in companies including OpenAI and Anduril\u202fIndustries.<\/p>\n<p>While independent verification of Paul\u2019s direct equity in OpenAI remains limited, his association via investment firm backing adds credibility to claims that he is financially involved in the AI ecosystem.<\/p>\n<p>His involvement in platforms like Sora (below) underscores that this is more than passive financial exposure\u2014it\u2019s an active strategic play.<\/p>\n<h2>The Sora deep-fake experiment, what Paul is doing<\/h2>\n<p>Paul openly opted into Sora\u2019s \u201ccameo\u201d-style video features. In one widely reported instance, users created Sora-videos of Paul in unexpected roles: modelling makeup, adopting different genders, even putting on dresses.<\/p>\n<p>Rather than resisting these clones, Paul appears to lean in. According to coverage:<\/p>\n<ul>\n<li>He posted a video applying makeup himself, directly referencing the AI-generated versions of him.<\/li>\n<\/ul>\n<ul>\n<li>He publicly challenged others: \u201cI\u2019m gonna be suing everybody that is continuing to spread these false narratives of me doing s*** that I would literally never, ever do,\u201d even as he referenced the clips in jest.<\/li>\n<\/ul>\n<ul>\n<li>Observers suggest this behavior is part of a broader strategy: positioning his persona and likeness as directly monetisable via new AI tools.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/deep-fake-jake-paul-sora.webp\" width=\"960\" height=\"599\" alt=\"deep fake jake paul sora investment\" class=\"wp-image-53973 size-full\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/deep-fake-jake-paul-sora.webp 960w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/10\/deep-fake-jake-paul-sora-480x300.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/p>\n<h2>Why this matters and the risks<\/h2>\n<h3>Creator economy &amp; identity monetisation<\/h3>\n<p>Paul\u2019s approach signals a shift: reputational identity isn\u2019t just content, it\u2019s a <em>licensable asset<\/em>. By pushing his likeness into the AI playground, he effectively bets that his brand can be remixed, replayed, and monetised via third-party tools.<\/p>\n<p>If it works, he gains attention, new revenue streams, and cultural positioning.<\/p>\n<h3>Deepfake ethics &amp; rights of likeness<\/h3>\n<p>But the flip side is fraught. Sora and similar tools allow for ultra-realistic impersonations, raising questions about consent, identity misuse and brand dilution.<\/p>\n<p>While Paul opted in, many public figures did <em>not<\/em> \u2014 and Sora\u2019s guardrails have already been flagged as weak.<\/p>\n<h3>Financial and regulatory implications<\/h3>\n<p>With identity now a potential commodity, we may see new legal\/regulatory frameworks emerge around \u201crenting your face\u201d and \u201clicensing your likeness for generative AI use.\u201d<\/p>\n<p>Paul may be ahead of the curve, but the infrastructure (contracts, rights, royalties) is still nascent.<\/p>\n<h2>What to watch next<\/h2>\n<ul>\n<li>Whether Paul (or Anti Fund) publicly confirms a specific equity stake in OpenAI or a related venture.<\/li>\n<li>The monetisation model: Will Paul\u2019s likeness become a commodity users pay to access via Sora-type tools?<\/li>\n<\/ul>\n<ul>\n<li>How other creators respond: Will we see a wave of \u201copt-in your face\u201d deals or push-back and legal action?<\/li>\n<\/ul>\n<ul>\n<li>Regulatory moves: Given the rapid pace of creator-led deepfake usage, lawmakers may soon jump into the space with new rules around consent, royalty and branding.<\/li>\n<\/ul>\n<hr \/>\n<p>Jake Paul\u2019s AI move is more than a stunt\u2014it\u2019s a high-stakes experiment in the economics of identity.<\/p>\n<p>Whether this pays off or backfires, it highlights a major shift: in the creator era, your face may soon be both your brand <em>and<\/em> your business.<\/p>\n<p><em>Sources<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.complex.com\/pop-culture\/a\/maggie-ekberg\/jake-paul-ai-cameo-sora-tiktok-october-2025\" target=\"_blank\" rel=\"noopener\">Complex\u00a0<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/futurism.com\/artificial-intelligence\/jake-paul-sora\" target=\"_blank\" rel=\"noopener\">Futurism<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.scientificamerican.com\/article\/jake-pauls-deepfake-gambit-sparks-debate-over-sora-cameos-and-digital\/\" target=\"_blank\" rel=\"noopener\">Scientific American<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/time.com\/7327031\/openai-sora-deepfakes-privacy\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">TIME<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/nypost.com\/2025\/10\/21\/business\/openai-cracks-down-on-sora-2-deepfakes-after-complaints-by-bryan-cranston-actors-union\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">New York Post<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.businessinsider.com\/sora-video-app-openai-pros-cons-explained-why-2025-10?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a><\/em><\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font_size=&#8221;65px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Influencer Marketing Articles<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; 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