

{"id":48905,"date":"2025-05-27T11:25:51","date_gmt":"2025-05-27T10:25:51","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=48905"},"modified":"2025-06-09T17:40:30","modified_gmt":"2025-06-09T16:40:30","slug":"crumbl-cookies-influencer-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/crumbl-cookies-influencer-marketing-strategy\/","title":{"rendered":"Crumbl Cookies Influencer Marketing Strategie - Casestudie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span>Contents<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#01\">1. Packaging That Becomes Its Own Billboard<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#02\">2. UGC as the Growth Engine<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">3. Strategic Celebrity Collabs<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">4. An Inbound Funnel for Influencers<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">5. Data-Driven Iteration<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; custom_padding=&#8221;1px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>\u00a0\ud83c\udf6a <\/b><strong><span style=\"color: #000000;\">How Crumbl Cookies Turned Weekly Drops into $1B+ Sales<\/span><\/strong><\/h2>\n<p><b>(And how Click Analytic helps brands do the same)<\/b><\/p>\n<p data-start=\"125\" data-end=\"222\"><strong data-start=\"125\" data-end=\"140\">$1 Billion.<\/strong> That\u2019s Crumbl\u2019s annual revenue today. And it all started with one bakery in Utah.<\/p>\n<p data-start=\"224\" data-end=\"322\"><strong data-start=\"224\" data-end=\"247\">How did they do it?<\/strong> Not just by baking great cookies. They built a brand designed to go viral.<\/p>\n<p data-start=\"324\" data-end=\"404\"><strong data-start=\"324\" data-end=\"334\">Think:<\/strong> community, influencer buzz, and content people couldn\u2019t stop sharing.<\/p>\n<p data-start=\"406\" data-end=\"547\">Crumbl stepped into one of the most competitive markets out there.<br data-start=\"472\" data-end=\"475\" \/>Oreo. Insomnia Cookies. Levain Bakery. All chasing the same sweet tooth.<\/p>\n<p data-start=\"549\" data-end=\"597\"><strong data-start=\"549\" data-end=\"597\">But Crumbl didn\u2019t outspend. They outsmarted.<\/strong><\/p>\n<p data-start=\"599\" data-end=\"704\">We unpacked their strategy step by step.<br data-start=\"639\" data-end=\"642\" \/>Here\u2019s how they did it, and how you can apply the same tactics with a little help<span style=\"font-size: 23px;\">\u00a0from <\/span><a href=\"https:\/\/app.clickanalytic.com\" style=\"font-size: 23px;\"><b>Click Analytic<\/b><\/a><span style=\"font-size: 23px;\"> \ud83d\udc47<\/span><\/p>\n<p><a href=\"https:\/\/clickanalytic.com\" target=\"_blank\" rel=\"noopener\" title=\"Influencer marketing platform free trial\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-infography.png\" width=\"1292\" height=\"861\" alt=\"Cookies industry infography orea crumbl\" class=\"wp-image-48929 size-full\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-infography.png 1292w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-infography-1280x853.png 1280w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-infography-980x653.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-infography-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1292px, 100vw\" \/><\/a><\/p>\n<h2><b>1\ufe0f\u20e3 Packaging That Becomes Its Own Billboard<\/b><\/h2>\n<p data-start=\"130\" data-end=\"224\"><strong data-start=\"130\" data-end=\"178\">Want creators to post your product for free?<\/strong><br data-start=\"178\" data-end=\"181\" \/>Don\u2019t start with ads. Start with packaging.<\/p>\n<p data-start=\"226\" data-end=\"290\">Crumbl\u2019s matte pink box isn\u2019t just cute. It\u2019s built for content.<\/p>\n<p data-start=\"292\" data-end=\"352\">Here\u2019s how they turned simple cardboard into a viral engine:<\/p>\n<ul>\n<li data-start=\"354\" data-end=\"615\"><strong data-start=\"354\" data-end=\"378\">Bold, minimal design<\/strong> stands out instantly in crowded feeds.<\/li>\n<li data-start=\"354\" data-end=\"615\"><strong data-start=\"420\" data-end=\"440\">Unboxing moments<\/strong> double as ASMR and product reveals.<\/li>\n<li data-start=\"354\" data-end=\"615\"><strong data-start=\"479\" data-end=\"517\">Giant cookies and rotating flavors<\/strong> keep content fresh every week.<\/li>\n<li data-start=\"354\" data-end=\"615\"><strong data-start=\"551\" data-end=\"572\">Aesthetic layouts<\/strong> make TikToks practically shoot themselves.<\/li>\n<\/ul>\n<p data-start=\"617\" data-end=\"692\"><strong data-start=\"617\" data-end=\"636\"><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span>Smart takeaway:<\/strong><br data-start=\"636\" data-end=\"639\" \/>Your packaging isn\u2019t a cost. It\u2019s a content strategy.<\/p>\n<p data-start=\"694\" data-end=\"871\">And when those posts go live, don\u2019t let them vanish.<br data-start=\"746\" data-end=\"749\" \/>Click Analytic tracks influencer mentions and performance so you can reshare, boost, or repurpose everything in one click.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/app.clickanalytic.com\/register\" style=\"font-size: 23px;\"><em>&gt; Sign up for free now<\/em><\/a><\/span><\/p>\n<p><a href=\"https:\/\/clickanalytic.com\" target=\"_blank\" rel=\"noopener\" title=\"Influencer marketing platform\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-cookies-box.png\" width=\"780\" height=\"438\" alt=\"pink Crumbl Cookies box\" class=\"wp-image-48928 size-full\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-cookies-box.png 780w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-cookies-box-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 780px, 100vw\" \/><\/a><\/p>\n<h2><b>2\ufe0f\u20e3 UGC as the Growth Engine<\/b><\/h2>\n<p data-start=\"149\" data-end=\"267\"><strong>No paid media<\/strong>? No problem.<br data-start=\"175\" data-end=\"178\" \/>Crumbl sparked over 10,000 pieces of UGC every week. All fueled by community, not budget.<\/p>\n<p data-start=\"269\" data-end=\"294\">Here\u2019s what made it work:<\/p>\n<ul>\n<li data-start=\"296\" data-end=\"536\"><strong data-start=\"296\" data-end=\"319\">Weekly flavor drops<\/strong> kept content fresh and created real FOMO<\/li>\n<li data-start=\"296\" data-end=\"536\"><strong data-start=\"363\" data-end=\"394\">Hashtags like #crumblreview<\/strong> made it easy to join the trend<\/li>\n<li data-start=\"296\" data-end=\"536\"><strong data-start=\"428\" data-end=\"448\">In-store prompts<\/strong> encouraged \u201crate this\u201d and reaction videos<\/li>\n<li data-start=\"296\" data-end=\"536\"><strong data-start=\"494\" data-end=\"508\">Loyal fans<\/strong> turned into repeat creators<\/li>\n<\/ul>\n<p data-start=\"538\" data-end=\"607\">This is the dream for any brand\u2014content that scales without spending.<\/p>\n<p data-start=\"609\" data-end=\"760\"><strong data-start=\"609\" data-end=\"649\"><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span>Want to build your own UGC flywheel?<\/strong><br data-start=\"649\" data-end=\"652\" \/>Click Analytic helps you find top creators and turn their content into owned assets, with full usage rights. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/app.clickanalytic.com\/register\">Claim your 7-Day Trial<\/a><\/span><\/p>\n<p data-start=\"609\" data-end=\"760\"><span style=\"text-decoration: underline;\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/Crumbl-UGC-Creator-Content-example.avif\" width=\"undefined\" height=\"undefined\" alt=\"Crumbl UGC Creator Content examples\" class=\"wp-image-48930 size-full\" title=\"\"><\/span><\/p>\n<h2><b>3\ufe0f\u20e3 Strategic Celebrity Collabs<\/b><\/h2>\n<p data-start=\"101\" data-end=\"226\"><strong data-start=\"101\" data-end=\"137\">Stop chasing random influencers.<\/strong><br data-start=\"137\" data-end=\"140\" \/>Crumbl didn\u2019t just partner with celebrities. They launched collabs like product drops.<\/p>\n<ul>\n<li data-start=\"228\" data-end=\"318\"><strong data-start=\"228\" data-end=\"267\">Olivia Rodrigo with the GUTS cookie<\/strong><\/li>\n<li data-start=\"228\" data-end=\"318\"><strong data-start=\"270\" data-end=\"318\">The Kardashians with limited-edition flavors<\/strong><\/li>\n<\/ul>\n<p data-start=\"320\" data-end=\"429\">These weren\u2019t just for show. They were timed to cultural moments, designed to drive both attention and sales.<\/p>\n<p data-start=\"431\" data-end=\"549\"><strong data-start=\"431\" data-end=\"443\"><span style=\"font-weight: 400;\">\ud83d\udca1<\/span>Pro tip:<\/strong><br data-start=\"443\" data-end=\"446\" \/>It\u2019s not about the biggest name. It\u2019s about the right creator, at the right time, with the right story.<\/p>\n<p data-start=\"551\" data-end=\"666\"><strong>Click Analytic<\/strong> helps you find those creators. <strong>Filter by reach<\/strong>, <strong>engagement<\/strong>, or <strong>audience match<\/strong> to make smarter picks. &gt;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/app.clickanalytic.com\/register\">Test it for free here<\/a><\/span><\/p>\n<p><a href=\"https:\/\/app.clickanalytic.com\/register\" target=\"_blank\" rel=\"noopener\" title=\"Influencer marketing platform free trial\"><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/crumbl-gif.gif\" width=\"1920\" height=\"1080\" alt=\"Influencer marketing platform to find creators\" class=\"wp-image-48931 size-full\" title=\"\"><\/span><\/a><\/p>\n<h2><b>4\ufe0f\u20e3 An Inbound Funnel for Influencers<\/b><\/h2>\n<p data-start=\"113\" data-end=\"230\"><strong data-start=\"113\" data-end=\"154\">Crumbl didn\u2019t wait around in the DMs.<\/strong><br data-start=\"154\" data-end=\"157\" \/>They built a creator landing page that became the Kale Creator Community.<\/p>\n<p data-start=\"232\" data-end=\"253\">Here\u2019s why it worked:<\/p>\n<ul>\n<li data-start=\"255\" data-end=\"400\"><strong data-start=\"255\" data-end=\"270\">Easy access<\/strong> for fans to apply and join<\/li>\n<li data-start=\"255\" data-end=\"400\"><strong data-start=\"300\" data-end=\"325\">Perks and early drops<\/strong> made creators feel valued<\/li>\n<li data-start=\"255\" data-end=\"400\"><strong data-start=\"354\" data-end=\"373\">Scaled outreach<\/strong> without hiring a huge team<\/li>\n<\/ul>\n<p><a href=\"https:\/\/clickanalytic.com\" target=\"_blank\" rel=\"noopener\" title=\"Influencer marketing platform\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/landing-page-creators-funnel-crumbl-1024x373.png\" width=\"1024\" height=\"373\" alt=\"Crumbl creator landing page\" class=\"wp-image-48932 size-large\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/landing-page-creators-funnel-crumbl-980x357.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/landing-page-creators-funnel-crumbl-480x175.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/p>\n<p data-start=\"402\" data-end=\"543\">But here\u2019s the truth&#8230;<br data-start=\"423\" data-end=\"426\" \/>Inbound interest is great, but you still need a system to qualify creators, manage gifting, and track what\u2019s working.<\/p>\n<p data-start=\"545\" data-end=\"675\"><strong data-start=\"545\" data-end=\"586\"><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span>That\u2019s where Click Analytic comes in.<\/strong><br data-start=\"586\" data-end=\"589\" \/>Find more Creators, Track performance, send products, and handle outreach, all from one simple dashboard.\u00a0<\/p>\n<h2><b>5\ufe0f\u20e3 Data-Driven Iteration<\/b><\/h2>\n<p data-start=\"121\" data-end=\"254\"><strong data-start=\"121\" data-end=\"176\">What separates one-hit wonders from lasting brands?<\/strong><br data-start=\"176\" data-end=\"179\" \/>Feedback loops. Crumbl didn\u2019t just post and hope. They studied the signals.<\/p>\n<p data-start=\"256\" data-end=\"269\">They tracked:<\/p>\n<ul>\n<li data-start=\"256\" data-end=\"269\"><strong data-start=\"271\" data-end=\"286\">Who engaged<\/strong> with each drop<\/li>\n<li data-start=\"256\" data-end=\"269\"><strong data-start=\"304\" data-end=\"327\">What content themes<\/strong> actually converted<\/li>\n<li data-start=\"256\" data-end=\"269\"><strong data-start=\"349\" data-end=\"367\">Which creators<\/strong> delivered real ROI<\/li>\n<\/ul>\n<p data-start=\"388\" data-end=\"511\">This let them fine-tune their strategy for Gen Z and family audiences.<br data-start=\"458\" data-end=\"461\" \/>More shareability. More store visits. More impact.<\/p>\n<p data-start=\"513\" data-end=\"611\"><strong data-start=\"513\" data-end=\"528\"><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span>The result?<\/strong><br data-start=\"528\" data-end=\"531\" \/>A reported 60% jump in weekly orders during key promos, according to StatSocial.<\/p>\n<p data-start=\"613\" data-end=\"709\">Want to do the same?<br data-start=\"633\" data-end=\"636\" \/>Click Analytic gives you <strong>real performance data<\/strong>, not just vanity metrics. <a href=\"https:\/\/app.clickanalytic.com\/register\" target=\"_blank\" rel=\"noopener\" title=\"Claim your 7-Day Free Access!\">Claim your 7-Day Free Access!<\/a><\/p>\n<p data-start=\"613\" data-end=\"709\"><a href=\"https:\/\/clickanalytic.com\" target=\"_blank\" rel=\"noopener\" title=\"Influencer marketing platform\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2025\/05\/clickanalytic-find-influencer.gif\" width=\"1920\" height=\"1080\" alt=\"Influencer profile analysis\" class=\"wp-image-48933 size-full\" title=\"\"><\/a><\/p>\n<h2><b>\u26a0\ufe0f One Final Note: Virality \u2260 No Rules<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Crumbl\u2019s rocketship came with a legal hiccup: Warner Music sued them for unlicensed audio in TikToks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Tip: Always clear your sound usage, or stick to royalty-free. UGC is powerful\u2014but it still needs compliance.<\/span><\/p>\n<h2><b>What You Can Steal from Crumbl<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build packaging for the feed, not the shelf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Treat customers as creators\u2014then track the best ones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drop collabs, not just products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for creators to apply<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let data guide the next campaign<\/span><\/li>\n<\/ul>\n<h2><b>Want to Do This at Your Brand?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t need Crumbl\u2019s scale to start. You just need:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Creators who already talk about your niche<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2705 A way to find + filter by performance<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2705 A tool to handle outreach, gifting, and content tracking<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><strong>Click Analytic covers all three.<\/strong><\/p>\n<p data-start=\"982\" data-end=\"1131\"><a href=\"https:\/\/app.clickanalytic.com\/register\" target=\"_blank\" rel=\"noopener\" title=\"Try it now\">Try it now<\/a> or book a free strategy session. We\u2019ll help you find three high-performing creators to test with.<br data-start=\"1090\" data-end=\"1093\" \/><strong><br \/>Low effort. High signal. Real results.<\/strong><\/p>\n<p><a href=\"https:\/\/clickanalytic.pipedrive.com\/scheduler\/ql1k4osB\/ready-to-explore-click-analytic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\ud83d\udd0e <strong>Book a free strategy call <a href=\"https:\/\/clickanalytic.pipedrive.com\/scheduler\/ql1k4osB\/ready-to-explore-click-analytic\" target=\"_blank\" rel=\"noopener\">\u2192<\/a>\u00a0<\/strong><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong><\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com\/register&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/register\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;44px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Try our Influencer Marketing Platform for free<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Enjoy free searches &amp; analyses<br \/>create your first list<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;64px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Influencer Marketing Articles<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lees hoe Crumbl Cookies een krachtpatser werd in de voedingsindustrie met creatieve influencer marketingstrategie\u00ebn. Laten we nu lezen!<\/p>","protected":false},"author":20,"featured_media":48915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[6,31],"tags":[27],"class_list":["post-48905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/48905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=48905"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/48905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/48915"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=48905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=48905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=48905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}