[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.25.2″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.25.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
What is an influencer?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n How did social media impact influencers?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n What Do Social Media Influencers Do? <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Why are influencers important for businesses?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Types of influencers<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n How Do Influencers Make Money?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n How to Find Influencers?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Conclusion<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Q&A<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n What is an influencer? When you think of influencer, social media stars might come to mind.<\/span><\/h2>\n But the idea of what is an influencer actually goes way back\u2014think 18th-century Europe, when Queen Charlotte\u2019s love for Wedgwood tea sets sparked interest among royal families across Europe. Her influence was so strong it helped solidify the Wedgwood brand for generations.<\/span><\/p>\n Of course, back then, people didn’t know what influencer is. <\/span><\/p>\n The concept of influencers began evolving with the rise of early platforms like MySpace and LiveJournal in the early 2000s.<\/strong> <\/span><\/p>\n This shift introduced a new understanding: influencer is a trusted figure with loyal followers, impacting their decisions through personal stories and advice.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/11\/what-is-an-influencer-evolution.png” alt=”Illustration showing evolution of fashion with historical figures each dressed in styles from different eras, arranged from left to right with arrows indicating progression.” title_text=”Illustration showing evolution of fashion with historical figures each dressed in styles from different eras, arranged from left to right with arrows indicating progression.” _builder_version=”4.25.2″ _module_preset=”default” width=”82%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.25.2″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In this guide, we will not only give you a full definition of what an influencer is but also tell you about the types of influencers and why they are a goldmine for businesses.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What You’ll Learn:\u00a0<\/strong><\/span><\/span><\/p>\n -> What is an influencer?<\/a><\/span><\/p>\n -> How did social media impact influencers? -> What Do Social Media Influencers Do?<\/a><\/span><\/p>\n -> Why are influencers important for businesses?<\/a><\/span><\/p>\n -> Types of influencers<\/a><\/span><\/p>\n -> How Do Influencers Make Money?<\/a><\/span><\/p>\n -> How to Find Influencers?<\/a><\/span><\/p>\n -> Conclusion<\/a><\/span><\/p>\n -> Q&A<\/a><\/span><\/p>\n \ud83c\udf81 Also, grab some Free Gift on your way to master Influencer marketing<\/strong> \ud83c\udf81<\/span><\/p>\n <\/span><\/p>\n Ready? Let’s dive in! \ud83d\udc47<\/span>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.25.2″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Simply put, what is an influencer?<\/span><\/p>\n It\u2019s important to note that “influencer” isn\u2019t exactly the same as “social media influencer”; however, these terms have blended over time.<\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_testimonial author=”Paul Boulet” job_title=”Founder” company_name=”Click Analytic” url=”https:\/\/www.clickanalytic.com” portrait_url=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1689319189749-4.jpg” _builder_version=”4.25.2″ _module_preset=”default” body_text_color=”#000000″ body_font_size=”18px” link_option_url=”https:\/\/www.linkedin.com\/in\/paulbouletalips\/” link_option_url_new_window=”on” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To understand what is an influencer in broad terms, it\u2019s anyone with the power to impact others\u2019 buying decisions because of their authority, expertise, or relationship with their audience.<\/strong><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n If you want to define influencer in the simplest, general terms, think of them as trusted voices whose opinions hold sway. This could include politicians, actors, or even scientists.<\/span><\/p>\n But the influencer definition has evolved, and today\u2019s influencers mostly live on social media. Here\u2019s a breakdown of the key types you\u2019ll see:<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n We all know them\u2014actors, musicians, and public figures with massive followings. Celebrities embody what is an influencer in the classic sense, as their authority and reach give brands a major credibility boost.<\/span><\/p>\n \u2728Imagine Jennifer Aniston backing a skincare brand or Dwayne \u201cThe Rock\u201d Johnson promoting athletic wear.<\/span><\/p>\n When celebrities endorse a product, it grabs attention and instantly elevates the brand in the eyes of their fans.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-at-14.51.39.png” alt=”A pregnant woman stands holding bags and a coffee cup, wearing a checkered jacket. %22LOUIS VUITTON MEN Spring Summer 2024%22 text is displayed.” title_text=”A pregnant woman stands holding bags and a coffee cup, wearing a checkered jacket. %22LOUIS VUITTON MEN Spring Summer 2024%22 text is displayed.” _builder_version=”4.25.2″ _module_preset=”default” width=”68%” max_width=”97%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Athletes bring something unique: they inspire.<\/span><\/p>\n People admire their dedication, so when considering what is an influencer, athletes stand out. Their endorsements\u2014whether for activewear, supplements, or fitness gear\u2014pack a punch.<\/span><\/p>\n Just think of Cristiano Ronaldo or Serena Williams and the impact they have on their fans’ choices.<\/span><\/p>\n They embody values that people respect, so their endorsements feel authentic and aspirational, making them some of the most effective influencers out there.<\/span><\/p>\n The perfect example?\ud83c\udfc0<\/span><\/p>\n One of the first superstar athlete influencers was Michael Jordan. In the ’80s, Nike came up with the idea to collaborate with an athlete to endorse products!<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/11\/Nike-Michael-Jordan.jpg” alt=”A basketball player in mid-air, reaching for the ball against a sunset city skyline, with text: %22AIR JORDAN HAS LANDED.” title_text=”A basketball player in mid-air, reaching for the ball against a sunset city skyline, with text: %22AIR JORDAN HAS LANDED.” _builder_version=”4.25.2″ _module_preset=”default” width=”45%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Bloggers are like experts on tap\u2014constantly sharing detailed insights on topics like travel, lifestyle, and food. <\/span><\/p>\n If you\u2019re looking for what does a social media influencer do, bloggers are a great example: they\u2019re known for producing in-depth, long content that followers trust for personal tips and recommendations. <\/span><\/p>\n \ud83c\udfd5\ufe0f A travel blogger, for example, might share the best hotels, local gems, or insider guides, so their audience turns to them as a go-to source for reliable, detailed advice. [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-05-at-15.07.45.png” alt=”Man with backpack stands in a maze-like underground city; video titled %227 Days Exploring An Underground City,%22 Day #6.” title_text=”Man with backpack stands in a maze-like underground city; video titled %227 Days Exploring An Underground City,%22 Day #6.” _builder_version=”4.25.2″ _module_preset=”default” width=”72%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Content creators are masters of visual storytelling. From Instagram and TikTok to YouTube, they create eye-catching content that resonates.<\/span><\/p>\n These influencers don\u2019t just show products\u2014they transform them into experiences. Whether it\u2019s a TikTok tutorial or an eye-popping Instagram layout, they\u2019re pros at making products shine in fun, creative ways. <\/span><\/p>\n For brands, content creators are the secret weapon for turning products into memorable social media moments. [\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\n<\/a><\/span><\/p>\nSo, what\u2019s an influencer? <\/h2>\n
1. Celebrities<\/h3>\n
2. Athletes<\/h3>\n
3. Bloggers<\/h3>\n
\n<\/span><\/p>\n 4. Content Creators <\/h3>\n
\n<\/span><\/p>\n\n