

{"id":47458,"date":"2024-10-23T17:18:30","date_gmt":"2024-10-23T16:18:30","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=47458"},"modified":"2024-10-28T14:32:30","modified_gmt":"2024-10-28T14:32:30","slug":"influencer-vetting-red-flags-guide","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/influencer-vetting-red-flags-guide\/","title":{"rendered":"Influencer doorlichten: 6 belangrijke rode vlaggen die merken moeten vermijden"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span>Contents<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#01\">How to Vet Influencers: Biggest Red Flags<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#04\">Determining goals<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">Influencer\u2019s Metrics to Check<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#06\">How to contact the influencer<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#05\">Conclusion<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"color: #0a0a0a;\"><strong>Curious how to master influencer vetting?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> You\u2019re asking the right question. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing is booming, and brands are investing heavily in creators because the returns are undeniable \u2014 <strong>up to 11x ROI.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\"> <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Look at some of the biggest names in the industry:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Gymshark leveraged influencer marketing to achieve 200% YoY growth, with sales reaching $681 million in 2022.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DAjUge2oJUf\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Gymshark (@gymshark)<\/a><\/pee><\/div>\n<\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\"><strong>Morphe\u2019s influencer partnerships helped them grow into a $2 billion brand. Their palette collaboration with James Charles? Sold out in minutes after launch.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/704afc462f2a77f2d4f3af254992bd68.png&#8221; alt=&#8221;A person smiling and holding an open makeup palette with various colorful eyeshadows.&#8221; title_text=&#8221;A person smiling and holding an open makeup palette with various colorful eyeshadows.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;64%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\"> <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> But here\u2019s the problem: brands can easily waste their budget if they invest in the wrong influencer. Just ask Snapchat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They paid influencer Luka Sabbat $60K to promote their Spectacles on Instagram, with a contract for multiple posts and stories. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happened? Sabbat didn\u2019t fulfill the agreement\u2014he failed to post all the required content or wear the product as specified.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? Snapchat sued him for breach of contract, and valuable resources were wasted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>So, how do you ensure your match is the right one?<\/strong> In this guide, I\u2019ll walk you through the process of influencer recruitment and share all the steps to conduct a proper influencer check to ensure your partnership is a success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in and explore how to vet influencers effectively.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-family: inherit; font-weight: normal;\"><strong>What You&#8217;ll Learn:\u00a0<\/strong><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#01\">How to Vet Influencers: Biggest Red Flags<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#04\">Determining goals<br \/>\n<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#03\">Influencer\u2019s Metrics to Check<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#06\">How to contact the influencer<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#08\">Conclusion<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#09\">Q&amp;A on influencer vetting<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let&#8217;s dive in! \ud83d\udc47<\/span>[\/et_pb_text][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>How to Vet Influencers: Biggest Red Flags<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve had the chance to speak with <strong>8 seasoned experts <\/strong>in influencer marketing, each with years of experience working alongside creators. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They were kind enough to share some of their insider wisdom with me. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let me pass it on to you\u2014the biggest red flags to watch for when vetting influencers:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 1. Unaligned Brand Values<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you need to consider when you vet influencers is <strong>whether the creator\u2019s content aligns with your brand\u2019s message and overall vibe<\/strong>. If not, it\u2019s best to move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luiza Girardello, Influencer Marketing Manager at<a href=\"https:\/\/www.linkedin.com\/company\/semrush\/\" target=\"_blank\" rel=\"noopener\"> Semrush <\/a>, highlights this point:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Luiza Girardello&#8221; job_title=&#8221;Influencer Marketing Manager&#8221; company_name=&#8221;Semrush&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1708887495165.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/luizaandradegirardello\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The most critical factor to consider is whether the influencer&#8217;s values align with the company&#8217;s, ensuring a genuine partnership that reflects shared principles.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A prime example of misalignment? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kylie Jenner promoting the phone game Travel Town left people scratching their heads. Her audience is all about beauty and fashion\u2014not mobile gaming. It simply didn\u2019t connect with her followers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 2. Background Controversies<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">When you vet influencers,<strong> you also need to check the influencer\u2019s background for any controversial content that could potentially harm your brand<\/strong>. Without a thorough influencer background check, you may end up with more headaches than results.<br \/>\n <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taruna Vinaykiya, Influencer Marketing Manager, recommends: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Taruna Vinaykiya&#8221; job_title=&#8221;Influencer Marketing Manager&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1718286531696.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/taruna-vinaykiya-406836178\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Watch out for problematic and controversial content. This includes offensive, racist, sexist, or homophobic remarks, as well as any history of bullying, aggression, or inflammatory behavior, drugs and alcohol\u2014even if posted years ago.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Taruna also advises to<strong> leverage platforms that allow keyword searches across an influencer\u2019s social media history to flag concerning content<\/strong>. A simple Google search, like \u201cinfluencer name + controversy,\u201d can reveal past incidents when you vet influencers.<br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Dan Albert, the Founder of <a href=\" https:\/\/www.linkedin.com\/company\/456-growth-media\/posts\/?feedView=all\"> 456 Growth <\/a>, adds:<br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Dan Albert&#8221; job_title=&#8221;Co-founder&#8221; company_name=&#8221;456 Growth&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1670420158838.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/danalbert\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The way we vet influencer partners has drastically evolved. If before it was all about audience demographics, now brands choose influencers based on their reputation.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Albert adds that brands&#8217; attention when vetting influencers has moved toward evaluating creators based on variables such as engagement rate and brand safety.<br \/>\n <\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also suggests including a morals clause in your brand agreement: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Dan Albert&#8221; job_title=&#8221;Co-founder&#8221; company_name=&#8221;456 Growth&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1670420158838.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/danalbert\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Creators can provide immense value with their reach, but they can also damage your brand in seconds. An influencer\u2019s public persona may seem clean and safe, but a deeper dive into their community engagement might reveal values that don&#8217;t align with your brand. Always vet for potential risks to your brand image.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 3.  Low Engagement Rate<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Engagement rate is another crucial factor to consider when you vet influencers. It shows how invested an influencer\u2019s audience is in their content.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different platforms and account sizes have varying benchmarks, but in general, a <strong>low engagement rate can be a major red flag.<\/strong><br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Chloe Lawson&#8221; job_title=&#8221;Influencer Account Manager&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1699301932551-2.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/chloe-lawsonn\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">I typically want to see an engagement rate of at least 2%. If this isn&#8217;t the case, then it signifies an audience that&#8217;s not interested in the influencer, or it could mean fake followers.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To make your life easier, we\u2019ve developed free tools to calculate engagement rates for <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\/\"> Instagram <\/a>,  <a href=\"https:\/\/www.clickanalytic.com\/free-tiktok-engagement-calculator\/\"> TikTok <\/a>, and <a href=\"https:\/\/www.clickanalytic.com\/free-youtube-engagement-calculator\/\"> YouTube<\/a>. Check them out!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Pssst, there\u2019s also a breakdown of average engagement rate based on account size and platform \ud83e\udd2b)<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Dani Cadena&#8221; job_title=&#8221;Influencer marketing expert&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1713584074219.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/daniccadena\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">When vetting influencers, watch for red flags like sudden follower growth spikes. It means potential bot activity.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 4.  Lack of Interest in Previous Sponsored Content<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to evaluate how an influencer\u2019s audience reacts to sponsored content. An influencer might have high engagement on organic posts, but <strong>if their sponsored content underperforms, it\u2019s a red flag.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katie Stoller, founder of an<a href=\"https:\/\/www.linkedin.com\/company\/katie-stoller\/\" target=\"_blank\" rel=\"noopener\">  influencer marketing agency<\/a>, shares: <\/span><\/p>\n<p> [\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Katie Stoller&#8221; job_title=&#8221;Founder&#8221; company_name=&#8221;Influencer marketing agency&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1695169330355.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/katiestoller\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The biggest red flag I look for is a lack of interest in previous sponsored content. Sometimes, someone can have a deeply engaged audience for organic content and just miss the mark with sponsored work.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>She advises paying attention to these signs: <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">1\ufe0f\u20e3 Disengaged or random comments on previous sponsored posts (which could indicate fake followers or engagement pods)<br \/>\n2\ufe0f\u20e3 Lower-than-average shares and saves<br \/>\n3\ufe0f\u20e3 Lower-than-average engagement (likes and comments)<br \/>\n <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Katie says it&#8217;s okay not to hit all three areas perfectly when you vet influencers. However, if more than one of these metrics is significantly low, it indicates the audience isn\u2019t really interested in the influencer\u2019s sponsored posts. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 5. Disproportionate Pricing<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to how much influencers charge, pricing is another red flag to watch for. Since there isn\u2019t a standardized pricing model in the industry,<strong> influencers may overcharge despite their actual performance.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you out in influencer vetting, here\u2019s a chart with approximate rates based on influencer\u2019s size:<br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-pricing.png&#8221; alt=&#8221;Chart showing average price per post influencers charge on TikTok, Instagram, and YouTube, based on follower count ranging from under 50K to 1M-10M. Prices increase with follower count.&#8221; title_text=&#8221;Chart showing average price per post influencers charge on TikTok, Instagram, and YouTube, based on follower count ranging from under 50K to 1M-10M. Prices increase with follower count.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;68%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Luiza Girardello explains:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Luiza Girardello&#8221; job_title=&#8221;Influencer Marketing Manager&#8221; company_name=&#8221;Semrush&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1708887495165.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/luizaandradegirardello\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Some influencers charge disproportionately high fees that don&#8217;t align with their past performance or the value they can realistically deliver, indicating a mismatch between the creator and brand<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Olivia Crowley, Founder &#038; Social Media Marketing Manager at<a href=\"https:\/\/www.linkedin.com\/company\/living-lavish-social\/\" target=\"_blank\" rel=\"noopener\">  Living Lavish Social<\/a>, echoes this concern about influencer vetting: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Olivia Crowley&#8221; job_title=&#8221;Founder &#038; Social Media Marketing Manager &#8221; company_name=&#8221;Living Lavish Social&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1651843503465-2.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/olivia-crowley\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The biggest red flag is when an influencer\u2019s rates do not align with their level of engagement. It\u2019s easy for anyone to buy 20K followers today\u2014an influencer needs to have a good level of engagement to make a campaign worthwhile!<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Another red flag is when an influencer requests upfront payment. <\/strong>Taruna Vinaykiya warns:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Taruna Vinaykiya&#8221; job_title=&#8221;Influencer Marketing Manager&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1718286531696.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/taruna-vinaykiya-406836178\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Upfront payment can sometimes signal an influencer scam or a lack of confidence in the value of the partnership.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Though it could also indicate past bad experiences with late payments, it\u2019s something worth considering before proceeding.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 6.  No Interest in Your Brand<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To make any influencer partnership successful, it\u2019s critical that the creator genuinely likes your product and is willing to engage long-term. <strong>If they show little interest in your brand, that\u2019s a major red flag and not a good brand fit.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marco Matti, Head of Digital Marketing, Media &#038; E-Commerce at<a href=\"https:\/\/www.linkedin.com\/company\/unilever\/\" target=\"_blank\" rel=\"noopener\"> Unilever <\/a>, shares: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Marco Matti&#8221; job_title=&#8221;Head of Digital Marketing, Media &#038; E-Commerce&#8221; company_name=&#8221;Unilever&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1682776749847.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/marcomatti\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Biggest red flags? No keen interest in the brand and its message, and a lack of pragmatic cooperation in a long-term partnership.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Dan Albert also recommends this when you vet influencers: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_testimonial author=&#8221;Dan Albert&#8221; job_title=&#8221;Co-founder&#8221; company_name=&#8221;456 Growth&#8221; portrait_url=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1670420158838.jpeg&#8221; quote_icon_color=&#8221;#ff0066&#8243; quote_icon_background_color=&#8221;#FFFFFF&#8221; font_icon=&#8221;&#xe06a;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;54px&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;25px&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;25px&#8221; background_color=&#8221;#fff0f6&#8243; link_option_url=&#8221;https:\/\/www.linkedin.com\/in\/danalbert\/&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.et_pb_testimonial{||||border-radius:10px!important;||||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Look for committed creators who leverage the full suite of social platform tools\u2014stories, posts, reels, live streams, etc.\u2014to growth-hack their audience and increase engagement rates.<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Dan Albert explains that<strong> a creator who isn\u2019t committed to a strategic content deployment will always underperform in the long run<\/strong>. It&#8217;s important to consider during the influencer audit.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">My conclusion? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> As Katie Stoller wisely advised: \u201cDon\u2019t just focus on metrics; evaluate content quality, storytelling, and alignment with your brand.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> That\u2019s the best way to ensure you\u2019re not falling into any traps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know what to avoid during your influencer vetting process, it\u2019s time to determine your campaign goals and find the perfect match to help your brand succeed!<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;04&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Determining goals<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before diving into the process of influencer vetting or conducting an influencer check, it\u2019s essential to have a clear understanding of what you want to achieve with your campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining your objectives from the outset provides a roadmap that will guide your influencer recruitment and help you measure success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down some common goals: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 1.  Increase Brand Awareness<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If your primary goal is to boost brand recognition, <strong>start with effective influencer vetting to seek out authentic influencers with a broad reach.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, these are mid- and macro-influencers who, through careful influencer vetting, can introduce your brand to a wider, more diverse audience, significantly elevating brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s a catch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers with large followings often have lower engagement rates. And who wants to invest in influencers with an inactive audience? This is where proper influencer vetting becomes essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An influencer vetting tool like <a href=\"https:\/\/www.clickanalytic.com\"> Click Analytic<\/a> can help you assess influencers by checking their engagement rates in seconds, ensuring their audience is both real and actively engaged with the content!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 2. Drive Sales<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Looking to drive sales? You\u2019ll need influencers with a proven ability to convert. In many cases, micro-influencers are the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Their audiences tend to be more engaged, and they are often perceived as more relatable and trustworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udcca In fact, 82% of consumers are highly likely to follow a recommendation from a micro-influencer. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when sales are your primary objective, micro-influencers can be powerful partners in generating real results. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3> 3. Grow Social Media Following<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Want to grow your social media presence? <strong>Begin with careful influencer vetting to find influencers with an engaged following on the platforms you\u2019re targeting. This helps ensure that exclusive content, special offers, or promotions will effectively reach your intended audience.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">With proper influencer vetting, you can turn their loyal audience into your own as the influencer encourages followers to engage with your brand through exclusive content and special offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Not sure which type of partnership will work best for your campaign?<\/strong> Don\u2019t worry\u2014solid influencer vetting will help you make informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more insights, check out our detailed guide on <a href=\"https:\/\/www.clickanalytic.com\/influencer-marketing-benefits-disadvantages\/\">the benefits and disadvantages of influencer marketing<\/a>, where we break down different types of influencer partnerships and the importance of influencer vetting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voil\u00e0! Now you\u2019re equipped to partner with influencers who align with your brand goals. With effective influencer vetting, you\u2019ll be better positioned to select influencers who help you achieve measurable success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive deeper into how to properly vet influencers. Here are the essential metrics to focus on during the influencer vetting process:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Influencer\u2019s Metrics to Check <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To determine if a creator is the right fit for your brand, effective influencer vetting requires evaluating several key metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s the good news\u2014you can handle influencer vetting effortlessly in seconds with the <a href=\"https:\/\/www.clickanalytic.com\">Click Analytic<\/a> tool. Let me walk you through the influencer vetting process step by step:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Engagement Rate<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve touched on this before, but it\u2019s worth repeating. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A good influencer should have an engagement rate of 2% or higher<\/strong>. This ensures their audience is active and engaged. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.clickanalytic.com\"> Click Analytic<\/a>, you can filter influencers by engagement rate, automatically eliminating those with disengaged or inactive followers.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-vetting-1.png&#8221; alt=&#8221;Screenshot of a social media analytics platform with filters for date range, creator&#8217;s gender, audience interests, and engagement rate. Options for sorting by followers and viewing on Instagram, YouTube, and TikTok.&#8221; title_text=&#8221;Screenshot of a social media analytics platform with filters for date range, creator&#8217;s gender, audience interests, and engagement rate. Options for sorting by followers and viewing on Instagram, YouTube, and TikTok.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Average Views<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If your campaign involves video content, knowing how many views you can expect is crucial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s TikTok or Instagram, <a href=\"https:\/\/www.clickanalytic.com\">Click Analytic<\/a> streamlines the influencer vetting process, allowing you to quickly check an influencer&#8217;s average view count and gauge the potential impact of your collaboration.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-vetting2.png&#8221; alt=&#8221;A social media profile showing analytics: 7.79M followers, 99.61M average reel views, 168.12M impressions estimate, $3.6M-$6.9M price estimate, and various engagement statistics.&#8221; title_text=&#8221;A social media profile showing analytics: 7.79M followers, 99.61M average reel views, 168.12M impressions estimate, $3.6M-$6.9M price estimate, and various engagement statistics.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Audience Demographics<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">As a brand, you\u2019ve likely developed a clear customer profile. When conducting influencer vetting, it\u2019s essential to ensure that an influencer&#8217;s audience aligns closely with your target demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.clickanalytic.com\">Click Analytic<\/a>, the influencer vetting process lets you dive into crucial details like audience location, age, gender, language, and interests. You\u2019ll also get access to an audience authenticity score, which is critical in verifying that you\u2019re not just reaching bots \ud83e\udd16 but real, engaged followers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-vetting-3.png&#8221; alt=&#8221;Charts showing followers&#8217; metrics: age distribution (largest 25-34 at 45.13%), gender (70.47% male), and top locations by country (highest Brazil at 11.65%).&#8221; title_text=&#8221;Charts showing followers&#8217; metrics: age distribution (largest 25-34 at 45.13%), gender (70.47% male), and top locations by country (highest Brazil at 11.65%).&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Estimated Impressions<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If brand visibility or awareness is your goal, you\u2019ll want to know the potential reach of the influencer\u2019s posts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t skip checking the estimated impressions per post during your influencer vetting process\u2014this gives you an idea of how many people will actually see the content.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-vetting4.png&#8221; alt=&#8221;Social media profile analytics showing impressions estimate of 168.12M for Cristiano Ronaldo.&#8221; title_text=&#8221;Social media profile analytics showing impressions estimate of 168.12M for Cristiano Ronaldo.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Follower Growth<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">Finally, keep an eye on follower growth during influencer vetting process. Especially with micro-influencers, it\u2019s important to know if their account is gaining traction. This is a strong indicator of an active, engaged audience that can convert into sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.clickanalytic.com\"> Click Analytic<\/a>, you can track follower growth month by month.<br \/>\n<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/influencer-vetting5.png&#8221; alt=&#8221;Social media profile of an influencer with family photo and growth chart showing follower increase from April to October. Buttons for contact and YouTube subscription are visible.&#8221; title_text=&#8221;Social media profile of an influencer with family photo and growth chart showing follower increase from April to October. Buttons for contact and YouTube subscription are visible.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"font-weight: 400;\">Now that you know which metrics to focus on, influencer vetting and influencer marketing don\u2019t seem as complicated, do they?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s one last thing\u2014how do you reach out once you\u2019ve found your ideal match through effective influencer vetting?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me share this wisdom with you:<\/span>[\/et_pb_text][et_pb_text module_id=&#8221;06&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>How to contact the influencer<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;14px||10px||false|false&#8221; custom_padding=&#8221;0px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Email vs. DM<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">First things first\u2014where should you reach out to an influencer after completing your influencer vetting process?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many brands today opt for DMs, but here\u2019s my take: <strong>contacting influencers via email boosts your credibility and authority.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it keeps all your negotiation history in one place, which can be incredibly helpful when managing influencer vetting and communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, DMs can serve as a great starting point, especially when email addresses are hard to track down. They also offer a gentle, casual way to follow up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about the pros and cons of email versus DM outreach?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this insightful article for more details: <a href=\"https:\/\/www.clickanalytic.com\/influencer-outreach-email-vs-dm\/\">Email vs. DM Outreach<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;50px||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Outreach to Creators<\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified the best channel for contacting influencers, it\u2019s time to initiate outreach.<strong> I have a secret strategy that has helped me achieve a response rate of over 70%. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here are my tips: <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>1\ufe0f\u20e3 Automate as Much as Possible (While Leaving Room for Personalization)<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Use email automation tools to streamline your outreach process. Send personalized greetings and introductions to free up your time for crafting compelling collaboration proposals..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manually reaching out to dozens of influencers can be overwhelming, which is why <a href=\"https:\/\/www.clickanalytic.com\"> Click Analytic<\/a> offers an outreach tool that allows you to contact hundreds of influencers simultaneously while automating follow-ups.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>2\ufe0f\u20e3 A\/B Test Your Messages<br \/>\n<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/www.tiktok.com\/@ling.kt\/video\/7364471707358252320?is_from_webapp=1&#038;sender_device=pc&#038;web_id=7412539648470435334&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Experiment with different subject lines, email lengths, and calls to action (CTAs) to see what resonates best with your audience. Analyzing this data can significantly improve your response rate.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>3\ufe0f\u20e3 Volume Outreach<br \/>\n<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you aim to work with 10 influencers, don\u2019t hesitate to reach out to 100. The more you cast your net, the better your chances of success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in mastering influencer outreach, check out my ultimate 5-step guide here: <a href=\"https:\/\/www.clickanalytic.com\/influencer-outreach\/\"> Influencer Outreach Guide<\/a>.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;50px||0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Compile a Brief<\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve negotiated with the creator, it\u2019s time to secure the deal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brief serves as legal documentation of your requirements and intentions, so don\u2019t overlook this step! Here are three essential checkpoints to include:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Set Clear Goals<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Define measurable goals that you can use to assess your success later on. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Prepare KPIs and Objectives<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Identify your key goals and deliverables to ensure everyone is on the same page. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Detail Your Product\u2019s Features<br \/>\n<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Include a thorough description of your product\u2019s key features, pricing, and benefits. This clarity will serve as your guiding star throughout the partnership. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">My main advice?<strong> Don\u2019t micromanage the influencer\u2019s creativity.<\/strong> Provide key messaging about your product but allow room for their personal touch and perspective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a recap of DOs and DON\u2019Ts:<br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/10\/1724090257031.jpeg&#8221; alt=&#8221;A chart titled %22Influencer Brief%22 with two columns: %22Do&#8217;s%22 and %22Don&#8217;ts,%22 listing guidelines for influencer collaborations.&#8221; title_text=&#8221;A chart titled %22Influencer Brief%22 with two columns: %22Do&#8217;s%22 and %22Don&#8217;ts,%22 listing guidelines for influencer collaborations.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you want to know exactly what to include in an influencer contract, be sure to check out this helpful guide:  <a href=\"https:\/\/www.clickanalytic.com\/what-to-include-in-an-influencer-contract\/\"> What to Include in an Influencer Contract<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there you have it! Now I can rest easy knowing you\u2019re equipped with the knowledge to spot red flags, effectively vet, and reach out to influencers for success in your influencer marketing efforts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s wrap things up with some final thoughts\u2026<br \/>\n <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;08&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Conclusion<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing is an incredibly effective channel for any brand looking to make an impact. But to truly master this space, you need to know not just who to reach out to through proper influencer vetting, but also how to connect with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Keep this in mind: authenticity is key.<\/strong> Whether you decide to partner with micro or macro influencers, choosing individuals who genuinely align with your brand values will boost your credibility and resonate more deeply with their audience. Effective influencer vetting can help you identify these genuine connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t overlook the power of tools like Click Analytic to streamline your outreach process, aid in influencer vetting, verify engagement rates, and establish transparent relationships with your influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, gear up and get ready\u2014your next standout collaboration is just around the corner, thanks to effective influencer vetting!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;08&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Q\/A on Influencer vetting<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;How do I vet the right influencer for my brand?&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Vetting the right influencer is all about alignment\u2014<strong>your brand\u2019s vibe needs to match their audience\u2019s interests and values.<\/strong> This is where effective influencer vetting comes into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, look at their engagement: are their followers genuinely interacting with their content, or are they just scrolling by? Proper influencer vetting will help you assess this interaction level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, check their content style\u2014is it in line with how you want your brand represented? Influencer vetting allows you to ensure that their style aligns with your branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, look at their audience demographics. Do they match your target market? This is another critical aspect of influencer vetting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Tools like <a href=\"https:\/\/www.clickanalytic.com\/\">Click Analytic<\/a> make it easy to filter through millions of influencers to vet your perfect match in minutes, instead of spending hours scrolling on your own.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <a href=\"https:\/\/www.clickanalytic.com\/blog-influencer-marketing-hub\/\">check out our free rankings<\/a> of the best influencers based on location and niches to enhance your influencer vetting process.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What\u2019s the difference between vetting micro, macro, and celebrity influencers?&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about the numbers and impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Micro-influencers<\/strong> have smaller followings (usually 10K to 100K) but often higher engagement rates because they foster a loyal, niche community. They are excellent candidates for influencer vetting when you\u2019re focusing on targeted campaigns and driving conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Macro-influencers<\/strong> (100K to 1M followers) offer a bigger reach, but their audience might be more general. When engaging in influencer vetting, these influencers are solid for enhancing brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Celebrities<\/strong> (1M+ followers) bring massive visibility but come with a hefty price tag and sometimes lower engagement rates. Proper influencer vetting is crucial here, as it all depends on your campaign goals\u2014awareness vs. engagement vs. conversions.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Is influencer marketing suitable for small businesses, or do you need a big budget?&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>You absolutely don\u2019t need a huge budget to vet influencers.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Micro-influencers, in particular, are often affordable and offer better engagement with niche audiences. Effective influencer vetting can help you identify these cost-effective partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They work well for small businesses because they\u2019re more authentic, have closer relationships with their followers, and often charge less than macro-influencers or celebrities. This makes influencer vetting an essential step for budget-conscious brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, many influencers are open to product exchanges, especially if they love your brand. <em>Influencer marketing can be tailored to fit your budget, no matter how big or small, and influencer vetting can help you find the right fit for your financial goals.<\/em><\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What should I include in an influencer brief?&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">After you&#8217;re done with influencer vetting, it\u2019s time to compile a brief. Your influencer brief needs to cover the essentials, but leave room for creativity\u2014that\u2019s what influencers are great at!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, define the campaign goals (Are you building awareness? Driving conversions?). This clarity should stem from your influencer vetting process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be clear about your brand\u2019s tone, style, and must-have messaging. Include details like deadlines, content formats, and whether the influencer needs to use certain hashtags, links, or disclosure requirements. Proper influencer vetting will ensure the chosen influencer aligns with these criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, lay out the \u201cdo\u2019s and don\u2019ts\u201d\u2014this helps avoid any messaging mishaps. But don\u2019t over-direct. The best influencer content feels natural, not forced, which should have been a part of your influencer vetting considerations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>To learn more about the perfect influencer brief, <a href=\"https:\/\/www.clickanalytic.com\/how-to-create-an-influencer-marketing-brief-6-easy-steps\/\">check out this guide<\/a><\/strong><\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What fee do influencers charge?&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"> Pay transparency is a hot, yet still evolving topic right now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creators are pushing for more standardization and visibility around rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em> Influencers want to know what others in their niche or with similar follower counts are getting paid, and brands are being called to offer fair compensation.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Some influencers are now openly sharing their rates to hold brands accountable and prevent underpayment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong> It\u2019s becoming clear: fair pay = better relationships = better content.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Brands need to ensure they\u2019re compensating influencers fairly to maintain strong, long-lasting partnerships.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"h2\">Influencer Marketing Articles<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; 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width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_2_font_size=&#8221;39px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Try our Influencer Marketing Platform for free<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Enjoy free searches &amp; analyses<br \/>\ncreate your first list<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wilt u het doorlichten van influencers onder de knie krijgen?<br \/>\nIk heb met 8 experts gesproken om een ultieme gids samen te stellen! <\/p>","protected":false},"author":20,"featured_media":47494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" module_class=\"headernewpost\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#000c2b\" min_height=\"400px\" custom_padding=\"100px||||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.22.1\" _module_preset=\"default\" max_width=\"800px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_post_title comments=\"off\" featured_image=\"off\" module_class=\"paulimage\" _builder_version=\"4.25.2\" _module_preset=\"default\" title_font=\"Montserrat|900|||||||\" title_text_color=\"#FFFFFF\" title_font_size=\"45px\" title_line_height=\"1.1em\" meta_font=\"Work Sans|600||on|||||\" meta_text_color=\"#FFFFFF\" meta_font_size=\"12px\" meta_line_height=\"1.3em\" text_orientation=\"center\" title_font_size_tablet=\"45px\" title_font_size_phone=\"35px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#fafbfc\" module_alignment=\"center\" custom_padding=\"0px||0px||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_5,3_5,1_5\" use_custom_gutter=\"on\" gutter_width=\"2\" module_class=\"blogsection stickybigscreen\" _builder_version=\"4.24.2\" _module_preset=\"default\" width=\"90%\" max_width=\"2560px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_5\" module_class=\"leftsidebarblog\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"20px|10px|20px|10px|true|true\" border_width_all=\"1px\" border_color_all=\"#f9f9f9\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"28px\" header_3_font=\"Work Sans|800|||||||\" header_3_text_color=\"#ff0066\" header_3_font_size=\"28px\" header_3_line_height=\"1.4em\" custom_margin=\"||30px||false|false\" header_3_font_size_tablet=\"28px\" header_3_font_size_phone=\"26px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#01\">What is UGC Marketing?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#02\">Types of UGC<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#03\">Why UGC is Crucial for Brands in 2024?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#04\">4 key steps to start with UGC marketing<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#05\">6 \"secret tactics\" to win with UGC marketing<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#06\">UGC marketing vs. influencer marketing<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#07\">How entrepreneur cuts acquisition costs by 60% with UGC?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"default\" link_font=\"Work Sans|600|||||||\" link_text_color=\"#909090\" link_font_size=\"20px\" custom_margin=\"||50px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><a class=\"ancoramenu\" href=\"#08\"><span>Free Gift to power your UGC Campaign<\/span><\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#FFFFFF\" custom_padding=\"20px|10px|20px|10px|true|true\" custom_css_main_element=\"box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_divider show_divider=\"off\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"||0px|||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"19e5ccd9-b3a1-4833-9d79-ec78d64566f9\" custom_margin=\"||25px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Curious to scale your business with UGC Marketing? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let's learn together how top brands such as GymShark, Zara, Nespresso etc. are making UGC a game-changer for their strategy in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For ex. Did you know that ads including creators on TikTok are getting <strong>83% higher engagement rate<\/strong> compared to non-creator ads. CRAZY!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll explore everything you need to know about UGC marketing, from what it is to how to implement it, with <em>insights from industry experts.\u00a0<\/em><\/span><br \/><span style=\"font-weight: 400;\"><em><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">18 SMM managers, CEOs, UGC content creators, and influencer marketing experts revealed their top secrets for leveraging UGC \ud83e\udd2b<\/span><\/p>\n<p><strong>What You'll Learn:\u00a0<\/strong><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#01\">What UGC marketing is and why it matters<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#04\">4 key steps to start with UGC marketing<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#04\">6 secret tactics to win with UGC marketing<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#06\">UGC marketing vs. influencer marketing<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; <a href=\"#07\">Entrepreneur cuts acquisition costs by 60% with UGC<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 <strong>Free Gift to power your UGC Strategy<\/strong> \ud83c\udf81<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let's roll! \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"01\" _builder_version=\"4.25.2\" _module_preset=\"18f7a230-5493-48a4-ae2d-d65dc54ee311\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" custom_margin=\"||||false|false\" custom_padding=\"15px||15px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h2>What is UGC Marketing?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">UGC (User-Generated Content) is any content created by users or customers, not the brand itself. It comes from two sources:<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">1\ufe0f\u20e3\u00a0 Users or loyal customers who share content about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2\ufe0f\u20e3\u00a0 Creators you pay to produce content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Fact:<\/strong> While some call the latter Influencer Generated Content (IGC), we\u2019ll refer to both as UGC here.<\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Blog-content-images-2.png\" alt=\"Marc Jacobs showcase of UGC usage and social media content.\" title_text=\"Marc Jacobs showcase of UGC usage and social media content.\" _builder_version=\"4.25.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Why is UGC so attractive to brands? <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Because it's <strong>easy and cost-effective<\/strong> to scale both sources, generating substantial value for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>UGC marketing can be reused<\/strong> across your social media, website, and ads, offering authentic engagement at a lower cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As social media expert, <a href=\"https:\/\/www.linkedin.com\/in\/fiona-content-marketing\/\">Fiona Bradley<\/a> emphasizes, understanding the dual nature of UGC is crucial for effectively leveraging it in your marketing strategy:<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_testimonial author=\"Fiona Bradley\" job_title=\"Founder & Director at FB Comms\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1700121464857.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"41px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_margin=\"20px||||false|false\" custom_padding=\"10px||||false|false\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">UGC not only adds credibility to your brand but also <strong>fosters a sense of community<\/strong> and helps potential buyers to build trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, <strong>no one will watch an ad that *actually* looks like an ad\u2026<\/strong><\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"02\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h3>Types of UGC<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to understand that they are different types of user generated content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">...And to know which type of UGC will be the right fit for your brand. This works for TikTok UGCs or Instagram UGCs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, note that <strong>UGC marketing can be either paid or organic. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Organic UGC<\/strong> is when users willingly share their experience with your product (similar to word of mouth). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, <strong>paid UGC<\/strong> involves partnering with creators and influencers.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are the main UGC formats:<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udc49 Photos and Videos<\/b><b><br \/><\/b>This is one of the most common types of UGC. On platforms like Instagram and Pinterest, users often share their photos while mentioning brands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On video-centric platforms like YouTube, it is common for creators to showcase products in haul videos or vlogs. Because it's <strong>easy and cost-effective<\/strong> to scale both sources, generating substantial value for your business.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-15-a-10.01.56.png\" alt=\"Person kneeling and posing in a fitted gray dress, seen from a side angle. Social media interface elements and user comments visible.\" title_text=\"Person kneeling and posing in a fitted gray dress, seen from a side angle. Social media interface elements and user comments visible.\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"71%\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b style=\"font-size: 23px;\">\ud83d\udc49 <b>Reviews and Testimonials<\/b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Positive reviews can be re-shared by your brand and used as social proof. Don\u2019t underestimate this type of UGC marketing, as it adds credibility to your brand. Remember, people trust people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_03BC29FEA4B0-1.jpeg\" alt=\"Two pairs of earrings are displayed in open jewelry boxes. The top box holds gold earrings with a textured design, and the bottom box holds silver earrings with a unique, irregular shape.\" title_text=\"Two pairs of earrings are displayed in open jewelry boxes. The top box holds gold earrings with a textured design, and the bottom box holds silver earrings with a unique, irregular shape.\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"40%\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b style=\"font-size: 23px;\">\ud83d\udc49 <b>Social Media Posts<\/b><b><br \/><\/b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anything posted on social media can become UGC for your brand. If it\u2019s a tweet, don\u2019t hesitate to interact with it. If you see a story mentioning your brand, re-share it on your page to increase visibility.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_2874.jpg\" alt=\"A baby in a white onesie eagerly points at a decorated cookie from an open Crumbl Cookies box held by an adult. The baby is sitting on a couch with a grey blanket. Text overlay reads %22This one please \ud83d\ude02%22. Perfect for UGC marketing showcasing adorable moments and delicious treats!\" title_text=\"A baby in a white onesie eagerly points at a decorated cookie from an open Crumbl Cookies box held by an adult. The baby is sitting on a couch with a grey blanket. Text overlay reads %22This one please \ud83d\ude02%22. Perfect for UGC marketing showcasing adorable moments and delicious treats!\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"40%\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b style=\"font-size: 23px;\">\ud83d\udc49 <b>Blog Posts<\/b><b><br \/><\/b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">People can also mention or review your product in their blogs. Keep an eye on bloggers, as their content can become a valuable source of UGC for you.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/IMG_824D5B5FEDF9-1.jpeg\" alt=\"A hand holding an Honest Beauty eyeshadow palette in a store aisle, with a display of various beauty products in the background, showcases a perfect example of UGC marketing.\" title_text=\"A hand holding an Honest Beauty eyeshadow palette in a store aisle, with a display of various beauty products in the background, showcases a perfect example of UGC marketing.\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"40%\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" min_height=\"36.8px\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"03\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h2>Why UGC Marketing is Crucial for Brands in 2024?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">We have now covered what is UGC Marketing. Now let's look at why it's key to implement for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answer? <\/span><span style=\"font-weight: 400;\">The <strong>shift towards authenticity<\/strong> in consumer behavior has made UGC indispensable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that integrate UGC into their marketing strategies are seeing <strong>higher engagement rates <\/strong><\/span><span style=\"font-weight: 400;\"><strong>and stronger customer loyalty<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at Marc Jacobs for ex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, they have used the creator <a href=\"https:\/\/www.tiktok.com\/@naraazizasmith\">Nara Smith<\/a> for a UGC content to reuse on their TikTok and ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The result? +15M Views!!<\/strong> (169% more eng. than their avg. views)<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=\"4.25.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marcjacobs\/video\/7394478685182496042\" data-video-id=\"7394478685182496042\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@marcjacobs\" href=\"https:\/\/www.tiktok.com\/@marcjacobs?refer=embed\" rel=\"noopener\">@marcjacobs<\/a> The Tote Bag, made from scratch by @Nara Smith <a target=\"_blank\" title=\"\u266c original sound - marcjacobs\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7394478683786087214?refer=embed\" rel=\"noopener\">\u266c original sound - marcjacobs<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">UGC is probably the biggest opportunity in marketing this year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <a href=\"https:\/\/www.linkedin.com\/in\/arlinda-bytyci\/\">Arlinda Bytyci<\/a> (Influencer Marketing Specialist) highlights, Content creators and influencers are the best tools to make UGC impactful:<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_testimonial author=\"Arlinda Bytyci\" job_title=\"Social Media and Influencer Marketing Expert\" company_name=\"Nespresso\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1689428687618.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" border_style_all=\"none\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Don\u2019t miss out on one of the biggest social media trends. Influencers are more than just influencers; <strong>they are content creators. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of UGC creators on TikTok and other social media platforms. Brands should take the opportunity to work with those creators to <strong>create unique, authentic, relatable and social-first content. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">My advice - <strong>look at Marc Jacobs or Loewe<\/strong> to master the art of trendy UGC.<\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"04\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h2>4 Steps Guide to Starting with UGC Marketing<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Let\u2019s uncover what key experts in the industry are advising to launch a successful UGC marketing strategy:<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"03\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h3>1\ufe0f\u20e3 Identify the Right Platforms<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Your first step in UGC marketing is to identify <strong>where your audience is most active.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at our recent survey on Linkedin, for many brands, this means focusing on platforms like TikTok and Instagram.<\/span><\/p>\n<p><strong>\ud83d\udca1 Survey Insights: UGC Marketing is considered more effective for TikTok (56%) and Instagram (37%):<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-13-a-19.24.20.png\" alt=\"Poll results showing %22UGC is better for: TikTok 56%, Instagram 37%, Other 7%. Total votes: 43. Poll closed.\" title_text=\"Poll results showing %22UGC is better for: TikTok 56%, Instagram 37%, Other 7%. Total votes: 43. Poll closed.\" url=\"https:\/\/www.linkedin.com\/posts\/activity-7225772458644045825-6MeL?utm_source=share&utm_medium=member_desktop\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"70%\" max_width=\"73%\" module_alignment=\"center\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">As <a href=\"https:\/\/www.linkedin.com\/in\/gbengasogbaike\/\">Gbenga Sogbaike<\/a> (Creator Marketing Expert) explains, understanding where your audience spends their time is crucial to the success of your UGC strategy:<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_testimonial author=\"Gbenga Sogbaike\" job_title=\"Creator Marketing Expert\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1723549030407.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Many brands make the <strong>mistake of limiting their usage of UGC to just social media. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas for you to <strong>get maximum benefits from UGC<\/strong>, you need to Incorporate it across your different platforms including your website, email campaigns, and even in physical stores or packaging. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This maximizes the impact and provides social proof across various customer touch-points.<\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">But <a href=\"https:\/\/www.linkedin.com\/in\/gbengasogbaike\/\">Gbenga<\/a> also warns that usage rights are necessary for any platforms:\u00a0<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_testimonial author=\"Gbenga Sogbaike\" job_title=\"Creator Marketing Expert\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1723549030407.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Just don\u2019t forget to obtain proper permissions and usage rights before using the UGC.<\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"03\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h3>2\ufe0f\u20e3 Encourage UGC Creation<\/h3>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Customers, fans, followers - they will be your FIRST source to generate UGC at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage your customers to create content by offering incentives, creating challenges, or simply asking them to share their experiences with your products.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As explained by Top Influencer Marketing Voice on Linkedin, <a href=\"https:\/\/www.linkedin.com\/in\/vanessa-privy\/\">Vanessa Franz<\/a> - authentic reviews are key to UGC Marketing success:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\"Vanessa Franz\" job_title=\"Founder & CEO\" company_name=\"Privy Reviews\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1719023362339.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><strong>Leverage your existing customer base<\/strong> by actively searching for and curating tagged videos where users genuinely express their love for your product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Reach out to these customers<\/strong> to obtain permission for using their content, as their honest and authentic reviews can provide powerful, <strong>relatable endorsements for your brand.<\/strong><\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">But believe it or not - not all brands are doing this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing manager <a href=\"https:\/\/www.linkedin.com\/in\/taruna-vinaykiya-406836178\/\">Taruna Vinaykiya<\/a> highlights a general miss from brands:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\"Taruna Vinaykiya\" job_title=\" Influencer Marketing Manager\" company_name=\"VaynerMedia\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1718286567867.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><strong>Many brands miss the opportunity<\/strong> to interact with content posted by their customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>This lack of engagement can discourage customers<\/strong> from sharing more about your brand and can give the impression that the brand doesn't value their input.\u00a0<\/span><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/taruna-vinaykiya-406836178\/\">Taruna<\/a> also explains that the best UGC comes from genuine excitement and engagement with your brand:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\"Taruna Vinaykiya\" job_title=\" Influencer Marketing Manager\" company_name=\"VaynerMedia\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1718286567867.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Actively engaging with your community\u2014by liking, sharing, and commenting on user-generated content\u2014can <strong>transform customers into enthusiastic brand advocates<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only increases the content's visibility but also demonstrates that the brand appreciates its customers' contributions, thereby <strong>strengthening the community bond.<\/strong><\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">But you have to create that community bond and make it clear and easy for your followers to create content...<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\"Taruna Vinaykiya\" job_title=\" Influencer Marketing Manager\" company_name=\"VaynerMedia\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1718286567867.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">It's essential to clearly communicate <strong>how you want customers to create content<\/strong> for your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes <strong>providing basic information like which hashtags to use, channels to tag, and other relevant details. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes the process straightforward and rewarding with encouraging more customer involvement.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text module_id=\"03\" _builder_version=\"4.25.2\" _module_preset=\"280b61e4-116e-4c17-8487-38cd9b268d98\" text_font=\"Montserrat|900|||||||\" text_font_size=\"45px\" header_text_color=\"#000000\" header_2_font=\"Montserrat|900|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"45px\" header_3_font=\"Montserrat|900|||||||\" header_3_font_size=\"35px\" custom_margin=\"10px||10px||false|false\" custom_padding=\"10px||10px|20px|false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<h3>3\ufe0f\u20e3 Curate, Analyse and Share UGC<\/h3>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Once you\u2019ve collected UGC, it\u2019s important to curate the best UGC Marketing content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? <strong>Not all UGC will perform well<\/strong>, so it's essential to carefully select the content that best aligns with your brand and resonates with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to UGC Marketing expert, <a href=\"https:\/\/www.linkedin.com\/in\/sebastianhoerberg\/\">Sebastian H\u00f8rberg<\/a>, it's not just about curating but also about analyzing which UGC works best:<\/span><span style=\"font-size: 23px;\">\u00a0<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_testimonial author=\"Sebastian H\u00f8rberg\" job_title=\"Co-Founder\" company_name=\"WebContent\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1709112648972.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">I'm pretty sure that 80% of your revenue comes from 20% of your creatives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Winning in the UGC game is all about analyzing<\/strong> which UGC creatives that work exceptionally well &amp; then doubling down on that, and continuously analyzing, improving, analyzing, and improving - again &amp; again. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what separates the wheat from the chaff and is <strong>the \"secret\" the top 0.1% eCommerce<\/strong> doesn't want to share because it's so extremely powerful!<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_testimonial][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">In fact, your first UGC content might fail - so here's a strategic tip from a UGC creator, <a href=\"https:\/\/www.linkedin.com\/in\/danna-ugc-9a9660262\/\">Danna Richards<\/a>:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\"Danna Richards\" job_title=\"UGC Content Creator\" portrait_url=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/1718914473457.jpg\" quote_icon_color=\"#ff0066\" quote_icon_background_color=\"#FFFFFF\" font_icon=\"&#xe06a;||divi||400\" use_icon_font_size=\"on\" icon_font_size=\"54px\" _builder_version=\"4.25.2\" _module_preset=\"default\" body_font=\"--et_global_heading_font|800|||||||\" body_text_color=\"#000000\" body_font_size=\"25px\" author_font=\"|800|||||||\" author_text_color=\"#000000\" author_font_size=\"25px\" background_color=\"#fff0f6\" link_option_url=\"https:\/\/www.linkedin.com\/in\/danna-ugc-9a9660262\/\" custom_css_free_form=\".et_pb_testimonial{||||border-radius:10px!important;||||}\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\"><strong>Don\u2019t expect for 1 UGC video to perform<\/strong> next level stats straight off the bat. Always ask your creator for a trial round at a <strong>reduced fee with 3 hooks.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Then after running the ad and analysing performance of multiple creators you\u2019ll be able to <strong>see what type of UGC video works best. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow and steady definitely wins the race here.<\/span><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">Once you've curated and analyzed the best content, it's about <strong>sharing it strategically<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>But where?<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are really 5 ways to share UGC in 2024:<\/span><\/p>\n<p><strong>\ud83d\udc49 Repost on Social Media <\/strong><\/p>\n<p><strong>\ud83d\udc49 Add UGC to your website<\/strong><\/p>\n<p><strong>\ud83d\udc49 Integrate UGC in your email marketing<\/strong><\/p>\n<p><strong>\ud83d\udc49 Use in Ads<\/strong><\/p>\n<p><strong>\ud83d\udc49 Go offline<\/strong><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Linkedin-post-content-17.png\" alt=\"Infographic detailing 5 ways to utilize UGC in brand strategy: social media (79%), website (24%), offline (35%), ads (6.6 times), and email marketing (24% higher CTR).\" title_text=\"Infographic detailing 5 ways to utilize UGC in brand strategy: social media (79%), website (24%), offline (35%), ads (6.6 times), and email marketing (24% higher CTR).\" url=\"https:\/\/www.linkedin.com\/posts\/activity-7221544149307568130-feWH?utm_source=share&utm_medium=member_desktop\" url_new_window=\"on\" align=\"center\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"72%\" max_width=\"74%\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">According to our recent survey conducted on Linkedin and opinion from multiple experts, the <strong>majority (57%) of brands use UGC marketing as content for social media:<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-14-a-10.11.47.png\" alt=\"Poll results showing how brands primarily utilize UGC: In Ads (29%), As content for social media (57%), On our website (0%), and Other (14%). 21 votes total; poll closed.\" title_text=\"Poll results showing how brands primarily utilize UGC: In Ads (29%), As content for social media (57%), On our website (0%), and Other (14%). 21 votes total; poll closed.\" url=\"https:\/\/www.linkedin.com\/posts\/activity-7220699046137466880-BgHF?utm_source=share&utm_medium=member_desktop\" _builder_version=\"4.25.2\" _module_preset=\"default\" width=\"60%\" max_width=\"60%\" module_alignment=\"center\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_image][et_pb_divider show_divider=\"off\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"15px||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][\/et_pb_divider][et_pb_text _builder_version=\"4.25.2\" _module_preset=\"1669c909-156a-43d1-88f4-d63e9a19d0a7\" custom_margin=\"||||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<p><span style=\"font-weight: 400;\">0% of survey respondents reported using UGC on their websites. Surprising? \ud83e\udd14 Perhaps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But many brands are still cautious about integrating UGC marketing on their sites. <\/span><\/p>\n<p><span style=\"font-weight: ","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-47458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/47458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=47458"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/47458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/47494"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=47458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=47458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=47458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}