[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.24.3″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]SKIMS social media stats: Crazy social media growth!<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]How did the SKIMS brand start?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]5 Ways SKIMS got 47,000 creator mentions<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What could SKIMS social media do better?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n If you want to succeed you must pay attention to the SKIMS social media strategy. <\/span><\/p>\n Why?<\/span><\/p>\n \ud83d\udc49 In 2022, SKIMS reached <\/span>$500M<\/b> in sales.<\/span><\/p>\n \ud83d\udc49 In 2023, they managed <\/span>$750M<\/b> in sales.<\/span><\/p>\n Today, SKIMS is valued at a cool <\/span>$4 billion<\/b>. Yes billion! \ud83e\udd2f<\/span><\/p>\n The brand has partnered with big names like Usher, Naomi Osaka, Amanda Anisimova, Candice Swanepoel and more.<\/span><\/p>\n SKIMS even partnered with other brands, like Swarovski and Fendi.<\/span><\/p>\n But there\u2019s more.<\/span><\/p>\n In 2022, Time named SKIMS as one of Time\u2019s 100 <\/span>most influential companies<\/b> to watch.<\/span><\/p>\n As influencer marketing managers we can learn much from SKIMS\u2019 social media success.<\/span><\/p>\n Let\u2019s see what nuggets of wisdom we can find by looking at:<\/span><\/p>\n \ud83d\udd0e SKIMS social media stats<\/strong>,<\/span><\/p>\n \ud83d\udd0e How SKIMS started<\/strong>,<\/span><\/p>\n \ud83d\udd0e How SKIMS\u2019 influencer marketing works<\/strong>,<\/span><\/p>\n \ud83d\udd0e And where SKIMS could improve<\/strong>.<\/span><\/p>\n Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/07\/SKIMS-Influencer-Strategy.png” _builder_version=”4.25.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”Collage features text %22BEHIND SKIMS VIRAL SUCCESS%22, images of diverse individuals, and elements like pancakes and flowers. Highlights Usher, influencers, UGC, and inclusivity contributing to $750M in sales.” title_text=”Collage features text %22BEHIND SKIMS VIRAL SUCCESS%22, images of diverse individuals, and elements like pancakes and flowers. Highlights Usher, influencers, UGC, and inclusivity contributing to $750M in sales.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text module_id=”01″ _builder_version=”4.25.2″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n I used my favourite <\/span>influencer marketing platform<\/span><\/a> to look at SKIMS\u2019 social media stats. Here\u2019s what I found:<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/07\/SKIMS-social-media-stats-on-Instagram.png” alt=”Screenshot of an influencer analysis dashboard for an Instagram account named @skims. It includes follower data, monetary value, location (Los Angeles, California), and other account metrics. The dashboard also provides insights on the best time to post on YouTube for maximizing engagement.” title_text=”Screenshot of an influencer analysis dashboard for an Instagram account named @skims. It includes follower data, monetary value, location (Los Angeles, California), and other account metrics. The dashboard also provides insights on the best time to post on YouTube for maximizing engagement.” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \ud83d\udcca SKIMS\u2019 Instagram audience has grown by nearly <\/span>6%<\/b> over the last 6 months.<\/span><\/p>\n \ud83d\udcca They get an average of <\/span>702K<\/b> Reels views on Instagram.<\/span><\/p>\n \ud83d\udcca <\/span>87%<\/b> of their audience are women.<\/span><\/p>\n And the SKIMS social media stats look just as good on TikTok.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/07\/SKIMS-social-media-stats-on-TikTok.png” alt=”A screenshot of a social media analytics dashboard for the account %22@skims%22 features various graphs depicting engagement metrics, follower growth, post performance, and insights on the best time to post on YouTube.” title_text=”A screenshot of a social media analytics dashboard for the account %22@skims%22 features various graphs depicting engagement metrics, follower growth, post performance, and insights on the best time to post on YouTube.” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \ud83d\udcca On TikTok their audience has grown by nearly <\/span>13%<\/b> in only 6 months.<\/span><\/p>\n \ud83d\udcca Their top TikTok post snagged an impressive <\/span>885.38%<\/b> engagement rate!<\/span><\/p>\n \ud83d\udcca <\/span>18 – 24<\/b>-year-olds make up the majority of SKIMS followers on TikTok.<\/span><\/p>\n Now, let\u2019s put all of this together.<\/span><\/p>\n \u2705 SKIMS has <\/span>7.23M<\/b> followers on social media.<\/span><\/p>\n \u2705 Their social media accounts are growing by <\/span>10%<\/b> every 6 months.<\/span><\/p>\n \u2705 <\/span>40%<\/b> of their audience is interested in \u201cClothes, Shoes, Handbags & Accessories\u201d<\/span><\/p>\n It\u2019s clear: SKIMS is nailing its social media strategy. Want to check out the SKIMS social media stats for yourself? Just hit this button. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/app.clickanalytic.com\/login” button_text=”Analyse SKIMS social media for free” button_alignment=”center” _builder_version=”4.25.2″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#ffffff” button_bg_color=”#ff0062″ button_border_color=”RGBA(255,255,255,0)” background_layout=”dark” filter_hue_rotate=”359deg” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Let\u2019s dig a bit deeper and see what we can learn from SKIMS.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.25.2″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n SKIMS’ journey starts with <\/span>Kim Kardashian<\/span><\/a>. \ud83e\udd29<\/span><\/p>\n Before launching SKIMS, Kim, with <\/span>361M<\/b> followers on Instagram, faced a common problem:<\/span><\/p>\n \ud83d\udc49 Finding shapewear that matched her skin tone.\u00a0<\/span><\/p>\n She even dyed her shapewear with tea bags and coffee in her bathtub to get the right shade.\u00a0<\/span><\/p>\n This creative but impractical solution highlighted a huge market gap \u2013 the lack of inclusive shapewear options. \ud83d\ude05<\/span><\/p>\n Determined to address this, Kim teamed up with <\/span>Jens and Emma Grede<\/span><\/a>.\u00a0<\/span><\/p>\nSKIMS social media stats: Crazy social media growth!<\/h2>\n
How did the SKIMS brand start?<\/h2>\n