[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.24.3″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” hover_enabled=”0″ title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”|6px||||” sticky_enabled=”0″][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]An example of a UGC advert on TikTok<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]5 Best tactics and tips for using UGC ads<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Boost your UGC ads on TikTok and Instagram<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]FAQs about UGC ads<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Let\u2019s talk about UGC ads.\u00a0<\/span><\/p>\n If you\u2019re wondering why every brand under the sun is jumping on this bandwagon, it\u2019s because UGC ads are the real deal.\u00a0 \ud83d\udc49 <\/span>92%<\/span><\/a> of consumers trust<\/strong> organic, user-generated content<\/a> more than traditional advertising.<\/span><\/p>\n \ud83d\udc49 Brand engagement increases<\/strong> by <\/span>28%<\/span><\/a> when consumers see both professional content and UGC ads.<\/span><\/p>\n \ud83d\udc49 UGC ads generate <\/span>5 times higher<\/span><\/a> click-through rates and have a 4.5% higher<\/strong> conversion rate.<\/span><\/p>\n \ud83d\udc49 UGC costs <\/span>80%<\/span><\/a> less than traditional marketing campaigns.<\/span><\/p>\n \ud83d\udc49 Consumers engaging with UGC are <\/span>50%<\/span><\/a> more likely to stay loyal<\/strong> to a brand.<\/span><\/p>\n Sounds like a dream, right? But there\u2019s a bit more to UGC ads. Let me break it down.<\/span><\/p>\n I\u2019ll share some valuable tactics and tips for getting the most out of your UGC ads.<\/span><\/p>\n Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.25.2″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n UGC stands for User-Generated Content<\/strong>. <\/span><\/p>\n These are advertisements that use content created by regular people, not professional marketers or actors. <\/span><\/p>\n Think of the last time you saw a friend’s Instagram post raving about a product they love \u2013 that’s the essence of UGC.<\/span><\/p>\n Let me share my favourite example of a UGC advert on TikTok. \ud83d\udc47 Kiala Nutrition<\/span><\/a> used TikTok to promote its Super Greens supplement powder.<\/span><\/p>\n The brand teamed up with creators from their target audience to produce relatable and engaging UGC content.\u00a0<\/span><\/p>\n These creators shared captivating product reviews and personal experiences using trending sounds, quick transitions, and more to keep the audience hooked.<\/span><\/p>\n The result?<\/i><\/b><\/p>\n \ud83d\udc49 The brand netted over <\/span>75M impressions<\/b> and over <\/span>10K conversions<\/b> from its UGC campaign. \ud83e\udd2f<\/span><\/p>\n Here\u2019s one of my favourite UGC videos to inspire you.<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/span><\/p>\nWhy UGC ads are the<\/strong>\u00a0<\/strong>next-gen c<\/strong>reatives<\/strong>?<\/strong><\/span><\/h2>\n
An example of a UGC advert on TikTok<\/h2>\n
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