[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Emails vs. direct messages: Which one is best?<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Contacting influencers via email<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Contacting influencers via DMs<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Influencer outreach DM templates<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Which is best: Emails or DMs?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Bonus influencer outreach tips<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Are you doing <\/span>influencer outreach<\/span><\/a>? Will emails or DMs <\/span>(direct messages)<\/span><\/i> be better?<\/span><\/p>\n I\u2019ve been an influencer marketing manager for years. I know what you\u2019re going through.<\/span><\/p>\n Recently, I asked my network if they prefer using emails or DMs when contacting influencers.\u00a0<\/span><\/p>\n The results?<\/i><\/b><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/05\/balance-with-fruit-and-vegetables.png” alt=”Infographic showing that 45% of marketers prefer email for influencer outreach, with a pie chart breakdown and a mock-up of a social media poll.” title_text=”Infographic showing that 45% of marketers prefer email for influencer outreach, with a pie chart breakdown and a mock-up of a social media poll.” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n \ud83d\udcca Over <\/span>45%<\/b> said emails are their favourite method for contacting influencers.<\/span><\/p>\n \ud83d\udcca Only <\/span>16%<\/b> choose to use DMs.<\/span><\/p>\n \ud83d\udcca But <\/span>29%<\/b> said it\u2019s better to do both!<\/span><\/p>\n Join me as I examine these results, explain how I achieved an over <\/span>70% reply rate<\/b>, and share my insider tips for sending emails and DMs.<\/span><\/p>\n We’ll look at:<\/span><\/p>\n Emails vs. direct messages: Which one is best?<\/a> Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.24.3″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n First, let\u2019s look at the differences between emails and direct messages when contacting influencers.<\/span><\/p>\n [\/et_pb_text][et_pb_pricing_tables featured_table_background_color=”#0C71C3″ featured_table_header_background_color=”#E80673″ header_background_color=”#E80673″ featured_table_bullet_color=”#F43A66″ bullet_color=”#e80673″ show_featured_drop_shadow=”off” _builder_version=”4.24.3″ _module_preset=”default” header_font=”Montserrat|800|||||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_pricing_table title=”Emails” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on” theme_builder_area=”post_content”]+ More formal, suitable for professional and detailed communications. It\u2019s clear:<\/b> DMs are personable and perfect for quick, almost urgent messages. In contrast, emails are perceived as being more professional and slow.<\/span><\/p>\n Here’s an example of how a brand DM looks like on Instagram:<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/05\/Stats1.png” alt=”Two smartphones displaying instagram dm interfaces on a pink background, one showing a list of conversations and the other detailed partnership messages.” title_text=”Two smartphones displaying instagram dm interfaces on a pink background, one showing a list of conversations and the other detailed partnership messages.” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n So, my rule of thumb when doing <\/span>influencer outreach<\/span><\/a> is this:\u00a0<\/span><\/p>\n \u2705 Use an email when you\u2019ve got an influencer\u2019s email. Not sure how to get an influencer\u2019s email? Try this <\/span>Instagram email method<\/span><\/a> or this <\/span>TikTok email method<\/span><\/a>.\u00a0<\/span><\/p>\n \u2705 Wait a couple of days. If you haven\u2019t heard back from your influencer, follow up with a DM. Keep the DM short and sweet.<\/span><\/p>\n My pro tip:<\/b> To maximise your answer from an influencer, reply to a story instead of sending a DM! I find these almost always get better replies. Remember to engage with their content before you do this.<\/span><\/p>\n But what if you\u2019re on good terms with the influencer?\u00a0<\/i><\/b><\/p>\n In that case, a quick DM can save you loads of time and effort.\u00a0<\/span><\/p>\n \u26a0\ufe0f However, always send the influencer brief and contract via email. That way, you have a record of any communication between you and your influencers.<\/span><\/p>\n Besides, it\u2019s also a lot more professional, isn\u2019t it? And you can automate it!<\/i><\/b><\/p>\n Here\u2019s what I suggest: Send 1 DM as a follow-up and 4 to 5 follow-up emails.<\/span><\/p>\n Now, let me walk you through some of the best ways to contact influencers. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n I wrote an excellent guide on <\/span>how to write the perfect email<\/span><\/a> to your influencers. Check it out if you\u2019re looking for detailed tips and practical examples.<\/span><\/p>\n If you\u2019re in a rush, no worries. Here\u2019s a brief summary of when sending influencer emails.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/04\/Follow-this-email-structure.png” alt=”Graphic titled %22follow this structure when contacting D\u00fcsseldorf influencers%22 with a list of steps: personalized introduction, brief ice-breaker sentence, a hook and a bait (offer), and CTA” title_text=”Graphic titled %22follow this structure when contacting D\u00fcsseldorf influencers%22 with a list of steps: personalized introduction, brief ice-breaker sentence, a hook and a bait (offer), and CTA” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The personalised ice-breaker makes an influencer feel valued and seen. It shows that you appreciate their time, skills and content.\u00a0<\/span><\/p>\n Here\u2019s an example:\u00a0<\/span><\/p>\n \u201cHi, Matthew! I loved your last post about Roblox. It was fun, colourful and highly engaging.\u201d<\/span><\/i><\/p>\n Next, briefly mention your brand<\/strong>. Like this:<\/span><\/p>\n \u201cWe\u2019re Stellar Games, a young gaming company with big dreams. We would love to have an excellent influencer like you play one of our demos.\u201d<\/span><\/i><\/p>\n And then add your bait and hook<\/strong>.<\/span><\/p>\n \u201cWe\u2019re willing to give you some branded merch and a spot as one of our brand ambassadors.\u201d<\/span><\/i><\/p>\n Finally, conclude with a soft CTA<\/strong>. What\u2019s a soft CTA? It\u2019s a CTA that doesn\u2019t require much effort or thinking. Here\u2019s an example:<\/span><\/p>\n \u201cWant to join us? Simply reply, and I\u2019ll take you through the next steps.\u201d<\/span><\/i><\/p>\n But it\u2019s not just about sending the perfect email. Over the years, I\u2019ve encountered one common influencer marketing myth, And it needs busting.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/04\/Influencer-outreach-myths.png” alt=”Graphic comparing ineffective and effective B2B sales processes in influencer marketing outreach, highlighting strategies from finding creators to finalizing deals.” title_text=”Graphic comparing ineffective and effective B2B sales processes in influencer marketing outreach, highlighting strategies from finding creators to finalizing deals.” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To succeed, whether with emails or DMs, volume is key.<\/strong><\/span><\/p>\n \u2705 Start off with 50 to 100 influencers. <\/span><\/p>\n \u2705 Feel free to experiment with A\/B testing. <\/span><\/p>\n You\u2019ll quickly learn what works and what doesn\u2019t.<\/span><\/p>\n And my final pro tip:<\/b> Always follow up. Bonus points if you can automate it with a CRM platform.<\/span><\/p>\n Now, let\u2019s look at contacting influencers via DMs.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”06″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Here\u2019s what you need to remember when contacting influencers via DM:<\/span><\/p>\n \u270d\ufe0f Write as a person:<\/b> Write like the social media manager contacting the influencer and not as a brand.\u00a0<\/span><\/p>\n \u270d\ufe0f Keep it simple:<\/b> Use simple English.<\/span><\/p>\n \u270d\ufe0f Make it personal: <\/b>The more personal your DM, the more memorable it is.<\/span><\/p>\n \u270d\ufe0f Be polite<\/b>: Always start with a greeting and introduce yourself.<\/span><\/p>\n \u270d\ufe0f Keep it short<\/b>: DMs should be brief. Get to your point quickly.<\/span><\/p>\n \u270d\ufe0f Be clear<\/b>: Explain why you are messaging them. What do you need?<\/span><\/p>\n \u270d\ufe0f Show respect<\/b>: Respect their time. They might be busy.<\/span><\/p>\n \u270d\ufe0f Check their bio<\/b>: Some influencers prefer email. Their bio will say so.<\/span><\/p>\n \u270d\ufe0f Be patient<\/b>: Wait for a reply. Don\u2019t send too many messages.<\/span><\/p>\n \u270d\ufe0f Thank them<\/b>: Always thank them if they reply, even if they can\u2019t help.<\/span><\/p>\n \u270d\ufe0f End with a soft CTA:<\/b> End with a soft CTA, like a simple question.<\/span><\/p>\n Now let’s get to writing thos direct messages.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Here are some of my favourite DM templates that I use when contacting influencers:<\/span><\/p>\n Casual:<\/b><\/p>\n Hi [Influencer\u2019s Name], it\u2019s Kim from [Your Brand] – We are a big fan of your content, especially [mention specific content].<\/span><\/p>\n We are launching a new campaign next month and would love for you to join.\u00a0<\/span><\/p>\n Is there an email I can reach you or your agent to discuss the details? Thanks!<\/span><\/p>\n More formal:<\/b><\/p>\n Hey [Influencer\u2019s Name],<\/span><\/p>\n It\u2019s [Your Name] from [Your Brand]. We\u2019ve been following your work and are impressed by how you engage with your followers, especially your posts about [mention specific content].\u00a0<\/span><\/p>\n We believe you\u2019d be a perfect fit to help us promote our latest [product\/service].<\/span><\/p>\n Interested in discussing a potential partnership? Please feel free to share your media kit here.<\/span><\/p>\n Looking forward to your thoughts – NAME<\/span><\/p>\n To the point:<\/b><\/p>\n Hi [Influencer\u2019s Name], I\u2019m [Your Name] from [Your Brand], and we think you\u2019d be great for our new campaign.\u00a0<\/span><\/p>\n Are you open to partnering with [Industry] brands? If so, could we send your pricing for a post + 3 stories. Thanks!<\/span><\/p>\n Following up on an email:<\/b><\/p>\n Hi [Influencer\u2019s Name],<\/span><\/p>\n I hope you\u2019re well! I sent an email last week about a potential collaboration with [Your Brand], and I just wanted to follow up here to make sure you received it.\u00a0<\/span><\/p>\n We really admire your work on [specific topic] and think you\u2019d be a great fit for our campaign.\u00a0<\/span><\/p>\n Thanks – [Your Name]<\/span><\/p>\n And now the real question: which is best, emails or DMs? \ud83e\udd14<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”04″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The answer is: <\/span>both!<\/b><\/p>\n You must use both if you want an excellent <\/span>(think: 70%+)<\/span><\/i> response rate. Here\u2019s how I do it:<\/span><\/p>\n \u2705 First, I find 50 – 100 influencers using an <\/span>influencer marketing platform<\/span><\/a>.<\/span><\/p>\n \u2705 I then send them an email. Grab some <\/span>free email templates<\/span><\/a> if you need inspiration.<\/span><\/p>\n \u2705 Wait 3 – 5 days and follow up with a DM.<\/span><\/p>\n My final pro tip:<\/b> Remember to send at least 3 to 4 follow-up emails. I\u2019ve found this triples my answer rates!<\/span><\/p>\n What if you still haven\u2019t heard back from them?<\/i><\/b>\u00a0<\/span><\/p>\n In that case, it\u2019s time to move on. \u23f0<\/span><\/p>\n Time is money, and you can\u2019t wait forever. If you follow my advice, you have another 49 to 99 possible influencers wanting to work with your brand.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”05″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nContacting influencers via email<\/a>
\nContacting influencers via DMs<\/a>
\nInfluencer outreach DM templates<\/a>
\nWhich is best: Emails or DMs?<\/a>
\nBonus influencer outreach tips<\/a><\/p>\nEmails vs. direct messages: Which one is best?<\/h2>\n
\n+ Can be long; allows for detailed explanations and attachments.
\n+ Can be automated.
\n+ Generally slower, as emails can be checked less frequently.
\n+ Accessed through email providers; requires internet access.
\n+ Easier to organise and track past communications.
\n+ Lower, as emails can be viewed as less immediate.
\n+ Typically more secure and private.
\n+ Detailed proposals, official communications, sending large files, like an influencer marketing contract.[\/et_pb_pricing_table][et_pb_pricing_table title=”Direct Messages (DMs)” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on” theme_builder_area=”post_content”]+ Less formal, good for quick and casual interactions.
\n+ Typically short and concise; limited by character counts.
\n+ Can\u2019t be automated.
\n+ Often faster, as many users check DMs regularly, unless they\u2019re a huge influencer with tons of DMs.
\n+ Accessed via social media apps; also requires internet access.
\n+ Harder to keep organised, especially across different platforms.
\n+ Higher, as DMs are often seen as needing quicker replies.
\n+ Privacy can vary by platform, generally less secure.
\n+ Quick updates, casual inquiries, engaging in ongoing conversations.[\/et_pb_pricing_table][\/et_pb_pricing_tables][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nContacting influencers via email<\/h2>\n
Influencer outreach DM templates<\/h2>\n
Contacting influencers via DMs<\/h2>\n
Which is best: Emails or DMs?<\/h2>\n
Bonus influencer outreach tips<\/h2>\n