Type of Paid Media Campaigns<\/h2>\n
The most recognizable form of paid media in influencer marketing terms is a general paid partnership between your brand and the influencer that you\u2019ve chosen to partner with. These can include:<\/p>\n
- \n
- Influencer Whitelisting \ud83d\udc8e<\/li>\n
- Brand\u2019s social channel takeovers \ud83d\ude80<\/li>\n
- Shoppable ads \ud83d\uded2<\/li>\n
- Sponsoring influencer events \ud83c\udf8a<\/li>\n<\/ul>\n
\u00a0When in an influencer partnership, brands can consider engaging in paid content like whitelisting…<\/p>\n
<\/p>\n
But what is Whitelisting??<\/span><\/p>\n
\n
Whitelisting is when an influencer grants a brand access to advertise on their social media accounts. These posts are created and operated by the partnering brand and will not live on an influencer’s feed permanently. \ud83d\udc8e<\/span><\/em><\/strong>\u00a0<\/span><\/p>\n<\/blockquote>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/03\/18.png” alt=”image_graphic_access” title_text=”image_graphic_access” _builder_version=”4.14.9″ _module_preset=”default” width=”41%” module_alignment=”center” custom_margin=”40px||40px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]\n
<\/p>\n
When using this method, be sure that there is a clear agreement between your brand and influencer on account permissions and what content will be advertised and for how long. These conversations are vital in nearly all aspects of the influencer marketing sphere.<\/p>\n
Other Campaign Types<\/span>\u00a0<\/p>\n
Other types of paid media purchased by a brand can be either created by the influencer or collaboratively between the two parties. \ud83e\udd1d<\/p>\n
-> This content typically feels more real and authentic to a trusting audience, and brands will benefit from the influencer\u2019s ability to sway their audience into trying a product.<\/em><\/em><\/p>\n
Shoppable ads<\/strong><\/span> are advertisements with built-in shopping features, granting a social media user the ability to remain in-app while simultaneously discovering and engaging with new brands. Ads like these most often appear on Google, Instagram, Facebook, and Pinterest. Social media users are more likely to engage with this content simply because of the simplicity of the process. \ud83e\udd29<\/p>\n
-> Consumers can see an influencer wearing clothing or using a product that they are interested in and are able to instantly shop and purchase that same product.<\/em><\/p>\n
Brands can also consider sponsoring influencer events<\/strong>, whether virtually or in-person. Consumers are less likely to see this form of paid media as a direct marketing tactic but rather to consider the brand apart of the event, which can spike their interest and lead the consumer to discover more about the brand on their own.<\/p>\n
You can also have an influencer do a Live takeover of your Instagram channel, to directly engage with your audience. \ud83c\udf99<\/p>\n
A more traditional route in paid media includes tactics like website display ads and email marketing, which are both tried and true methods of raising brand awareness.<\/p>\n
Evaluate your Methods<\/h2>\n
After creating and launching your chosen forms of paid media content, go back and measure the success.<\/p>\n
Check out statistics like PPC and CPC, which can both inform on whether or not the money that you are putting into your content is generating proper returns. \ud83d\udc41<\/p>\n
If not, consider retargeting methods in order to keep your brand in front of the audience that you want to see it.<\/p>\n
Another important monetary factor to pay attention to are usage rights costs, which increase by medium and duration. \ud83d\udcb0<\/em><\/strong><\/p>\n
Different social platforms can have higher costs than others, along with price variations in websites and events. If you are not seeing the desired return within your influencer partnership, you\u2019ll want to reconsider your methods and find new ways to leverage paid media to boost your brand awareness.<\/p>\n
When done right, paid media can be a gamechanger in your influencer marketing campaign strategies.\u00a0<\/p>\n
<\/p>\n
We hope you loved this!<\/p>\n
<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Influencer marketing is een krachtig middel voor merkbekendheid, waarbij zowel betaalde als onbetaalde media worden ingezet. <\/p>\n
Wist je dat onbetaalde media, zoals organische content en fanbetrokkenheid, authenticiteit toevoegen, terwijl betaalde media...<\/p>","protected":false},"author":20,"featured_media":4420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n
Why do we use it?<\/h1>\n\n\n\n
Lorem Ipsum<\/strong> is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n\n\n\n
Why do we use it?<\/h2>\n\n\n\n
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/angelina-and-antonis-antoniou-oCLVrQipbhQ-unsplash-683x1024.jpg\")
<\/figure><\/div>\n\n\n\nWhere does it come from?<\/h3>\n\n\n\n
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of \"de Finibus Bonorum et Malorum\" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, \"Lorem ipsum dolor sit amet..\", comes from a line in section 1.10.32.<\/p>\n","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1,6],"tags":[12],"class_list":["post-3864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","category-influencer-marketing-tips","tag-newdesign"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/3864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=3864"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/3864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/4420"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=3864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=3864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=3864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}