{"id":31596,"date":"2024-02-26T15:59:51","date_gmt":"2024-02-26T15:59:51","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=31596&#038;track=blogpost"},"modified":"2026-04-26T17:34:20","modified_gmt":"2026-04-26T16:34:20","slug":"what-is-a-macro-influencer","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/what-is-a-macro-influencer\/","title":{"rendered":"What is a Macro-Influencer? Follower Count &#038; Guide (2026)"},"content":{"rendered":"<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a macro-influencer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A macro-influencer is a social media creator with 500,000 to 1 million followers, offering broad reach at lower cost than celebrity partnerships, with 0.5 to 3% engagement rates.\"}},{\"@type\":\"Question\",\"name\":\"How many followers does a macro-influencer have?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A macro-influencer has 500,000 to 1 million followers, distinguishing them from mid-tier creators (100K-500K) and mega-influencers (1M+).\"}},{\"@type\":\"Question\",\"name\":\"Macro vs micro-influencer difference?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Micro-influencers (10K-100K followers) achieve 3-8% engagement at $100-$1,000 per post. Macro-influencers (500K-1M) achieve 0.5-3% engagement at $10,000-$100,000 per post. Micro-influencers deliver higher conversion; macro-influencers deliver broader awareness.\"}},{\"@type\":\"Question\",\"name\":\"When to use macro-influencers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use macro-influencers for major product launches, market entry campaigns, and retail campaigns requiring broad rapid awareness. For conversion-focused campaigns with tight budgets, micro-influencers typically deliver better ROI.\"}}]}\n<\/script>\n\n<sc\n\n<p><b>Influencer Tier Breakdown<\/b><\/p>\n<table style=\"width:100%; border-collapse:collapse; font-family:Montserrat,sans-serif; font-size:14px; margin:1rem 0 1.5rem;\">\n<thead><tr style=\"background:#000c2b; color:#ffffff;\">\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Tier<\/th>\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Follower Range<\/th>\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Typical Engagement<\/th>\n<\/tr><\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px;\"><a href=\"https:\/\/www.clickanalytic.com\/find-nano-influencers-unleashing-the-power-of-micro-marketing\/\" style=\"color:#1c1c1c; text-decoration:underline;\">Nano-influencer<\/a><\/td><td style=\"padding:10px 14px; font-weight:600;\">1,000 to 10,000<\/td><td style=\"padding:10px 14px; color:#666;\">5 to 10%<\/td><\/tr>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px;\"><a href=\"https:\/\/www.clickanalytic.com\/what-is-a-micro-influencer\/\" style=\"color:#1c1c1c; text-decoration:underline;\">Micro-influencer<\/a><\/td><td style=\"padding:10px 14px; font-weight:600;\">10,000 to 100,000<\/td><td style=\"padding:10px 14px; color:#666;\">3 to 8%<\/td><\/tr>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px;\">Mid-tier influencer<\/td><td style=\"padding:10px 14px; font-weight:600;\">100,000 to 500,000<\/td><td style=\"padding:10px 14px; color:#666;\">1 to 3%<\/td><\/tr>\n<tr style=\"background:#fff5f9; border-bottom:2px solid #ff0066;\"><td style=\"padding:10px 14px; font-weight:700; color:#ff0066;\">Macro-influencer<\/td><td style=\"padding:10px 14px; font-weight:700; color:#ff0066;\">500,000 to 1 million<\/td><td style=\"padding:10px 14px; font-weight:700; color:#ff0066;\">0.5 to 1.5%<\/td><\/tr>\n<tr><td style=\"padding:10px 14px;\">Mega \/ Celebrity<\/td><td style=\"padding:10px 14px; font-weight:600;\">1 million+<\/td><td style=\"padding:10px 14px; color:#666;\">0.5 to 1%<\/td><\/tr>\n<\/tbody><\/table>\n\n<p><b>Macro-Influencer Follower Count by Platform<\/b><\/p>\n<table style=\"width:100%; border-collapse:collapse; font-family:Montserrat,sans-serif; font-size:14px; margin:1rem 0 1.5rem;\">\n<thead><tr style=\"background:#000c2b; color:#ffffff;\">\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Platform<\/th>\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Macro Range<\/th>\n<th style=\"padding:10px 14px; text-align:left; font-weight:700;\">Key Characteristic<\/th>\n<\/tr><\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px; font-weight:600;\">Instagram<\/td><td style=\"padding:10px 14px; font-weight:600;\">100,000 to 1 million<\/td><td style=\"padding:10px 14px; color:#666;\">Industry standard benchmark<\/td><\/tr>\n<tr style=\"background:#f7f6ff; border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px; font-weight:600;\">TikTok<\/td><td style=\"padding:10px 14px; font-weight:600;\">100,000 to 500,000<\/td><td style=\"padding:10px 14px; color:#666;\">Engagement matters more than size<\/td><\/tr>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:10px 14px; font-weight:600;\">YouTube<\/td><td style=\"padding:10px 14px; font-weight:600;\">100,000 to 1 million<\/td><td style=\"padding:10px 14px; color:#666;\">Subscribers reflect long-term audience loyalty<\/td><\/tr>\n<tr><td style=\"padding:10px 14px; font-weight:600;\">LinkedIn<\/td><td style=\"padding:10px 14px; font-weight:600;\">25,000 to 100,000<\/td><td style=\"padding:10px 14px; color:#666;\">Thought leadership focus<\/td><\/tr>\n<\/tbody><\/table>ript type=&#8221;application\/ld+json&#8221;>\n{\n  &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,\n  &#8220;@type&#8221;: &#8220;FAQPage&#8221;,\n  &#8220;mainEntity&#8221;: [\n    {\n      &#8220;@type&#8221;: &#8220;Question&#8221;,\n      &#8220;name&#8221;: &#8220;What is a macro-influencer?&#8221;,\n      &#8220;acceptedAnswer&#8221;: {\n        &#8220;@type&#8221;: &#8220;Answer&#8221;,\n        &#8220;text&#8221;: &#8220;A macro-influencer is a social media creator with between 100,000 and 1 million followers. They sit between mid-tier creators and mega-influencers, offering brands significant reach with a level of personal connection that celebrity accounts typically lack.&#8221;\n      }\n    },\n    {\n      &#8220;@type&#8221;: &#8220;Question&#8221;,\n      &#8220;name&#8221;: &#8220;How many followers does a macro-influencer have?&#8221;,\n      &#8220;acceptedAnswer&#8221;: {\n        &#8220;@type&#8221;: &#8220;Answer&#8221;,\n        &#8220;text&#8221;: &#8220;A macro-influencer typically has between 100,000 and 1 million followers on Instagram and YouTube. On TikTok the range is 100,000 to 500,000. Creators with more than 1 million followers are classified as mega-influencers.&#8221;\n      }\n    },\n    {\n      &#8220;@type&#8221;: &#8220;Question&#8221;,\n      &#8220;name&#8221;: &#8220;What is the difference between a macro-influencer and a micro-influencer?&#8221;,\n      &#8220;acceptedAnswer&#8221;: {\n        &#8220;@type&#8221;: &#8220;Answer&#8221;,\n        &#8220;text&#8221;: &#8220;Macro-influencers have 100,000 to 1 million followers and deliver broader reach, while micro-influencers have 10,000 to 100,000 and typically achieve higher engagement rates of 3 to 8% versus 0.5 to 1.5% for macro accounts.&#8221;\n      }\n    },\n    {\n      &#8220;@type&#8221;: &#8220;Question&#8221;,\n      &#8220;name&#8221;: &#8220;What engagement rate do macro-influencers have?&#8221;,\n      &#8220;acceptedAnswer&#8221;: {\n        &#8220;@type&#8221;: &#8220;Answer&#8221;,\n        &#8220;text&#8221;: &#8220;Macro-influencers typically achieve 0.5 to 1.5% engagement rates on Instagram and 1 to 2% on TikTok. Engagement rates naturally decline as follower counts grow.&#8221;\n      }\n    }\n  ]\n}\n<\/script>\n\n\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_code _builder_version=&#8221;4.22.1&#8243; theme_builder_area=&#8221;post_content&#8221;]<style>#footer-widgets .et_pb_text_inner p a{font-size:11px!important;padding-bottom:5px!important;line-height:1.3!important}#footer-widgets .et_pb_text_inner h3{font-size:12px!important;padding-bottom:10px!important}<\/style>[\/et_pb_code][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#01\">How many followers does a macro-influencer have?<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#02\">Who is a macro-influencer (5 examples)<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#03\">Benefits of working with a macro-influencer<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#04\">FAQs about macro-influencers<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">A macro-influencer is a social media creator with between <b>100,000 and 1 million followers<\/b>. They sit between mid-tier creators and celebrity mega-accounts, offering brands significant reach without the cost or unpredictability of celebrity partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>80% of consumers<\/b> have made a purchase based on an influencer recommendation. Macro-influencers are the tier that combines genuine credibility with the scale needed for broad brand awareness campaigns. Their content is typically more professionally produced than smaller creators, often backed by dedicated photographers and editors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands that need stronger niche engagement at lower cost, see our guide to <a href=\"https:\/\/www.clickanalytic.com\/what-is-a-micro-influencer\/\" style=\"color:#ff0066;\">micro-influencers (10,000 to 100,000 followers)<\/a> or <a href=\"https:\/\/www.clickanalytic.com\/types-of-influencers\/\" style=\"color:#ff0066;\">all influencer tiers compared<\/a>.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/What-is-a-macro-influencer-Top-facts.png&#8221; alt=&#8221;What is a macro-influencer?&#8221; title_text=&#8221;What is a macro-influencer?&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>How many followers does a macro-influencer have?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Macro-influencers have a reach anywhere from <\/span><b>100,000 to a whopping 1 million followers<\/b><span style=\"font-weight: 400;\"> on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s your macro-influencer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re the big hitters. \u26be<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re the ones who\u2019ve turned their online presence into something akin to minor celebrity status.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These folks have mastered their niche, captivating a vast audience with their insights, personality, and, yes, influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you might ask, \u201c<\/span><i><span style=\"font-weight: 400;\">How do they differ from the micro-influencers?<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s all about the audience size and variety.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.clickanalytic.com\/why-and-how-to-hire-a-micro-influencer\/?track=blogpost\"><span style=\"font-weight: 400;\">micro-influencers<\/span><\/a><span style=\"font-weight: 400;\"> have their niches and a smaller, though highly engaged audience, macro-influencers cast a much wider net.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re the go-to for brands looking to splash their products across a broad canvas, aiming to catch the eyes of diverse consumer segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s more to it than just numbers. \ud83e\udd2f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sets macro-influencers apart is their ability to produce <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> and <\/span><b>polished<\/b><span style=\"font-weight: 400;\"> content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to teams of photographers, video editors, and other creatives, they turn simple posts into sleek, professional-grade content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of quality, combined with their expansive reach, makes them invaluable allies for brands aiming for maximum exposure. \ud83e\udd29<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/2-15.png&#8221; alt=&#8221;Influencer marketing quotes: Did you know? working with the wrong influencers can damage your brand&#8217;s reputation.&#8221; title_text=&#8221;Influencer marketing quotes: Did you know? working with the wrong influencers can damage your brand&#8217;s reputation.&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; height=&#8221;300px&#8221; max_height=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Who is a macro-influencer (5 examples)<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">So, who are some famous macro-influencers? \ud83e\udd14<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of my favourites include:<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3SrtF7r74m\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C3SrtF7r74m\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C3SrtF7r74m\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Eva Chen (@evachen212)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Eva Chen (@evachen212)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the director of fashion partnerships at Instagram and a former editor, Eva Chen has become an influential figure in fashion and lifestyle. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With her behind-the-scenes looks and fashion tips, she\u2019s cultivated a following that hangs on her every post for style inspiration.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C1FaJsLvWhv\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C1FaJsLvWhv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C1FaJsLvWhv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Adam Gallagher (@iamgalla)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Adam Gallagher (@iamgalla)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Specialising in men\u2019s fashion and travel, Adam Gallagher\u2019s Instagram is a window to his travels and fashion choices, offering a mix of lifestyle content and style advice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His eye for detail and the ability to connect with his audience through storytelling make him a quintessential macro-influencer.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6A9jAp9akdk?si=FUIIIWgmyPBqYXe4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Lilly Singh (@lilly)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although Lilly Singh has ventured beyond the 1 million mark, her journey there exemplifies the macro-influencer trajectory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Known for her comedic content and acting, Lilly has used her platform to discuss important social issues, blending entertainment with advocacy.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ohjoy\/video\/7307668761828396331\" data-video-id=\"7307668761828396331\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@ohjoy\" href=\"https:\/\/www.tiktok.com\/@ohjoy?refer=embed\" rel=\"noopener\">@ohjoy<\/a> Encourage everyone\u2019s inner creativity with a gift this season that will inspire them to just get started!\u00a0Shop @theofficialsharpie\u00a0and @theofficialpapermate\u00a0at Target and Amazon. <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a target=\"_blank\" title=\"\u266c original sound - Joy Cho \/ Oh Joy\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7307668791096445742?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Joy Cho \/ Oh Joy<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Joy Cho (@ohjoy)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founder of the lifestyle brand Oh Joy!, Joy Cho specialises in design, food, and fashion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her colourful and vibrant posts showcase her creative talents and inspire her followers, making her a go-to source for those interested in adding some brightness to their lives.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2crKMqmDarE?si=auMgsSfP9hsbl7Qx\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b>Gimme Some Oven (@gimmesomeoven)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ali Martin, the voice behind this popular cooking blog, shares delicious and doable recipes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her approachable take on cooking and baking has garnered a loyal following of food enthusiasts looking for their next great meal.<\/span><\/p>\n<p><b><i>Why did I pick these examples of macro-influencers?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 They demonstrate macro-influencers\u2019 power across various niches, from fashion and lifestyle to food and comedy.\u00a0<\/span><\/p>\n<p><b><i>And the key to their success?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 They\u2019ve built their personal brands on authenticity and direct communication with their followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you work with macro-influencers, you get to tap into this potential. \ud83e\udd73<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Benefits of working with a macro-influencer<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Now, let\u2019s move on to the real juice of this issue: the benefits of working with macro-influencers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are loads, so I will only share the most important ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n<p><b>\u2705 Broad reach and targeted audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Macro-influencers, with a follower count of up to 1 million, offer a wide-reaching platform while still catering to specific niches or interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does this matter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It enables brands to target a large yet relevant audience. You can ensure that your promotional efforts are seen by potential customers who are genuinely interested in the product or service.<\/span><\/p>\n<p><b>\u2705 High engagement rates<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite their larger following, many macro-influencers maintain strong engagement rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their followers often feel a personal connection to them, leading to higher interaction rates on sponsored content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This engagement is crucial for brands seeking visibility and meaningful interaction with their content.<\/span><\/p>\n<p><b>\u2705 Authenticity and trust<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Macro-influencers have built their followings based on a foundation of authenticity and relatability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they recommend a product or service, their endorsement comes across as genuine, leveraging their trust with their audience to benefit the brand. This perceived authenticity can significantly influence purchase decisions.<\/span><\/p>\n<p><b>\u2705 Professional quality content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many macro-influencers have the resources and skills to produce high-quality content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By collaborating with them, brands can benefit from visually appealing and professionally crafted posts or videos, enhancing the overall perception of their brand and the products or services being promoted.<\/span><\/p>\n<p><b>\u2705 Cost-effective<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Compared to traditional advertising methods or <\/span><a href=\"https:\/\/www.clickanalytic.com\/celebrity-endorsement-everything-you-must-know\/?track=blogpost\"><span style=\"font-weight: 400;\">celebrity endorsements<\/span><\/a><span style=\"font-weight: 400;\">, working with macro-influencers can be more cost-effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their rates are generally more accessible for their reach and engagement, providing a better return on investment for marketing budgets.<\/span><\/p>\n<p><b>\u2705 Versatility and innovation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Macro-influencers often excel in creating content that resonates with their audience, thanks to their deep understanding of what works in their specific niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can lead to innovative and creative campaigns that stand out, offering brands a fresh way to engage with potential customers.<\/span><\/p>\n<p><b>\u2705 Easier collaboration and flexibility<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Given their not-too-large size, macro-influencers are often more accessible and open to collaboration, offering brands the opportunity for more personalised and flexible partnerships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can lead to more tailored and effective marketing campaigns aligned with the brand\u2019s and the influencer\u2019s values and goals.<\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/1-1.png&#8221; alt=&#8221;A man in a lab coat is holding a clipboard with social media icons.&#8221; title_text=&#8221;A man in a lab coat is holding a clipboard with social media icons.&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; height=&#8221;300px&#8221; max_height=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image]\n<h2 id=\"macro-vs-micro\"><b>Macro vs Micro vs Nano Influencers: Side-by-Side Comparison<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right influencer tier depends on campaign objective, budget, and target audience. This comparison shows where macro-influencers sit relative to other tiers across key metrics.<\/span><\/p>\n\n<table style=\"width:100%; border-collapse:collapse; font-family:Montserrat,sans-serif; font-size:13px; margin:1rem 0 1.5rem; overflow-x:auto; display:block;\">\n<thead>\n<tr style=\"background:#000c2b; color:#ffffff;\">\n<th style=\"padding:10px 12px; text-align:left; font-weight:700;\">Metric<\/th>\n<th style=\"padding:10px 12px; text-align:left; font-weight:700;\"><a href=\"https:\/\/www.clickanalytic.com\/what-is-a-nano-influencer\/\" style=\"color:#ffffff;\">Nano<\/a><\/th>\n<th style=\"padding:10px 12px; text-align:left; font-weight:700;\"><a href=\"https:\/\/www.clickanalytic.com\/what-is-a-micro-influencer\/\" style=\"color:#ffffff;\">Micro<\/a><\/th>\n<th style=\"padding:10px 12px; text-align:left; font-weight:700;\">Macro<\/th>\n<th style=\"padding:10px 12px; text-align:left; font-weight:700;\">Mega<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:9px 12px; font-weight:600;\">Followers<\/td><td style=\"padding:9px 12px;\">1K to 10K<\/td><td style=\"padding:9px 12px;\">10K to 100K<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">500K to 1M<\/td><td style=\"padding:9px 12px;\">1M+<\/td><\/tr>\n<tr style=\"background:#fafafa; border-bottom:1px solid #e8e4db;\"><td style=\"padding:9px 12px; font-weight:600;\">Engagement Rate<\/td><td style=\"padding:9px 12px;\">5 to 20%<\/td><td style=\"padding:9px 12px;\">3 to 8%<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">0.5 to 3%<\/td><td style=\"padding:9px 12px;\">0.5 to 1%<\/td><\/tr>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:9px 12px; font-weight:600;\">Cost per Post<\/td><td style=\"padding:9px 12px;\">$0 to $250<\/td><td style=\"padding:9px 12px;\">$100 to $1,000<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">$10K to $100K<\/td><td style=\"padding:9px 12px;\">$50K+<\/td><\/tr>\n<tr style=\"background:#fafafa; border-bottom:1px solid #e8e4db;\"><td style=\"padding:9px 12px; font-weight:600;\">Best Use Case<\/td><td style=\"padding:9px 12px;\">UGC, niche trials<\/td><td style=\"padding:9px 12px;\">Conversion, trust<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">Launches, awareness<\/td><td style=\"padding:9px 12px;\">Mass brand lift<\/td><\/tr>\n<tr style=\"border-bottom:1px solid #e8e4db;\"><td style=\"padding:9px 12px; font-weight:600;\">Community Depth<\/td><td style=\"padding:9px 12px;\">Very high<\/td><td style=\"padding:9px 12px;\">High<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">Moderate<\/td><td style=\"padding:9px 12px;\">Low<\/td><\/tr>\n<tr><td style=\"padding:9px 12px; font-weight:600;\">Content Polish<\/td><td style=\"padding:9px 12px;\">Raw, authentic<\/td><td style=\"padding:9px 12px;\">Mix<\/td><td style=\"padding:9px 12px; font-weight:700; color:#ff0066;\">Professional<\/td><td style=\"padding:9px 12px;\">Highly produced<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n<h2 id=\"macro-examples\"><b>Macro-Influencer Examples by Category<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Macro-influencers typically operate in specific content categories with professional setups. Here are examples by niche:<\/span><\/p>\n<p><b>Fashion and Beauty.<\/b><span style=\"font-weight: 400;\"> Macro-influencers in fashion typically have 500,000 to 1 million followers on Instagram and produce highly polished content with professional photography. They work with fashion brands on editorial-style campaigns and seasonal launches. Their audiences skew female, aged 18 to 35, with strong purchase intent in apparel and cosmetics.<\/span><\/p>\n<p><b>Fitness and Health.<\/b><span style=\"font-weight: 400;\"> Fitness macro-influencers often have established YouTube presences alongside Instagram. They command higher CPMs than lifestyle creators because their audiences have demonstrated purchase intent for supplements, equipment, and fitness apps. A fitness macro-influencer with 700,000 followers and 1.5% engagement represents a different proposition than a lifestyle creator with the same follower count at 0.5%.<\/span><\/p>\n<p><b>Tech and Gaming.<\/b><span style=\"font-weight: 400;\"> Tech macro-influencers on YouTube regularly achieve sponsorship rates of $20,000 to $100,000 per dedicated video. Their audiences are primarily male, aged 18 to 35, with high hardware and software purchase intent. This niche commands the highest CPM rates of any creator category.<\/span><\/p>\n<p><b>Food and Lifestyle.<\/b><span style=\"font-weight: 400;\"> Food macro-influencers are notable for strong TikTok performance, where their recipe and restaurant content reaches audiences well beyond their subscriber base. Brands in food, kitchenware, and grocery see strong conversion rates from this category because the content directly connects the product to a use case the audience already cares about.<\/span><\/p>\n\n<h2 id=\"macro-roi\"><b>How to Measure ROI from Macro-Influencer Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Macro-influencer campaigns require clear measurement frameworks because the costs are high and the attribution is complex. Three metrics matter most:<\/span><\/p>\n<p><b>Cost per Mille (CPM).<\/b><span style=\"font-weight: 400;\"> Divide the total campaign cost by estimated total impressions and multiply by 1,000. A macro-influencer campaign should target a CPM below $20 to $50 depending on niche. If your CPM is above $100, the campaign is unlikely to generate positive ROI against equivalent paid media alternatives.<\/span><\/p>\n<p><b>Branded search lift.<\/b><span style=\"font-weight: 400;\"> Track direct and branded search volume before, during, and after the campaign. Macro-influencer campaigns at scale create measurable increases in branded queries. This is one of the few reliable ways to attribute awareness-stage value that does not show in direct conversion data.<\/span><\/p>\n<p><b>Attribution window.<\/b><span style=\"font-weight: 400;\"> Give macro-influencer campaigns a minimum 14 to 21 day attribution window. Macro audiences convert more slowly than micro or nano audiences because the relationship with the creator is less personal. Cutting attribution at 7 days will systematically understate the campaign&#8217;s contribution.<\/span><\/p>\n\n<h2 id=\"macro-when\"><b>When to Use Macro-Influencers vs Micro-Influencers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The decision is not macro versus micro in isolation. It is about campaign objective and where you are in the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Use macro-influencers when:<\/b> you are launching a new product and need maximum reach in a short window; you are entering a new market and need rapid brand recognition; you are running a retail campaign where scale of impressions directly impacts sell-through; or you have a high minimum CPM on your paid channels and creator partnerships are comparatively efficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Use <a href=\"https:\/\/www.clickanalytic.com\/what-is-a-micro-influencer\/\" style=\"color:#ff0066; font-weight:600;\">micro-influencers<\/a> instead when:<\/b> you need authentic endorsements that convert, not just impressions; your product requires niche audience alignment that a broad macro audience cannot provide; your budget is limited and cost-per-engaged-user matters more than total reach; or you are in a category where audience trust is the primary purchase driver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most brands with mature influencer programs use a mix: 1 to 2 macro-influencers for launch visibility, 10 to 20 micro-influencers for sustained conversion traffic. For pricing benchmarks across tiers, see the <a href=\"https:\/\/www.clickanalytic.com\/influencer-price-list\/\" style=\"color:#ff0066; font-weight:600;\">influencer price list<\/a>.<\/span><\/p>\n[et_pb_text module_id=&#8221;08&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Conclusion<\/h3>[\/et_pb_text]\n[et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">And now you know what a macro-influencer is. Are you keen to find your own macro-influencer? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab this <\/span><a href=\"https:\/\/app.clickanalytic.com\"><span style=\"font-weight: 400;\">free trial for our influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use it to find macro-influencers. Quick and easy.<\/span><\/p>[\/et_pb_text]\n[et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div style=\"background:#000c2b; border-radius:12px; padding:2rem 2.25rem; margin:2.5rem 0; font-family:Montserrat,sans-serif;\">\n  <div style=\"display:flex; align-items:center; gap:0.6rem; margin-bottom:1.25rem;\">\n    <span style=\"display:inline-block; width:28px; height:2px; background:#ff0066;\"><\/span>\n    <span style=\"font-size:0.7rem; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:#ff0066;\">Paul Boulet &nbsp;\u00b7&nbsp; Founder, ClickAnalytic<\/span>\n  <\/div>\n  <pee style=\"font-size:1rem; line-height:1.8; color:#e8e4db; margin:0 0 1rem; font-weight:400;\">Macro-influencers make sense for certain campaign objectives, mainly broad awareness and major product launches. But the data consistently shows that brands overspend on them relative to the returns. A macro-influencer with 800,000 followers at 0.8% engagement delivers 6,400 interactions per post. Twenty micro-influencers at 30,000 followers each with 5% engagement deliver 30,000 interactions for a similar or lower total cost.<\/pee>\n  <pee style=\"font-size:1rem; line-height:1.8; color:#e8e4db; margin:0; font-weight:400;\">The right approach is almost never to choose one tier exclusively. It is to build a mix where macro-influencers establish awareness and credibility, while micro and nano tiers drive the actual conversions. Most successful campaigns we see in the data use that structure.<\/pee>\n<\/div>[\/et_pb_code][et_pb_text module_id=&#8221;04&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>FAQs about macro-influencers<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Still here? Got some burning <strong>questions about macro-influencers? <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out these answers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc47<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_accordion_item title=&#8221;What distinguishes a macro-influencer from a micro-influencer?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Montserrat|800|||||||&#8221; closed_toggle_font=&#8221;Montserrat|900|||||||&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Macro-influencers have a larger following, typically between 100,000 and 1 million followers, offering broader reach but potentially less niche engagement than micro-influencers.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How effective are macro-influencers in influencer marketing campaigns?&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Montserrat|800|||||||&#8221; closed_toggle_font=&#8221;Montserrat|900|||||||&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Macro-influencers are highly effective in reaching a wider audience with a genuine and trusted voice, making them ideal for brands looking to increase visibility and credibility.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can small businesses afford to work with macro-influencers?&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Montserrat|800|||||||&#8221; closed_toggle_font=&#8221;Montserrat|900|||||||&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Yes, many macro-influencers are accessible to small businesses, offering cost-effective partnerships compared to traditional advertising or collaborations with celebrities.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What types of content do macro-influencers typically produce?&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Montserrat|800|||||||&#8221; closed_toggle_font=&#8221;Montserrat|900|||||||&#8221; theme_builder_area=&#8221;post_content&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Macro-influencers produce a wide range of content, including sponsored posts, product reviews, how-to guides, and storytelling content, all tailored to their audience\u2019s interests and needs.<\/span><\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; 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