

{"id":28397,"date":"2024-01-15T11:13:40","date_gmt":"2024-01-15T11:13:40","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=28397&#038;track=blogpost"},"modified":"2024-01-17T15:19:11","modified_gmt":"2024-01-17T15:19:11","slug":"17-influencer-marketing-ins-and-outs-for-2024","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/17-influencer-marketing-ins-and-outs-for-2024\/","title":{"rendered":"17 Influencer marketing ins &amp; outs"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span>Contents<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#01\">What\u2019s hot and what\u2019s not in influencer marketing in 2024?<\/a>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#02\">In: 12 Hot influencer marketing trends for 2024<\/a>[\/et_pb_text][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<a class=\"ancoramenu\" href=\"#03\">Out: Don\u2019t make these 5 influencer marketing mistakes in 2024<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing in 2024 \u2013 it\u2019s not just a trend; it\u2019s a revolution! \ud83d\ude80<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly <\/span><b>95% of marketers<\/b><span style=\"font-weight: 400;\"> believe influencer marketing is effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a massive vote of confidence! \ud83e\udd2f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.clickanalytic.com\/\"><span style=\"font-weight: 400;\">Click Analytic<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re peeling back the layers of influencer marketing in 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re diving deep into <\/span><b>what\u2019s hot<\/b><span style=\"font-weight: 400;\"> and <\/span><b>what\u2019s not<\/b><span style=\"font-weight: 400;\"> this year.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||1px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>What\u2019s hot and what\u2019s not in influencer marketing in 2024?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Strap in as we explore the ins and outs of influencer marketing in 2024.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>In: 12 Hot influencer marketing trends for 2024<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bellapoarch\/video\/6905508654422772998\" data-video-id=\"6905508654422772998\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@bellapoarch\" href=\"https:\/\/www.tiktok.com\/@bellapoarch?refer=embed\" rel=\"noopener\">@bellapoarch<\/a> I joined the <a title=\"monclerbubbleup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/monclerbubbleup?refer=embed\" rel=\"noopener\">#MonclerBubbleUp<\/a> challenge \ud83d\udcad\ud83d\udda4 Are you ready to bubble up? @moncler <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a target=\"_blank\" title=\"\u266c Bubble (feat Ty Dolla $ign) - 24hrs\" href=\"https:\/\/www.tiktok.com\/music\/Bubble-feat-Ty-Dolla-ign-6904835620837787649?refer=embed\" rel=\"noopener\">\u266c Bubble (feat Ty Dolla $ign) &#8211; 24hrs<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; min_height=&#8221;949.9px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\">Let\u2019s start with the ins. These are all the hot influencer marketing trends you must leverage in 2024.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Human touch<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days of glossy, unreachable endorsements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018Human Touch\u2019 in influencer marketing is like your next-door neighbour giving a shoutout to a nifty gadget they just can\u2019t get enough of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 In 2024, it\u2019s all about real people sharing their actual experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The human touch is relatable, it\u2019s genuine, and boy, does it strike a chord with audiences!<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Strategic gifting<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to channel your inner Santa Claus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2024 will be all about carefully choosing gifts that delight the influencers and scream their style and persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do it, and you hit two birds with one stone: influencers get something they genuinely love and can\u2019t wait to share, and brands get authentic, enthusiastic endorsements.<\/span>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C1-6EeoRXHD\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C1-6EeoRXHD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u044d\u0442\u0443 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0432 Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C1-6EeoRXHD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043e\u0442 Heart Defensor Telagaarta (@thatsheart)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Increased budgets<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to put fuel on the fire. Yes, we\u2019re talking about that <\/span><a href=\"https:\/\/www.clickanalytic.com\/8-shocking-influencer-marketing-statistics-you-didnt-know\/?track=blogpost\"><span style=\"font-weight: 400;\">shocking influencer marketing statistic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Global influencer marketing spend is predicted to <strong>grow by 13%<\/strong>! (Source: <a href=\"https:\/\/www.marketing-interactive.com\/influencer-advertising-industry-2024\" target=\"_blank\" rel=\"noopener\">Marketing Interactive<\/a>.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies are upping their spending, recognising the powerhouse that influencers are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t just throwing money around; it\u2019s a strategic investment.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/Ins-and-Outs-2.png&#8221; alt=&#8221;Influence advertising industry &#8211; a graph with the words influence advertising industry.&#8221; title_text=&#8221;Influence advertising industry &#8211; a graph with the words influence advertising industry.&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Short video formats<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short video formats in influencer marketing are 2024\u2019s equivalent of a flash mob that captures everyone\u2019s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think quick, catchy, and compelling &#8211; a 30-second clip that packs a punch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about grabbing eyeballs in the blink of an eye and making a lasting impression.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C0CGTCjg3qw\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C0CGTCjg3qw\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u044d\u0442\u0443 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0432 Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C0CGTCjg3qw\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043e\u0442 Garbo Zhu (@garbo.zhu)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Long-term partnerships<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, it\u2019s not just about one-off posts; it\u2019s about building stories over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These enduring alliances are like having a best friend consistently vouching for you \u2013 their credibility becomes your superpower. It\u2019s a journey of mutual growth, trust, and shared success.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/7-2.png&#8221; alt=&#8221;A group of girls are holding a cup of dunkin donuts.&#8221; title_text=&#8221;A group of girls are holding a cup of dunkin donuts.&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1px|20px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Using AI<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is revolutionising how we find and match influencers with brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an <\/span><a href=\"https:\/\/www.clickanalytic.com\/\"><span style=\"font-weight: 400;\">AI-powered influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\">, you get precision targeting and the ability to analyse tons of data to find that perfect influencer-brand fit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as a matchmaking service for your marketing strategy \u2013 ensuring every partnership is a hit backed by data-driven insights.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Adding humour<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, brands are embracing the laugh factor to break through the noise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must create content that sells and entertains.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Go with witty one-liners, hilarious skits, or playful roasts \u2013 anything that tickles the funny bone and makes your brand more memorable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when you make \u2019em laugh, you make \u2019em remember.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cgr3l5zpbdd\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cgr3l5zpbdd\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u044d\u0442\u0443 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0432 Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cgr3l5zpbdd\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043e\u0442 Max Amini (@maxcomedian)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 CEO Influencers<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time for the big boss to step out of the boardroom and into the spotlight.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year isn\u2019t just about celebrities or external influencers; it\u2019s about <\/span><a href=\"https:\/\/www.clickanalytic.com\/b2b-influencer-marketing\/?track=blogpost\"><span style=\"font-weight: 400;\">B2B influencer marketing<\/span><\/a><span style=\"font-weight: 400;\">, where CEOs become brand champions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They must lead the narrative, giving a human face to the corporate story. Now, that\u2019s leadership with a viral twist!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/8.png&#8221; alt=&#8221;Elon musk, jeff bezos, and mark zuckerberg.&#8221; title_text=&#8221;Elon musk, jeff bezos, and mark zuckerberg.&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><b><span style=\"font-size: xx-large;\">\u2705 Digital ads with influencers<\/span><br \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital ads are still all the rage. <em>(Did they ever go away?)<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this year, the focus is on digital ads featuring influencers and creators.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because nothing sells better than an edorsement from a popular figure with high engagement rates and a loyal following.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 UGC content<\/b><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) is authentic endorsement gold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands are tapping into their audience\u2019s creativity, encouraging them to share their own experiences with products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of telling audiences why they should love your brand, let them show you <em>(and everyone else)<\/em> why they already do. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s natural, raw, and resonates like nothing else.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/3-5.png&#8221; alt=&#8221;A group of iPhones displaying influencer marketing strategies with a woman in a dress and a man in a suit.&#8221; title_text=&#8221;A group of iPhones displaying influencer marketing strategies with a woman in a dress and a man in a suit.&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Delivering value<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delivering value in influencer marketing is all about giving audiences more than just a product plug.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to enrich their lives with helpful content, be it tips, hacks, insights, or even inspiring stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and influencers must team up not just to sell but also to add authentic, tangible value to every interaction.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u2705 Influencer brands<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers aren\u2019t just messengers anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve grown up and started their own product lines and brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers leverage their followings to endorse their own products and to birth brands that reflect their ethos and appeal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a seismic shift from being a campaign\u2019s face to being a brand\u2019s heart and soul.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/9-1.png&#8221; alt=&#8221;Kourtney kardashian and kylie jenner&#8217;s ad for kourtney kardas.&#8221; title_text=&#8221;Kourtney kardashian and kylie jenner&#8217;s ad for kourtney kardas.&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;03&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Out: Don\u2019t make these 5 influencer marketing mistakes in 2024<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">And, of course, if you want to succeed this year, avoid the following 5 influencer marketing mistakes.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u274c Lack of communication<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Failing to maintain clear, ongoing communication with influencers can lead to mismatched expectations, off-brand content, and, ultimately, campaign shipwrecks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping those lines open is essential, ensuring your brand and the influencer are in sync, navigating towards the same destination.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u274c Scripted messages<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overly scripted, rigid content is a big no-no.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audiences have a sixth sense for authenticity and can sniff out a pre-written script from a mile away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ventriloquist act strips away the influencer\u2019s personal touch, making the message fall flat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about striking a balance \u2013 providing an <\/span><a href=\"https:\/\/www.clickanalytic.com\/how-to-create-an-influencer-marketing-brief-6-easy-steps\/?track=blogpost\"><span style=\"font-weight: 400;\">influencer marketing brief<\/span><\/a><span style=\"font-weight: 400;\"> and giving influencers the creative freedom to be themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26a0\ufe0f Remember, the magic of influencer marketing lies in its <\/span><b>genuine<\/b><span style=\"font-weight: 400;\">, <\/span><b>human-to-human connection<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it real, or risk losing the audience\u2019s trust.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/scott-1.jpg&#8221; alt=&#8221;A man is standing next to a jar of protein.&#8221; title_text=&#8221;A man is standing next to a jar of protein.&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; height=&#8221;537px&#8221; max_height=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u274c Gifting as a method of compensation<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">While influencers appreciate gifts, they\u2019re professionals who expect fair compensation for their work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treating gifting as the only form of payment can undervalue their influence and effort, potentially harming long-term relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to remember: Gifts can complement a monetary compensation strategy but <\/span><b>shouldn\u2019t replace it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u274c Ignoring micro-influencers<\/b><\/span><\/p>\n<p><a href=\"https:\/\/www.clickanalytic.com\/why-and-how-to-hire-a-micro-influencer\/?track=blogpost\"><span style=\"font-weight: 400;\">Micro-influencers<\/span><\/a><span style=\"font-weight: 400;\"> have smaller followings but often boast higher engagement rates and niche audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dismissing them means missing out on dedicated communities that could be highly receptive to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to recognise the power of these smaller but mightier voices, understanding that sometimes less is more in influencer marketing.<\/span><\/p>\n<p><span style=\"font-size: xx-large;\"><b>\u274c Once-off influencer deals<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">One-time collaborations are a big miss.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re like fleeting encounters that barely scratch the surface of potential audience engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building long-term relationships with influencers allows for <\/span><b>deeper brand integration<\/b><span style=\"font-weight: 400;\"> and story development, creating a narrative that resonates over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, think marathon, not sprint, for a lasting impact and a stronger brand-influencer bond. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/Ins-and-Outs-4.png&#8221; alt=&#8221;A pie chart with the words did you know 85% of marketers work with influencers?.&#8221; title_text=&#8221;A pie chart with the words did you know 85% of marketers work with influencers?.&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; height=&#8221;300px&#8221; max_height=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;08&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;25px||25px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Conclusion<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||19px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">And there you have it: <\/span><b>17 influencer marketing ins and outs for 2024<\/b><span style=\"font-weight: 400;\">. What are your predictions? Will you be following the hot list? Whatever you do, grab a <\/span><a href=\"https:\/\/app.clickanalytic.com\/login?_gl=1*ycoejw*_ga*ODAzNTMyMDQ0LjE2OTYzMjA2Njc.*_ga_VDC1TF8GJN*MTcwNTA4MDczMS4yMTYuMS4xNzA1MDgwODI5LjYwLjAuMA..\"><span style=\"font-weight: 400;\">free trial of our influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> and create campaigns faster and easier.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"h2\">Influencer Marketing Articles<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Enjoy free searches &amp; analyses<br \/>\ncreate your first list<\/h2>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verander je merk met de beste strategie\u00ebn voor influencer-marketing van 2024. <\/p>\n<p>Ontdek de populairste trends en de cruciale fouten die je moet vermijden.<\/p>","protected":false},"author":20,"featured_media":28575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-28397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/28397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=28397"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/28397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/28575"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=28397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=28397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=28397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}