[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What is an influencer marketing campaign?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]9 types of influencer marketing campaigns to launch today<\/a>[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]How do you choose the ideal type of influencer marketing campaign?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Diving into the <\/span>types of influencer marketing<\/b>? You\u2019re in the right spot!\u00a0<\/span><\/p>\n Think about it: internet users skyrocketed <\/span>18 times since 2000<\/b>, shaking up how brands reach out.\u00a0<\/span><\/p>\n Now, traditional ads? Not as cool. \ud83d\ude11<\/span><\/p>\n But social media is where the magic happens. Influencers are the new stars here, grabbing millions of eyes and ears. \ud83d\udc40<\/span><\/p>\n At <\/span>Click Analytic<\/span><\/a>, we\u2019ve seen brands teaming up with influencers to create <\/span>marketing gold<\/b>.\u00a0<\/span><\/p>\n Ready for a rundown on the top 9 types of influencer marketing campaigns to try this year? Let\u2019s roll!<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.1″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||1px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/2-4.png” alt=”Types of influencer marketing: A woman holding a tablet with the words did you know?.” title_text=”Types of influencer marketing: A woman holding a tablet with the words did you know?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n An influencer marketing campaign is where a brand and a social media star collaborate to promote the brand.\u00a0<\/span><\/p>\n It\u2019s all about teaming up with content creators or industry experts who have a crowd of followers.\u00a0<\/span><\/p>\n Why?\u00a0<\/i><\/b><\/p>\n To spread the word, boost your brand\u2019s cool factor, and connect with just the right audience.\u00a0<\/span><\/p>\n Think of <\/span>sponsored posts<\/b>, <\/span>unboxing videos<\/b>, or <\/span>honest reviews<\/b>.\u00a0<\/span><\/p>\n It\u2019s word-of-mouth magic, but digital style. \ud83e\udd29<\/span><\/p>\n These campaigns are a mix of intelligent planning and going with the flow, as social media always upsets things with new trends and features. It\u2019s where strategy meets spontaneity!<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Ready for some inspiration? Here are our favourite types of influencer marketing campaigns<\/b>. Choose one and watch the magic happen. \ud83e\uddd9<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-14.png” alt=”Brands that work with micro-influencers. Did you know?.” title_text=”Brands that work with micro-influencers. Did you know?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Sponsored content is influencer marketing\u2019s bread and butter.<\/span><\/p>\n How does it work?<\/i><\/b><\/p>\n It\u2019s simple: influencers showcase a brand in their posts and get paid for it. This type works for any brand, big or small; just match it with creators that fit your budget and audience.\u00a0<\/span><\/p>\n It\u2019s like giving your brand a fresh voice that <\/span>resonates<\/b> with your target crowd.<\/span><\/p>\n \u26a0\ufe0f But caution is critical!\u00a0<\/span><\/p>\n Partner with influencers who vibe with your brand\u2019s values. It\u2019s not just about the cash; it\u2019s about genuine connections and trust.<\/span><\/p>\n \ud83d\udca1 Pro tip<\/b>: Use an <\/span>influencer vetting platform<\/span><\/a> to ensure influencers match your brand.<\/span><\/p>\n Remember, honesty is a must \u2013 sponsored posts need clear labels. It\u2019s all about keeping things transparent for the audience.<\/span><\/p>\n So, what goals should you aim for with sponsored content?\u00a0<\/span><\/p>\n \ud83c\udfaf Aim to <\/span>boost brand awareness<\/b>, rake in <\/span>website traffic<\/b>, <\/span>generate leads<\/b>, and launch <\/span>new products<\/b>.\u00a0<\/span><\/p>\n Sponsored posts are more transactional and short-term but easy to plan and execute.\u00a0<\/span><\/p>\n Pay influencers per post or throw in some promo codes for their followers. Keep track of your success with UTM codes or custom landing pages. That\u2019s sponsored content in a nutshell!<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/5-9.png” alt=”Did you know an influence marketing platform can help spot follower takers?.” title_text=”Did you know an influence marketing platform can help spot follower takers?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Freebies (<\/span>aka giveaways<\/span><\/i>) are all about <\/span>excitement<\/b> and <\/span>engagement<\/b>.\u00a0<\/span><\/p>\n How do you do it?<\/i><\/b><\/p>\n Brands send free goodies to influencers, who then run contests for their followers. The usual entry tickets are actions like following, liking, or tagging friends in comments.<\/span><\/p>\n Why giveaways?\u00a0<\/i><\/b><\/p>\n They\u2019re a fab way to spike up the buzz about your products and get people talking.\u00a0<\/span><\/p>\n It\u2019s a win-win: followers get cool stuff, and you get more eyes on your brand.\u00a0<\/span><\/p>\n \u26a0\ufe0f Just remember, those new followers might hit the road post-contest.<\/span><\/p>\n Clear rules are crucial for a smooth giveaway. Keep it transparent, from entry steps to picking winners.<\/span><\/p>\n As for your goals? Aim to boost your <\/span>reach<\/b>, <\/span>engagement<\/b>, and <\/span>follower count<\/b>.\u00a0<\/span><\/p>\n These are one-time deals, a bit more complex to manage due to legal bits and precise communication needs.<\/span><\/p>\n Compensation-wise, mix it up with cash and free products for your influencer pals.\u00a0<\/span><\/p>\n Keep tabs on those hashtags and brand mentions to measure your success. Giveaways are like a party everyone wants an invite to! \ud83e\udd73<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/4-10.png” alt=”Long term relationships with influencers build trust and improve engagement.” title_text=”Long term relationships with influencers build trust and improve engagement.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Influencer affiliate marketing<\/b> merges the old with the new.\u00a0<\/span><\/p>\n Before, affiliate marketing meant getting commissions from sales through links. Now, influencers are in the mix, using their follower bonds to boost sales.<\/span><\/p>\n What\u2019s the goal of influencer affiliate marketing? New customers, more purchases, or signups.\u00a0<\/span><\/p>\n It\u2019s excellent for smaller influencers and budget-conscious brands, as payments are commission-based post-sale.<\/span><\/p>\n \u26a0\ufe0f But it has a few challenges.\u00a0<\/span><\/p>\n It\u2019s a long game, needing the right influencers who get your niche. Tracking sales and clicks, usually through affiliate links, is critical.<\/span><\/p>\n In a nutshell: It\u2019s about conversions and sales over time. Complexity is high, but it\u2019s a win-win for both parties if done right. A mix of commission and flat fees can sweeten the deal for influencers.<\/span><\/p>\n \ud83d\udca1 Pro tip<\/b>: Read about <\/span>affiliate marketing vs influencer marketing<\/span><\/a> to decide if this will fit your brand well.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/6-4.png” alt=”Did you know? 85% of marketers now work with influencers.” title_text=”Did you know? 85% of marketers now work with influencers.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Influencer gifting is about surprising influencers with freebies, hoping they\u2019ll share the love with their followers. It\u2019s <\/span>cost-effective<\/b> and <\/span>personal<\/b> but not always a sure shot.<\/span><\/p>\n Here\u2019s the deal: Pick influencers who\u2019d genuinely dig your product.\u00a0<\/span><\/p>\n The aim? <\/i><\/b>\ud83c\udfaf<\/span><\/p>\n To wow them so much, they can\u2019t help but post about it. But remember, you can\u2019t dictate their content. They might go off-script, and reach can vary, especially with smaller influencers.<\/span><\/p>\n Your goals with this type of influencer marketing must include boosting brand awareness and building influencer bonds.\u00a0<\/span><\/p>\n Remember, it\u2019s a <\/span>long-term play<\/b> with no upfront payment.\u00a0<\/span><\/p>\n Track success with promo codes or affiliate links to see who\u2019s really bringing in the buzz.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/4-3.png” alt=”A man in a suit with the words did you know?.” title_text=”A man in a suit with the words did you know?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Brand ambassadors are your brand\u2019s <\/span>super fans<\/b>, be they celebs, loyal customers, or past collab creators.\u00a0<\/span><\/p>\n They\u2019re all about spreading the love for your brand online and sometimes even offline. They\u2019re the real deal, sharing authentic experiences.<\/span><\/p>\n How does it work?\u00a0<\/i><\/b><\/p>\n Forge long-term relationships. Brand ambassadors are trustworthy and knowledgeable and help boost your rep.\u00a0<\/span><\/p>\n They\u2019re key players in launches and can give <\/span>priceless feedback<\/b>.<\/span><\/p>\n The risks?\u00a0<\/i><\/b><\/p>\n Scandals can hurt, and establishing brand ambassadors is a financial commitment. Also, too much of the same voice can tire out your audience. So, <\/span>variety is key<\/b>.<\/span><\/p>\n As for goals with this tactic, aim for more brand love and trust. You may also reach new markets. It\u2019s a marathon, not a sprint, demanding constant effort and trust. \ud83c\udfc3<\/span><\/p>\n Compensation is regular, with some sweet extras.\u00a0<\/span><\/p>\n Track their impact through engagement, hashtags, sales from promo codes, or website clicks. Brand ambassadors are your bridge to customers, built on trust and credibility.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/4-1.png” alt=”Did you know 75% of marketers plan on spending more influence money on influencer marketing.” title_text=”Did you know 75% of marketers plan on spending more influence money on influencer marketing.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nWhat is an influencer marketing campaign?<\/h2>\n
9 types of influencer marketing campaigns to launch today<\/h2>\n
1. Sponsored content<\/h3>\n
2. Freebies<\/h3>\n
3. Influencer affiliate marketing<\/h3>\n
4. Gifts<\/h3>\n
5. Brand Ambassadors<\/h3>\n
6. Influencer whitelisting<\/h3>\n