{"id":27794,"date":"2023-12-28T11:31:37","date_gmt":"2023-12-28T11:31:37","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=27794"},"modified":"2023-12-28T11:31:40","modified_gmt":"2023-12-28T11:31:40","slug":"7-brands-that-work-with-micro-influencers","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/7-brands-that-work-with-micro-influencers\/","title":{"rendered":"7 Merken die werken met micro-influencers"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]What are micro-influencers?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]7 Examples of brands that work with micro-influencers<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]How to start working with micro-influencers<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Brands that work with micro-influencers are tapping into a <\/span>marketing goldmine<\/b>!\u00a0<\/span><\/p>\n

Did you know that <\/span>56% of US and UK marketers<\/b> work with micro-influencers on Instagram because they\u2019re more cost-effective than top-tier talent? That\u2019s right! \ud83e\udd2f<\/span><\/p>\n

At <\/span>Click Analytic<\/span><\/a>, we\u2019re going to unravel the micro-influencer magic.\u00a0<\/span><\/p>\n

We\u2019ll explore how various brands harness their unique appeal, what makes these influencers a must-have in your <\/span>influencer marketing toolkit<\/span><\/a>, and how you can start working with them to elevate your brand.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.1″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||1px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

What are micro-influencers?<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/2-14.png” alt=”Brands that work with micro-influencers. Did you know?.” title_text=”Brands that work with micro-influencers. Did you know?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Micro-influencers boast followers anywhere from 1,000 to 100,000.\u00a0<\/span><\/p>\n

Think of micro-influencers as the cool kids of the social media block. They\u2019re not your average Joe or celeb mega-stars. Instead, they sit somewhere sweetly in between.\u00a0<\/span><\/p>\n

They\u2019re like the charming, knowledgeable friends in your circle.\u00a0<\/span><\/p>\n

And why do brands love them?<\/i><\/b><\/p>\n

Because they\u2019ve got the goods \u2013 think authentic content, real-deal passions, and a loyal fanbase that hangs on their every word.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Benefits of working with Micro-Influencers<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/3-11.png” alt=”A man holding a clipboard with the words did you know?.” title_text=”A man holding a clipboard with the words did you know?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Alright, let\u2019s spill the tea on why these micro-influencers are rocking the marketing world! \ud83c\udf1f<\/span><\/p>\n

\ud83c\udfaf Sky-high engagement<\/b>: Micro-influencers are engagement wizards. We\u2019re talking likes, comments, shares \u2013 the whole social shebang. Why? Because their followers aren\u2019t just numbers; they\u2019re genuine fans.<\/span><\/p>\n

\ud83c\udfaf Niche ninjas<\/b>: They\u2019re masters of their niches. Be it vegan cooking or urban gardening, they know their stuff, and so does their audience. This means your brand message hits the bullseye every single time.<\/span><\/p>\n

\ud83c\udfaf Authenticity is king<\/b>: In a world of filters and facades, authenticity reigns supreme. Micro-influencers are like your best buddy recommending a must-have. They keep it real, and their followers love it. That kind of trust? Priceless.<\/span><\/p>\n

\ud83c\udfaf Cost-effective campaigns<\/b>: Working with micro-influencers won\u2019t have your finance team breaking out in hives. They offer bang for your buck, delivering targeted, impactful campaigns without the celebrity price tag.<\/span><\/p>\n

So, if you want to make a splash without causing a tsunami in your budget, micro-influencers are your go-to.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” module_id=”02″ sticky_enabled=”0″]

7 Examples of brands that work with micro-influencers<\/h2>[\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Here are 7 <\/span>epic examples<\/b> of brands that work with micro-influencers.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 1: Daniel Wellington<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/3-13.png” alt=”A collage of a woman and a watch.” title_text=”A collage of a woman and a watch.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Daniel Wellington<\/span><\/a>, the chic Swedish watchmaker, knows the art of time and timing in marketing.\u00a0<\/span><\/p>\n

Their strategy? Partnering with micro-influencers who are all about fashion and lifestyle.\u00a0<\/span><\/p>\n

Why?\u00a0<\/i><\/b><\/p>\n

Because these influencers are like the cool trendsetters in town, they can turn a simple watch into a must-have accessory.<\/span><\/p>\n

DW\u2019s game plan was brilliant and sleek.\u00a0<\/span><\/p>\n

They reached out to influencers who weren\u2019t just about big numbers but had a dedicated following, a crowd that values style and authenticity.\u00a0<\/span><\/p>\n

The influencers showcased the watches in their daily lives, infusing each post with a personal touch \u2013 think <\/span>#OOTD<\/span><\/i> with a Daniel Wellington twist.\u00a0<\/span><\/p>\n

The result?\u00a0<\/i><\/b><\/p>\n

A surge in brand visibility and sales proves that when it comes to marketing, sometimes smaller is mightier.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 2: Sephora<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/4-12.png” alt=”A picture of a woman’s face and a woman’s eyelashes.” title_text=”A picture of a woman’s face and a woman’s eyelashes.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Sephora<\/span><\/a>, the global cosmetics giant, is known for staying ahead in the beauty game. And it shows.<\/span><\/p>\n

Their masterstroke? Embracing micro-influencers.\u00a0<\/span><\/p>\n

With a diverse range of products needing personalised promotion, Sephora turned to these influencers for their authentic connection with niche beauty communities.\u00a0<\/span><\/p>\n

Micro-influencers with <\/span>loyal and engaged followers<\/b> are perfect for showcasing Sephora\u2019s latest beauty trends and products.<\/span><\/p>\n

Sephora\u2019s micro-influencer collaborations are all about authenticity and relatability. By partnering with influencers who genuinely use and love their products, Sephora ensures that the promotions resonate deeply with potential customers.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 3: Airbnb<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/5-11.png” alt=”Airbnb vs airbnb vs airbnb vs airbnb vs airb.” title_text=”Airbnb vs airbnb vs airbnb vs airbnb vs airb.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Airbnb<\/span><\/a> also knows something about making the world feel smaller and cosier. Their brilliant strategy? Leveraging micro-influencers for authentic local experiences.\u00a0<\/span><\/p>\n

Why micro? Because who better to showcase the charm of a city than the locals themselves? It\u2019s about ditching the touristy and embracing the true essence of a place.<\/span><\/p>\n

Here are some notable micro-influencer campaigns from Airbnb:<\/span><\/p>\n

\ud83d\udc49 Local Lens Series (2015)<\/b>: Airbnb collaborated with local influencers to share must-try experiences in their cities. This brought a personal touch to travel recommendations, making every city\u2019s hidden gems shine brighter.<\/span><\/p>\n

\ud83d\udc49 Night At (South Korea, 2015)<\/b>: Here\u2019s where the beat dropped! Airbnb partnered with K-pop sensation G-Dragon for the \u2018Night At\u2019 campaign. The prize? A stay at G-Dragon\u2019s recording studio. This campaign skyrocketed social media buzz and pumped up Airbnb registrations in South Korea.<\/span><\/p>\n

\ud83d\udc49 Don\u2019t Go There, Live There (London, 2016)<\/b>: Airbnb transformed a London townhouse into an exclusive hub of local culture, offering an immersive \u2018real London\u2019 experience.\u00a0<\/span><\/p>\n

They rallied a team of <\/span>25 influencers<\/b> to spread the word, leading to millions learning about the event and 1400 visiting within four days\u200b\u200b.<\/span><\/p>\n

These campaigns showcase Airbnb\u2019s knack for using micro-influencers to create authentic, localised marketing experiences, resulting in significant engagement and brand visibility boosts.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 4: Starbucks<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/6-11.png” alt=”A starbucks ad with a starbucks logo on it.” title_text=”A starbucks ad with a starbucks logo on it.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Starbucks<\/span><\/a> also brewed up a storm with its micro-influencer strategy.\u00a0<\/span><\/p>\n

Their approach? Harnessing the power of user-generated content (UGC) and micro-influencers.\u00a0<\/span><\/p>\n

Why micro-influencers?<\/i><\/b>\u00a0<\/span><\/p>\n

Because nothing beats a cup of coffee shared through real stories and genuine moments.\u00a0<\/span><\/p>\n

Starbucks understands that these authentic voices resonate most with customers, making their every sip feel personal and relatable.<\/span><\/p>\n

Here\u2019s what they did:<\/span><\/p>\n

\ud83d\udc49 User-generated content<\/b>: Starbucks encourages its customers to share their experiences with hashtags like <\/span>#StarbucksLove<\/span><\/i>, transforming everyday coffee drinkers into brand storytellers. This approach strengthens customer bonds and amplifies relatability\u200b\u200b.<\/span><\/p>\n

\ud83d\udc49 Diverse social media campaigns<\/b>: From seasonal specials to cause-related campaigns, Starbucks designs social media blitzes that stir up buzz. They leverage influencers and micro-influencers to spread their messages, ensuring their campaigns resonate far and wide.<\/span><\/p>\n

\ud83d\udc49 Selective influencer collaborations<\/b>: Starbucks carefully selects influencers whose values align with the brand. This strategy broadens their reach and capitalises on the influencers\u2019 credibility, enhancing brand advocacy across different audiences.<\/span><\/p>\n

\ud83d\udc49 Hashtag Strategy<\/b>: Starbucks curated 15 hashtags to boost engagement, including <\/span>#icedcaramelmacchiato<\/span><\/i>, <\/span>#IcedCoconutMilkMochaMacchiato<\/span><\/i>, and <\/span>#pinkdrink<\/span><\/i>. These themed hashtags create a buzz among users, transforming them into active content creators for the brand.<\/span><\/p>\n

Through these strategies, Starbucks taps into the <\/span>authentic connections<\/b> and broad reach of micro-influencers, brewing a potent mix of engagement and brand loyalty.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 5: Adidas<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/7-6.png” alt=”A group of people are shown in a black background.” title_text=”A group of people are shown in a black background.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Adidas<\/span><\/a> embraced micro-influencer marketing with a unique approach.<\/span><\/p>\n

It created Tango Squads. Tango Squads are groups of hyper-connected football fans who communicate with Adidas via messaging apps.\u00a0<\/span><\/p>\n

They went beyond traditional marketing and created long-form videos to showcase the journeys of these <\/span>passionate micro-influencers<\/b>.<\/span><\/p>\n

This video series, featuring football-obsessed micro-influencers from the UK and Europe, offered a behind-the-scenes look at their experiences.\u00a0<\/span><\/p>\n

Managed by ex-footballer Xabi Alonso, these influencers engaged with top clubs and players, sharing their journey with a broader audience.\u00a0<\/span><\/p>\n

The longest episode of this series achieved a remarkable <\/span>50% retention rate<\/b> and over <\/span>600,000 views<\/b>. \ud83e\udd2f<\/span><\/p>\n

Adidas\u2019s strategy shows how micro-influencers can be integrated into innovative, long-form content, significantly <\/span>boosting engagement<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 6: Dunkin’ (formerly Dunkin’ Donuts)<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/8-6.png” alt=”Dunkin’ donuts instagram ad.” title_text=”Dunkin’ donuts instagram ad.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Dunkin\u2019<\/span><\/a>, the beloved coffee and doughnut chain, hopped on the influencer marketing bandwagon as part of its rebranding from Dunkin\u2019 Donuts to Dunkin\u2019.\u00a0<\/span><\/p>\n

They targeted millennial nano- and micro-influencers with up to 50,000 followers to engage new customers and boost sales.\u00a0<\/span><\/p>\n

Their strategy was to connect with a younger, digital-savvy audience by tapping into the authentic voices of these influencers.<\/span><\/p>\n

Here\u2019s what they did:<\/span><\/p>\n

\ud83d\udc49 Sipping is Believing (2018)<\/b>: Dunkin\u2019 leveraged the authentic content of influencers to promote its rebranding and engage customers. This approach began Dunkin\u2019s robust influencer strategy, focusing on relatability and customer engagement\u200b\u200b.<\/span><\/p>\n

\ud83d\udc49 Partnership with Charli D\u2019Amelio<\/b>: Expanding its strategy, Dunkin\u2019 partnered with TikTok sensation Charli D\u2019Amelio, who created a buzz with \u201cThe Charli\u201d \u2013 a Dunkin\u2019 Cold Brew with three pumps of caramel. This collaboration expanded Dunkin\u2019s audience and drove sales, leveraging D\u2019Amelio\u2019s massive social media influence\u200b\u200b.<\/span><\/p>\n

Dunkin\u2019s use of influencer marketing highlights the brand\u2019s adaptability and innovative approach to engaging with a younger audience through relevant and influential social media personalities.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Brand 7: Coca-Cola<\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/9-2.png” alt=”Coca cola’s new ad campaign.” title_text=”Coca cola’s new ad campaign.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Coca-Cola<\/span><\/a> also recently made a strategic pivot to include micro-influencers in its marketing mix.<\/span><\/p>\n

Despite its well-established brand recognition, Coca-Cola chose to work with micro-influencers, particularly in Belgium, to create a more intimate and genuine connection with its audience.<\/span><\/p>\n

Coca-Cola recruited <\/span>14 Instagram influencers<\/b> as brand ambassadors, with some having fewer than <\/span>100,000 followers<\/b>.\u00a0<\/span><\/p>\n

The influencers came from diverse backgrounds, including travel, food, sports, and fashion.\u00a0<\/span><\/p>\n

Their role was to integrate Coca-Cola naturally into their lifestyle content, showcasing the brand\u2019s fit into various aspects of life.\u00a0<\/span><\/p>\n

This approach allowed Coca-Cola to penetrate the European market more effectively, reaching audiences in a region where traditional advertising is less prevalent than in North America\u200b\u200b.<\/span><\/p>\n

Coca-Cola\u2019s use of micro-influencers highlights a <\/span>strategic approach<\/b> to creating authentic brand experiences tailored to resonate with specific market segments.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.23.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

How to start working with micro-influencers<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/3-10.png” alt=”Did you know you don’t have to spend much time or money to find the perfect social influencer?.” title_text=”Did you know you don’t have to spend much time or money to find the perfect social influencer?.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Now that you\u2019ve got some inspiration from brands that work with micro-influencers let\u2019s share some <\/span>micro-influencer tips<\/span><\/a> so you can do the same.<\/span><\/p>\n

    \n
  1. Finding influencers and making the first move<\/b><\/li>\n<\/ol>\n

    Here\u2019s how to <\/span>find influencers<\/span><\/a>.<\/span><\/p>\n

    \ud83d\udc49 Find the perfect match<\/b>: Hop onto an <\/span>influencer marketing platform<\/span><\/a>. It\u2019s like your digital cup of Joe for influencer marketing. Filter, search, and voil\u00e0! You\u2019ve got a list of influencers who align with your brand\u2019s vibe.<\/span><\/p>\n

    \ud83d\udc49 Make contact<\/b>: Slide into those DMs or hit \u2019em up with an email. Keep it cool, catchy, and crystal clear. You\u2019re not just pitching; you\u2019re starting a conversation.<\/span><\/p>\n

    \ud83d\udc49 Negotiate the deal<\/b>: Let\u2019s talk turkey \u2013 or an <\/span>influencer marketing contract<\/span><\/a>. Hash out the details, from payment to post requirements. Remember, it\u2019s a collab, not a commandment. Flexibility can be key.<\/span><\/p>\n

      \n
    1. Create a marketing brief<\/b><\/li>\n<\/ol>\n

      You\u2019ll also need to create an epic marketing brief.<\/span><\/p>\n

      \ud83d\udc49 Outline your campaign goals<\/b>: What\u2019s the endgame? More followers? Skyrocketing sales? Set clear, measurable goals.<\/span><\/p>\n

      \ud83d\udc49 Content guidelines<\/b>: Set the stage, but let your influencers improvise. Give them the what and why, but let their how shine through.<\/span><\/p>\n

      \ud83d\udc49 Explain expectations<\/b>: Deadlines, post frequencies, hashtag havens \u2013 lay it all out. Transparency is your best friend.<\/span><\/p>\n

      \ud83d\udca1Pro tip:<\/b> In a rush? Grab our <\/span>free influencer marketing brief<\/span><\/a> template. Save time and money.<\/span><\/p>\n

        \n
      1. Launch<\/b><\/li>\n<\/ol>\n

        It\u2019s time to go viral.<\/span><\/p>\n

        \ud83d\udc49 Kick-off with a bang<\/b>: Launch your campaign with all systems go. Ensure your influencers are all on the same page.<\/span><\/p>\n

        \ud83d\udc49 Stay engaged<\/b>: Don\u2019t ghost once the posts go live. Like, comment, share \u2013 be the cheerleader for your influencers.<\/span><\/p>\n

        \ud83d\udc49 Adapt on the fly<\/b>: Not getting the likes you thought? Pivot. Campaigns are living things. Tweak as needed.<\/span><\/p>\n

          \n
        1. Track and measure success<\/b><\/li>\n<\/ol>\n

          Of course, you must <\/span>measure influencer marketing metrics<\/span><\/a>. After all, how will you know what works?<\/span><\/p>\n

          \ud83d\udc49 Keep your eyes on the data<\/b>: Use an <\/span>influencer vetting platform\u2019s<\/span><\/a> tools to track engagement, reach, and conversions \u2013 the whole enchilada.<\/span><\/p>\n

          \ud83d\udc49 Analyse and optimise<\/b>: What worked? What didn\u2019t? Rinse and repeat the good stuff, and learn from the rest.<\/span><\/p>\n

          \ud83d\udc49 ROI is king<\/b>: Ultimately, it\u2019s about the return on investment. Use your data to measure success against your initial goals.<\/span><\/p>\n

          There you have it \u2013 your guide to making waves with micro-influencers. Follow these steps, and you\u2019re not just running a campaign but building a movement. <\/span><\/p>\n

          Go make some noise! \ud83d\ude80<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/1-1.png” alt=”A man in a lab coat is holding a clipboard with social media icons.” title_text=”A man in a lab coat is holding a clipboard with social media icons.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”08″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

          Conclusion<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

          And that\u2019s a wrap! We\u2019ve journeyed through the dynamic world of <\/span>brands that work with micro-influencers<\/b>, uncovering the secret sauce to their marketing success.\u00a0<\/span><\/p>\n

          Remember, diving into the micro-influencer galaxy doesn\u2019t have to be a solo mission. With an <\/span>influencer marketing platform<\/span><\/a> like Click Analytic, you\u2019ve got a co-pilot to navigate this star-studded space.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b>\n

          \",ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee>
          Try for FREE<\/a><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

          Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]

          Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

          Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]

          Enjoy free searches & analyses\ncreate your first list<\/h2>[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

          Merken die werken met micro-influencers boren een goudmijn aan engagement en authenticiteit aan. <\/p>\n

          Wil je hetzelfde doen? <\/p>\n

          We laten je zien hoe.<\/p>","protected":false},"author":20,"featured_media":27805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-27794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/27794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=27794"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/27794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/27805"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=27794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=27794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=27794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}