{"id":26300,"date":"2023-11-22T13:25:28","date_gmt":"2023-11-22T13:25:28","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=26300"},"modified":"2023-12-15T15:10:59","modified_gmt":"2023-12-15T15:10:59","slug":"b2b-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/b2b-influencer-marketing\/","title":{"rendered":"B2B-be\u00efnvloedingsmarketing: Een snelle handleiding in 4 stappen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” hover_enabled=”0″ title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” module_class=”paulimage” sticky_enabled=”0″][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What is B2B influencer marketing?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Our expert\u2019s guide: 4 Steps to create a successful B2B influencer marketing campaign<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

B2B influencer marketing<\/strong> is a trend that\u2019s really shaking things up.\u00a0<\/span><\/p>\n

Back in 2020, only about <\/span>34%<\/span><\/a> of B2B marketers were dipping their toes into influencer marketing. <\/span><\/p>\n

Fast forward to 2023, and boom \u2013 that number\u2019s skyrocketed to an impressive 85%<\/strong>. Talk about catching on quickly!<\/span><\/p>\n

So, what\u2019s the big deal? Are you missing out on the next best marketing strategy? How does it even work?<\/strong><\/em><\/span><\/p>\n

Stay tuned as we dive into the nuts and bolts of making B2B influencer marketing work for you.\u00a0<\/span><\/p>\n

\u26a0\ufe0f <\/strong><\/span>Spoiler alert:<\/b> At <\/span>Click Analytic<\/span><\/a>, we\u2019ll share a quick 4-step plan<\/strong> to get your best foot in the B2B influencer marketing game. <\/span><\/p>\n

It\u2019s easier and more fun than you might think!<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/2-1.png” alt=”Did you know? b2b influence marketing is up from 20% in 2020.” title_text=”Did you know? b2b influence marketing is up from 20% in 2020.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”01″ _builder_version=”4.22.1″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||1px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is B2B influencer marketing?<\/h2>\n

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B2B influencer marketing<\/strong> is when companies buddy up with influential industry experts to give their products or services a massive high-five in the business world.\u00a0<\/span><\/p>\n

Instead of targeting everyday consumers, B2B influencer marketing zooms in on decision-makers at other companies. <\/span><\/p>\n

Think of it as a business-to-business fist bump! \ud83e\udd1c\ud83e\udd1b
<\/span><\/p>\n

Now, how does this differ from B2C influencer marketing?<\/em>\u00a0<\/strong><\/p>\n

Imagine B2C influencer marketing is like a flashy billboard on a busy street, catching the eye of anyone who walks by.\u00a0<\/span><\/p>\n

B2B influencer marketing, on the other hand, is more like a personalised recommendation from a well-respected industry guru at a swanky business conference. <\/span><\/p>\n

\ud83d\udc49 It\u2019s all about trust<\/strong>, credibility<\/strong>, and speaking the language<\/strong> of the biz world.<\/span><\/p>\n

And it\u2019s a hot topic. Some rockstars of B2B influencer marketing include Salesforce, HubSpot, and Okta\u200b.<\/span><\/p>\n

\u200bThese giants didn\u2019t just shoot for the stars; they rode there on a rocket fueled by influencer marketing.\u00a0<\/span><\/p>\n

They\u2019ve leveraged influencers who are real-deal professionals<\/strong>\u2014think executives, industry experts, keynote speakers\u2014to spread the good word about their services.\u00a0<\/span><\/p>\n

B2B influencer marketing is more than just popularity; it\u2019s about expertise and street cred in the business arena. That street cred helps you seal the deals you really want. \ud83d\udcb0 And isn\u2019t that why we\u2019re in business?<\/em><\/span><\/p>\n

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Is B2B influencer marketing effective?<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/3-1.png” alt=”Is b2b influence marketing effective?.” title_text=”Is b2b influence marketing effective?.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

You bet it is! <\/span><\/p>\n

Businesses often seem like big<\/strong>, impersonal machines<\/strong>. <\/span><\/p>\n

Influencer marketing is like a friendly face waving at you from across the room. It makes brands feel more human<\/strong>, approachable<\/strong>, and, let\u2019s be honest, less robot-like<\/strong>.<\/span><\/p>\n

And let\u2019s be real for a moment. Look at this epic example of why B2B influencer is the ticket you\u2019re waiting for:<\/span>\u00a0<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/GoTo-Video-thumbnail.png” alt=”A screen showing a group of people in a video conference.” title_text=”A screen showing a group of people in a video conference.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

To increase market share and drive signups for paid accounts, GoToMeeting partnered with high-value content partners<\/strong> for an affiliate program. <\/span><\/p>\n

This approach resulted in a <\/span>725%<\/span><\/a> increase in paid accounts and a <\/span>701%<\/span><\/a> increase in free trial signups\u200b.<\/span><\/p>\n

Why does this work so well?<\/strong> <\/span><\/em><\/p>\n

It\u2019s all about trust<\/strong>. When a well-respected influencer in your field gives your product or service a thumbs-up, it\u2019s like getting a trusted endorsement.\u00a0<\/span><\/p>\n

They\u2019re not just saying, \u201cHey, buy this!\u201d They\u2019re saying, \u201cI\u2019ve tried this, I know my stuff, and I genuinely think it\u2019s awesome.\u201d\u00a0<\/span><\/p>\n

That kind of trust is worth its weight in gold<\/strong>. \ud83c\udfc6
<\/span><\/p>\n

And then there\u2019s the magic of tapping into the influencer\u2019s audience. <\/span><\/p>\n

Imagine walking into a room full of people who are already interested in what you have to say. That\u2019s what accessing an influencer\u2019s audience feels like. <\/span><\/p>\n

These folks are already engaged<\/strong>, they\u2019re already listening<\/strong>, and they\u2019re waiting to be wowed by what you\u2019ve got.<\/span><\/p>\n

Let\u2019s not forget about authenticity and industry expertise, the secret ingredients in the B2B influencer marketing recipe.\u00a0<\/span><\/p>\n

When an influencer is an authentic voice<\/strong> in their industry, their endorsement is like a glowing, five-star, genuine and respected review.<\/span><\/p>\n

B2B influencer marketing lets you get up close and personal<\/strong> with your target audience in a way that\u2019s genuine, trust-building, and, dare we say, kind of fun!<\/span><\/p>\n

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Our expert\u2019s guide: 4 Steps to create a successful B2B influencer marketing campaign<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/4-1.png” alt=”An image of a woman pointing to a set of goals.” title_text=”An image of a woman pointing to a set of goals.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ready to become a B2B influencer marketing whiz? <\/span><\/p>\n

Buckle up because our guide is about to walk you through 4 essential steps<\/strong> to create a successful B2B influencer marketing campaign.<\/span><\/p>\n

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Step 1: Set clear goals<\/h3>\n

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First things first:<\/b> Let\u2019s talk goals. You wouldn\u2019t start a road trip without knowing your destination, right? The same goes for your B2B influencer marketing campaign.\u00a0<\/span><\/p>\n

You gotta know what you want to achieve. So, grab a cup of coffee and a notepad, and let\u2019s brainstorm!<\/span><\/p>\n

Start by asking yourself:<\/b> What\u2019s my endgame here? Are you aiming to boost brand awareness? Maybe you\u2019re all about generating leads. Or perhaps you\u2019re on a mission to build trust.<\/span><\/p>\n

Let\u2019s say you\u2019re a tech company launching a new software tool. Your goal might be to increase software trials by 30%<\/strong> within the next quarter. Boom! \ud83e\udd2f That\u2019s a straightforward, measurable goal.<\/span><\/p>\n

Remember, specific is terrific. According to a study, marketers who set specific goals are <\/span>376%<\/span><\/a> more likely to report success. Now, that\u2019s a stat worth aiming for.<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Step 2: Select the right platforms and influencers<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/5-2.png” alt=”A woman holding a business card with linkedin, linkedin, and twitter logos.” title_text=”A woman holding a business card with linkedin, linkedin, and twitter logos.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Alright, now that you\u2019ve got your goals sharper than a ninja\u2019s blade, it\u2019s time to pick your battlefield and allies \u2013 in other words, the right platforms and influencers<\/strong>. \ud83e\udd77
<\/span><\/p>\n

Think of platforms as stages where your influencer marketing play will unfold.\u00a0<\/span><\/p>\n

LinkedIn might be your go-to for B2B, like a sophisticated theatre for corporate dramas. It\u2019s where 81.1% of B2B influencer magic happens.\u200b<\/span><\/p>\n

But don\u2019t snooze on other stages like YouTube or industry blogs \u2013 they have their own dedicated crowds.<\/span><\/p>\n

Next up, choosing your influencers<\/strong>. This is like casting for your play. You want stars who shine bright and resonate with your audience.\u00a0<\/span><\/p>\n

A tech company? Look for influencers who are tech gurus with a knack for making complex stuff sound like a fantastic sci-fi plot. <\/span><\/p>\n

A finance firm? Find influencers who talk dollars and sense (pun intended!).<\/span><\/p>\n

Now, here\u2019s a cool trick:<\/strong><\/span> an <\/span>influencer analysis tool<\/span><\/a>. This tool helps you peek into things like audience demographics, engagement rates, and the influencer\u2019s past brand partnerships.\u00a0<\/span><\/p>\n

Pro tip:<\/b> Check out our ultimate guide on <\/span>influencer marketing metrics<\/b> to learn more about the key numbers that spell success<\/span><\/p>\n

Imagine finding out that an influencer\u2019s followers are exactly the audience who\u2019d love your product. That\u2019s not just cool; it\u2019s gold! \ud83c\udfc6
<\/span><\/p>\n

Let\u2019s say you\u2019re in eco-friendly products. An influencer analysis tool could help you find influencers who also talk the green talk and walk the walk. That\u2019s authenticity<\/strong>, and guess what?\u00a0<\/span><\/p>\n

About <\/span>90%<\/span><\/a> of consumers say authenticity is critical<\/strong> when deciding which brands they like and support.<\/span><\/p>\n

So, pick your stage, cast your stars, and use tech to ensure they\u2019re the real deal. Now, you\u2019re not just ready for action; you\u2019re prepared to steal the show!<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Step 3: Develop compelling campaign briefs<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/6-2.png” alt=”Learn to craft briefs.” title_text=”Learn to craft briefs.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Okay, team, it\u2019s time to get down to the nitty-gritty: crafting campaign briefs<\/strong> that are so compelling they could win Oscars for Best Screenplay!\u00a0<\/span><\/p>\n

First, consider your campaign brief a recipe book for influencer awesomeness. It should outline the main ingredients: <\/span>your campaign goals<\/strong>, <\/span>key messages<\/strong>, <\/span>and desired outcomes<\/strong>.\u00a0<\/span><\/p>\n

But remember, just like a great recipe, leave room for a pinch of personal flair and creativity.\u00a0<\/span><\/p>\n

After all, <\/span>77%<\/span><\/a> of consumers have chosen, recommended, or paid more for a brand that provides a personalised service or experience. Personal touch for the win!<\/em><\/span><\/p>\n

For example, say you\u2019re launching a new project management tool. <\/span><\/p>\n

Your brief might include the key features you want highlighted, like its lightning-fast interface or ability to juggle multiple tasks. <\/span><\/p>\n

But how the influencer presents this \u2013 whether through a snazzy tutorial video, a witty blog post, or a jaw-dropping TikTok dance \u2013 is where their creativity<\/strong> comes into play.<\/span><\/p>\n

Next, clarity is king. Ensure your influencers know the who, what, when, where, and why.\u00a0<\/span><\/p>\n

Who<\/strong> is your target audience? What<\/strong> are the key messages? When<\/strong> are the posts due? Where<\/strong> should they post? Why<\/strong> is your product a game-changer? <\/span><\/p>\n

Answer these, and you\u2019re golden. \ud83c\udfc6<\/span><\/p>\n

Don\u2019t forget to include practical stuff like hashtags, tags, and any legal requirements. <\/span><\/p>\n

You know, the fine print like an <\/span>influencer marketing contract<\/b> that keeps everything running smooth.<\/span><\/p>\n

Lastly, collaboration is key. <\/span><\/p>\n

Be open to feedback from your influencers. This is a partnership, after all. If they suggest a tweak that could make the campaign more authentic<\/strong> to their audience, it\u2019s worth a listen. <\/span><\/p>\n

Remember, they know their audience.<\/strong><\/em><\/p>\n

So, arm your influencers with a campaign brief that\u2019s clear, concise, and allows for creative freedom. Then watch as they take your campaign from script to blockbuster hit!<\/span><\/p>\n

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Step 4: Track and optimise performance\u200b<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/7-1.png” alt=”It’s time to track and optimize.” title_text=”It’s time to track and optimize.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Well done! You\u2019ve launched your campaign, and it\u2019s out in the wild, wild web. <\/span><\/p>\n

Now, it\u2019s time for step 4: tracking and optimising performance<\/strong>. This step ensures your campaign hits the bullseye. \ud83c\udfaf
<\/span><\/p>\n

First up, you\u2019ve got to keep a keen eye on how things are unfolding. B2B influencer marketing isn\u2019t a \u2018set it and forget it\u2019 deal.\u00a0<\/span><\/p>\n

You must monitor<\/strong> how your audience<\/strong> is responding in real time. Are they engaged? Excited? Sharing your content?\u00a0<\/span><\/p>\n

\ud83d\udc49 This is where an <\/span>influencer marketing tool<\/span><\/a> becomes your best friend. It gives you the lowdown on everything from engagement rates to click-throughs.<\/span><\/p>\n

For instance, imagine your campaign is a series of Instagram posts about your new accounting software. <\/span><\/p>\n

An influencer marketing tool can show you which posts get the most likes and shares and, most importantly, drive traffic to your site.\u00a0<\/span><\/p>\n

Now, let\u2019s talk about optimisation<\/strong>. This isn\u2019t just a fancy word for tweaking things here and there. It\u2019s about taking what you\u2019ve learned from your tracking tool to supercharge your campaign.\u00a0<\/span><\/p>\n

Say one of your influencer\u2019s videos about your software\u2019s time-saving features is getting lots of love. Why not double down on that? Maybe create a follow-up video or a live Q&A session?<\/span><\/p>\n

And remember, feedback is your friend. If something\u2019s not working, don\u2019t just shrug and move on. Dive in, figure out why, and tweak it<\/strong>.\u00a0<\/span><\/p>\n

Maybe it\u2019s the message, the medium, or the timing. Optimisation is about being brave enough to change gears for better results.<\/span><\/p>\n

\ud83d\udc49 <\/span>So, in a nutshell, track like a hawk and optimise like a genius.\u00a0<\/b><\/p>\n

Use your influencer marketing tool to stay on top of performance. <\/span><\/p>\n

Keep polishing your B2B influencer marketing campaign<\/strong> until it shines like a diamond. That\u2019s how you turn good into remarkable and remarkable into extraordinary.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/1-1.png” alt=”A man and woman standing in front of a pink background with social media icons.” title_text=”A man and woman standing in front of a pink background with social media icons.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”08″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Conclusion<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

And there you have it! The world of B2B influencer marketing<\/strong> is a goldmine of potential waiting to be explored. <\/span><\/p>\n

With <\/span>85%<\/span><\/a> of B2B marketers jumping onto the influencer marketing bandwagon, it\u2019s clear that this is the future of business relationships.<\/span><\/p>\n

And hey, you don\u2019t have to go at it alone. An <\/span>influencer marketing platform<\/span><\/a> can make your journey smoother<\/strong> and more effective<\/strong>. <\/span><\/p>\n

This tool is like having a GPS, guidebook, and travel buddy all in one, ensuring you find the right influencers<\/strong> on the right platforms<\/strong> with the right message.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b><\/p>\n

\",ON LINKEDIN<\/span><\/a><\/div>\n

[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee><\/p>\n

Try for FREE<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Influencer Marketing Articles<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Actionable tips to get more success with influencer marketing campaigns<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Try our Influencer Marketing Platform for free<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Enjoy free searches & analyses
\ncreate your first list<\/h2>\n

[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Wist je dat 85% van de marketeers B2B influencer marketing gebruikt?<\/p>\n

Waarom? En hoe krijg je B2B influencer marketing onder de knie? Laten we het uitzoeken.<\/p>","protected":false},"author":20,"featured_media":26332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-26300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/26300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=26300"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/26300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/26332"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=26300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=26300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=26300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}