[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Trend 1: The rise of AI in influencer marketing<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 2: Authenticity as the core value<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 3: The expansion of video content<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 4: Micro-influencers taking centre stage<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 5: Long-term influencer partnerships<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 6: Diverse and inclusive influencer marketing<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 7: The growing importance of first-party data<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 8: Social commerce and shoppability<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 9: Employee advocacy and UGC<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 10: Performance and ROI measurement<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 11: Platform-specific trends<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 12: The subtlety of product placement<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Trend 13: Ethical and sustainable influencer marketing<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Influencer marketing trends<\/strong> for 2024 are here! <\/span><\/p>\n At <\/span>Click Analytic<\/span><\/a>, we\u2019re excited to share the inside scoop. <\/span><\/p>\n Based on our experience, these are the game-changers your brand won\u2019t want to miss. Let\u2019s dive into the influencer trends that keep you connected and ahead of the curve.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||0px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Let\u2019s explore 13 exciting influencer marketing trends. Tap into these trends, and you\u2019re setting your brand up for a standout year in 2024.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/Trend-1-The-rise-of-AI-in-influencer-marketing.png” alt=”A pie chart showing the percentage of people who can use ai.” title_text=”A pie chart showing the percentage of people who can use ai.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Let\u2019s face it: by 2024, AI isn\u2019t just joining the influencer marketing party\u2014it\u2019s leading the dance.\u00a0<\/span><\/p>\n Over <\/span>60%<\/span><\/a> of marketers are already harnessing AI, and this is no flash in the pan. <\/span><\/p>\n It\u2019s a savvy shift to more targeted and impactful marketing.<\/span><\/p>\n For brands looking to keep their edge, embracing AI means finding the perfect influencers and crafting campaigns that hit home with their audience.\u00a0<\/strong><\/p>\n Think about it: 54.5% of marketers are betting big on AI to supercharge their strategies. <\/span><\/p>\n A whopping 71.2% are convinced that AI can outdo humans in many marketing tasks. You don\u2019t want to miss out.<\/span><\/p>\n Not convinced?<\/strong><\/em><\/p>\n Check out Sam, Samsungs virtual influencer<\/a>, or how this influencer makes over 30K in 24 hours with AI<\/a>.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ background_color=”#FFFFFF” custom_margin=”40px||||false|false” border_radii=”on|2px|2px|2px|2px” border_width_all=”5px” border_color_all=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Our Insider Tip: Make AI your ally<\/strong><\/p>\n \u26a0\ufe0f<\/strong>Clever brands will tap into AI in 2024 to get the lowdown on customer behaviour, emotions, and preferences. These insights are crucial to designing campaigns that truly resonate.\u00a0<\/span><\/p>\n \ud83d\udc49 Once you\u2019ve got the inside scoop on your audience, turn to an Ai-powered\u00a0 <\/span>influencer analysis and marketing platform<\/span><\/a> to find the best influencer<\/a> who speaks their language.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/Trend-2-Authenticity-as-the-core-value.png” alt=”Genuine and flawless and homegrown packaged.” title_text=”Genuine and flawless and homegrown packaged.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In 2024, authenticity will be the bedrock of influencer marketing.<\/span><\/p>\n A staggering <\/span>90%<\/span><\/a> of consumers have spoken: keep it real, or you\u2019re not getting their support. <\/span><\/p>\n And for the Millennials and Gen Z crowd, this is non-negotiable<\/strong>\u2014they\u2019ll take \u201cgenuine and homegrown\u201d<\/em> any day over \u201cflawless and prepackaged.\u201d <\/em><\/span><\/p>\n Influencer marketing is perfect for creating authentic relationships<\/strong>.<\/span><\/p>\n With nearly three-quarters of brands tracking sales back to influencer ties, brands aren\u2019t just after eyeballs\u2014they want real, relatable connections that ring up the register.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ background_color=”#FFFFFF” custom_margin=”40px||||false|false” custom_padding=”1px|20px||22px|false|false” border_radii=”on|2px|2px|2px|2px” border_width_all=”5px” border_color_all=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Our insider tip: Partner with pioneers of authenticity<\/b><\/p>\n \u26a0\ufe0f<\/strong> Don\u2019t just chase influencers; choose partners who embody authenticity. <\/span><\/p>\n When influencers\u2019 content clicks with your audience on a personal level, you\u2019re building trust and boosting your bottom line. And isn\u2019t that the name of the game?<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/11\/Trend-3-The-expansion-of-video-content.png” alt=”A pink pie chart with the words 73% of consumers use product services.” title_text=”A pink pie chart with the words 73% of consumers use product services.” force_fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Video content is king. <\/span><\/p>\n It\u2019s the golden ticket for brands to forge a dynamic connection with their audience. <\/span><\/p>\n And this is one of the influencer marketing trends that will continue in 2024. <\/span><\/p>\n Instagram and YouTube, with their Shorts, are pushing this trend.<\/span><\/p>\n Shorts and short-form videos, in particular, are juggernauts. <\/span><\/p>\n A whopping <\/span>90%<\/span><\/a> of marketers have given it a thumbs up, doubling down on their investments in 2023. <\/span><\/p>\n And guess what?<\/strong><\/em> <\/span><\/p>\n Consumers are all in, with 73% preferring bite-sized videos<\/strong> to get the scoop on products or services.<\/span><\/p>\n Then there\u2019s live shopping\u2014think of it as the love child of digital reach and the charm of in-store shopping.\u00a0<\/span><\/p>\n It exploded post-COVID-19. By the end of 2023, we\u2019re talking about a <\/span>$600 billion<\/span><\/a> bonanza in China and a cool $25 billion in the US<\/strong>. <\/span><\/p>\n The trend\u2019s popularity surged by 76%<\/strong>, proving shoppers are all about those real-time, interactive buying sprees.<\/span><\/p>\n And who\u2019s spearheading this revolution? None other than Gen Z\u2014the digital natives. In the US and UK, nearly half have jumped on the live shopping bandwagon.\u00a0<\/span><\/p>\n Video content and live shopping are game-changers<\/strong> for influencer marketing as brands wake up to the goldmine of tapping into the youthful zest for what\u2019s genuine and engaging.<\/span><\/p>\n Check out this awesome live shopping example for inspiration and then learn how to find YouTube influencers<\/a>:<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]13 Exciting trends in influencer marketing<\/h2>\n
Trend 1: The rise of AI in influencer marketing<\/h3>\n
Trend 2: Authenticity as the core value<\/h3>\n
Trend 3: The expansion of video content<\/h3>\n