[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/12\/Click-Analytic-2022-e1696669192488.png” alt=”Click Analytic 2022 moments featuring Creators and Influencers” title_text=”Click Analytic 2022″ align=”center” _builder_version=”4.22.1″ _module_preset=”default” width=”75%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_line_height=”2.1em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/span><\/p>\n \ud83d\udcb8\u00a0 The global influencer market was valued at a record <\/strong><\/span>$16.4 billion in 2022.<\/strong><\/span><\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n January this year saw Meta<\/strong> announcing that they would be establishing ethical boundaries surrounding virtual influencers<\/strong> in line with their rise in popularity.<\/span><\/p>\n <\/span><\/p>\n 2022 proved that brand-engineered influencers don\u2019t deter consumers with their inherently artificial nature.<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n According to Statista<\/a><\/strong>\u2026<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \ud83e\udd16<\/strong> 58% of respondents were following a<\/strong><\/span> virtual influencer at the time.<\/strong><\/span><\/p>\n<\/blockquote>\n \u2014 United States consumer study, conducted March 2022.<\/strong><\/p>\n <\/strong><\/p>\n Virtual Influencers were most popular among adult Gen Z.<\/span><\/p>\n \u2705 \u00a075% of those surveyed said they followed.<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n Meta<\/a><\/strong> explained:\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n VIs boast huge follower counts, collaborate with some of the world\u2019s biggest brands, fundraising for organizations like the WHO, and champion social causes like Black Lives Matter.<\/strong><\/p>\n<\/blockquote>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n February was a month of buzz around the season finale of Netflix\u2019s hit show Euphoria<\/em>.<\/span><\/p>\n <\/span><\/p>\n TikTok<\/strong> became home to a slew of trends surrounding the show, which in turn birthed many eye-catching influencer partnerships.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \ud83d\udc57<\/span>\u00a0 Influencers would re-create fashion looks showcasing their \u2018Euphoria High<\/strong>\u2019 style\u2026<\/span><\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/strong><\/span><\/h3>\n
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January: Make way for the Virtual Influencer<\/strong><\/h3>\n
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February: Euphoria X TikTok Trends<\/strong><\/strong><\/h3>\n
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