

{"id":11004,"date":"2022-11-21T10:39:00","date_gmt":"2022-11-21T10:39:00","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=11004"},"modified":"2023-10-04T10:51:29","modified_gmt":"2023-10-04T09:51:29","slug":"top-5-performing-influencer-campaigns-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/top-5-performing-influencer-campaigns-on-tiktok\/","title":{"rendered":"Top 5 presterende influencer-campagnes op TikTok"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong>TikTok<\/strong> is a superior platform for promoting your Influencer campaigns. This is due to its advanced algorithm, refined tools for maximum content optimisation and its <span style=\"color: #0e93f2;\"><a href=\"https:\/\/www.clickanalytic.com\/tiktok-advertising-that-attracts\/\" style=\"color: #0e93f2;\">variety of advert formats<\/a><\/span>.<\/span><\/h2>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-10.35.33.png&#8221; alt=&#8221;Influencer campaign on TikTok.&#8221; title_text=&#8221;Screenshot 2022-11-14 at 10.35.33&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;71%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"font-size: x-large;\">Ads created specifically for TikTok with creators achieve up to 83% higher engagement rates<\/span><\/strong><\/p>\n<\/blockquote>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">As a social media platform that encourages inherent creativity and raw authenticity, <strong>TikTok<\/strong> is the ideal channel for an influencer campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\">To get a feel for how to craft the most appealing and successful <strong>TikTok<\/strong> influencer campaign, we have collected a round-up of the <strong>Top 5 performing influencer campaigns on the app<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcab <\/span>The campaign results are impressive, so we highly recommend using this ranking to properly navigate building your own succesful influencer marketing strategy on <strong>TikTok.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong>1. UGG &#8211; Seasonal Sounds <span style=\"font-size: x-large;\">\ud83c\udf42<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/mini-uggs.jpeg&#8221; title_text=&#8221;mini uggs&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><em>Photo: <a href=\"https:\/\/www.ugg.com\/uk\/classic-mini-ii-boot\/1016222.html\" target=\"_blank\" rel=\"noopener\"><strong>UGG<\/strong><\/a><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: large;\">UGG <\/span><\/strong><span style=\"font-size: large;\">had their biggest comeback this year, and it was all thanks to their strategic use of influencers on the <strong>TikTok<\/strong> platform.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\">The well-timed <\/span><strong style=\"font-size: 16px;\"><span style=\"font-size: large;\">#UGGSeason <\/span><\/strong><span style=\"font-size: large;\">campaign highlighting the boots&#8217; seasonal link and a need for snug footwear as the weather turns chillier focused on selling their <strong>mini UGGs<\/strong>. This took the booties to new levels of viral&#8230; <\/span><span style=\"font-size: large;\">\u00a0\u00a0<\/span><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.45.00.png&#8221; alt=&#8221;Influencer campaign for UGG featuring Keke Palmer&#8221; title_text=&#8221;Influencer campaign&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;59%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-size: x-large;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b><span style=\"font-size: x-large;\">\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73<\/span> Their Recipe for Success:<\/b><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: large;\"><span>Worked with well-known American actress <strong>Keke Palmer<\/strong> as their ambassador to kickstart the mini <strong>UGGs<\/strong> campaign. <\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong>Keke Palmer<\/strong> was an authentic influencer choice, being known for owning more than 50 pairs of <strong>UGGs<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">They worked with her to generate a new viral TikTok sound for creators to produce their own content to.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">The video was a successful catalyst for getting other influencers to mimic\/copy\/spread the sound.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Influencers like <a href=\"https:\/\/www.tiktok.com\/@mimiarr\/video\/7146274610491690245?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" target=\"_blank\" rel=\"noopener\"><strong>@mimiarr<\/strong><\/a> used the sound organically, meaning <strong>#UGGSEASON<\/strong> gained traction fast. The campaign took advantage of the change in seasons.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Further UGC bonus results obtained as a result of the viral sound.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kekepalmer\/video\/7146222436818914606\" data-video-id=\"7146222436818914606\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@kekepalmer\" href=\"https:\/\/www.tiktok.com\/@kekepalmer?refer=embed\" rel=\"noopener\">@kekepalmer<\/a> Y\u2019all heard it here first!! It&#39;s <a title=\"uggseason\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uggseason?refer=embed\" rel=\"noopener\">#UGGSEASON<\/a> HONEY. \ud83c\udf6f \ud83d\udd25 I already know I\u2019ll be absolutely LIVING in @UGG\u00ae <a target=\"_blank\" title=\"\u266c UGG Season - Keke Palmer\" href=\"https:\/\/www.tiktok.com\/music\/UGG-Season-7146222509896059690?refer=embed\" rel=\"noopener\">\u266c UGG Season &#8211; Keke Palmer<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>Influencer Campaign Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc40<\/span>\u00a0 11.6M views on original Keke Palmer TikTok featuring the organic audio.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcc8\u00a0<\/span> On <span>Google Trends, search interest in UGG increased by 880% compared to August this year.<\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\u00a0 #\u20e3\u00a0 <\/span>\u00a0<span>113.5M views on the TikTok hashtag #UGGSeason.<\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong>2. BMW &#8211; Influencer Focused Creative Direction\u00a0 \ud83c\udfa5<\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/bmw1.png&#8221; title_text=&#8221;bmw1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><em>Photo: <strong>BMW<\/strong><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><\/strong><\/p>\n<p><strong style=\"font-size: large;\"><\/strong><\/p>\n<p><strong style=\"font-size: large;\">BMW<\/strong><span style=\"font-size: large;\"> worked with TikTok creator <\/span><a href=\"https:\/\/www.tiktok.com\/@dannero?\" style=\"font-size: large;\" target=\"_blank\" rel=\"noopener\"><strong>@Dannero <\/strong><\/a><span style=\"font-size: large;\">for their <\/span><strong style=\"font-size: large;\"><span>#CircularAngles <\/span><\/strong><span style=\"font-size: large;\">campaign, with the objective of bringing <\/span><strong style=\"font-size: large;\">BMW<\/strong><span style=\"font-size: large;\">\u2019s activations at IAA Mobility to life on the app.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\">The luxury vehicle manufacturer also wanted to <\/span><span style=\"font-size: large;\">generate awareness for their brand vision around circular economy.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\">With the help of this huge influencer, <strong>BMW<\/strong> also hoped to increase their reach after creating a new <\/span><strong style=\"font-size: large;\">TikTok<\/strong><span style=\"font-size: large;\"> account.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><b style=\"color: #000000; font-size: x-large;\"><\/b><\/p>\n<p><b style=\"color: #000000; font-size: x-large;\">\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73 Their Recipe for Success:<\/b><b style=\"color: #000000; font-size: x-large;\"><\/b><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: large;\"><span><strong>BMW <\/strong>developed the <strong>first ever branded content <\/strong>series in collaboration with <strong>Dannero<\/strong>. <\/span><\/span><span style=\"font-size: large;\"><span>He acted as the main character and also directed the series for the brand. The narrative was delivered over the course of three &#8216;episodes.&#8217;<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18px;\">Partnered with an authentic influencer, experienced in working with video effects, editing and producing creative content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Using the hashtag <strong>#ReimagineToday<\/strong>, <strong>BMW<\/strong> utilised a suite of three One Day Max <strong>In-Feed Ads<\/strong> to achieve their mission with the creator.<\/span><span style=\"font-size: large;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>A combination of <strong>innovative storytelling<\/strong> and <strong>special creator involvement <\/strong>meant<strong> BMW<\/strong>&#8216;s approach to influencer marketing on<strong> TikTok <\/strong>took a unique approach.<\/span><\/span><span style=\"font-size: large;\"><span><strong><\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>The campaign became a creative first and generated an impressive reach.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bmw\/video\/7004860731115998470\" data-video-id=\"7004860731115998470\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@bmw\" href=\"https:\/\/www.tiktok.com\/@bmw?refer=embed\" rel=\"noopener\">@bmw<\/a> Can we <a title=\"ReImagineToday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ReImagineToday?refer=embed\" rel=\"noopener\">#ReImagineToday<\/a> ? Watch @dannero try to solve a mystical quest at the <a title=\"BMWIAA\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/BMWIAA?refer=embed\" rel=\"noopener\">#BMWIAA<\/a> <a target=\"_blank\" title=\"\u266c original sound - bmw\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7004860617895037701?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; bmw<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>Influencer Campaign Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc41<\/span>\u00a0 42M+ impressions.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc93<\/span>\u00a0 390K+ likes.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc65<\/span>\u00a0 36K+ new followers.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong>3. Taco Bell UK &#8211; Micro-influencers = Massive Results \ud83c\udf1f<\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/final-taco-bell-jpeg-scaled.jpg&#8221; title_text=&#8221;final taco bell jpeg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;73%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><\/strong><\/p>\n<p><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><strong>Taco Bell UK <\/strong>wanted to create a campaign that raised awareness for their UK restaurants, as well as <span>showcase their hero product the <em>Crunchy Taco<\/em>.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\">Their aim was to <span>reach the TikTok community and call attention to their presence in the market.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span>They wanted to connect with users in an authentic way, and u<\/span><\/span><span style=\"font-size: large;\">sing influencers to highlight both the food and attitude of Taco Bell was a strategy clearly destined for success:<\/span><span style=\"font-size: large;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: large;\"><span><\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><b style=\"color: #000000; font-size: x-large;\"><\/b><\/p>\n<p><b style=\"color: #000000; font-size: x-large;\">\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73 Their Recipe for Success:<\/b><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18px;\">Worked with two micro-influencers (<\/span><strong style=\"font-size: 18px;\"><a href=\"https:\/\/www.tiktok.com\/@jaeedwardds\" target=\"_blank\" rel=\"noopener\">Jae Edwards<\/a><\/strong><span style=\"font-size: 18px;\"> and <\/span><strong style=\"font-size: 18px;\"><a href=\"https:\/\/www.tiktok.com\/@micahcobe\" target=\"_blank\" rel=\"noopener\">Micah Cobe<\/a><\/strong><span style=\"font-size: 18px;\">,) to target multiple, dedicated followings in a cost-effective and authentic way.\u00a0<\/span><span style=\"font-size: large;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>Both influencers were smart choices as they appealed to various subcultures on <strong>TikTok<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Reach &amp; Frequency In-Feed Ad campaign utilised with the promotional creator content to connect with a broad demographic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>The content was upbeat, fun and made use of in-app editing to ensure a native <strong>TikTok<\/strong> feel.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/JE-TikTok.mp4&#8243; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>Influencer Campaign Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc40<\/span>\u00a0 13.3M views across 3 ads with creator <a href=\"https:\/\/www.tiktok.com\/@jaeedwardds\" target=\"_blank\" rel=\"noopener\">@jaeedwardds<\/a>.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcca\u00a0 <span style=\"font-size: large;\">24.7% VTR.<\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc41<\/span>\u00a0 4.5M impressions.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-size: x-large;\">\ud83d\udcc8<\/span>\u00a0 <span style=\"font-size: large;\"><strong>40% Increase Avg. watch time.<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: x-large; color: #000000;\"><strong>4. Garnier France &#8211; Creator Challenges\u00a0 \ud83d\udcaa\ud83c\udffb\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/FINAL-DONE-Garnier-France-collage.png&#8221; title_text=&#8221;FINAL DONE Garnier France collage&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;73%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<p><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><strong>Garnier France<\/strong> encouraged many creators to take part in their campaign to promote a new line of vegan haircare products targeted at Millenials and Gen Z.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\">Posing a challenge for influencers and users alike to participate in was a key component in spreading the word about this new line&#8230;<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><b style=\"color: #000000; font-size: x-large;\"><\/b><\/p>\n<p><b style=\"color: #000000; font-size: x-large;\">\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73 Their Recipe for Success:<\/b><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li style=\"text-align: justify;\"><strong style=\"font-size: 18px;\">Garnier<\/strong><span style=\"font-size: 18px;\"> used influencers for product promotion in the formats of a One Day Max In-Feed Ad and a TopView Lite.<\/span><span style=\"font-size: large;\"><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18px;\"><span>A branded <strong>hashtag challenge <\/strong>(<a href=\"https:\/\/www.tiktok.com\/tag\/FructisHairFoodChallenge?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>#fructishairfoodchallenge<\/strong><\/a>,) with a 2D Branded Effect enabled users to create before\/after transition videos which highlighted the benefits of the product line.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>The best user-generated videos were compiled to create a mash-up and were promoted using Brand Premium In-Feed Ads.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><span>Featuring creators in their TikTok ads recorded <strong>above benchmark CTRs<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Generated brand awareness and quality engagement in the space of one month.<span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><strong>Bonus outcome:<\/strong> the challenge resulted in additional product sales since users often ended up buying the products themselves for the videos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@garnierfr\/video\/6883089273399168257\" data-video-id=\"6883089273399168257\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@garnierfr\" href=\"https:\/\/www.tiktok.com\/@garnierfr?refer=embed\" rel=\"noopener\">@garnierfr<\/a> \ud83d\udd25Les meilleurs <a title=\"fructishairfoodchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fructishairfoodchallenge?refer=embed\" rel=\"noopener\">#fructishairfoodchallenge<\/a> r\u00e9alis\u00e9s par vous\ud83d\udc9b@yazminebld @mayssa.bkc @ahloouu @sophia_vieira_estrela @vanderkloos @carolv @savanahrbll <a target=\"_blank\" title=\"\u266c son original - Garnier\" href=\"https:\/\/www.tiktok.com\/music\/son-original-6883089293485607682?refer=embed\" rel=\"noopener\">\u266c son original &#8211; Garnier<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>Influencer Campaign Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc40\u00a0 <span style=\"font-size: large;\">250M views.<\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83c\udfa5<\/span>\u00a0 \u00a0109,000+ videos <span>created by over 48,000 TikTok users.<\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcab\u00a0 <span style=\"font-size: large;\">18% increase in awareness.<\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83c\udf1f\u00a0 <\/span><span style=\"font-size: x-large;\"><span style=\"font-size: large;\">27.5% increase in ad recall.<\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: x-large;\">5. ASOS &#8211; The Multiple Creator + Challenge Formula\u00a0 \ud83e\uddea<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/11\/ASOS-collage-finished-jpeg.jpg&#8221; title_text=&#8221;ASOS collage finished jpeg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;73%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<p><span style=\"font-size: large;\">Online fashion retailer <strong>ASOS<\/strong> opted for next-level influencer marketing to showcase their trendy items for Gen Z and Millenial audiences.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\">Creating the <a href=\"https:\/\/www.tiktok.com\/tag\/AySauceChallenge\" target=\"_blank\" rel=\"noopener\"><strong>#AySauceChallenge<\/strong><\/a> accompanied with a matching sound saw the brand motivating influencers and users to &#8220;<span><strong>channel their ASOS vibe<\/strong>.&#8221; These posts expressed their style featuring three different outfits.<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-size: x-large;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73 Their Recipe for Success:<\/b><\/span><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>\n<p><span style=\"font-size: x-large; color: #000000;\"><b><\/b><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18px;\">The influencer campaign involved<\/span><strong style=\"font-size: 18px;\"> more than 25 content creators in the UK and US, <\/strong><span style=\"font-size: 18px;\">with a combined following of <\/span><strong style=\"font-size: 18px;\">over 219 Million<\/strong><span style=\"font-size: 18px;\">.<\/span><span style=\"font-size: large;\"><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong>Love Island<\/strong>&#8216;s <strong>Luke Trotman<\/strong>, the <strong>Neffati Brothers, <span>Loren Grey, Michael Le<\/span><\/strong> and <strong>Jordan Fisher<\/strong> are just a few huge influencers who participated in the challenge.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Bespoke audio and an<strong> interactive augmented reality (AR) experience <\/strong>with<strong> TikTok\u2019s Branded Effects <\/strong>was included in the trend to drive awareness and increase visibility.<\/span><span style=\"font-size: large;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lorengray\/video\/6866947050689318149\" data-video-id=\"6866947050689318149\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@lorengray\" href=\"https:\/\/www.tiktok.com\/@lorengray?refer=embed\" rel=\"noopener\">@lorengray<\/a> all of the sauce \u270c\ud83c\udffb\ud83c\udf36\ufe0f  <a title=\"aysaucechallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/aysaucechallenge?refer=embed\" rel=\"noopener\">#AySauceChallenge<\/a> <a title=\"asos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asos?refer=embed\" rel=\"noopener\">#ASOS<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#Ad<\/a> <a target=\"_blank\" title=\"\u266c Ay Sauce - Cashino\" href=\"https:\/\/www.tiktok.com\/music\/Ay-Sauce-6859935028961347586?refer=embed\" rel=\"noopener\">\u266c Ay Sauce &#8211; Cashino<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>Influencer Campaign Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc40<\/span>\u00a0 1.2 billion views in 6 days.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcab<\/span>\u00a0 +25% brand awareness increase.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83c\udfa5<\/span>\u00a0 488K videos produced by 167K unique users.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83c\udf1f\u00a0 <span style=\"font-size: large;\">15.79% engagement rate.<\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><\/strong><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Mariah Carey &#8211; Aligning your brand with Annual Events <span style=\"font-size: x-large;\">\ud83c\udf84<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: x-large; color: #000000;\"><strong><span style=\"font-size: x-large;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><strong style=\"font-size: large;\">Mariah Carey<\/strong><span style=\"font-size: large;\"> proves the beneficial nature of making the most of having strong and relevant ties to annual, worldwide events.<\/span><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">Similar to how<strong> UGG <\/strong>emphasised its relativity to the transition of the seasons, Mariah took things one step further with her links to online meme culture &#8211; being able to capitalise off of two seasons and annual events simultaneously&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">This campaign, released on 01\/11\/22 around Halloween referenced both spooky season and the impending Christmas Holidays. It cleverly played on users&#8217; anticipation for Christmas and the widespread popularity of Carey&#8217;s hit single &#8216;<strong>All I Want For Christmas Is You<\/strong>.&#8217;\u00a0<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">This TikTok feeds into the idea of cyclical theory, stressing the benefits of attaching your brand to an annually repeating event.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mariahcarey\/video\/7160892761473027374\" data-video-id=\"7160892761473027374\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mariahcarey\" href=\"https:\/\/www.tiktok.com\/@mariahcarey?refer=embed\" rel=\"noopener\">@mariahcarey<\/a> IT\u2019S TIIIIIIIME!!!!!!!! \ud83c\udf84\ud83c\udf89\u2764\ufe0f<a title=\"mariahszn\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mariahszn?refer=embed\" rel=\"noopener\">#MariahSZN<\/a> <a target=\"_blank\" title=\"\u266c original sound - Mariah Carey\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7160892790820490030?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Mariah Carey<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: x-large;\"><strong>The Results:<\/strong><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc40<\/span>\u00a0 33.7M views.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udc93<\/span>\u00a0 \u00a07.1M likes.<\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong><span style=\"font-size: large;\"><span style=\"font-size: x-large;\">\ud83d\udcac<\/span>\u00a0 \u00a0121.8K comments.<\/span><\/strong><\/p>\n<p><strong><span style=\"font-size: large;\"><\/span><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000; font-size: x-large;\"><strong>Collaborate and get Creative\u00a0 <span style=\"font-size: x-large;\">\ud83d\udcf9<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">After reviewing these 5 highly successful campaigns from household name brands, we hope you have gained further insight into how to effectively work with influencers on this lucrative platform.<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-size: large; color: #fc006d;\"><strong>Click Tip:<\/strong><\/span><span style=\"font-size: large;\"> Above all, it&#8217;s important to bear in mind that promotional content created on <\/span><strong style=\"font-size: large;\">TikTok <\/strong><span style=\"font-size: large;\"><strong><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/what-we-mean-when-we-say-dont-make-ads?redirected=1\" target=\"_blank\" rel=\"noopener\">shouldn&#8217;t feel like an ad<\/a><\/strong>. Create TikTok videos that blend in smoothly as a user swipes their <em><strong>For You page <\/strong><\/em>so that it doesn&#8217;t feel forced and break the illusion. If natural content creation isn&#8217;t adhered to, it is likely to put consumers off.<\/span><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><strong style=\"font-size: large; text-align: left;\">Want even more insider creator tips, top marketing trends deconstructed and direct answers and advice for YOUR influencer marketing queries? Why not sign up to our<span style=\"color: #fc006d;\">\u00a0<\/span><a href=\"https:\/\/www.clickanalytic.com\/blog\/\"><span style=\"color: #fc006d;\">free monthly newsletter\u00a0<\/span> \ud83d\udcec<\/a><\/strong><span style=\"font-size: large;\"><\/span><\/p>\n<p><span style=\"font-size: large;\"><strong><\/strong><strong>Stay tuned for more posts here on the Click Blog!\u00a0\ud83d\udcfb\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>TikTok is een superieur platform voor het promoten van je Influencer campagnes. Dit komt door het geavanceerde algoritme, de verfijnde tools voor maximale contentoptimalisatie en de verscheidenheid aan advertentieformaten. Advertenties die speciaal voor TikTok zijn gemaakt met makers bereiken tot 83% hogere...<\/p>","protected":false},"author":20,"featured_media":11020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading {\"level\":1} -->\n<h1>Why do we use it?<\/h1>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Lorem Ipsum<\/strong> is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Why do we use it?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":2885,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/02\/angelina-and-antonis-antoniou-oCLVrQipbhQ-unsplash-683x1024.jpg\" alt=\"\" class=\"wp-image-2885\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Where does it come from?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of \"de Finibus Bonorum et Malorum\" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, \"Lorem ipsum dolor sit amet..\", comes from a line in section 1.10.32.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[12],"class_list":["post-11004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/11004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=11004"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/posts\/11004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media\/11020"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=11004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/categories?post=11004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/tags?post=11004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}