{"id":10003,"date":"2022-11-18T09:25:00","date_gmt":"2022-11-18T09:25:00","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=10003"},"modified":"2022-11-21T11:26:19","modified_gmt":"2022-11-21T11:26:19","slug":"5-ways-to-find-youtube-influencers","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/nl\/5-ways-to-find-youtube-influencers\/","title":{"rendered":"5 manieren om Youtube-influencers te vinden"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]
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YouTube has over 2 billion people<\/a> actively using their video-sharing platform. Each minute, 500 hours of content is being uploaded to the website.<\/strong><\/span><\/h2>\n<\/blockquote>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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YouTube<\/strong> is an impeccable platform for breeding influencers that are personable and highly relatable, resulting in dedicated followings known as subscribers<\/strong>.<\/span><\/p>\n

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The video-based nature of the predominantly long-form content platform (though the new YouTube Shorts<\/strong> feature<\/a> is rising in popularity,) means viewers connect with these influencers more easily and place high levels of trust in their judgement.<\/span><\/p>\n

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YouTube Audience Stats: A Breakdown \ud83d\udcca<\/strong><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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\ud83d\udc40<\/span>\u00a0 Every minute, 694 hours of video<\/a> is streamed.<\/strong><\/span><\/p>\n

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\ud83d\udc65<\/span>\u00a0 India was the largest YouTube audience <\/a>to start 2022, followed by the US (240M users).<\/strong><\/span><\/p>\n

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\ud83d\udcfd <\/span>YouTube’s user base<\/a> is comprised of more men than women. About 12% of users are men between the ages of 25 and 34 and 9% are women aged between 35 and 44.<\/span><\/strong><\/p>\n

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Finding influencers or \u2018<\/span>YouTubers<\/strong>\u2019 can come with an increased difficulty when compared to other social media platforms like <\/span>Instagram<\/strong> and <\/span>TikTok.<\/strong><\/span><\/p>\n

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YouTube allows users to adopt the same handle as an existing creator, increasing the chances of stumbling across a popular influencer duplicate profile or fake.<\/span><\/p>\n

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Getting lost can become a likely outcome …<\/span><\/p>\n

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Here to help improve your search<\/strong><\/h2>[\/et_pb_text][et_pb_text module_id=”#step-1″ _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Luckily, we are here to make your YouTube influencer search quick, easy and clear<\/strong>. <\/span><\/h2>\n

Today we have compiled a list of the Top 5 Ways to easily find YouTube Influencers which will save your marketing team precious time and resources.<\/span><\/h2>\n

\ud83c\udf1f\u00a0<\/span> <\/span>Ready to find your ideal influencer in a matter of minutes? Read on to find out how\u2026<\/span><\/strong><\/span><\/span><\/strong><\/h2>\n

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1. Search on YouTube & Google\u00a0 \ud83d\udc40<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

A good place to start is searching around on the YouTube platform<\/strong> itself.<\/span><\/p>\n

We recommend typing into the YouTube search bar \u2018Your industry of interest\u2019<\/strong> and the keywords \u2018experts\/influencers.\u2019<\/strong> Then review the results that appear at the top of the page.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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#\ufe0f\u20e3\u00a0 Searching Hashtags = Big Results<\/strong><\/span><\/h3>\n

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Using hashtags in your search on YouTube will further improve your search and provide instant and relevant results.<\/span><\/p>\n

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Often creators will now add corresponding key hashtags in their video descriptions and titles in order to make their content more easily discoverable. YouTube allows up to 15 hashtags within a description box, so there are plenty of keyword searches to try-out that are associated with your brand, campaign or niche. <\/strong>These hashtagged words or phrases improve the process of finding content in your niche due to the specificity of the subject matter or category. <\/span><\/p>\n

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Users are able to click on hashtags and view other YouTube videos that contain the same hashtag.<\/span><\/p>\n

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If you are a brand in the nutritional market for example, running a search on the hashtag #vegan <\/strong>provides results of 326K videos and 80K channels<\/em><\/strong>.<\/span><\/span><\/p>\n

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If an influencer has used a hashtag relevant to your business, it shows that your product or service is most likely relevant to their audience.<\/span><\/p>\n

Connecting with influencers who are already creating relevant content creates authenticity within the content, generating conversations and interest in your brand.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Get Googling \ud83d\udc69\u200d\ud83d\udcbb<\/strong><\/span><\/h4>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Alternatively, conducting a thorough Google search<\/strong> could present the ideal influencer for your campaign or brand. <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Tailoring a Google search is another great starting point, where we suggest typing in ‘Your industry of interest’ with the keywords ‘experts\/influencers.’ Then review the results and articles that appear at the top of the page.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Taking a look at the ‘Videos<\/strong>‘ tab on your Google search could also produce other possible influencer results.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

Specificity is key<\/strong><\/em> in such a broad search engine if your product is more unique. To refine your search, try adding more general terminology that relates to your niche, such as: ‘organic food<\/strong>,’ or ‘cruelty-free<\/strong>‘ etc.<\/span><\/p>\n

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2. Use an Accurate Discovery Tool\u00a0<\/span> \ud83d\udd0e<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.14.9″ _module_preset=”default” global_colors_info=”{}”]

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Click Analytic<\/strong><\/span> provides one of the best discovery tools on the market. With +140M influencers<\/strong> available to analyse as well as a number of precise filters to aid your search, it is a true saviour for brands:<\/span><\/p>\n

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