{"id":61521,"date":"2026-05-21T15:41:32","date_gmt":"2026-05-21T14:41:32","guid":{"rendered":"https:\/\/www.clickanalytic.com\/about\/"},"modified":"2026-05-21T19:19:46","modified_gmt":"2026-05-21T18:19:46","slug":"about","status":"publish","type":"page","link":"https:\/\/www.clickanalytic.com\/nl\/about\/","title":{"rendered":"About ClickAnalytic"},"content":{"rendered":"<style>\n  .ca-about-page {\n    --navy: #071126;\n    --ink: #101828;\n    --muted: #61708a;\n    --line: #e8edf5;\n    --pink: #ff0066;\n    --rose: #ffedf5;\n    --soft: #f6f8fc;\n    --card: #ffffff;\n    font-family: Montserrat, Arial, sans-serif;\n    color: var(--ink);\n    background: #fff;\n    overflow: hidden;\n    margin-top: -86px;\n  }\n  .ca-about-page * { box-sizing: border-box; }\n  .ca-about-breakout {\n    width: 100vw;\n    margin-left: calc(50% - 50vw);\n    margin-right: calc(50% - 50vw);\n  }\n  .ca-about-wrap {\n    width: min(1120px, calc(100% - 40px));\n    margin: 0 auto;\n  }\n  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auto 28px;\n    font-size: 18px;\n    line-height: 1.7;\n  }\n  .ca-faq {\n    max-width: 880px;\n    margin: 0 auto;\n  }\n  .ca-faq details {\n    border: 1px solid var(--line);\n    border-radius: 18px;\n    padding: 18px 20px;\n    background: #fff;\n    margin-bottom: 12px;\n  }\n  .ca-faq summary {\n    cursor: pointer;\n    color: var(--navy);\n    font-weight: 900;\n  }\n  .ca-faq p {\n    margin-top: 12px;\n    font-size: 15px;\n  }\n  @media (max-width: 900px) {\n    .ca-about-hero { padding: 70px 0 52px; }\n    .ca-about-hero-grid, .ca-belief-grid, .ca-two-col, .ca-founder { grid-template-columns: 1fr; }\n    .ca-heatmap-card { min-height: 340px; }\n    .ca-trust-grid, .ca-signal-grid, .ca-principle-grid { grid-template-columns: repeat(2, 1fr); }\n  }\n  @media (max-width: 560px) {\n    .ca-about-wrap { width: min(100% - 28px, 1120px); }\n    .ca-about-hero h1 { font-size: 42px; }\n    .ca-about-hero p, .ca-section p { font-size: 16px; }\n    .ca-example-grid, .ca-trust-grid, .ca-signal-grid, .ca-principle-grid { grid-template-columns: 1fr; }\n    .ca-section { padding: 58px 0; }\n    .ca-final { padding: 66px 0; }\n    .ca-about-page { margin-top: -86px; }\n    .ca-about-hero { padding-top: 52px; }\n  }\n<\/style>\n<p><main class=\"ca-about-page ca-about-breakout\"><\/p>\n<section class=\"ca-about-hero\">\n<div class=\"ca-about-wrap ca-about-hero-grid\">\n<div>\n<div class=\"ca-about-eyebrow\">About ClickAnalytic<\/div>\n<h1>We show brands where attention already lives.<\/h1>\n<p class=\"ca-hero-line\">People do not remember most ads.<\/p>\n<p class=\"ca-hero-subline\" style=\"margin-top:16px;\">They remember products that appear inside moments they already care about.<\/p>\n<div class=\"ca-about-actions\">\n          <a class=\"ca-about-textlink\" href=\"#story\">Read the story \u2192<\/a><br \/>\n          <a class=\"ca-about-textlink\" href=\"\/influencer-database\/\">See what we built \u2192<\/a>\n        <\/div>\n<\/p><\/div>\n<div class=\"ca-heatmap-card\" aria-label=\"Attention heatmap visual\">\n<div class=\"ca-node\">IG<\/div>\n<div class=\"ca-node\">TT<\/div>\n<div class=\"ca-node\">YT<\/div>\n<div class=\"ca-node\">AI<\/div>\n<div class=\"ca-heat-label\">\n          <strong>Attention heatmap<\/strong><br \/>\n          <span>Creator nodes, audience clusters, product fit, location signals, and engagement quality in one decision layer.<\/span>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"ca-trust\">\n<div class=\"ca-about-wrap ca-trust-grid\">\n<div class=\"ca-trust-item\"><strong>400M+<\/strong><span>Creator profiles<\/span><\/div>\n<div class=\"ca-trust-item\"><strong>3<\/strong><span>Major platforms<\/span><\/div>\n<div class=\"ca-trust-item\"><strong>AI<\/strong><span>Discovery support<\/span><\/div>\n<div class=\"ca-trust-item\"><strong>Geneva<\/strong><span>Switzerland<\/span><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"story\" class=\"ca-section\">\n<div class=\"ca-about-wrap ca-two-col\">\n<div>\n        <span class=\"ca-kicker\">Why we exist<\/span><\/p>\n<h2>Creator marketing should not feel like buying random attention.<\/h2>\n<p>The strongest placements happen when a product appears inside attention people already chose: a creator they watch every week, a routine they trust, a voice that feels familiar.<\/p>\n<p>But most teams still choose creators with screenshots, follower counts, spreadsheets, and instinct. That makes a powerful channel feel harder to defend than it should be.<\/p>\n<p>ClickAnalytic exists to make creator selection more honest, measurable, and useful for the people spending the budget.<\/p>\n<\/p><\/div>\n<div class=\"ca-story-card\">\n        <strong>Our job is to show where a product naturally belongs.<\/strong><\/p>\n<p>Not every creator is a good fit. Not every audience is worth paying for. Not every viral account can move the people a brand actually needs to reach.<\/p>\n<p>So we look for the overlap: creator, audience, location, content history, engagement quality, and product fit.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"ca-belief\">\n<div class=\"ca-about-wrap ca-belief-grid\">\n<div>\n        <span class=\"ca-kicker\">What we believe<\/span><\/p>\n<h2>Good influencer marketing is not louder. It is better matched.<\/h2>\n<p>Creator marketing works when the placement feels like it belongs. Not because a brand paid for a post, but because the product appears in the right creator&#8217;s world, in front of an audience that already pays attention there.<\/p>\n<\/p><\/div>\n<div class=\"ca-principle-grid\">\n<div class=\"ca-principle-card\">\n          <span>01<\/span><\/p>\n<h3>Fit beats fame.<\/h3>\n<p>A smaller creator with the right audience can matter more than a larger creator with weak relevance.<\/p>\n<\/p><\/div>\n<div class=\"ca-principle-card\">\n          <span>02<\/span><\/p>\n<h3>Audience quality matters.<\/h3>\n<p>Follower count is only a starting point. Location, activity, authenticity, and response quality tell the real story.<\/p>\n<\/p><\/div>\n<div class=\"ca-principle-card\">\n          <span>03<\/span><\/p>\n<h3>The creator should win too.<\/h3>\n<p>The best partnerships make sense for the creator&#8217;s world, not just the brand&#8217;s campaign calendar.<\/p>\n<\/p><\/div>\n<div class=\"ca-principle-card\">\n          <span>04<\/span><\/p>\n<h3>Spend should be explainable.<\/h3>\n<p>Teams should be able to defend why a creator was chosen before money moves.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"founder\" class=\"ca-section\">\n<div class=\"ca-about-wrap ca-founder\">\n<div class=\"ca-founder-card\">\n<div class=\"ca-founder-avatar\">PB<\/div>\n<p>        <strong>Paul Boulet<\/strong><br \/>\n        <span>Founder, ClickAnalytic<br \/>Geneva, Switzerland<\/span>\n      <\/div>\n<div class=\"ca-founder-copy\">\n        <span class=\"ca-kicker\">From agency experience to creator intelligence<\/span><\/p>\n<h2 style=\"font-size:38px;\">Built from the messy reality of influencer marketing.<\/h2>\n<p>ClickAnalytic was founded by Paul Boulet after years working close to the influencer marketing agency world.<\/p>\n<p>He saw both sides of the market: brands looking for creators who could move real attention, and creators looking for partnerships that made sense for their audience.<\/p>\n<p>The channel was strong. The demand was growing. But the workflow was too manual. Too many decisions still depended on spreadsheets, screenshots, follower counts, and instinct.<\/p>\n<blockquote><p>\u201cI wanted ClickAnalytic to give brands and agencies a clearer way to choose: not just who has followers, but who has the right audience, the right content, the right signals, and the right fit for the campaign.\u201d<\/p><\/blockquote><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"ca-section ca-section-soft\">\n<div class=\"ca-about-wrap\">\n      <span class=\"ca-kicker\">What that became<\/span><\/p>\n<h2>Creator selection should feel like a map, not a random list.<\/h2>\n<p style=\"max-width:850px;\">With large-scale creator data and AI-assisted discovery, brands and agencies can build a clearer heatmap of possible placements: where the audience is, what they interact with, which creators carry that attention, and where campaign budget has the best chance to matter.<\/p>\n<div class=\"ca-signal-grid\">\n<div class=\"ca-signal-card\">\n<div class=\"ca-signal-dot\"><\/div>\n<h3>Audience location<\/h3>\n<p>See where a creator&#8217;s audience is concentrated before choosing a placement.<\/p>\n<\/div>\n<div class=\"ca-signal-card\">\n<div class=\"ca-signal-dot\"><\/div>\n<h3>Content fit<\/h3>\n<p>Match creators to product categories their audience already understands.<\/p>\n<\/div>\n<div class=\"ca-signal-card\">\n<div class=\"ca-signal-dot\"><\/div>\n<h3>Recent performance<\/h3>\n<p>Check whether posts still get attention, not just whether the profile looks good.<\/p>\n<\/div>\n<div class=\"ca-signal-card\">\n<div class=\"ca-signal-dot\"><\/div>\n<h3>Authenticity<\/h3>\n<p>Use audience-quality and fake-follower signals to avoid weak creator fits.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"ca-final\">\n<div class=\"ca-about-wrap\">\n      <span class=\"ca-kicker\">Where we are going<\/span><\/p>\n<h2>We want creator marketing to become a channel brands can trust, not a budget line they hope works.<\/h2>\n<p>When teams know which creators reach the right audience, which communities overlap with the product, and which placements make sense for the budget, influencer marketing becomes easier to defend.<\/p>\n<p><strong>Find the right creators. Understand the audience. Spend with evidence.<\/strong><\/p>\n<p>      <a class=\"ca-about-textlink\" href=\"\/influencer-database\/\">Explore the creator database \u2192<\/a>\n    <\/div>\n<\/section>\n<section class=\"ca-section ca-section-soft\">\n<div class=\"ca-about-wrap\">\n<div style=\"text-align:center;max-width:760px;margin:0 auto 32px;\">\n        <span class=\"ca-kicker\">FAQ<\/span><\/p>\n<h2>About ClickAnalytic<\/h2>\n<\/p><\/div>\n<div class=\"ca-faq\">\n<details open>\n<summary>What is ClickAnalytic?<\/summary>\n<p>ClickAnalytic is an influencer marketing platform that helps brands and agencies discover creators, analyze audiences, check authenticity signals, organize creator shortlists, and track campaign performance.<\/p>\n<\/details>\n<details>\n<summary>Why was ClickAnalytic created?<\/summary>\n<p>ClickAnalytic was created to make influencer marketing less random. The platform helps teams choose creators using audience data, engagement signals, content history, location data, and campaign fit instead of follower count alone.<\/p>\n<\/details>\n<details>\n<summary>What does \u201cattention heatmap\u201d mean?<\/summary>\n<p>It is a practical way to describe how creator data helps teams see where relevant audiences are concentrated across creators, niches, platforms, and locations.<\/p>\n<\/details>\n<details>\n<summary>Where is ClickAnalytic based?<\/summary>\n<p>ClickAnalytic is built from Geneva, Switzerland.<\/p>\n<\/details>\n<details>\n<summary>Which platforms does ClickAnalytic cover?<\/summary>\n<p>ClickAnalytic supports creator discovery and analysis workflows across major creator platforms including Instagram, TikTok, and YouTube.<\/p>\n<\/details><\/div>\n<\/p><\/div>\n<\/section>\n<p><\/main><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is ClickAnalytic?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ClickAnalytic is an influencer marketing platform that helps brands and agencies discover creators, analyze audiences, check authenticity signals, organize creator shortlists, and track campaign performance.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why was ClickAnalytic created?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ClickAnalytic was created to make influencer marketing less random. 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Read the story \u2192 See what we built \u2192 IG TT YT AI Attention heatmap Creator nodes, audience clusters, product fit, location signals, and engagement quality in one decision [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-61521","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/pages\/61521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/comments?post=61521"}],"version-history":[{"count":6,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/pages\/61521\/revisions"}],"predecessor-version":[{"id":61588,"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/pages\/61521\/revisions\/61588"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/nl\/wp-json\/wp\/v2\/media?parent=61521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}