{"id":48838,"date":"2025-05-20T17:43:05","date_gmt":"2025-05-20T16:43:05","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=48838"},"modified":"2025-06-09T17:40:41","modified_gmt":"2025-06-09T16:40:41","slug":"instagram-reels-engagement-data-driven-strategies","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/instagram-reels-engagement-data-driven-strategies\/","title":{"rendered":"Engagement sur Instagram : Booster la visibilit\u00e9 avec des strat\u00e9gies bas\u00e9es sur les donn\u00e9es"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#01\">1. What Is Instagram Reels Engagement?<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#02\">2. Comparing Instagram Content Formats by Engagement<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#03\">3. Best Practices to Maximize Instagram Reels Engagement<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>In today&#8217;s fast-paced digital world, measuring <strong>Instagram Reels engagement<\/strong> is essential for brands, creators, and influencers aiming to connect with audiences and boost visibility.<\/p>\n<p>High engagement signals that your content resonates, which is key for beating the algorithm and growing reach organically.<\/p>\n<p>As dynamic content becomes central to Instagram&#8217;s platform, <strong>Reels have emerged as a top-performing format<\/strong>, outperforming traditional posts and stories in terms of user interaction.<\/p>\n<p>In this guide, you&#8217;ll learn how to <strong>calculate engagement rates<\/strong>, discover <strong>format-specific strategies<\/strong>, and explore tools to help you track and improve your Instagram performance.<\/p>\n<p>\ud83d\udca1 <strong>Quick Link<\/strong>: Use our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Free Instagram Engagement Rate Calculator<\/a> to analyze your Reels instantly.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>What Is Instagram Reels Engagement?<\/strong><\/span><\/h2>\n<p><strong>Instagram Reels engagement<\/strong> refers to the total user interactions\u2014likes, comments, shares, saves\u2014received on a Reel relative to an influencer\u2019s or brand\u2019s reach or follower base. It\u2019s a key metric for understanding what content your audience finds valuable.<\/p>\n<p>Unlike static posts, Reels benefit from:<\/p>\n<ul>\n<li>\n<p><strong>Increased discoverability<\/strong> via the Explore page and Reels tab.<\/p>\n<\/li>\n<li>\n<p><strong>Higher algorithmic priority<\/strong>, often resulting in more impressions and interactions.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>How to Calculate Instagram Engagement Rate (Including Reels)<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>General Formula for Engagement Rate<\/strong><\/span><\/h3>\n<p>The standard engagement rate formula on Instagram is:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>Engagement\u00a0Rate<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>Likes\u00a0+\u00a0Comments\u00a0+\u00a0Shares\u00a0+\u00a0Saves<\/mtext><mtext>Total\u00a0Followers<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\text{Engagement Rate} = \\left(\\frac{\\text{Likes + Comments + Shares + Saves}}{\\text{Total Followers}}\\right) \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<p>This formula works well for:<\/p>\n<ul>\n<li>\n<p><strong>Feed posts<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Carousels<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Basic Reels<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><strong>Reels-Specific Engagement Formula (Reach-Based)<\/strong><\/span><\/h3>\n<p>Because Reels often get shown beyond followers (via Explore), a more accurate way to calculate <strong>Instagram Reels engagement<\/strong> is using <strong>reach-based metrics<\/strong>:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>Reels\u00a0Engagement\u00a0Rate<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>Engagements<\/mtext><mtext>Total\u00a0Reach<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\text{Reels Engagement Rate} = \\left(\\frac{\\text{Engagements}}{\\text{Total Reach}}\\right) \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<p>Where engagements include:<\/p>\n<ul>\n<li>\n<p>Likes<\/p>\n<\/li>\n<li>\n<p>Comments<\/p>\n<\/li>\n<li>\n<p>Shares<\/p>\n<\/li>\n<li>\n<p>Saves<\/p>\n<\/li>\n<\/ul>\n<p><strong>Example<\/strong>:<\/p>\n<ul>\n<li>\n<p>Total Reach: 20,000<\/p>\n<\/li>\n<li>\n<p>Likes: 600<\/p>\n<\/li>\n<li>\n<p>Comments: 150<\/p>\n<\/li>\n<li>\n<p>Shares: 100<\/p>\n<\/li>\n<li>\n<p>Saves: 150<\/p>\n<\/li>\n<\/ul>\n<p>Total Engagements = 1000<br \/>Reels Engagement Rate = (1000 \/ 20,000) \u00d7 100 = <strong>5%<\/strong><\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">What Is a Good Engagement Rate for Reels?<\/span><\/strong><\/h2>\n<h3><strong><span style=\"color: #000000;\">Benchmarks by Account Size<\/span><\/strong><\/h3>\n<table>\n<thead>\n<tr>\n<th>Follower Count<\/th>\n<th>Good Engagement Rate (Reels)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nano (&lt;10K)<\/td>\n<td>5% \u2013 8%<\/td>\n<\/tr>\n<tr>\n<td>Micro (10K\u2013100K)<\/td>\n<td>3% \u2013 6%<\/td>\n<\/tr>\n<tr>\n<td>Macro (100K\u20131M)<\/td>\n<td>2% \u2013 4%<\/td>\n<\/tr>\n<tr>\n<td>Mega (1M+)<\/td>\n<td>1.5% \u2013 3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>(Sources: <a href=\"https:\/\/predis.ai\/resources\/good-engagement-rate-for-instagram-reels\/\" target=\"_blank\" rel=\"noopener\">Predis<\/a>, <a href=\"https:\/\/blog.hootsuite.com\/average-engagement-rate\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>)<\/p>\n<p>Reels typically outperform other content types by <strong>20\u201330%<\/strong>, making them the ideal format for boosting Instagram performance.<\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">Comparing Instagram Content Formats by Engagement<\/span><\/strong><\/h2>\n<table>\n<thead>\n<tr>\n<th><span style=\"color: #000000;\">Content Format<\/span><\/th>\n<th><span style=\"color: #000000;\">Avg. Engagement Rate<\/span><\/th>\n<th><span style=\"color: #000000;\">Notes<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #000000;\"><strong>Reels<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\"><strong>2.6% \u2013 5.5%<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\">Highest interaction due to discoverability and virality<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\"><strong>Image Posts<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\">0.4% \u2013 0.7%<\/span><\/td>\n<td><span style=\"color: #000000;\">Visually-driven, but limited reach<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\"><strong>Carousels<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\">0.5% \u2013 1.0%<\/span><\/td>\n<td><span style=\"color: #000000;\">Useful for tutorials &amp; storytelling<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\"><strong>Stories<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\">0.2% \u2013 0.5% (view-based)<\/span><\/td>\n<td><span style=\"color: #000000;\">Great for engagement but not measured by likes\/comments<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #000000;\">\ud83d\udc49 Tip: Use Reels to drive visibility and <strong>Stories<\/strong> to nurture interaction through polls, Q&amp;A, and direct messages.<\/span><\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">Best Practices to Maximize Instagram Reels Engagement<\/span><\/strong><\/h2>\n<h3><span style=\"color: #000000;\">1. <strong>Hook Your Audience in the First 3 Seconds<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Use movement, captions, or bold visuals early to stop scrolling.<\/span><\/p>\n<h3><span style=\"color: #000000;\">2. <strong>Leverage Trending Audio<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Reels using trending sounds often get boosted in reach.<\/span><\/p>\n<h3><span style=\"color: #000000;\">3. <strong>Post Consistently<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Reels posted 3\u20135 times a week see higher engagement and algorithmic favor.<\/span><\/p>\n<h3><span style=\"color: #000000;\">4. <strong>Include Clear CTAs<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Encourage viewers to comment, share, or save. E.g., \u201cTag a friend who needs to see this!\u201d<\/span><\/p>\n<h3><span style=\"color: #000000;\">5. <strong>Hashtag Smart<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Use a mix of broad and niche hashtags to maximize discoverability.<\/span><\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">Tools to Track Instagram Reels Engagement<\/span><\/strong><\/h2>\n<h3><span style=\"color: #000000;\">Recommended Tools<\/span><\/h3>\n<ul>\n<li>\n<p>\ud83d\udd0d <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\"><strong>Instagram Engagement Rate Calculator<\/strong><\/a> \u2013 Fast, free, and optimized for Reels.<\/p>\n<\/li>\n<li>\n<p>\ud83d\udcca <strong>Socialinsider<\/strong> \u2013 Offers benchmarks across industries.<\/p>\n<\/li>\n<li>\n<p>\ud83d\udcc8 <strong>Later &amp; Metricool<\/strong> \u2013 Scheduling plus performance analytics<\/p>\n<\/li>\n<\/ul>\n<p>These tools help you monitor Reels over time and adapt strategies quickly based on data.<\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">Why Reels Matter More in 2025<\/span><\/strong><\/h2>\n<p>Instagram\u2019s algorithm now favors Reels more than ever:<\/p>\n<ul>\n<li>\n<p><strong>22% higher interaction<\/strong> than other content types (<a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/instagram\" target=\"_blank\" rel=\"noopener\">source<\/a>)<\/p>\n<\/li>\n<li>\n<p>Content lifespan is longer (Reels can continue generating engagement for weeks)<\/p>\n<\/li>\n<li>\n<p>Strong ROI for influencer campaigns and brand storytelling<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Final Thoughts: Elevate Engagement Through Reels<\/strong><\/span><\/h2>\n<p><strong>Instagram Reels engagement<\/strong> isn&#8217;t just about views\u2014it&#8217;s about building community, increasing visibility, and strengthening brand recognition. By leveraging the right metrics, tools, and tactics, creators and brands can maximize their impact on the platform.<\/p>\n<p>Use our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Instagram engagement rate calculator<\/a> to track your Reels&#8217; performance and refine your content strategy for measurable growth.<\/p>\n<hr \/>\n<p>Are Reels working for you? What strategies have helped you boost engagement? Drop a comment below and share your tips or questions! For more content like this, <strong>subscribe to our blog<\/strong> and take your social media game to the next level.<\/p>\n<hr \/>\n<h3><span style=\"color: #000000;\"><strong>Related Posts<\/strong><\/span><\/h3>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Free Instagram Engagement Rate Calculator<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.clickanalytic.com\/free-instagram-fake-follower-checker\/\">Instagram Fake Follower Checker<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.clickanalytic.com\/free-tiktok-engagement-calculator\/\">Free TikTok Engagement Calculator<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.clickanalytic.com\/free-youtube-engagement-calculator\/\">Free YouTube Engagement Calculator<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.clickanalytic.com\/free-tiktok-follower-count-checker\/\">TikTok Follower Count Checker<\/a><\/p>\n<\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">\ud83d\udcda\u00a0<strong>More Resources on Instagram Engagement<\/strong><\/span><\/h2>\n<p>Ready to go deeper? Explore these expert resources to master Instagram engagement metrics, boost performance, and apply strategies tailored to your goals:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/good-engagement-rate-instagram\/\">What Is a Good Engagement Rate on Instagram in 2025?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram Engagement Rate Benchmarks for 2025<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/increase-your-engagement-rate\/\">How to Increase Instagram Engagement Rate Effectively<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/increase-instagram-engagement-rate-with-ugc\/\">Boost Engagement with UGC: Instagram Strategy Guide<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/perform-instagram-influencer-audit\/\">Instagram Influencer Audit: How to Evaluate Engagement Authentically<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-formula-guide\/\">The Ultimate Guide to Instagram Engagement Rate Formula<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-ecommerce\/\">Instagram Engagement in eCommerce: ROI Insights for 2025<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/ultimate-instagram-creator-analytics\/\">Instagram Creator Analytics: Metrics That Matter Most<\/a><\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Enjoy free searches &amp; analyses<br \/>create your first list<\/h2>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ff0066&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; custom_padding=&#8221;15px|50px|15px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(255,0,102,0.8)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment booster l'engagement des Reels Instagram gr\u00e2ce \u00e0 des strat\u00e9gies, des rep\u00e8res et des formules \u00e9prouv\u00e9es. Apprenez \u00e0 calculer le taux d'engagement et \u00e0 optimiser vos Reels pour une visibilit\u00e9 maximale.<\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[6,31],"tags":[27],"class_list":["post-48838","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing-tips","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/48838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/comments?post=48838"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/48838\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media?parent=48838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/categories?post=48838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/tags?post=48838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}