{"id":48829,"date":"2025-05-19T17:58:23","date_gmt":"2025-05-19T16:58:23","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=48829"},"modified":"2025-06-09T17:40:46","modified_gmt":"2025-06-09T16:40:46","slug":"taux-dengagement-instagram-ecommerce","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/instagram-engagement-rate-ecommerce\/","title":{"rendered":"Taux d'engagement Instagram dans le commerce \u00e9lectronique : D\u00e9voiler les sch\u00e9mas de r\u00e9ussite"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3><span>Contents<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#01\">1. How to Calculate Engagement Rate on Instagram<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#02\">2. Engagement Rate Formulas by Content Type<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a class=\"ancoramenu\" href=\"#03\">3. How to Boost Your Instagram Engagement Rate for eCommerce<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>rateIn today\u2019s digital-first world, <strong>Instagram engagement rate in eCommerce<\/strong> is a cornerstone of success for online brands.<\/p>\n<p>By merging compelling content with conversion-driven strategies, Instagram enables brands to not only increase visibility but also build long-term customer relationships.<\/p>\n<p>Understanding and optimizing your engagement rate on Instagram is critical for maximizing ROI in the eCommerce space.<\/p>\n<h2><span style=\"color: #000000;\"><strong>What Is Instagram Engagement Rate in ecommerce?<\/strong><\/span><\/h2>\n<p>The <strong>Instagram engagement rate<\/strong> measures how actively users interact with your content relative to your audience size. For eCommerce brands, this metric offers insight into how well your posts, products, or campaigns resonate with your audience.<\/p>\n<h3><span style=\"color: #000000;\"><strong>What Counts as Engagement?<\/strong><\/span><\/h3>\n<p>Engagement includes a range of user actions:<\/p>\n<ul>\n<li><strong>Likes<\/strong> \u2013 Indicate surface-level approval.<\/li>\n<li><strong>Comments<\/strong> \u2013 Reflect deeper audience interest and feedback.<\/li>\n<li><strong>Shares<\/strong> \u2013 Help spread your content organically.<\/li>\n<li><strong>Saves<\/strong> \u2013 Show users want to revisit your content later.<\/li>\n<li><strong>Direct Messages<\/strong> \u2013 Often lead to conversion-driving conversations.<\/li>\n<li><strong>Story Interactions<\/strong> \u2013 Polls, quizzes, emoji sliders, and replies.<\/li>\n<\/ul>\n<p>Try our free <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Instagram Engagement Calculator<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>How to Calculate Engagement Rate on Instagram for ecommerce brands<\/strong><\/span><\/h2>\n<p>The general engagement rate formula is:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>Engagement\u00a0Rate\u00a0(ER)<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mrow><mtext>Likes<\/mtext><mo>+<\/mo><mtext>Comments<\/mtext><mo>+<\/mo><mtext>Shares<\/mtext><mo>+<\/mo><mtext>Saves<\/mtext><\/mrow><mtext>Total\u00a0Followers<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\text{Engagement Rate (ER)} = \\left(\\frac{\\text{Likes} + \\text{Comments} + \\text{Shares} + \\text{Saves}}{\\text{Total Followers}}\\right) \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><strong>Example Calculation<\/strong><\/span><\/h3>\n<p>Let\u2019s break it down with a real example. Suppose a brand posts a carousel image that gets:<\/p>\n<ul>\n<li><strong>Likes<\/strong>: 250<\/li>\n<li><strong>Comments<\/strong>: 40<\/li>\n<li><strong>Shares<\/strong>: 22<\/li>\n<li><strong>Saves<\/strong>: 35<\/li>\n<li><strong>Followers<\/strong>: 4,500<\/li>\n<\/ul>\n<p><strong>Engagement Rate (ER)<\/strong> =<br \/><code inline=\"\">(250 + 40 + 22 + 35) \u00f7 4,500 \u00d7 100<\/code><br \/><code inline=\"\">= 347 \u00f7 4,500 \u00d7 100<\/code><br \/><code inline=\"\">= 7.71%<\/code><\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Engagement Rate Formulas by Content Type<\/strong><\/span><\/h2>\n<p>Different content formats on Instagram yield varying interaction behaviors. Below are tailored formulas:<\/p>\n<h3><span style=\"color: #000000;\"><strong>1. Feed Posts (Photos\/Videos\/Carousels)<\/strong><\/span><\/h3>\n<p>Standard engagement formula applies:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mfrac><mrow><mtext>Likes<\/mtext><mo>+<\/mo><mtext>Comments<\/mtext><mo>+<\/mo><mtext>Saves<\/mtext><mo>+<\/mo><mtext>Shares<\/mtext><\/mrow><mtext>Followers<\/mtext><\/mfrac><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\frac{\\text{Likes} + \\text{Comments} + \\text{Saves} + \\text{Shares}}{\\text{Followers}} \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #000000;\">2. Instagram Stories<\/span><\/strong><\/h3>\n<p>Use:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mfrac><mrow><mtext>Replies<\/mtext><mo>+<\/mo><mtext>Sticker\u00a0Taps<\/mtext><mo>+<\/mo><mtext>Swipe\u00a0Ups\u00a0(or\u00a0Link\u00a0Clicks)<\/mtext><\/mrow><mtext>Total\u00a0Views<\/mtext><\/mfrac><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\frac{\\text{Replies} + \\text{Sticker Taps} + \\text{Swipe Ups (or Link Clicks)}}{\\text{Total Views}} \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<p>Stories are short-lived but excellent for quick audience feedback and limited-time offers.<\/p>\n<h3><span style=\"color: #000000;\"><strong>3. Instagram Reels<\/strong><\/span><\/h3>\n<p>Reels often generate more reach. Use:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mfrac><mrow><mtext>Likes<\/mtext><mo>+<\/mo><mtext>Comments<\/mtext><mo>+<\/mo><mtext>Shares<\/mtext><mo>+<\/mo><mtext>Saves<\/mtext><\/mrow><mtext>Total\u00a0Plays<\/mtext><\/mfrac><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\frac{\\text{Likes} + \\text{Comments} + \\text{Shares} + \\text{Saves}}{\\text{Total Plays}} \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>What Is a Good Engagement Rate on Instagram?<\/strong><\/span><\/h2>\n<p>Benchmarks help measure your performance:<\/p>\n<table>\n<thead>\n<tr>\n<th>Follower Count<\/th>\n<th>Engagement Rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nano-influencers (1K\u201310K)<\/td>\n<td>5\u20138%<\/td>\n<\/tr>\n<tr>\n<td>Micro-influencers (10K\u2013100K)<\/td>\n<td>3\u20135%<\/td>\n<\/tr>\n<tr>\n<td>Mid-tier (100K\u2013500K)<\/td>\n<td>2.5\u20133.5%<\/td>\n<\/tr>\n<tr>\n<td>Macro-influencers (500K\u20131M+)<\/td>\n<td>1.5\u20132.5%<\/td>\n<\/tr>\n<tr>\n<td>Brands (1M+)<\/td>\n<td>1\u20132%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Rates fluctuate by niche. Learn more via <a href=\"https:\/\/www.mayple.com\/resources\/social-media-marketing\/instagram-engagement\" target=\"_blank\" rel=\"noopener\">Mayple\u2019s Instagram engagement insights<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Why Instagram Engagement rate Matters for eCommerce<\/strong><\/span><\/h2>\n<p>For eCommerce brands, engagement isn&#8217;t just a metric\u2014it fuels ROI, algorithm visibility, and customer trust.<\/p>\n<h3>How Engagement Rate Impacts ROI<\/h3>\n<ul>\n<li><strong>Algorithm Boost<\/strong>: Instagram prioritizes high-engagement content in users&#8217; feeds and Explore pages.<\/li>\n<li><strong>Brand Affinity<\/strong>: High engagement fosters customer loyalty and builds brand equity.<\/li>\n<li><strong>Conversion Potential<\/strong>: Strong engagement often correlates with higher click-through and purchase intent.<\/li>\n<li><strong>Influencer ROI<\/strong>: Collaborations with creators should prioritize engagement over follower count.<\/li>\n<\/ul>\n<p>Read more on influencer strategies at <a href=\"https:\/\/www.oberlo.com\/blog\/instagram-engagement-improve\" target=\"_blank\" rel=\"noopener\">Oberlo\u2019s influencer marketing guide<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Using an Instagram Engagement Rate Calculator<\/strong><\/span><\/h2>\n<p>To save time and improve accuracy, use an <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Instagram engagement calculator<\/a>.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Steps:<\/strong><\/span><\/h3>\n<ol>\n<li><strong>Input metrics<\/strong>: Likes, comments, shares, saves, and either followers or reach.<\/li>\n<li><strong>Choose format<\/strong>: Post, Story, or Reel.<\/li>\n<li><strong>Analyze insights<\/strong>: Use results to shape content and campaign decisions.<\/li>\n<\/ol>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>How to Boost Your Instagram Engagement Rate for eCommerce<\/strong><\/span><\/h2>\n<h3><strong><span style=\"color: #000000;\">1. Post Quality Visuals<\/span><\/strong><\/h3>\n<p>Use lifestyle imagery and user-generated content. Video content often performs best.<\/p>\n<h3><strong><span style=\"color: #000000;\">2. Leverage Instagram Shopping<\/span><\/strong><\/h3>\n<p>Tag products directly in your posts and stories to drive interaction and conversions.<\/p>\n<h3><span style=\"color: #000000;\"><strong>3. Encourage Interaction<\/strong><\/span><\/h3>\n<p>Use CTA questions in captions and polls in stories to increase comments and replies.<\/p>\n<h3><span style=\"color: #000000;\"><strong>4. Partner with Engaging Influencers<\/strong><\/span><\/h3>\n<p>Choose creators with high engagement rates, not just high follower counts.<\/p>\n<p>For more tactics, see <a href=\"https:\/\/planly.com\/guide-to-instagram-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Planly\u2019s eCommerce Instagram guide<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Final Thoughts<\/strong><\/span><\/h2>\n<p>Optimizing your <strong>engagement rate on Instagram<\/strong> isn\u2019t optional\u2014it\u2019s a necessity for eCommerce brands. Use it as a compass to evaluate content performance, identify top-performing posts, and strengthen your conversion pipeline. Whether you&#8217;re running influencer campaigns or direct product ads, tracking engagement ensures your strategy remains data-driven and scalable.<\/p>\n<hr \/>\n<p><strong>\ud83d\udc49 Ready to take control of your eCommerce success?<\/strong><br \/>Use our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">free Instagram engagement calculator<\/a> to evaluate your posts and refine your content strategy today. Drop a comment below or share this guide with fellow eCommerce marketers looking to boost their Instagram presence!<\/p>\n<hr \/>\n<h3><strong><span style=\"color: #000000;\">\ud83d\udcc8 Instagram Engagement Insights<\/span><\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.clickanalytic.com\/good-engagement-rate-instagram\/\">What Is a Good Engagement Rate on Instagram?<\/a> \u2013 Understand what qualifies as \u201cgood\u201d engagement in your niche.<\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/increase-your-engagement-rate\/\" style=\"font-size: 23px;\">How to Increase Your Engagement Rate<\/a><span style=\"font-size: 23px;\"> \u2013 Discover actionable strategies to grow your interaction rates.<\/span><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/increase-instagram-engagement-rate-with-ugc\/\">Boost Instagram Engagement with UGC<\/a> \u2013 Leverage user-generated content to drive authentic engagement.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b><\/p>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png&#8221; title_text=&#8221;clickanalytics&#8221; align=&#8221;center&#8221; module_class=&#8221;logofooterblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;46px&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; 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Apprenez \u00e0 calculer le taux d'engagement pour les posts, les stories et les Reels, \u00e0 utiliser des calculateurs gratuits et \u00e0 appliquer des strat\u00e9gies \u00e9prouv\u00e9es pour booster le ROI.<\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[6,31],"tags":[27],"class_list":["post-48829","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing-tips","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/48829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/comments?post=48829"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/48829\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media?parent=48829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/categories?post=48829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/tags?post=48829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}