

{"id":44387,"date":"2024-07-15T16:27:59","date_gmt":"2024-07-15T15:27:59","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=44387"},"modified":"2024-07-15T16:28:03","modified_gmt":"2024-07-15T15:28:03","slug":"quest-ce-que-le-contenu-de-lugc","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/what-is-ugc-content\/","title":{"rendered":"Qu'est-ce que le contenu UGC ?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#01\">What is UGC content?<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#02\">What is a UGC content creator?<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#03\">What is UGC content creation?<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#04\">3 User-generated content examples<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"ancoramenu\" href=\"#05\">5 FAQs about UGC content<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Have you ever wondered, &#8220;<\/span><b><i>What is UGC content?<\/i><\/b><span style=\"font-weight: 400;\">&#8221; Well, let me tell you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGC is content created by users or customers. It\u2019s natural and powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><b>79% of people<\/b><span style=\"font-weight: 400;\"> say user-generated content (UGC) highly impacts their purchasing decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd2f Pretty impressive, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I explain what a UGC content creator is, dive into the nuts and bolts of UGC content creation, and look at some cool examples of user-generated content in action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a marketer looking to harness the power of UGC or just curious about the buzz, you&#8217;re in the right place!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;01&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;18f7a230-5493-48a4-ae2d-d65dc54ee311&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||15px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>What is UGC content?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">User-generated content (UGC) is any content created by customers or users about a brand or its products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes social media posts, reviews, videos, and photos. <\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hannahvbuck\/video\/7359570583752887582\" data-video-id=\"7359570583752887582\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@hannahvbuck\" href=\"https:\/\/www.tiktok.com\/@hannahvbuck?refer=embed\" rel=\"noopener\">@hannahvbuck<\/a> <pee>Healthy girls are the prettiest\ud83d\udc85\ud83c\udffc\ud83d\udc93<\/pee> <a target=\"_blank\" title=\"\u266c original sound - Hannah Buck\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7359570561107807006?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Hannah Buck<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b><i>But why is UGC content so sought after?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 UGC is powerful because it\u2019s seen as more authentic and trustworthy than traditional advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 It helps build community and fosters engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 It provides real-life endorsements that can influence purchasing decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands often encourage UGC by asking customers to share their experiences and offering incentives for content creation. They also turn UGC content into <\/span><a href=\"https:\/\/www.clickanalytic.com\/ugc-ads\/\"><span style=\"font-weight: 400;\">UGC ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s learn more about the talented folks behind UGC content creation. \ud83d\ude0e<\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.clickanalytic.com\/ugc-creator-community\/&#8221; button_text=&#8221;Find UGC content for free!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;27px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ff0062&#8243; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; background_layout=&#8221;dark&#8221; filter_hue_rotate=&#8221;359deg&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text module_id=&#8221;02&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>What is a UGC content creator?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">A UGC content creator is someone who produces content about a brand without being a professional marketer for that brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><b>anyone can create UGC content.<\/b><span style=\"font-weight: 400;\"> You don\u2019t need thousands of followers or a marketing degree!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This content could be in the form of reviews, unboxings, photos, or videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGC content creators are often everyday customers who genuinely enjoy the products or services they use and want to share their experiences with others.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@100daysofmarketing\/video\/7091291160286629126\" data-video-id=\"7091291160286629126\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@100daysofmarketing\" href=\"https:\/\/www.tiktok.com\/@100daysofmarketing?refer=embed\" rel=\"noopener\">@100daysofmarketing<\/a> <pee>UGC income and everything you need to know about adding it to your content creator business<\/pee> <a target=\"_blank\" title=\"\u266c original sound - \ud83c\udf49Sabra | Marketing specialist\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7091291207644564229?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; \ud83c\udf49Sabra | Marketing specialist<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><b><i>So why is UGC content so valuable?<\/i><\/b><span style=\"font-weight: 400;\"> \ud83e\udd14<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their content is valuable because it\u2019s authentic and relatable, often carrying more weight with potential customers than traditional ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>My pro tip: <\/b><span style=\"font-weight: 400;\">Check out my ultimate guide on <\/span><a href=\"https:\/\/www.clickanalytic.com\/how-to-become-a-ugc-creator\/\"><span style=\"font-weight: 400;\">how to become a UGC creator<\/span><\/a><span style=\"font-weight: 400;\"> if you like to make money.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; module_id=&#8221;03&#8243; sticky_enabled=&#8221;0&#8243;]<h2>What is UGC content creation?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">UGC content creation involves generating content by users or customers rather than the brand itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can include everything from <\/span><b><i>social media posts<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>blog comments<\/i><\/b><span style=\"font-weight: 400;\"> to YouTube videos and Instagram stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands love UGC because it\u2019s authentic, engaging, and often more trusted by other consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encouraging UGC can involve simple prompts, such as asking customers to share their experiences using a specific hashtag or running contests that incentivise creative submissions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also simplify UGC content creation by using a <\/span><a href=\"https:\/\/www.clickanalytic.com\/ugc-creator-community\/\"><span style=\"font-weight: 400;\">UGC content marketplace<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><i>What is a UGC content marketplace?<\/i><\/b><span style=\"font-weight: 400;\"> \ud83e\udd14<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These marketplaces connect brands with content creators who specialise in producing high-quality, authentic user-generated content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, brands can quickly source and use UGC to enhance their marketing efforts without the hassle of finding and managing creators themselves.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.clickanalytic.com\/ugc-creator-community\/&#8221; button_text=&#8221;Find UGC content for free!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;27px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ff0062&#8243; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; background_layout=&#8221;dark&#8221; filter_hue_rotate=&#8221;359deg&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; module_id=&#8221;04&#8243; sticky_enabled=&#8221;0&#8243;]<h2>3 User-generated content examples<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">Examples of UGC are everywhere. Think about that time you saw an Instagram story of someone showing off their new sneakers or a YouTube review of the latest smartphone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s more! UGC content can include:<\/span><\/p>\n<p><b>\u2705 Social Media Posts<\/b><span style=\"font-weight: 400;\">: Customers tagging brands in their photos or stories.<\/span><\/p>\n<p><b>\u2705 Product Reviews<\/b><span style=\"font-weight: 400;\">: Detailed reviews on e-commerce sites or personal blogs.<\/span><\/p>\n<p><b>\u2705 Unboxing Videos<\/b><span style=\"font-weight: 400;\">: Popular on YouTube, where users showcase their initial impressions of a new product.<\/span><\/p>\n<p><b>\u2705 Testimonials<\/b><span style=\"font-weight: 400;\">: Written or video testimonials shared on social media or a brand\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of my favourite UGC content examples:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola did a great job by creating a memorable product that encouraged users to share it online:<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@josephpostingstuff\/video\/7340792251200605471\" data-video-id=\"7340792251200605471\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@josephpostingstuff\" href=\"https:\/\/www.tiktok.com\/@josephpostingstuff?refer=embed\" rel=\"noopener\">@josephpostingstuff<\/a> Still unopened <a title=\"meme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/meme?refer=embed\" rel=\"noopener\">#meme<\/a> <a title=\"coke\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coke?refer=embed\" rel=\"noopener\">#coke<\/a> <a title=\"shareacoke\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shareacoke?refer=embed\" rel=\"noopener\">#shareacoke<\/a> <a target=\"_blank\" title=\"\u266c creds to skylaryerdone - \u26c4\ufe0finky\u26c4\ufe0f\" href=\"https:\/\/www.tiktok.com\/music\/creds-to-skylaryerdone-7277552064031410986?refer=embed\" rel=\"noopener\">\u266c creds to skylaryerdone &#8211; \u26c4\ufe0finky\u26c4\ufe0f<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">And then, who can forget this Glossier UGC campaign example:<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8XIO0ppSAt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C8XIO0ppSAt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C8XIO0ppSAt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Glossier (@glossier)<\/a><\/pee><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">And here\u2019s one of the best UGC content examples around. Trinidad Sandoval created excellent UGC content when she showed the effects of an eye cream. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@trinidad1967\/video\/7000416114245143813\" data-video-id=\"7000416114245143813\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@trinidad1967\" href=\"https:\/\/www.tiktok.com\/@trinidad1967?refer=embed\" rel=\"noopener\">@trinidad1967<\/a> <pee><\/pee> <a target=\"_blank\" title=\"\u266c original sound - Trinidad1967\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7000415984548891398?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Trinidad1967<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">As you can see, UGC promotes a sense of community and serves as social proof, showing potential customers real-life applications and endorsements of products.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.clickanalytic.com\/ugc-creator-community\/&#8221; button_text=&#8221;Find UGC content for free!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;27px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ff0062&#8243; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; background_layout=&#8221;dark&#8221; filter_hue_rotate=&#8221;359deg&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; module_id=&#8221;05&#8243; sticky_enabled=&#8221;0&#8243;]<h2>5 FAQs about UGC content<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Do you have some frequently asked questions about UGC content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m here to help. \ud83d\ude01<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>1. What is UGC content?<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">User-generated content (UGC) refers to any content created by customers or users about a brand. This includes reviews, social media posts, photos, videos, and more.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>2. Why is UGC important?<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">UGC is important because it provides authentic, relatable content that other consumers trust. It can significantly influence purchasing decisions and enhance brand credibility.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>3. How can brands encourage UGC?<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Brands can encourage UGC by asking customers to share their experiences, using specific hashtags, running contests, and providing incentives for content creation.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>4. What are the benefits of using a UGC marketplace?<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.clickanalytic.com\/ugc-creator-community\/\"><span style=\"font-weight: 400;\">UGC marketplace<\/span><\/a><span style=\"font-weight: 400;\"> connects brands with content creators who specialise in producing high-quality UGC. This simplifies the process for brands to source and manage UGC effectively.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>5. How should brands handle permission and credit for UGC?<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Brands should always obtain permission from the original creators before using their content and ensure they give proper credit to maintain trust and respect.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;280b61e4-116e-4c17-8487-38cd9b268d98&#8243; text_font=&#8221;Montserrat|900|||||||&#8221; text_font_size=&#8221;45px&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;45px&#8221; header_3_font=&#8221;Montserrat|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>My final thoughts<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;1669c909-156a-43d1-88f4-d63e9a19d0a7&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">And there you have it. Next time someone asks, \u201c<\/span><b><i>What is UGC content?<\/i><\/b><span style=\"font-weight: 400;\">\u201d you can tell them. What\u2019s next? Head to our <\/span><a href=\"https:\/\/www.clickanalytic.com\/ugc-creator-community\/\"><span style=\"font-weight: 400;\">UGC content marketplace<\/span><\/a><span style=\"font-weight: 400;\">, quickly find UGC creators and get your brand noticed. Quick and easy.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; 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