{"id":39686,"date":"2024-05-28T11:09:21","date_gmt":"2024-05-28T10:09:21","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=39686"},"modified":"2024-05-30T12:44:07","modified_gmt":"2024-05-30T11:44:07","slug":"quest-ce-que-la-liste-blanche-dans-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/what-is-whitelisting-in-social-media\/","title":{"rendered":"Qu'est-ce que la liste blanche dans les m\u00e9dias sociaux ?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.24.3″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What is social media whitelisting?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Benefits of social media whitelisting<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]How is a whitelisted social media ad different from a brand-owned ad?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What type of creators should you whitelist?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What type of content should you promote as whitelisted ads?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

So, you\u2019re wondering, \u201c<\/span>What is whitelisting in social media?<\/b>\u201d<\/span><\/p>\n

\ud83d\udca1 The textbook answer is this: Whitelisting in social media is when an influencer grants a brand permission to run ads through their account.\u00a0<\/span><\/p>\n

Marketers are saying that influencer whitelisting can increase conversion on ads by 30%<\/strong> vs. traditional ads and lower the cost of acquisition by 70%<\/strong>!<\/span><\/p>\n

\ud83d\udc49 Because this strategy amplifies the reach of your campaigns while integrating seamlessly into users’ feeds. It enhances <\/span>authenticity<\/b> and <\/span>engagement<\/b>.<\/span><\/p>\n

But there\u2019s more. Join me as I explain:<\/span><\/p>\n

\ud83d\udc49 how whitelisting differs<\/strong> from brand-owned ads, <\/span><\/p>\n

\ud83d\udc49 what types of creators<\/strong> and content to whitelist, <\/span><\/p>\n

\ud83d\udc49 and the steps to get started<\/strong>.\u00a0<\/span><\/p>\n

Plus, I’ll highlight the numerous benefits of this powerful marketing tool.\u00a0<\/span><\/p>\n

Ready to elevate your influencer marketing game? Let\u2019s roll! \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.24.3″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is social media whitelisting?<\/h2>\n

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Social media whitelisting is when an influencer allows a brand to use their social media account for ads.\u00a0<\/span><\/p>\n

Simple, right? Let’s look at some examples of social media whitelisting.
<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How is a whitelisted social media ad different from a brand-owned ad?<\/h2>\n

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Whitelisted ads run through an influencer’s account, while brand-owned ads run through the brand\u2019s handle. Let me break it down for you:<\/span><\/p>\n

When you think of influencer marketing, those <\/span>#sponsored<\/span><\/i> posts on personal accounts probably come to mind.\u00a0<\/span><\/p>\n

You\u2019ve seen them \u2013 \u201c<\/span>Paid partnership with [Brand]<\/span><\/i>\u201d on Instagram, or \u201c<\/span>[Creator] with [Brand]<\/span><\/i>\u201d on Facebook.<\/span><\/p>\n

These posts are often turned into brand-owned ads, running under the brand’s handle. Take Curology, for example. <\/span><\/p>\n

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<\/a>A post shared by Curology (@curology)<\/a><\/pee><\/div>\n<\/blockquote>\n