89% of marketers agree that influencer marketing is the most effective channel for customer acquisition. \ud83d\udd25<\/span><\/strong><\/p>\n<\/blockquote>\n Influencer campaigns have a number of desired outcomes, ranging from increasing sales and leads to brand growth. One of the most sought-after benefits is increased brand awareness.<\/span><\/p>\n Awareness is one of the single most important segments of a brand\u2019s image, and what better way to increase your brand\u2019s recognition than to advertise it on a platform tailored directly to your target audience?<\/p>\n This is exactly what influencers can do, they target your market with their already existing following. It comes as no shock to learn that 65% of marketers judge the success of an influencer marketing campaign by measuring the brand awareness generated through it. \ud83d\udc41<\/strong><\/em><\/p>\n Launching an influencer campaign with a focus on awareness has several measurable goals.<\/p>\n Brand awareness is a measurement of how recognizable your brand is to your target audience. Growing awareness in a brand can lead to a number of desirable outcomes, like increased trust and improved sales. Brand recognition involves having a concrete mission statement and overall message that your brand conveys, both of which a consumer could easily recall. Name recognition is another crucial element and is perhaps the most vital element in brand awareness. The ultimate goal of all marketing if having your brand name being recognized as an action or product (Google, Advil, Kleenex, etc.) \u2b50\ufe0f<\/p>\n Making your brand’s name known is essential for any type of growth that you want to undertake. Focus on influencer marketing strategies that will get you brand mentions, followers, and shares.\u00a0<\/p>\n Product Awareness \ud83d\ude80<\/strong><\/p>\n Do you have a new product on the market? Are you offering new features or benefits within your current product line? Both of these are reasons that you may undertake an influencer marketing campaign and garner awareness for new and exciting things happening in your brand’s product offerings.<\/p>\n PR Message \ud83d\udc69\ud83c\udffb\u200d\ud83e\uddb0<\/strong><\/p>\n Brands may want to call awareness to a charitable event that they are taking part in or express their commitment to social responsibility. Undertaking a campaign with an influencer can present these welldoings to a larger audience than may have previously been reached.<\/p>\n Increased Website and Social Traffic \ud83d\udcf2<\/strong><\/p>\n If you want to make potential customers aware that you have a newsletter, SMS texting promos, superfan group or more. Letting targets know of perks of joining a newsletter or royalty program with only increase their purchase consideration and your own brand’s reputation.<\/p>\n Choosing the right influencer depends not only on the goals of your campaign, but also on the individual stats of the person that you want to work with. Make sure that the influencer’s audience is authentic and engaged. Their reach<\/strong> among their current platform as well as non-followers<\/strong> is a beneficial gauge of whether or not your brand should consider working with them. \ud83e\udd17<\/em><\/p>\n Check also to make sure that the types of content that they produce align with the content that you want to represent your brand. Their overall aesthetic should match closely with how you want your brand to be perceived by your target audience.<\/p>\n There are several examples of ways that brands can engage an audience using influencer marketing to increase awareness.<\/p>\n Giveaways or contests<\/strong>, for example, incentivize your target audience to interact with your brand and give them a chance to try your product for themselves. It will also help you gain followers and have strong post engagement. \ud83d\udcaa<\/p>\n Pro Tip: Make entry requirement include sharing the post, tagging friends in comments, following your brand page and more<\/em><\/p>\n Live takeovers<\/strong> of your brand’s social accounts are another fun way to share your name. This doubles the audience that both you and the influencer are able to interact with, making it a mutually beneficial way to boost your following. \ud83c\udf99<\/p>\n A more long-term campaign<\/strong> involves undergoing a brand ambassador program, where an influencer serves as a long-lasting face for the brand. \ud83d\uddd3<\/p>\n -> These programs can involve a mix of different influencer following sizes and niches, as well as target several different demographics at one time. Brand ambassador programs are a major tool for increased follower growth. You can decide to offer the influencer commission or affiliate marketing incentives as an extra bonus.<\/em><\/p>\n A final type of campaign, PR seeding<\/strong>, involves planting ‘seeds’ on all types of platforms and audience in an attempt to spread your brands name as far as possible.\u00a0<\/p>\n Whatever type of awareness campaign you choose, it is bound to be an advantageous step in reaching your brand’s goals.<\/p>\n <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":" Le marketing d'influence, adopt\u00e9 par 89% des sp\u00e9cialistes du marketing, est salu\u00e9 comme le premier canal d'acquisition de clients.<\/p>\n En exploitant la port\u00e9e des influenceurs, les campagnes donnent la priorit\u00e9 \u00e0 la notori\u00e9t\u00e9 de la marque, un \u00e9l\u00e9ment crucial pour la confiance et la croissance. <\/p>\n Les strat\u00e9gies r\u00e9ussies englobent la gestion de la marque...<\/p>","protected":false},"author":20,"featured_media":4427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Lorem Ipsum<\/strong> is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n\n\n\n It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).<\/p>\n\n\n\n Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of \"de Finibus Bonorum et Malorum\" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, \"Lorem ipsum dolor sit amet..\", comes from a line in section 1.10.32.<\/p>\n","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[12],"class_list":["post-3860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/3860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/comments?post=3860"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/3860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media\/4427"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media?parent=3860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/categories?post=3860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/tags?post=3860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Awareness Campaign Goals<\/h2>\n
Selecting an Influencer<\/h2>\n
Type of Awareness Campaigns\u00a0<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2022\/03\/16.png” alt=”image_graphic_campaign” title_text=”image_graphic_campaign” _builder_version=”4.14.9″ _module_preset=”default” width=”41%” module_alignment=”center” custom_margin=”40px||40px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]\n
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Why do we use it?<\/h1>\n\n\n\n
Why do we use it?<\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\n\nWhere does it come from?<\/h3>\n\n\n\n