{"id":34932,"date":"2024-04-02T15:37:22","date_gmt":"2024-04-02T14:37:22","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=34932"},"modified":"2024-04-02T15:37:24","modified_gmt":"2024-04-02T14:37:24","slug":"google-utilise-des-influenceurs-pour-promouvoir-son-ai","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/google-uses-influencers-to-promote-its-ai\/","title":{"rendered":"Google fait appel \u00e0 des influenceurs pour promouvoir son IA"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.23.4″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Google unleashes “Circle to Search” with all-star lineup<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

When it comes to launching groundbreaking tech, Google just schooled the marketing world big with influencers.<\/span><\/p>\n

Their shiny new “<\/span>Circle to Search<\/span><\/i>” feature for Android is hitting the scene with MVPs – Bronny James, Sha’Carri Richardson, Naomi Campbell, and Brent Faiyaz.<\/span><\/p>\n

Yes, it\u2019s influencer marketing going off the rails.<\/span><\/p>\n

This dream team collab is also a bold flex!<\/span><\/p>\n

Why?<\/i><\/b><\/p>\n

It shows Google understands the power of authentic partnerships. <\/span><\/p>\n

These days, top brands spend up to $1M per multi-channel influencer campaign. \ud83e\udd2f<\/span><\/p>\n

\ud83d\udc49 But money can’t buy the kind of organic cool Google scored here.<\/span><\/p>\n

Google scored over 9M views with just one campaign!<\/strong><\/span><\/p>\n

Join me as I take a deep dive into this campaign and see what Google did.<\/span><\/p>\n

Let\u2019s roll. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.24.2″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Google unleashes “Circle to Search” with all-star lineup<\/h2>[\/et_pb_text][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]
It\u2019s a WOW kinda vibe. Circle to search, only on @Android<\/a>. #ad<\/a> pic.twitter.com\/LFNIsqH52s<\/a><\/pee>— Sha\u2019Carri Richardson (@itsshacarri) March 21, 2024<\/a><\/blockquote>