[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The rise of in-house creators<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Why agencies are hiring full-time creators<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Are you ready for a game-changer in the advertising world?\u00a0<\/span><\/p>\n Here’s the scoop: content creators are not just influencers on social platforms anymore.<\/span><\/p>\n What\u2019s changed?<\/span><\/p>\n They’re becoming the brains behind the buzz in advertising agencies. \ud83e\udd2f<\/span><\/p>\n And the stats don’t lie:<\/span><\/p>\n \ud83d\udc49 Ads created for TikTok with creator partnership achieved 83% higher engagement rates<\/strong>.<\/span><\/p>\n \ud83d\udc49 They also achieved 65% higher<\/strong> 2-second view rates!<\/span><\/p>\n <\/span><\/p>\n Yes, you heard that right.\u00a0<\/i><\/b><\/p>\n So, it’s no surprise to learn that agencies are hiring full-time creators.<\/span><\/p>\n Join me as I unpack this trend and what it means for the future of marketing and the creator community.<\/span><\/p>\n Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Gone are the days when advertising agencies relied solely on traditional creatives for their content needs.\u00a0<\/span><\/p>\n Now, there’s a seismic shift towards recruiting content creators as in-house creatives or strategists.\u00a0<\/span><\/p>\n Why, you ask?<\/i><\/b><\/p>\n It’s all about meeting the demand for fresh, timely, and viral content\u2014especially on platforms like TikTok.<\/span><\/p>\n Imagine having a creator who knows exactly how to hit the TikTok trend wave right in the office.\u00a0<\/span><\/p>\n That’s what agencies are doing.\u00a0<\/span><\/p>\n Jamie Falkowski from <\/span>Day One Agency<\/span><\/a> hits the nail on the head when he says, “<\/span>Creators are the modern way in which we have to build production teams.<\/span><\/i>”\u00a0<\/span><\/p>\n And he’s not alone in this thought.\u00a0<\/span><\/p>\n With powerhouses like Chipotle and Converse needing a steady stream of engaging content, the move to hire creators is a no-brainer.<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”15px||15px||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The reasons are as vibrant as the content these creators produce.\u00a0<\/span><\/p>\n Firstly, creators bring a unique perspective to the table\u2014their understanding of what resonates with audiences today is unmatched.\u00a0<\/span><\/p>\n They’re not just about making videos; they’re about crafting stories that stop the scroll, stories that people want to share.\u00a0<\/span><\/p>\n And with the advent of platforms like the <\/span>Razorfish Creator Colab<\/span><\/a>, it’s clear that this approach is more than a trend; it’s the evolution of advertising.<\/span><\/p>\n Moreover, this shift isn’t just about creating content.\u00a0<\/span><\/p>\n It’s about embracing a whole new strategy.\u00a0<\/span><\/p>\n Agencies are now recognizing the immense value that creators add, not just in terms of content production but also as strategists who know the pulse of social media trends.\u00a0<\/span><\/p>\n It’s a fascinating blend of creativity, strategy, and insights that only creators can bring to the table.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Despite the growing demand for their skills in the advertising sector, many creators are unaware that this path is open to them.\u00a0<\/span><\/p>\n It’s like discovering a secret door in a room you’ve been in for years.\u00a0<\/span><\/p>\n Recognizing this gap, the <\/span>One Club for Creativity<\/span><\/a> launched the ONE Creator Lab in partnership with TikTok and several agencies. This program is a beacon for creators, illuminating a path to a career in advertising that many had never considered.<\/span><\/p>\n For creators like <\/span>Jamar Rogers<\/span><\/a>, the program was a revelation.<\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The rise of in-house creators<\/h2>\n
Why agencies are hiring full-time creators<\/h2>\n
The untapped potential for creators<\/h3>\n
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