{"id":33077,"date":"2024-03-12T13:55:23","date_gmt":"2024-03-12T13:55:23","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=33077&track=blogpost"},"modified":"2024-03-12T13:55:27","modified_gmt":"2024-03-12T13:55:27","slug":"doritos-coupe-les-liens-avec-une-influenceuse-transgenre","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/doritos-cuts-ties-with-transgender-influencer\/","title":{"rendered":"Doritos coupe les liens avec l'influenceur transgenre"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The backlash effect: When an influencer\u2019s old Itweets resurface<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Other partnerships that missed the mark<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]My pro tip: The importance of pre-vetting<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Influencer partnerships are powerful.\u00a0<\/span><\/p>\n

Yet, they’re risky. \ud83e\udd14<\/span><\/p>\n

89% of marketers I speak to say finding the perfect influencer is the most challenging aspect of their jobs.\u00a0<\/span><\/p>\n

And Doritos Spain’s recent setback is a perfect example of a bad influencer match.\u00a0<\/span><\/p>\n

What happened?<\/i><\/b><\/p>\n

Doritos Spain teamed up with <\/span>Samantha Hudson<\/span><\/a> and her 370K Instagram followers to participate in their new “Crunch Talks” campaign.\u00a0<\/span><\/p>\n

Then, backlash over Hudson’s old comments from 2015 forced a quick retraction.<\/span><\/p>\n

Could this happen to you?\u00a0<\/span><\/p>\n

Absolutely.\u00a0<\/b><\/p>\n

But don’t worry. I’ve got expert advice to help you steer clear of such pitfalls.<\/span><\/p>\n

Let\u2019s roll. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

The backlash effect: When an influencer\u2019s old tweets resurface<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

So what happened to sink Doritos Spain\u2019s new campaign?<\/span><\/p>\n

Doritos Spain launched a new campaign titled “Crunch Talks”.\u00a0<\/span><\/p>\n

This campaign featured various influencers, including Samantha Hudson, to engage with audiences through discussions and content around the brand.\u00a0<\/span><\/p>\n

The initiative aimed to boost Doritos’ connection with diverse communities.<\/span><\/p>\n

Their goal?\u00a0<\/i><\/b><\/p>\n

\ud83d\udc49 To showcase inclusivity and modernity.\u00a0<\/span><\/p>\n

And as we\u2019ve seen with Abercrombie and Finch, <\/span>inclusivity and modernity can double your shares<\/span><\/a>.<\/span><\/p>\n

Naturally, Samantha, known for her vibrant personality and LGBTQ+ advocacy, seemed a perfect fit.<\/span><\/p>\n

I used an influencer marketing platform to analyse her stats on Instagram and she seemed like a good fit for the brand.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/03\/Samantha-Hudson-Instagram-Stats.png” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Samantha Hudson’s influencer stats on Instagram” title_text=”Samantha Hudson’s influencer stats on Instagram” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

\ud83d\udcca 82% of Samantha\u2019s audience is in Spain.<\/span><\/p>\n

\ud83d\udcca 89% of her audience consists of genuine, actual people.<\/span><\/p>\n

\ud83d\udcca Her followers have increased by almost 5% over the last 6 months.<\/span><\/p>\n

As we can see here, her average Reel views on Instagram are around 583K views per Reel!<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

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<\/div><\/div><\/a>A post shared by Samantha Hudson (@badbixsamantha)<\/a><\/pee><\/div><\/blockquote>